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All Journal JURNAL MANAJEMEN AGRIBISNIS Analisis Kebijakan Pertanian AGRIMOR Panrita Abdi - Jurnal Pengabdian pada Masyarakat Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis AGRISAINTIFIKA Jurnal Ilmu-ilmu Pertanian Caraka Tani: Journal of Sustainable Agriculture Jurnal SOLMA Dinamisia: Jurnal Pengabdian Kepada Masyarakat MATAPPA: Jurnal Pengabdian Kepada Masyarakat Abditani : Jurnal Pengabdian Masyarakat Paspalum: Jurnal Ilmiah Pertanian Jurnal Hexagro Journal Of Management Science (JMAS) PRIMA: Journal of Community Empowering and Services Agriprimatech Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Analisis Kebijakan Pertanian Bakti Cendana: Jurnal Pengabdian Masyarakat Jurnal Pengabdian UNDIKMA Jurnal Ilmiah Agribios MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) Jurnal Inovasi Penelitian dan Pengabdian Masyarakat Baselang: Jurnal Ilmu Pertanian, Peternakan, Perikanan dan Lingkungan Agroteksos Journal Of Human And Education (JAHE) Agribusiness Journal JAS (Journal of Animal Science) AGRIC paradigma agribisnis
Sipayung, Boanerges Putra
Department Of Agribusiness, Faculty Of Agriculture, Universitas Timor, Kefamenanu
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Journal : AGRIC

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COMPARATIVE ANALYSIS OF LOCAL FRUIT SELLING BUSINESSES IN THE SAENAM VILLAGE AND SALLU VILLAGE NORTH CENTRAL TIMOR Werenfridus Taena; Achmad Subchiandi Maulana; Boanerges P Sipayung; Umbu Joka
Agric Vol. 34 No. 2 (2022)
Publisher : Fakultas Pertanian dan Bisnis, Universitas Kristen Satya Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24246/agric.2022.v34.i2.p275-286

Abstract

East Nusa Tenggara Province has land that tends to be dry, with several superior local fruit commodities such as oranges, mangoes, avocados, and jackfruit. One of the local fruit-producing centers in East Nusa Tenggara is North Central Timor (TTU) Regency. Most of the fruit needs in TTU Regency are supplied from West Miomaffo District, especially Saenam Village. Saenam Village produces 222 Kg of local fruit while Sallu Village is 345 Kg, but the sales volume value of Saenam Village is higher than Sallu Village with a difference of Rp. 1,000,000. Based on these conditions, this study focuses on the comparison of local fruit farming businesses in Saenam Village and Sallu Village. The purpose of this study is to compare and analyze the sales volume, relative market share level, and business position of local fruit commodities by applying BCG analysis. The results showed that the fruit business in Saenam Village had a total sales volume in 2018 of IDR 2,151,313, 2019 of IDR 1,915,296, and 2020 of IDR 2,175,685. Meanwhile, Sallu Village has a total sales in 2018 of Rp 1,009,821, 2019 Rp 899,584, and 2020 Rp 887,281. The market growth rate and relative market share are calculated based on the total sales volume. The results of the BCG analysis show that Saenam Village is in the star quadrant, with a market growth rate of 1.31% and a relative market share level of 2.57. Sallu Village has a market growth rate of -15.25% and a relative market share rate of 0.4. This value explains that the fruit products of Sallu Village are in the dog quadrant. The strategy that needs to be carried out by farmers in Saenam Village is to expand fruit marketing. The strategy that can be applied by farmers in Sallu Village is to replace fruit gardens with vegetable gardens in order to increase income and use land more optimally.
Co-Authors Achmad S Maulana Adolfianus Nino Adolfianus Nino Agustinus Bria Laka Agustius Nubatonis Anunut, Jefrianto Azor Yulianus Tefa Bira, Gerson Frans Bria, Deseriana Carla Krisanti Fios Carolus Emerik Kato Charles Venerius Lisnahan Charles Venirius Lisnahan Dennis Mark Onuigbo Dian I Y Ribka Stefanie Wongso, Paini Sri Widyawati, Tarsisius D B Fenny A K, Evelyn L W, Dian I Y Dira Asri Pramita Dudi Septiadi Elisabeth Ananda Putri Alupan Elsiana Adelvita Painneon Elviani Seran Ermelinda L. Nahak Fallo, Yosefina Marice Febrya Christin Handayani Buan Fobia, Theodorus Fransiskus Dewa Kadju Fransiskus Yulius Dhewa Kadju Funan, Anselma Ose Gerson Frans Bira Gumelar, Asep Ikhsan Hadi Santoso Laurentinus Hyldegardis Naisali Imanuel Seran Indah Epriliati Jullyo G Rohi Kia, Kristoforus Wilson Klau, Anggelina Delviana Kolo, Kristina Kolo, Maria Magdalena Kristina Kolo Kristoforus Wilson Kia Kristoforus Wilson Kia Kune, Simon Juan Laurentinus, Hadi Santoso Leto, Grasela Ona Mau Ludowika Jessye Jelita Ninu Lukas Pardosi Manalu, Adelya I Manek, Seprianus Septian Maria Apriana Manehat Marianus Asa Marinus Kofi Marsela Kono Marsianus Falo Martha Sandrina Foeh Mata, Meri Halsiana Matoneng, Ody Maulana, Achmad Subchiandi Maulana, Achmad Subciandi Melania Monika Sonbay Afeanpah Melkisedik Bukifan Misail Epainetus Silla Misail Epainetus Silla Nabuasa, Mirna Nali, Randi Natalia Desy Djata Ndua Neonbeni, Eduardus Yosef Nubatonis, Agustinus Obenu, Rosa Virginia Deletir Paebesi, Anselina Dasilva Paini Sri Widyati Paulus Klau Tahuk Pramita, Dira Asri Prihantini, Campina Illa Primus Ena Kaet Rahmanta Ginting Risna Erni Yati Adu Rofina K. Besa Seran, Ermina Anita Siahaan, Desta Gloria Silla, Misail Epainetus Taena, Werenfidus Talan, Veronika Sofia Jaquelin Tefa, Azor Y Thaal, Elisa M. Theodorus Fobia Tlali, Valentina Inda Tobing*, Wilda Lumban Umbu Joka Werenfridus Taena Wilda L. Tobing, Wilda Wilda Lumban Tobing Yohanes Pebrian Vianney Mambur Yohanes Pebrian Vianney Mambur Yohanes Pebrian Vianney Mambur Yoseph Daniel Jemai Yumina Naat Zofar Agluis Banunaek