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Ahmad Mansur
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Journal : Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan

 1 
ANALISIS SEGMENTASI PASAR BERBASIS MARKETING MIX DALAM MENDUKUNG WISATA KULINER DI EDEN DAILY INTERNATIONAL FOOD DI KOTA SEMARANG Ahmad Mansur
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 1 No. 3 (2022): September : Jurnal Ekonomi, Manajemen Pariwisata Dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v1i3.676

Abstract

The research carried out has the function of analyzing market segmentation based on marketing mix in supporting culinary tourism at Eden Daily International Food in Semarang City. This research was conducted because this restaurant is considered not maximal in supporting culinary tourism in the city of Semarang seen from the customers who are mostly from within the city of Semarang. With the problem, namely: "What are the strategies carried out by Eden Daily International Food in order to support Semarang culinary tourism, How to apply the marketing mix in Eden Daily International Food in order to support Semarang culinary tourism, How to analyze market segmentations in eden daily international food in order to support culinary tourism in Semarang This research was conducted using qualitative methods, with a sample of 11 informants, 1 owner, 5 Eden employees and 5 customers. The research data were obtained from observation, interviews, and documentation with open questions. The results of this research show that the strategy that Eden has implemented for its promotion has not been maximized properly, there are still deficiencies in the field of promotion, then the marketing mix has been maximized by seeing the several facilities it has, then the market segmentation that has been carried out is good, for example the price and product are in accordance .
Co-Authors Abdul Hakim Abdul Muaz Ali Amri Ahmad, Nur Fatih Amalia Edy, Sri Amirullah, Sufyan Ardi, Rudi Prasetyo ARDIANSYAH, JEFRI Aulia Ferlinda Windi Lestari Bagus Reza Hariyadi Bayu Ade Prabowo Dewi, Aletta Dewi, Idah Kusuma Fatimah Mus, Sari Fiqih Aqilla Ekowidi Fuad, Lian Hidajat, Benedictus Widjaya Ichsan, Hisyam Idah Kusuma Dewi Ilham Nur Yahya Kafabih, Abdullah Khairil Anwar Khoirotun Nisa’ Azzahro Kholil Aswan, Mukhamad Kristanto, Yudha Laksono Hujianto Lian Fuad M. Maulana Asegaf Maria Th, Aletta Dewi Mochamad Miswanto Gunawan Moh. Firdaus Faiz Al’Ula Muhammad Shohib, Muhammad Mulyoko, Mulyoko Nina Mistriani Novitasari, Eni Pupus Atika Septiany Qohi, Abdullah Ray Octafian Rudi Prasetyo Ardi Septa Intiar Soekami, Solichoel Sri Yuwanti Sulistyowati, Titin Supriyadi, Andhi Suryaman, Warman Susilawati, Susilawati Syamsul Hadi Syamsul Ph.D M.A. Hadi Trenggono, Trenggono Tutik Tutik Tuwuh Adhistyo M.Par SE Wijoyo Umar Abdul Jabbar Wahyu Nindar Diah Permata Santi Zai, Faniswan Seprilian