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Analisis Situasi Pemasaran Sebagai Strategi Untuk Meningkatkan Volume Nilai Penjualan Ayam Broiler Di Kabupaten Belu Ermelinda L. Nahak; Achmad Subchiandi Maulana; Agustinus Nubatonis; Boanerges P. Sipayung
Paspalum: Jurnal Ilmiah Pertanian Vol. 12 No. 1 (2024)
Publisher : Lembaga Penelitian dan Pengabdian Universitas Winaya Mukti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35138/paspalum.v12i1.676

Abstract

Ayam broiler/pedaging merupakan jenis ternak unggas yang memilki potensi untuk di budidayakan. Tujuan dari penelitian ini untuk mengetahui volume nilai penjualan dan Strategi pemasaran, pangsa pasar dan situasi pemasaran ayam Broiler di PT. Mitra Sinar Jaya Atambua Kabupaten Belu. Penelitian ini dilaksanakan di PT. Mitra Sinar Jaya Atambua pada bulan januari 2023 sampai selesai. Pada penelitian ini populasi dan sampel diambil secara purposive sampling (sengaja) sehingga sampel pada penelitian ini yaitu PT. Mitra Sinar Jaya Atambua karena penelitian menggunakan studi kasus. Data diambil terdiri dari data primer dan data sekunder. Metode analisis data yang digunakan yaitu analisis regresi linear berganda dan analisis Boston Consulting Group (BCG). Berdasarkan hasil analisis regresi linear berganda, diketahui bahwa variabel yang berpengaruh nyata pada volume nilai penjualan ayam broiler di PT. MSJ adalah produksi ayam, harga barang substitusi, sedangkan yang tidak berpengaruh nyata adalah jumlah penduduk, pendapatan penduduk dan harga pakan. Analysis Boston Consulting Group (BCG) menunjukan bahwa tahun 2019, 2020, dan 2022 posisi pasar berada pada kuadran cash cow dimana kuadran ini memiliki pangsa pasar relatif tinggi dan tingkat pertumbuhan pasar yang lambat. Tahun 2021 posisi produk pada perusahaan berada pada kuadran star dimana usaha ayam memiliki tingkat pertumbuhan pasar dan pangsa pasar relatif yang tinggi.
Komoditi Unggulan Buah-Buahan Perbatasan Indonesia Timor Leste Kabupaten Timor Tengah Utara (Studi Kasus Desa Eban) Sipayung, Boanerges Putra; Taena, Werenfridus; Joka, Umbu; Maulana, Achmad Subchiandi
Agriprimatech Vol. 5 No. 1 (2022): Agriprimatech
Publisher : Prodi Agribisnis Fakultas Agro Teknologi Universitas Prima Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/agriprimatech.v5i2.2527

Abstract

Horticultural commodities, especially fruits, can be a source of increasing income for farmers in West Miomaffo District. This study aims to determine the main commodity of fruit in Eban Village, West Miomaffo District. The implementation of this research is from June to September 2021. The number of samples of this research is 20. The method used in this research is descriptive quantitative analysis with the Dynamic Location Quotient (DLQ) and Analytical Hierarchy Process (AHP) methods. The results showed that the potential fruit commodities in Eban Village were oranges, mangoes, avocados, and jackfruit. Oranges are the most superior fruit commodity in Eban Village with a weight value of 45.0%.
DAYA SAING EKSPOR PRODUK OLAHAN KAKAO INDONESIA DI NEGARA MALAYSIA PADA MASA PANDEMI COVID-19 Seran, Ermina Anita; Taena, Werenfridus; Maulana, Achmad Subchiandi; Sipayung, Boanerges Putra
Agriprimatech Vol. 6 No. 2 (2023): Agriprimatech
Publisher : Prodi Agribisnis Fakultas Agro Teknologi Universitas Prima Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/agriprimatech.v7i1.4182

Abstract

Processed cocoa products were a source of foreign exchange for Indonesia both before the COVID-19 pandemic and during the pandemic. Malaysia is a neighboring country and Indonesia's strategic trading partner in cocoa and processed exports. This study analyzes export competitiveness and competitiveness factors of Indonesian processed cocoa products in Malaysia. This study uses annual time series data from 2005-2022. This research method uses descriptive quantitative analysis and gravity model analysis. The research results show that there has been a decline in the competitiveness of Indonesian processed cocoa products in Malaysia. The competitiveness of cocoa paste decreased by more than 50%. Domestic cocoa production, Malaysian GDP, and Indonesian GDP influence the value of Indonesian cocoa butter exports in Malaysia. Cocoa butter has shown an increase in export value during the Covid-19 pandemic. Malaysia's GDP and the COVID-19 pandemic have influenced the value of Indonesian cocoa paste exports to Malaysia. Cocoa paste has competitiveness both comparatively and competitively in the Malaysian market.
Analisis Pertumbuhan Ekonomi dan Ketimpangan Wilayah Sebagai Dampak Pembangunan Infrastruktur Pertanian di Kabupaten Belu Taena, Werenfridus; Sipayung, Boanerges Putra; Blegur, Fried Markus Allung; Klau, Anggelina Delviana
AGRIMOR Vol 9 No 2 (2024): AGRIMOR - April 2024
Publisher : Fakultas Pertanian, Universitas Timor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32938/ag.v9i2.2425

Abstract

The research objectives are to analyze (1) the level of regional development based on infrastructure availability, (2) regional economic growth, (3) regional inequality (4) the relationship between economic growth and regional inequality in Belu Regency. The data used is GRDP data per sub-district in Belu Regency from 2016 to 2020. Data analysis uses scalograms, economic growth, Williamson index, and correlation. The results of the analysis state that the development of agricultural infrastructure in Kakuluk Mesak District has contributed to the development of the Kakuluk Mesak sub-district area so that it occupies hierarchy II. The impact is an increase in economic growth and regional inequality. Kakuluk Mesak District, which is the location where the Rotiklot Dam was built, has a high correlation between economic growth and regional inequality. Therefore, it is recommended that infrastructure development be more balanced between regions so that equitable development can be achieved.
PERILAKU KONSUMEN PRODUK KOPI CAFE XPRESSO DI KECAMATAN KOTA KEFAMENANU KABUPATEN TIMOR TENGAH UTARA Nali, Randi; Boanerges Putra Sipayung; Umbu Joka; Dira Asri Pramita
Agriprimatech Vol. 7 No. 2 (2024): Agriprimatech
Publisher : Prodi Agribisnis Fakultas Agro Teknologi Universitas Prima Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34012/agriprimatech.v7i1.5043

Abstract

Coffee consumption in Indonesia is quite large, this is due to the people's habit that in every activity coffee is the main drink. Coffee consumption in the people of Kefamenanu City is increasing so much that coffee drinks are prioritized when entertaining guests in today's society. This research was conducted at Cafe Xpresso in Kota Kefamenanu District, North Central Timor Regency. The population in this research is the number of residents in North Central Timor Regency as consumers with a total of 239,829 people. The sampling technique in this research used a purposive sampling method of 150 respondents. The objectives of this research are: 1) To find out the factors that influence consumers' decisions in consuming coffee at Cafe Xpresso. 2) To determine the competitiveness of Cafe Xpresso in Kota Kefamenanu District. The data analysis method used is Logistic Regression which is used to analyze coffee consumer decisions and the Boston Consulting Group (BCG) Matrix is ​​used to analyze the level of market growth and relative market share. The results of the research are based on Logistic Regression calculations using SPSS version 22 software data, it is known that the factors that have a significant influence on consumer interest in consuming coffee at Café Xpresso are age, product quality and service quality. Meanwhile, those that do not have a significant influence on consumers' decisions in consuming coffee at Café Xpresso are price, location, place design, taste, menu variations and cleanliness. Based on the results of BCG's analysis, it is known that the 2021 market growth rate is 12.75%, the market share is 3.68 times, and in 2022 the market growth rate is 11.09%, the market share is 1.11 times. So it can be seen that Café Xpresso is in quadrant II (stars) position, which means that Café This research also contains 5 marketing strategies, namely: Product Development, Price, Promotion, Place/Location and Expanding Market Size.
PENYEDIAAN PUPUK MELALUI LIMBAH RUMAH TANGGA DAN APLIKASINYA PADA BUDIDAYA HORTIKULTURA Boanerges Putra Sipayung; Wilda L. Tobing, Wilda; Azor Yulianus Tefa; Fransiskus Yulius Dhewa Kadju; Achmad Subchiandi Maulana; Febrya Christin Handayani Buan; Kristoforus Wilson Kia; Kristina Kolo; Misail Epainetus Silla
Jurnal Abditani Vol. 7 No. 2 (2024): Oktober
Publisher : FAKULTAS PERTANIAN UNIVERSITAS ALKHAIRAAT

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31970/abditani.v7i1.296

Abstract

Kegiatan budidaya hortikultura pada Kelompok Wanita Tani (KWT) Sari Bes Ana selalu membutuhkan pupuk. KWT ini menggunakan pupuk subsidi oleh Pemerintah namun terdapat ketidakefektifan distribusinya seperti tidak sesuai dengan waktu tanam dan penggunaannya sesuai kebutuhan tanaman. Penyediaan pupuk ini perlu ditingkatkan tanpa bergantung pada pupuk subsidi. Penyediaan pupuk pada KWT Sari Bes Ana dapat dilakukan melalui pemanfataan limbah rumah tangga. Limbah sayuran dan buah-buahan dapat dijadikan bahan baku kompos. Air cucian beras dapat dijadikan pupuk organik cair. Pengabdian ini dilakukan di lahan usahatani milik KWT Sari Bes Ana. Pengabdian dilakukan dengan metode sosialisasi dan demonstrasi yang melibatkan seluruh anggota kelompok tani dan mahasiswa. Hasil dari kegiatan pengabdian adalah KWT mampu menyediakan pupuk organic berbasis limba rumah tangga, mampu mengaplikasikan pupuk pada budidaya hortikultura, dan diharapkan menjadi sumber pendapatan baru selain dari budidaya hortikultura
Analisis Faktor Pendapatan Petani Jagung Di Kabupaten Belu Obenu, Rosa Virginia Deletir; Sipayung, Boanerges Putra; Maulana, Achmad Subciandi; Fallo, Yosefina Marice
Baselang Vol 4, No 2: OKTOBER 2024
Publisher : Fakultas Pertanian Universitas Muara Bungo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36355/bsl.v4i2.207

Abstract

Penelitian ini bertujuan untuk menganalisis faktor produksi dan pendapatan petani jagung di Kabupaten Belu. penelitian ini telah dilaksanakan di Kabupaten Belu pada bulan Desember 2023-Januari 2024. Menggunakan metode analisis Cobb-Douglas dan Pendekatan Simultan. Teknik penentuan sampel dilakukan dengan metode slovin, dengan jumlah sampel sebanyak 150. Data yang dikumpulkan berupa data primer dan data sekunder. Berdasarkan hasil analisis dan pembahasan, maka diperoleh kesimpulan Luas tanam, Biaya Variabel dan Tenaga Kerja mempengaruhi produksi tanaman jagung di Kabupaten Belu. produksi mempengaruhi pendapatan petani jagung di Kabupaten Belu
ANALISIS DAYA SAING USAHATANI BUAH NAGA DI KECAMATAN INSANA (Studi Kasus Desa Nunmafo) Anunut, Jefrianto; Umbu Joka; Simon Juan Kune; Werenfidus Taena; Boanerges Putra Sipayung
Agriprimatech Vol. 7 No. 2 (2024): Agriprimatech
Publisher : Prodi Agribisnis Fakultas Agro Teknologi Universitas Prima Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Dragon fruit plants are one of the plants that have very high economic value, dragon fruit plants are also very helpful in improving the economy both at the regional and national levels. The purpose of this study was to determine; 1) the benefits of dragon fruit farming in Nunmafo Village; and 2) the competitiveness of dragon fruit farming in Nunmafo Village. The analysis method used in this study is the PAM (Policy Analysis Matrix) analysis method. The results of the study showed that; 1) Dragon fruit farming in Nunmafo Village has a profit where the private profit is 34,072,000 and the social profit is 13,447,000 and 2) Dragon fruit farming in Nunmafo Village has competitiveness because the RBP (Private Cost Ratio) value is 0.47 and the RBSP (Domestic Resource Cost Ratio) is 0.69. Government policy can be seen in the PAM (Policy Analysis Matrix) analysis ratio, namely the nominal input protection coefficient (KPIN) of 0.65, the nominal output protection coefficient (KPON) of 1.25, the effective protection coefficient (KPN) of 1.47, the profit coefficient (KK) of 2.53, and the producer subsidy ratio (RSP) of 0.34.
Pemberdayaan Kelompok Pusat Pengembangan Anak (PPA) Gereja Sion Sasi, Kabupaten Timor Tengah Utara Dalam Mencegah Stunting Melalui Budidaya Jamur Tiram Putih Pardosi, Lukas; Fransiskus Yulius Dhewa Kadju; Adelya Irawan Manalu; Charles Venirius Lisnahan; Wilda Lumban Tobing; Boanerges Putra Sipayung; Desta Gloria Siahaan
MATAPPA: Jurnal Pengabdian Kepada Masyarakat Volume 7 Nomor 3 Tahun 2024
Publisher : STKIP Andi Matappa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31100/matappa.v7i3.3364

Abstract

Universitas Timor melalui program Pemberdayaan Kelompok Masyarakat melakukan kegiatan pengabdian Masyarakat dengan kegiatan  pendampingan budidaya jamur tiram sebagai alternatif pencegahan stunting. Tujuan dari pengabdian ini adalah untuk memberdayakan kelompok Pusat Pengembangan Anak (PPA) Gereja sion sasi dalam melakukan budidaya jamur tiram sebagai alternatif pangan dalam mencegah stunting. Metode yang dilakukan dalam pengabdian ini adalah pelatihan dan edukasi tentang pencegahan stunting dan pemenuhan gizi; pelaksanaan dalam hal ini diberikan pelatihan pembuatan rumah jamur, baglog, penanganan pra panen dan pasca panen; Pengolahan jamur tiram dilakukan dengan melibatkan PPA dalam melakukan pengolahan jamur tiram hasil panen menjadi jamur crispi; Hasil evaluasi dari kegiatan ini menunjukkan bahwa budidaya jamur tiram dan olahannya memberikan dampak yang positif terhadap kelopok PPA. Anak anak yang tergolong stunting sangat menyukai jamur crispi hasil olahan dari jamur tiram. Selain itu budidaya jamur tiram ini juga mempunyai peluang usaha yang dapat dikembangkan dan punya prospek pasar yang baik. Luaran dari kegiatan ini adalah kelompok PPA dapat melakukan budidaya jamur tiram dan pengolahnnya sebagai alternatif pangan bernilai gizi.
Dampak Perubahan Cuaca dan Kemampuan Adaptasi Petani Terhadap Produksi Tanaman Hortikultura di Kabupaten Timor Tengah Utara Funan, Anselma Ose; Sipayung, Boanerges Putra; Nubatonis, Agustinus
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 11, No 1 (2025): Januari 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v11i1.15275

Abstract

This study aims to analyze the impact of weather changes and the adaptive capacity of horticultural crop farmers in North Central Timor District. The methods used in this study were cobb-douglass analysis and multinomial logistic regression. The number of samples in this study amounted to 150 respondents. The results showed that the production of horticultural crops in North Central Timor District increased by 40.6%. Horticultural farmers in North Central Timor District are at a moderate stage of adapting to weather changes. Where the majority of farmers who are adapting as many as 61 people, unable to adapt 30 and have adapted 59 people. The adaptability of farmers is influenced by the independence variable. In this case farmers manage farms with their own capital ownership, besides that farmers also try to find solutions to problems regarding farms that are managed. 
Co-Authors Achmad S Maulana Adolfianus Nino Adolfianus Nino Agustinus Bria Laka Agustius Nubatonis Anunut, Jefrianto Azor Yulianus Tefa Bira, Gerson Frans Bria, Deseriana Carla Krisanti Fios Carolus Emerik Kato Charles Venerius Lisnahan Charles Venirius Lisnahan Dennis Mark Onuigbo Dian I Y Ribka Stefanie Wongso, Paini Sri Widyawati, Tarsisius D B Fenny A K, Evelyn L W, Dian I Y Dira Asri Pramita Dudi Septiadi Elisabeth Ananda Putri Alupan Elsiana Adelvita Painneon Elviani Seran Ermelinda L. Nahak Fallo, Yosefina Marice Febrya Christin Handayani Buan Fobia, Theodorus Fransiskus Dewa Kadju Fransiskus Yulius Dhewa Kadju Funan, Anselma Ose Gerson Frans Bira Gumelar, Asep Ikhsan Hadi Santoso Laurentinus Hyldegardis Naisali Imanuel Seran Indah Epriliati Jullyo G Rohi Kia, Kristoforus Wilson Klau, Anggelina Delviana Kolo, Kristina Kolo, Maria Magdalena Kristina Kolo Kristoforus Wilson Kia Kristoforus Wilson Kia Kune, Simon Juan Laurentinus, Hadi Santoso Leto, Grasela Ona Mau Ludowika Jessye Jelita Ninu Lukas Pardosi Manalu, Adelya I Manek, Seprianus Septian Maria Apriana Manehat Marianus Asa Marinus Kofi Marsela Kono Marsianus Falo Martha Sandrina Foeh Mata, Meri Halsiana Matoneng, Ody Maulana, Achmad Subchiandi Maulana, Achmad Subciandi Melania Monika Sonbay Afeanpah Melkisedik Bukifan Misail Epainetus Silla Misail Epainetus Silla Nabuasa, Mirna Nali, Randi Natalia Desy Djata Ndua Neonbeni, Eduardus Yosef Nubatonis, Agustinus Obenu, Rosa Virginia Deletir Paebesi, Anselina Dasilva Paini Sri Widyati Paulus Klau Tahuk Paulus Klau Tahuk Pramita, Dira Asri Prihantini, Campina Illa Primus Ena Kaet Rahmanta Ginting Risna Erni Yati Adu Rofina K. Besa Seran, Ermina Anita Siahaan, Desta Gloria Silla, Misail Epainetus Taena, Werenfidus Talan, Veronika Sofia Jaquelin Tefa, Azor Y Thaal, Elisa M. Theodorus Fobia Tlali, Valentina Inda Tobing*, Wilda Lumban Umbu Joka Werenfridus Taena Wilda L. Tobing, Wilda Wilda Lumban Tobing Yohanes Pebrian Vianney Mambur Yohanes Pebrian Vianney Mambur Yohanes Pebrian Vianney Mambur Yoseph Daniel Jemai Yumina Naat Zofar Agluis Banunaek