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Journal : Jurnal Edueco

Kualitas Pelayanan Terhadap Loyalitas Nasabah melalui Kepuasan Nasabah BNI NURFATWA ANDRIANI YASIN; Afriyani; Kurniawaty
Jurnal Edueco Vol. 5 No. 1 (2022): Juni
Publisher : Prodi Pendidikan Ekonomi Universitas Balikpapan

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Abstract

This study aims to determine the relationship between service quality from customer meetings to customer loyalty through customer satisfaction and the relationship between service quality and customer loyalty through customer satisfaction BNI Makassar Regional Office. It is hoped that this research can help BNI to identify and understand the effect of service quality on BNI customer satisfaction and loyalty. The data analysis method used is path analysis. The object of research is the customers of BNI Makassar Regional The object of research is the customers of BNI Makassar Regional Office totaling 100 people with the sampling method using direct census techniques for 3 weeks the researchers are at BNI Makassar Regional Office. The results of the study indicate that there is a positive relationship between the quality of customer meeting service and customer loyalty through customer satisfaction, and there is a positive relationship between service quality and customer loyalty through customer satisfaction. The results of this study found that maintaining customer loyalty is not an easy thing, therefore BNI is expected to be able to improve its services and provide guarantees for all financial transactions carried out, reducing the risks caused by Human Errors by increasing the professional attitude of BNI staff and employees to minimize staff and employees and always ready to provide excellent service without compromising other aspects.
PENDIDIKAN KEWIRAUSAHAN DAN KREATIVITAS TERHADAP KEBERHASILAN USAHA ANDRIANI YASIN, NURFATWA; Jumria, Jumria
Jurnal Edueco Vol. 6 No. 2 (2023): Desember
Publisher : Prodi Pendidikan Ekonomi Universitas Balikpapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36277/edueco.v6i2.180

Abstract

Penelitian ini bertujuan untuk menguji pengaruh pendidikan ekonomi dan kreativitas terhadap keberhasilan usaha para 60 pelaku usaha di kota Makassar. Penelitian ini menggunakan metode analisis regresi berganda dan uji t. Penelitian ini menemukan bahwa ada pengaruh positif dan signifikan dari pendidikan kewirausahaan dan kreativitas terhadap keberhasilan usaha. Melalui uji t diperoleh nilai t hitung dari variabel pendidikan kewirausahaan sebesar 4.115, dan nilai t hitung dari variabel kreativitas sebesar 7,805 dan R square sebesar 0,780. Temuan ini menunjukkan bahwa pendidikan kewirausahaan tidak hanya memberikan landasan teoritis terhadap konsep kewirausahaan tetapi juga membentuk sikap, perilaku dan pemikiran wirausaha, disamping itu pengembangan bisnis juga memerlukan kemampuan inovasi dan kreativitas untuk menjawab tantangan bisnis, terutama dalam mencari produk dan layanan yang unggul.