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All Journal Jurnal Ilmu Pertanian Indonesia Jurnal Perikanan dan Kelautan Acta Aquatica: Aquatic Sciences Journal MONSU'ANI TANO Jurnal Pengabdian Masyarakat Grouper: Jurnal Ilmiah Perikanan Community Development Journal: Jurnal Pengabdian Masyarakat Juvenil: Jurnal Ilmiah Kelautan dan Perikanan Jurnal Pengabdian Perikanan Indonesia Jurnal Agrimanex: Agribusiness, Rural Management, and Development Extension Barakuda 45 Journal of Farming and Agriculture Manfish: Jurnal Ilmiah Perikanan dan Peternakan Jurnal Perikanan Water and Marine Pollution Journal: PoluSea
Gilang Rusrita Aida
Fishery Resources Management Study Program, Brawijaya University
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Materials Science & Nanotechnology Physics Public Health Social Sciences Veterinary Other

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Analysis of Consumer Satisfaction with the Quality of Smoked Fish Products at the Kenjeran Smoked Fish Center, Surabaya City Gilang Rusrita Aida; Angga Pratama Putra; Rosidah Wahyu Ningtyas; Didik Budiyanto; Maria Erlinda Sarida; Filemon Cabrin Agun
Grouper Vol. 15 No. 1 (2024): Grouper : Jurnal Ilmiah Perikanan
Publisher : Universitas Islam Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30736/grouper.v15i1.222

Abstract

Kenjeran is one of the coastal villages in the city of Surabaya. It is one of the coastal tourist attractions in Surabaya, famous as a center for smoked fish. The processing and marketing of smoked fish at the Kenjeran Smoked Fish Center still cannot be said to be hygienic and the sanitation aspect is still not taken into account, so it is necessary to analyze the level of consumer satisfaction as input for improving the quality of smoked fish in Kenjeran to increase the sales turnover of smoked fish. The methods used to analyze consumer satisfaction include the Customer Satisfaction Index (CSI) and Importance Performance Analysis (IPA). Data was taken through a questionnaire to respondents who were determined using purposive sampling. The research results show that the level of consumer satisfaction based on the CSI value is already satisfactory. Then, based on the IPA Performance Analysis Index, no attribute is the main priority for improving the performance of smoked fish products. This is because the attributes of price, freshness, hygiene, safety for consumption, and product durability have entered quadrant II and their performance must be maintained. Meanwhile, the attributes of savory taste, attractive aroma, sameness, wholeness, water content, and organic processing fall into quadrant III, which means that these attributes are considered less important by consumers and the level of performance is still not in line with what consumers expect.
Co-Authors Achmad Fahrudin Achmad Kusaeri Achmad Kusyairi Achmad Kusyairi Achmad Kusyairi Ahmad Tabroni Ali Fahmi Syahputra Angga Pratama Putra Angga Pratama Putra Budiyanto, Didik Choirunnisa Nur Prajasti Desy Arisandi Dhea, Luthfia Ayu Didik Budiyanto Didik Budiyanto Didik Trisbiantoro Didik Trisbiantoro Dimas Christian Dimu, Rafis Trisandi Djauhari, Arlin Besari Edi Prihartono Exist Saraswati Febrian Salim Prasetyo Filemon Cabrin Agun Haqi, Muhammad Syahdan Heder Djamaludin Hidayah, Lisa Nur Ibnu Gustiron Illahi, Rhochmad Wahyu Jeny Ernawati Tambunan Kartikaningsih, Hartati Kartikasari, Dwirini Kristina Marsela Kuncoro Teguh Setiawan Kuncoro Teguh Setiawan, Kuncoro Teguh Kusaeri, Achmad Kusyairi Kusyairi, Achmad M Tajuddin Noor M Tajuddin Noor M Tajuddin Noor M. Tajuddin Noor Maria Erlinda Sarida Marsela, Kristina Mirza Gulam Ahmad Moh. Zainal Arifin Mohammad Mukhlis Kamal Mohammad Tajuddin Noor Muhammad Syahdan Haqi Muhammad Tajuddin Noor Muhammad Tajuddin Noor Ningtyas, Rosidah Wahyu Noor, M Tajuddin Noor, M. Tajuddin Pamudi Pamudi, Pamudi Rafis Trisandi Dimu Ramadhani, Mirza Rhochmad Wahyu Illahi Rhochmad Wahyu Illahi Rhochmad Wahyu Illahi Rhochmad Wahyu Illahi Rosidah Wahyu Ningtyas Rosidah Wahyu Ningtyas S Sumaryam Sania Pareka Sania Pareka Sania Pareka, Sania Pareka Saraswati, Exist Sartono Marpaung Sartono Marpaung, Sartono Sri Oetami Madyowati Sumaryam Sumaryam Sumaryam, Sumaryam Tabroni, Ahmad Taufik Anwar Trisbiantoro, Didik Tunjung Arum Atmanto Tyas Dita Pramesthy Wirastika Adhihapsari Wulandari, Dwi Andita Yusli Wardiatno Yusrudin Yusrudin Yusrudin Yusrudin