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Journal : Managere: Indonesian Journal of Educational Management

UTILIZATION OF COMMUNICATION TECHNOLOGY TO IMPROVE THE EFFECTIVENESS OF PUBLIC RELATIONS MANAGEMENT Arifatul Hasanah; Fitriani; Muhyidin; Ach. Nurfuad Al-Fajri; Multazem Aji Busono
Managere: Indonesian Journal of Educational Management Vol. 6 No. 2 (2024)
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52627/managere.v6i2.524

Abstract

This research focuses on the implementation of communication technology in public relations management at SD Darut Thalabah Wonosari, with the aim to identify the impact of budget constraints and lack of technology skills among staff on the effectiveness of communication technology use and explore strategies to overcome these barriers. The research method used is qualitative with a descriptive approach. Data was collected through observation, interviews, and documentation at SD Darut Thalabah Wonosari, located at Jalan Kebon Agung No. 23, Wonosari, Gunungkidul Regency, Special Region of Yogyakarta. The results showed that although communication technologies such as instant messaging apps, email, and school web pages have improved communication efficiency, budget constraints and lack of technology skills are still major obstacles. The research also found that regular training and interactive website development can overcome most of these barriers. The implications of the study show the importance of adequate budget allocation and continuous training to improve the efficiency and effectiveness of technology-based public relations management in schools.
Managing Social Media Ethics in Islamic Boarding Schools: Challenges and Strategies for Crisis Response Ahmad Nadif Sanafiri; Muhyidin; Rizkiyah Hasanah
Managere: Indonesian Journal of Educational Management Vol. 6 No. 3 (2024)
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52627/managere.v6i3.675

Abstract

This study aims to explore the management of ethical issues in dealing with social media crises by Islamic boarding schools, focusing on the strategies implemented to maintain the institution's image and public trust. The research approach used is qualitative with a case study design. It takes Nurul Jadid Islamic Boarding School as the research subject because of its active social media activities and experience in handling various digital crises. Data were collected through semi-structured interviews with social media managers and Islamic boarding school leaders, observations of Islamic boarding school social media activities, and analysis of digital documents in the form of uploads, comments, and responses to emerging issues. Data analysis techniques were carried out thematically by identifying relevant patterns from the collected data and triangulation to ensure the validity of the findings. The results of the study indicate that Islamic boarding schools face a dilemma in balancing social media trends with religious values, challenges in responding to diverse audiences ethically, and the lack of a structured crisis management strategy. These findings emphasize the importance of value-based social media crisis management to maintain the integrity of religious institutions in a dynamic digital era.