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Implementasi Strategi Pemasaran Digital Guna Meningkatkan Penjualan Pada UMKM Komunitas Ibu Smart Indonesia Kuat (ISIK) Surabaya Santirianingrum Soebandhi; Kristiningsih Kristiningsih; Anang Kukuh Adisusilo
Serambi Abdimas Vol 4 No 1 (2023): Jurnal Serambi Abdimas
Publisher : Universitas Jenderal Soedirman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20884/1.sa.2023.4.1.7695

Abstract

UMKM merupakan salah satu penggerak perekonomian Indonesia. Keberadaannya perlu didukung agar terus dapat berkembang dan memiliki nilai tambah. Saat ini pengelolaan UMKM tidak hanya didominasi oleh pria, akan tetapi dari jumlah UMKM yang ada di Indonesia 50 persennya dimiliki dan dikelola oleh perempuan. Komunitas Ibu Smart Indonesia Kuat (ISIK) Surabaya merupakan komunitas yang beranggotakan para ibu guru, kader PKK dan ibu rumah tangga untuk belajar dan berwirausaha dengan pendampingan mulai dari pelatihan, produksi dan pemasaran. Selama ini pemasaran sudah dilaksanakan melalui penjualan individu, word-of mouth atau sosial media akan tetapi belum menerapkan strategi pemasaran digital yang tepat dan diperlukan adanya website e-commerce untuk mendukung penjualan produk komunitas ini. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk mengimplementasikan strategi pemasaran digital guna meningkatkan kinerja penjualan UMKM melalui pelatihan terkait dengan segmentation, targeting dan positioning (STP), strategi pemasaran digital, dan content digital marketing serta pembuatan website e-commerce isikblonjo.id. Kegiatan ini tentunya bermanfaat bagi komunitas Ibu Smart Indonesia Kuat (ISIK) sebagai wadah pengembangan diri bagi para ibu untuk berwirausaha serta bagi perguruan tinggi pelaksana kegiatan pengabdian kepada masyarakat. yang nantinya juga dapat berdampak pada masyarakat secara luas.
PENGELOLAAN KUALITAS LAYANAN PERGURUAN TINGGI MELALUI RANCANG BANGUN PROTOTiPE VISITOR MANAGEMENT SYSTEM BERBASIS WEB Purwanto, Yuli; Setiawan; Nurahman; Bambang Priambodo; Adisusilo, Anang Kukuh
Melek IT : Information Technology Journal Vol. 10 No. 1 (2024): Melek IT: Information Technology Journal
Publisher : Informatics Department-Universitas Wijaya Kusuma Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/melekitjournal.v10i1.290

Abstract

Konsep layanan tamu di perguruan tinggi mencakup berbagai aspek yang bertujuan untuk menyambut, memberikan informasi, dan memastikan kenyamanan bagi tamu yang datang ke kampus. Pada umumnya kegiatan layanan pendaftaran tamu pada perguruan tinggi masih manual, baik melalui kunjungan langsung, melalui telepon, email, ataupun surat. Pencatatan secara manual tersebut dengan menggunakan kertas log atau buku tamu secara konvensional sehingga memakan waktu lebih lama selain tidak efesien dalam pengarsipannya, selain itu masalah keamanan yang disebabkan karena tidak ada kegiatan untuk memverifikasi identitas setiap pengunjung. Penelitian ini bertujuan untuk meningkatkan kualitas layanan di lingkungan perguruan tinggi melalui pengembangan sistem manajemen pengunjung berbasis web atau sistem manajemen tamu (Visitor Management System). Sistem ini dirancang untuk mengelola kunjungan di lingkungan kampus dengan efisien dan efektif. Metode pengembangan yang digunakan adalah pendekatan rancang bangun prototipe. Penggunaan sistem ini diharapkan dapat membantu dalam memonitor dan mengontrol lalu lintas pengunjung, memfasilitasi proses registrasi, dan memberikan informasi yang akurat dan tepat waktu kepada pengunjung. Dengan demikian, pengelolaan kualitas layanan di perguruan tinggi dapat ditingkatkan secara signifikan melalui implementasi sistem manajemen pengunjung berbasis web ini.  Obyek dari penelitian ini adalah Direktorat Pendidikan pada salah satu perguruan tinggi negeri di Surabaya.  Metode penelitian yang digunakan dimulai dari tahapan identifikasi masalah, perancangan sistem, perancangan kode program dan pengujian system.  Analisis kebutuhan sistem dilakukan dengan melakukan analisis dari kebutuhan layanan, kendala, dan tujuan sistem melalui wawancara, studi literatur, maupun observasi lapangan.  Hasil dari penelitian ini adalah tersedianya sistem Visitor Management System berbasis WEB dengan beberapa fungsi pengguna dimana masing masing pengguna bisa memasukan data pada form secara online untuk meminta sebagai tamu.
Developing 2D Animation with a Lateral Thinking Theme Using Facial Motion Capture Yahya, Saiful; Eliansah, Ivan; Adisusilo, Anang Kukuh; Kusumasari, Adita Ayu
Jurnal Pendidikan Multimedia (Edsence) Volume 6 No 2 (December 2024)
Publisher : Universitas Pendidikan Indonesia (UPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/edsence.v6i2.75582

Abstract

Lateral thinking is the ability to think critically using unconventional thought patterns, crucial for problem-solving. This study explores the use of 2D animation as a visual communication medium to convey lateral thinking concepts. By employing facial motion capture technology, the animation production process was accelerated and simplified. A 2D animation prototype was developed and evaluated with 25 undergraduate students in the field of design through a comprehension test and survey. Results showed that 90% of respondents understood the lateral thinking concept after viewing the animation. These findings demonstrate that facial motion capture is proved effective in optimizing the production process of 2D Animations by reducing manual effort in facial animation. This research contributes to the field of visual communication by integrating innovative animation technologies for educational purposes. Future studies should further explore the application of facial motion capture in creating educational 2D animations on STEM (Science, Technology, Engineering and Mathematics ) and other interdisciplinary themes.
Transforming Real Estate Marketing with Augmented Reality Technology Bhavsar, Mansi Uday; Adisusilo, Anang Kukuh
IC-ITECHS Vol 5 No 1 (2024): IC-ITECHS
Publisher : LPPM STIKI Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32664/ic-itechs.v5i1.1652

Abstract

As the world moves toward a more digitally-first environment, the real estate industry is evolving to meet the expectations of today's buyers. People are looking for technologically innovative and entertaining methods to explore properties without leaving the house. This study proposes a cutting-edge virtual tour application based on Augmented Reality (AR) that can transform the tiresome and demanding procedure of seeing properties. Customers may use their smart devices to virtually walk around residences, interact with aspects such as doors and lights, and obtain a 360-degree view of the entire property. The main objective of this research is to demonstrate how AR can reform the real estate industry by replacing expensive static show units with a dynamic, eco-friendly, and globally accessible solution. The app is developed using tools such as Unity 3D, Vuforia SDK, and SketchUp. The research highlights the potential of the app to create a more sustainable marketing approach. It also helps meet the growing demands for a more personalized experience for tech-savvy buyers. Results from the initial testing have shown increased customer engagement and satisfaction levels. The study concludes that integrating AR with property sales can be a very cost-effective, accessible, and scalable alternative with future potential for more enhanced, cross-platform usage, and international reach.
Web-Based Village Population Data Management System Turino, Sebastianus Handri; Adisusilo, Anang Kukuh
IC-ITECHS Vol 5 No 1 (2024): IC-ITECHS
Publisher : LPPM STIKI Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32664/ic-itechs.v5i1.1653

Abstract

Village Government is one of the governments in charge of organizing and managing resources in government at the Village level and has the obligation to administer population data. Currently, the Coal Village office is still handling the population data administration process manually. The system is still manual and uses Microsoft Word and Microsoft Excel, of course there are still many errors or shortcomings in the data processing process, which can slow down the process of adding data, searching for data and storing data. Apart from that, archiving files is less organized so it will make it difficult to find data. In an effort to overcome the problems above, a new website-based system is needed that will help management speed up and accurate population data. This computerized system will eliminate file accumulation. To achieve the objectives outlined above, this was done by conducting observations through interviews with the Village government to obtain needs for problems that often occur when managing population data. What is then carried out is system analysis, identifying user needs, process mapping, identifying frequently occurring problems, mapping system requirements so that it is hoped that the implementation of the right solution can be realized according to user needs. In an effort to overcome the problems above, a new website-based system is needed which will assist Village management in speed and accuracy of population data. With this population data processing information system, satisfaction in the service process can not only be felt by the community who act as customers, but can also be felt by all staff at the Coal Village Office because the recording and storage process becomes easier to manage.
Literature Review: Immersive Technology as a Teaching Aid in the Health Sector Mutyara, Dehana; Adisusilo, Anang Kukuh; Abdillah, Bima Ahmad Perkasa
IC-ITECHS Vol 5 No 1 (2024): IC-ITECHS
Publisher : LPPM STIKI Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32664/ic-itechs.v5i1.1668

Abstract

The increasing complexity of healthcare education and the limitations of traditional teaching methods necessitate innovative approaches to meet global demands for skilled professionals. Immersive technologies, including Virtual Reality (VR), Augmented Reality (AR), Mixed Reality (MR), and Extended Reality (XR), offer transformative potential by providing interactive, lifelike simulations that bridge theoretical knowledge and practical skills. This study employs a systematic literature review alongside case studies and interviews with educators and students to assess the effectiveness of these technologies in healthcare training. Results reveal significant improvements in learner engagement, conceptual understanding, skill acquisition, and empathy, with particular benefits for inclusive and adaptive learning. However, barriers such as high costs, accessibility challenges, and ethical concerns persist, limiting widespread implementation. Practical recommendations are proposed to overcome these challenges through scalable, cost-effective solutions and interdisciplinary collaboration. This research highlights the global potential of immersive technologies to revolutionize healthcare education, fostering equity, inclusivity, and the development of a competent and empathetic healthcare workforce.
Peningkatan Promosi Usaha Catering UMKM Melalui Pembuatan Website Berbasis WordPress Tianti, Astrida Misna; Firmania, Baitul Nazwa; Prini; Fanani, Reza Cahya Putra; Putri, Sapna Estevania; Adisusilo, Anang Kukuh; Prini, Prini
PENITI BANGSA (Pemanfaatan Ilmu Pengetahuan dan Teknologi bagi Masyarakat) Vol 2 No 2 (2024): PENITI BANGSA
Publisher : Universitas Wijaya Kusuma Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/PENITI-BANGSA.v2i22024.177

Abstract

Micro, Small and Medium Enterprises (MSMEs) have an important role in the regional economy by creating jobs and encouraging innovation. However, they often experience difficulties in promoting their products and services to the public, thereby hampering the potential for business growth. One example is a catering business owner, namely Rangga, who faces challenges in expanding his market reach and increasing his business potential because they still rely on manual promotions such as word of mouth marketing. In overcoming these challenges, creating a promotional website using the WordPress platform is the right solution. With this website, MSMEs like Rangga can increase their online presence, increase the number of customers and business profits. Not only that, this online presence also makes it easier for customers to place orders online, thereby speeding up the transaction process. This catering business promotion website has been successfully created and implemented. Through the web address provided, users can access complete information regarding menus, prices, and customer testimonials from catering services.
Pembuatan Media Pembelajaran untuk Anak Menggunakan Assemblr Studio Pribadi Ikhsan, Teguh; Anang Kukuh Adisusilo; Nonot Wisnu Karyanto; Lestari Retnawati; Udik Pudjianto
PENITI BANGSA (Pemanfaatan Ilmu Pengetahuan dan Teknologi bagi Masyarakat) Vol 2 No 2 (2024): PENITI BANGSA
Publisher : Universitas Wijaya Kusuma Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/PENITI-BANGSA.v2i22024.414

Abstract

Learning media is an essential component that supports the success of the learning process, as it influences learning activities and collaborates to achieve educational goals. The elementary school teachers at SD Raudlatul Jannah possess a strong potential in mastering information technology, particularly in creating learning media to enhance classroom activities. This community service activity employs the Multimedia Development Lifecycle (MDLC) method, which integrates various media such as images, animations, audio, and video, focusing on multimedia applications. The PkM team conducted six tests to develop learning media using Assemblr Studio based on Augmented Reality. These tests examined how participants could create educational media by following steps like starting a new project, adding objects, incorporating interactions, building scenes, adding text, and publishing the application
Pelatihan Media Penunjang Kegiatan P5 Bagi Siswa SMA Sunan Giri Menganti Gresik Widiartin, Tjatursari; Saurina, Nia; Indra Prasetya, Noven; Kukuh Adisusilo, Anang; Syidada, Shofiya; Ihsan Pribadi, Teguh
PENITI BANGSA (Pemanfaatan Ilmu Pengetahuan dan Teknologi bagi Masyarakat) Vol 2 No 2 (2024): PENITI BANGSA
Publisher : Universitas Wijaya Kusuma Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30742/PENITI-BANGSA.v2i22024.420

Abstract

P5 stands for the Pancasila Youth Profile Strengthening Project. This project is part of the Merdeka curriculum. P5 is one of the Indonesian government's efforts to realize the values of Pancasila in the education system of the nation's next generation. P5 activities must basically be holistic, contextual, learner-focused, and exploratory. Whatever type of activity is carried out, in the end each student is required to make a report on the results of the activity in the form of videos, posters, books, and so on. Through this Community Service activity, mentoring training will be carried out for Sunan Giri Menganti Gresik High School students so that they have a variety of P5 activities and are easy to make activity reports by introducing several media that will support the making of activity reports.
Analisis Pergerakan Lengan Tari Bedoyo Majapahit Berbasis Motion Capture Anang Kukuh Adisusilo; Wahyuningtyas, Emmy; Untoro, FX. Wisnu Yudo
TEMATIK Vol. 11 No. 2 (2024): Tematik : Jurnal Teknologi Informasi Komunikasi (e-Journal) - Desember 2024
Publisher : LPPM POLITEKNIK LP3I BANDUNG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38204/tematik.v11i2.2089

Abstract

The Bedoyo Majapahit dance is an Indonesian cultural heritage that combines elegance and meaning in every movement, particularly in its signature arm movements. This study focuses on exploring and analyzing arm movement patterns in this traditional dance using motion capture technology, aiming to document, understand, and scientifically reveal the beauty and dynamics of these movements. Positional data of the shoulders, elbows, and wrists from both sides were analyzed to calculate speed and elbow angles. Descriptive statistics, correlation analysis, and K-Means clustering were applied to identify dominant patterns. The results indicate a positive correlation between shoulder and elbow speeds on both sides, with correlation values of 0.71 and 0.84, highlighting symmetrical movements. Three movement clusters were identified: low, medium, and high, with the low cluster being the most dominant. The average speeds in the low cluster were 0.097 m/s for the shoulders, 0.092 m/s for the elbows, and 0.091 m/s for the wrists, reflecting the gentle characteristics of the dance. Meanwhile, the medium and high clusters exhibited higher speed values, particularly for the wrists in the high cluster at 1.888 m/s, indicating more dynamic movements. This study provides a quantitative understanding of the smooth and symmetrical movements in Bedoyo Majapahit dance, supporting cultural preservation through data-driven analytical approaches.
Co-Authors Abdillah, Bima Ahmad Perkasa Achmad Afandi, Achmad Achmad Fauzi ACHMAD FAUZI Agung Pribadi Ahmad Zaini aliyah, shafa'atul Andre Satria Ardiwardhana Andre Satria Ardiwardhana, Andre Satria Bambang Priambodo Bambang Purwantana Beny Y.V Nasution, Beny Y.V Beny Yulkurniawan Victorio Nasution Beny Yulkurniawan Victorio Nasution Beny YV Nasution Beny YV Nasution, Beny YV Bhavsar, Mansi Uday Budiprayitno, Slamet Deka Aldi Tri Buana putra dhuhaa, yuliar syamsu Dwi Rezki Agung Dwi Rezki Agung, Dwi Rezki Dwi Saras Wati Eko Mulyanto Yuniarno Eliansah, Ivan Emmy Wahyuningtyas Exwada Ardy Widyanto Fajar Wahyudi, Fajar Fanani, Reza Cahya Putra Firman Hadi Firman Pratama Firmania, Baitul Nazwa Hadi, Firman Ihsan Pribadi, Teguh Indraprasetyo, Noven Ivan Rochman Karyanto, Nonot Wisnu Kristiningsih Kristiningsih Kusumasari, Adita Ayu Lee, Michael Lee Lestari Retnawati Lestari Retnawati Lestari Retnawati Mochamad Hariadi Mutyara, Dehana Nestia Febriyani Putri Nia Saurina Nia Saurina Ninin Mareta Nonot Wisnu Karyanto Nonot Wisnu Karyanto Noven Indra Prasetya Nurahman pertiwi, ayu dian Pratama, Firman Pratama, Firman Hadi S Pribadi Ikhsan, Teguh Prini Prini, Prini Pudjianto, Udik Purwaningrum, Sri Wulan Putri, Nestia Febriyani Putri, Sapna Estevania Radi Radi Retnawati, Lestari Saiful Yahya Sari Apriliani, Sari Setiawan Shafa'atul Aliyah Shofiya Syidada Shofiya Syidada Soebandhi, Santirianingrum Stella Joice Luhulima Supeno Mardi Susiki Nugroho, Supeno Mardi suwito, nur syamsudin Tianti, Astrida Misna Tjatursari Widiartin Tjatursari Widiartin Trio anggoro, Trio Turino, Sebastianus Handri udik pudjianto Udik Pudjianto Udik Pudjianto Untoro, FX. Wisnu Yudo Yuli Purwanto, Yuli Yuliar Syamyu Dhuhaa Zaini, Ahmad Zendy Saputra