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All Journal Jurnal Pendidikan dan Pembelajaran Khatulistiwa (JPPK) Jurnal Administrasi Bisnis Jurnal Al-Qardh Sumatra Journal of Disaster, Geography and Geography Education EKONOMIS : Journal of Economics and Business Jurnal Ilmiah Al-Syir'ah SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Jurnal Pengabdian Magister Pendidikan IPA SERAMBI: Jurnal Ekonomi Manajemen dan Bisnis Islam Oeconomicus Journal of Economics Management of Zakat and Waqf Journal (MAZAWA)) Jurnal Ilmiah Mahasiswa Perbankan Syariah (JIMPA) Journal of Management and Islamic Finance Journal of Infrastructure and Civil Engineering Jurnal Ekonomika Dan Bisnis Journal Of Islamic Social Finance Management Innovative: Journal Of Social Science Research IIJSE Journal of Islamic economics Perspectives (JIEP) Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Wahyu Akbar
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Journal : Jurnal Ekonomika Dan Bisnis

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Pandangan Ekonomi Syariah Atas Pengaruh Ekuitas Merek, Harga, Dan Distribusi Terhadap Trend Keputusan Pembelian Rokok Elektrik (Studi Pada Mahasiswa Di Kota Palangka Raya) Akbar, Wahyu; Wulansari, Septiana
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 2 No. 2 (2022): Jurnal Ekonomika dan Bisnis (JEBS)
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v2i1.124

Abstract

The purpose of this study was to determine the effect of brand equity, price, and distribution on purchasing trends, especially e-cigarettes among students, which was then reviewed from the perspective of Islamic economics. This research uses quantitative research. The population is students who use e-cigarettes with a sample of 233 respondents. The analysis technique used is normality test, linearity test, heteroscedasticity test, multiple linear regression test, product moment test, determinant coefficient (r2), simultaneous significant test (F test), partial significant test (T test). The analysis of this study uses the SPSS 16.0 application and also uses a contextual approach to Islamic economics and phenomenology. The results of this study indicate that what is obtained from the F test has a significant effect, which is 107.056. Partial t-test results on purchasing decisions have a significant effect, namely brand equity of 7,971, price of 5,304, distribution of 2,302. Based on the results of multiple regression analysis, the brand equity variable has a more dominant influence on purchasing decisions because the regression equation is 0.402. Islamic economics views the trend of purchasing decisions among students as there needs to be awareness of consumption that is oriented towards maslahah. The content of mashlahah consists of 2 things, namely the benefits and blessings that should exist in brand equity, price, and distribution.
Co-Authors Abdul Wahab Abdi, Abdul Wahab Adlina, Fadiah Afriani H Ahmad Dakhoir Ahmad Hanafi Alwiyah, Sarah Alya Maolani Apriya, Susi Ardiansyah, Rony Assyakiroh, Adnin Luthfiah Aufa, Naufatti Bulkaini (Bulkaini) Chairul Fahmi Daska Azis Deden Ramdani Dewi, Sri Hartati Eliza Apriana Fachroerrozi Hoesni, Fachroerrozi Farizal Farizal Firmansyah Firmansyah Fitri Handayani Frasetia, Anggi Furqan, M. Hafizul Hafizi, Muhammad Riza Hakim, Sofyan Ibrahim, Elly Jaki, Akhmad Jefry Tarantang Khairunnisa Kospa, Herda Sabriyah Dara Lalu Naif Zaharani M. Ramadhan Mar, Ma Tin Cho Mirawati Mirawati Mirnawati, Elda Misnaningsih, Lusy Nur Muhamad Aprizal Akbar Muhammad Hafidz Fajri Mujiburohman, Mujiburohman Nia Kurniawati Hidayat, Nia Kurniawati nita, Anita Noor Sayuti, Muhammad Pebriani, Reny Aziatul Rahima, Dwira Rahmad Kurniawan Sayuti, Muhammad Noor Setiawan, Rahmad Fahreza Siti Komariah Hildayanti, Siti Komariah Slamet Pratama Sobriah, Alvina Sri . Handayani Syambasril . Teguh Santoso Tri Hidayati Ujang Sehabudin, Ujang Wulansari, Septiana Yuninda Tria Ningsih Zainal Arifin Zulkifli Zulkifli