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All Journal Jurnal Akuntansi & Auditing Indonesia Ekonomi Bisnis JDM (Jurnal Dinamika Manajemen) Gadjah Mada International Journal of Business Managament Insight: Jurnal Ilmiah Manajemen Journal of Indonesian Economy and Business Asia-Pacific Management and Business Application IJBE (Integrated Journal of Business and Economics) International Research Journal of Business Studies (E-Journal) AFEBI Accounting Review AFEBI Management and Business Review Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat Jurnal Manajemen Dharma Raflesia : Jurnal Ilmiah Pengembangan dan Penerapan IPTEKS Jurnal Pasar Modal dan Bisnis Journal of Applied Data Sciences International Journal of Science and Society (IJSOC) Indonesian Journal of Multidisciplinary Science Jurnal Dehasen Untuk Negeri Jurnal Manajemen dan Bisnis International Journal of Accounting & Finance in Asia Pasific JRAP (Jurnal Riset Akuntansi dan Perpajakan) Jurnal Fairness West Science Business and Management The Manager Reveiew Jurnal Pengabdian Manajemen Strata Business Review Student Journal of Business and Management (SJBM) International Research Journal of Business Studies IJEFSD
Willy Abdillah
Universitas Bengkulu
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Public Health Social Sciences Other

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Journal : the manager reveiew

 1 
Analisis Implementasi Sistem Elektronik Kinerja (e-kinerja) Pemerintah Provinsi Bengkulu Eni Denti Denti; Willy Abdillah; Fitri Santi
The Manager Review Vol. 3 No. 2 (2021)
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/tmr.v3i2.19707

Abstract

This purpose of this study are to determine the implementation of the electronic performance system (e- performance) of the Bengkulu Provincial Government, and also to find out what are the supporting and hindering factors. This research was classified as a descriptive research that aims to describe the events in an objective way. The research instruments were questionnaires and conducting interviews with key informants. Furthermore, data from the e- performance application and data from other competent sources are also used. The results of the study reveals the facts that: (1) the implementation of the e-kinerja of the Bengkulu Provincial Government has not been in line with the objectives of e- kinerja itself and (2) the supporting factors for the implementation of e-kinerja include: socialization has been carried out on e-kinerja, there are the employees who already have the ability to develop applications, the Bengkulu Provincial government's e-kinerja has received a security certificate from the BSrE-BSSN; and the inhibiting factors are the lack of competent employees in the field of information technology, there is also, moreover, no specific regulation including Standard Operating Procedure on e-kinerja, there is no special implementation team and supervisor for the implementation. e-kinerja, and to add on, the evaluation of the implementation of e-kinerja has not been carried out regularly. 
Effect of Social Media Marketing Variables on Marketing Performance of MSMEs in Indonesia Arthika Nauli; Sularsih Anggarawati; Willy Abdillah
The Manager Review Vol. 5 No. 1 (2023)
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/tmr.v5i1.29739

Abstract

The purpose of this study is to find out the effect of social media marketing variables on MSME marketing performance in Indonesia. The type of this research is descriptive research with a quantitative approach. The type of data used is primary data obtained through the distribution of questionnaires. The respondents of this research are MSME actors in Indonesia who use social media in product marketing, the total number of respondents is 205 people. Respondents were taken by non probability sampling and were obtained by distributing online questionnaires. The data analysis methods used are descriptive analysis and multiple regression analysis. Based on field research, the results show that: (1) The variable of content in social media marketing activities have a positive and significant influences on the marketing performance of MSMEs in Indonesia. Therefore, if the information presented in social media marketing is getting better, then the marketing performance of MSMEs will increased; (2) The context variable in social media marketing activities has a positive and significant impact on the marketing performance of MSMEs in Indonesia. Therefore, if the information is presented in the right context on social media marketing, then the marketing performance of MSMEs will increased; and (3) The connection variable in social media marketing activities has a positive and significant impact on the marketing performance of MSMEs in Indonesia. Therefore, if the social media used by MSMEs is well connected with other sites, the MSME marketing performance will increased. Keywords: Content, Context, Connection and Marketing Performance
Influence Of Brand Equity, Product Quality And Warranty On Consumer Purchasing Decisions (Study On Tupperware Products In Bengkulu City) Ardiansyah, Yogi; Abdillah, Willy; Hayu, Rina Suthia
The Manager Review Vol. 6 No. 1 (2024)
Publisher : UNIB Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/tmr.v6i1.33524

Abstract

This study aims to analyze the effect of brand equity, product quality and warranty on consumer decisions to buy products. This type of research was used a quantitative descriptive approach with a survey method. In this study, the authors collected information data and basic information using a questionnaire distributed to respondents of Tupperware Bengkulu members. The data to be used in this study are primary data obtained directly from respondents of Tupperware Bengkulu members totaling 230 people. The data analysis method used descriptive analysis and partial least square analysis. The results showed that: (1) Brand equity has a positive and significant effect on consumer purchasing decisions on Tupperware products in Bengkulu City; (2) Product quality has a positive and significant effect on consumer purchasing decisions on Tupperware products in Bengkulu City; and (3) Warranty/guarantee has a positive and significant effect on consumer purchasing decisions on Tupperware products in Bengkulu City
Co-Authors Abdullah Abdullah Adrian Azhar Wijanarko Ardiansyah, Yogi Arthika Nauli Asep Saepullah, Asep Bakto Girsang Berto Usman Berto Usman Berto Usman, Berto Chairil Afandy Citra Khanifa Lestari Daulay, Muhammad Yasser Iqbal Delly Nofiani Didi Achjari Effed Darta Eka Marlina Elsivera Elsivera Eni Denti Denti Erni Hendrawaty Ernie Hendrawaty Fachruzzaman, Fachruzzaman Fahruzzaman Febzi Fiona Ferry Tema Atmaja Fidela Hasworini Fiona, Febzi Fitri Santi Hadi, Effed Darta Handrix Chris Haryanto, Handrix Chris Hani Handoko Hani Handoko Hasnah Luthfa Hasworini, Fidela Hifthario Syahputra Iin Mayasari Ilsya Hayadi Indah Desi Sutriani Iyus Wiadi Jogiyanto Hartono Kimas Tando Agung Mansyur, Edriwan Maria Paramastri Hayuning Adi Marike, Leriza Muhammad Yasser Iqbal Daulay Muhartini Salim Muhartini Salim Murni, Trisna Mursalina, Asyraf Nani Suretno Nanik Dwi Saratih Nur Emilia, Rahmi Nurhamzah Praningrum Praningrum, Praningrum Puji Astuti Putri , Wina Dahlia Putri, Lydia Gustina Ramadanti, Um Fajri Ridwan Nurazi Rika Permata Sari Rika Permatasari, Rika Rina Suthia Hayu Risdianto Risdianto, Risdianto Robinson robinson Sabatiyah, Nur Saudah Afyana Slamet Widodo Slamet Widodo Sri Adji Prabawa Sri Adji Prabawa, Sri Adji Sri Suryaningsum Sularsih Anggarawati Suratman Suratman Sutanpri, Sutanpri Syaiful Anwar Trisna - Murni Trisna Murni Wahyu Pamuji Widanti, Afrima Williansyah, Yofie Zhang Zhiquan Zoraya, Intan