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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Fokus Ekonomi Stability: Journal of Management and Business Journal of Digital Marketing and Halal Industry Jurnal Bisnis Mahasiswa Bussman Journal : Indonesian Journal of Business and Management JAMBURA: JURNAL ILMIAH MANAJEMEN DAN BISNIS Safari : Jurnal Pengabdian Masyarakat Indonesia Postgraduate Management Journal Journal of Artificial Intelligence and Digital Business Innovative: Journal Of Social Science Research Indo-Fintech Intellectuals: Journal of Economics and Business Jurnal IlmiahManajemen, Bisnis dan Ekonomi Kreatif Jurnal Pengabdian Masyarakat dan Riset Pendidikan Jurnal Manajemen Kewirausahaan dan Teknologi Bina Bangsa International Journal of Business and Management Jurnal Bersama Ilmu Ekonomi
Shofif Sobaruddin Akbar
Universitas PGRI Semarang
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Strategi pemasaran dalam meningkatkan daya saing pada CV Jenang Mubarok Kudus Putri, Mutiara Fajar Dewati; Utami, Ratih Hesty; Akbar, Shofif Sobaruddin
Jurnal Bisnis Mahasiswa Vol 5 No 6 (2025): Jurnal Bisnis Mahasiswa
Publisher : PT Aksara Indo Rajawali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60036/jbm.852

Abstract

Daya saing mencerminkan kemampuan perusahaan dalam menghasilkan kinerja unggul, beradaptasi, dan mempertahankan posisi pasar yang menguntungkan. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan analisis SWOT, teori daya saing, dan strategi pemasaran. Analisis SWOT digunakan untuk mengidentifikasi kekuatan, kelemahan, peluang, dan ancaman (Hasan, 2020), sedangkan strategi pemasaran dipahami sebagai rencana terarah untuk meningkatkan penjualan (Assauri & Haque-Fawzi, 2022). Informan dipilih secara purposive sampling sebanyak enam orang yang memahami bisnis CV. Jenang Mubarok. Data dianalisis menggunakan matriks IFE, EFE, dan Grand Strategy. Hasil menunjukkan posisi perusahaan pada kuadran I (WO), dengan kekuatan internal dominan dan peluang eksternal besar. Nilai Grand Strategy (S-W=0,84; O-T=0,23) menunjukkan strategi agresif. Rekomendasi meliputi mengganti produk kedaluwarsa, memperluas pasar, mengikuti expo, dan menawarkan harga kompetitif.
GREEN MARKETING STRATEGY AS AN IMPLEMENTATION OF CONSUMER TRUST IN REALIZING SUSTAINABLE DEVELOPMENT GOALS (SDGS) Akbar, Shofif Sobaruddin; Puspitasari, Ratih Hesty
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 20, No 2 (2025): December 2025
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.20.2.231-238

Abstract

This study discusses the influence of green marketing strategies and Sustainable Development Goals (SDGs) on green purchasing behavior with trust as an intervening variable. The background of this study is based on global challenges related to climate change and the need for more sustainable consumption, especially in developing countries such as Indonesia. Although environmental awareness is increasing, green purchasing behavior is still low, so an effective marketing strategy is needed. The aim is to test the influence of green marketing strategies and SDGs on trust and green purchasing behavior, and to analyze the role of trust in mediating the relationship. This study focuses on consumers in East Semarang, using a quantitative approach with a survey method and data analysis using SmartPLS 3.0. The results of the study are expected to provide insight for companies in developing sustainable marketing strategies and increasing consumer trust in environmentally friendly products.
Co-Authors abror, Maljaul Akhmar, Mamlu’atul BAYU KURNIAWAN Chadiyan Faturachman Daniswara, Fajar Nizar Devita Putri Dewi, Wahyu Rika Srifhiana Ernanda, Erni Ernawati Saptaningrum Farah Chalida Hanoum Fithri Widyannita Yarisma Gultom, Henry Casandra Heri Prabowo Ika Menarianti, Ika Ira Setiawati, Ira Jannah, Shofi Nur Kurniasari, Fitria Dita Majid, Fadhil Al Aqib Laksana Mochamad Fadjar Darmaputra Nugraheni, Nadea Lathifah NUR CHOLIFAH Prianka Ratri Nastiti Puspitasari, Ratih Hesty Putri, Mutiara Fajar Dewati Qristin violinda Ramadani, Nevisa Ratih Hesty Utami Ratih Hesty Utami Puspitasari Rita Meiriyanti Rizwan, Muhammad Romadhon, Ilham Zakaria Rr Hawik Ervina Indiworo Santika Delviani Ramadhani Trisan, Arlhenthia Putri Nur Utami P, Ratih Hesty Utami, Ratih Hesty Yulia Afinta Sari