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PENGEMBANGAN DESA WISATA KIRINGAN BERBASIS ECO EDUTOURISME setyawan, Sidiq; Agus Triyono; Widi Widayat; Reva Berliani Syahla D.A
Abdi Teknoyasa Vol. 6 No. 2 (2025): Volume 6, Nomor 2, Desember 2025
Publisher : Universitas Muhammadiyah Surakarta

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Abstract

Salah satu konsep desa wisata berbasis wisata alam, pendidikan, dan sejarah adalah desa wisata berbasis eco eduturisme. Perwujudan desa wisata kiringan eco-edutourism merupakan solusi untuk mewujudkan desa mandiri dan dapat memaksimalkan potensi sumber daya alam yang dimiliki dengan memberikan dampak edukasi bagi pengunjung. Konsep eco eduturisme dirasa sesuai dengan kondisi eksisting sebagai potensi yang akan dioptimalkan menjadi satu konsep desa wisata yang terintegrasi. Untuk mencapai kondisi ideal eco eduturisme, pengusul akan menawarkan beberapa solusi berdasarkan permasalahan prioritas yakni pengembangan Manajemen Desa Wisata melalui fokus pengabdian pada bidang manajemen dan pemasaran. Pendekatan manajemen fokus pada tata kelola dan rencana pengembangan desa wisata melalui roadmap desa wisata dan sistem informasi yang menunjang menajerial desa wisata. Upaya peningkatan partisipasi warga dilakukan melalui aktivitas pelatihan-pelatihan untuk meningkatkan kualitas pengelolaan desa wisata. Bidang pemasaran berusaha untuk meningkatkan aspek promosi wisata melalui digitalisasi konten dan video profil desa wisata untuk bahan promosi di sosial media desa wisata kiringan.
Strategi Komunikasi Persuasif dalam Pelayanan Pajak Bumi dan Bangunan Perdesaan dan Perkotaan (PBB-P2) di Bapenda Kendal Hilda Karnisya Rahmah; Agus Triyono
Jurnal Kajian dan Penelitian Umum Vol. 4 No. 2 (2026): April: Jurnal Kajian dan Penelitian Umum
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/jkpu-nalanda.v4i2.2170

Abstract

Persuasive communication plays a crucial role in enhancing the effectiveness of public services, particularly in encouraging public compliance with tax obligations. This study aims to analyze persuasive communication strategies in Rural and Urban Land and Building Tax (PBB-P2) services at the Kendal Regency Regional Revenue Agency (Badan Pendapatan Daerah-BPN) and the factors influencing their effectiveness. This study employed a descriptive method with a qualitative approach, using in-depth interviews, observation, and documentation as data collection techniques. Data analysis was conducted using the Miles and Huberman interactive model, comprising data reduction, presentation, and conclusion drawing. The results indicate that persuasive communication strategies are implemented through clear service procedures, the use of communicative language, and the responsiveness of officers in addressing obstacles. These strategies are effective in fostering positive understanding and perceptions among taxpayers. However, service effectiveness still faces challenges in human resources and internal communication, which impact service consistency, primarily due to the imbalance between the number of officers and the workload. These findings suggest that the effectiveness of persuasive communication is determined not only by the quality of interactions between officers and taxpayers but also by the organization's internal preparedness to maintain consistent service quality.