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All Journal Aptisi Transactions on Technopreneurship (ATT) Inovasi: Jurnal Ilmiah Ilmu Manajemen Dinasti International Journal of Digital Business Management Jurnal Manajemen Bisnis Eka Prasetya Journal Informatic, Education and Management (JIEM) Jurnal Scientia Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Management and Bussines (JOMB) Jurnal Sosial dan Teknologi Jurnal Studi Islam Lintas Negara (Journal of Cross-Border Islamic Studies) Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Journal of Social And Economics Research Jurnal Multidisiplin Sahombu Jurnal Media Akademik (JMA) Adpebi Science Series Management Analysis Journal Journal of Business Economics and Management journal of social and economic research J-CEKI Menulis: Jurnal Penelitian Nusantara Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Jerry Heikal
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Evaluasi Perubahan Segmentasi Kinerja Keuangan PT. KB Bukopin, TBK Sebelum dan Sesudah Akuisisi dengan Metode K-Means Clustering Riri Yunita; Jerry Heikal
CBJIS: Cross-Border Journal of Islamic Studies Vol. 6 No. 1 (2024): Juni
Publisher : Fakultas Tarbiyah dan Ilmu Keguruan, IAI Sultan Muhammad Syafiuddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/cbjis.v6i1.3066

Abstract

This study aims to evaluate changes in the segmentation of PT KB Bukopin Tbk's financial performance before and after Kookmin Bank's acquisition. This study uses the K-means clustering method using secondary data in the form of financial data taken from the official website of the Indonesia Stock Exchange, IDX.co.id. The results of the k-means analysis showed that the change in BBKP segmentation from Category 4 (cluster E) in 2019 to Category 3 (cluster C) in 2023 showed significant changes in the company's financial stability and capital adequacy. This research reveals that post-acquisition strategies and policies have successfully made a substantial impact on BBKP's financial structure, as evidenced by a positive increase in the solvency ratio (DER) and capital adequacy ratio (CAR). However, the decline in return on assets (ROA) indicates that operational efficiency is required to improve profitability. The results of the comprehensive and ongoing evaluation show how important it is to thoroughly understand the impact of acquisition activities in the banking industry.
Pengaruh Kompetensi dan Profesionalisme Terhadap Kinerja Penyuluh Pertanian dengan Kepuasan Kerja Sebagai Variabel Moderasi pada Dinas Pertanian Kota Payakumbuh Sri Polya Kettipusem; Jerry Heikal
CBJIS: Cross-Border Journal of Islamic Studies Vol. 6 No. 1 (2024): Juni
Publisher : Fakultas Tarbiyah dan Ilmu Keguruan, IAI Sultan Muhammad Syafiuddin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/cbjis.v6i1.3067

Abstract

The Payakumbuh City Agricultural Service is one of the regional apparatus organizations which plays a role in providing direct services to the farming community, which is responsible for increasing the production of agricultural products which are useful for food supply as well as in terms of improving the welfare of farmers. So, competent, professional and high-performing Agricultural Extension Workers are needed as the front guard in increasing farmer competency. This research aims to predict the influence of Competency and Professionalism of Instructors on the Performance of Agricultural Instructors at the Payakumbuh City Agricultural Service with Job Satisfaction as a moderating variable. The samples used in this research were 43 samples consisting of all agricultural instructors at the Payakumbuh City Agriculture Service. In this research there are 2 (two) independent variables and one Dependent variable (Y) and one Moderation variable (Z). From the processing results there are 2 (two) significant variables, namely professionalism and competence. Meanwhile, job satisfaction did not succeed in moderating the relationship between competency and performance, but job satisfaction had a significant effect on weakening the relationship between professionalism and the performance of agricultural instructors at the Payakumbuh City Agriculture Service
Analysis the Influence of Brand, Offering, Relationship Equity on Learning Outcomes and their Implications for the Employability Adevi, Isye Rahayu; Jerry Heikal
Adpebi Science Series 2022: 1st AICMEST 2022
Publisher : ADPEBI

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Abstract

Employability refers to the achievements of graduates and their potential to obtain graduate employment. Learning outcomes are changes in behavior that occur to students on the process of adaptation or adjustment while on campus, which are expressed in the form of scores both quantitatively and qualitatively on the cognitive, affective and psychomotor indicators of students. The purpose of this study is to analyze the relationship between the influence of the Customer Equity Stack which is divided into 3 categories on Learning Outcomes with implications for Student Employability. The method in data processing uses SEM-PLS with the Second Order CFA model. The results of this study found a significant positive effect between Brand Equity and Offering Equity on Learning Outcomes. Then Brand Equity and Learning Outcomes have a significant positive effect on Employability. Meanwhile Relationship Equity has no significant effect on Learning Outcomes and Employability. In mediation, Brand Equity plays a partial mediation role on Employability, Offering Equity plays a full mediation role on Employability, and Relationship Equity does not have a mediating impact on Employability Keywords: Brand Equity, Offering Equity, Relationship Equity, Learning Outcomes, Employability
Prinsip Pengelolaan Usaha dalam Mencapai Sustainability pada Culture Pengusaha Chinese-Indonesia Helga Meilany; Aditya Rachman Zarkasih; Michael; Jerry Heikal
Jurnal Manajemen Bisnis Eka Prasetya Vol 10 No 1: Edisi Maret 2024
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v10i1.354

Abstract

Prinsip pengelolaan bisnis pada dasarnya berasal dari budaya asal masing-masing, terutama demi mencapai keberlanjutan perusahaan. Tujuan dari penelitian ini adalah untuk mengetahui prinsip-prinsip pengelolaan bisnis dalam keberlanjutan yang berfokus pada budaya para pengusaha Tionghoa-Indonesia. Metode yang digunakan adalah kualitatif dengan pendekatan etnografi untuk mengetahui kesamaan dalam tindakan dan perilaku bisnis dari sampel informan yang dipilih secara sengaja berdasarkan budaya tersebut. Berdasarkan hasil dari studi ini, disimpulkan bahwa prinsip-prinsip utama bisnis para pengusaha Tionghoa-Indonesia adalah kepercayaan dan komitmen.
Segmentation Analysis of Consumer Expenditures in Home Appliances Products Michael; Helga Meilany; Aditya Rachman Zarkasih; Jerry Heikal
Jurnal Manajemen Bisnis Eka Prasetya Vol 10 No 1: Edisi Maret 2024
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v10i1.355

Abstract

The digital era has brought significant changes in the way consumers view and purchase household appliances. Technological advances, lifestyle changes and emerging market trends have all played a role in shaping consumer spending habits in this sector. This research aims to determine the segmentation of consumer spending in shopping for home appliances products. The method used is descriptive quantitative k-mean clustering in SPSS software based on the results of a random sampling survey of 100 samples from 10.000 population. Based on research results, it shows that cluster 5 with persona SpendThrift Families is the best target cluster for home appliances companies to sell their products, especially in the categories of gardening equipment, kitchen appliances, and bathroom & laundry.
Analisis Faktor Utama Pendukung Akselerasi Inovasi Industri di Indonesia Aditya Rachman Zarkasih; Helga Meilany; Michael; Jerry Heikal
Jurnal Manajemen Bisnis Eka Prasetya Vol 10 No 1: Edisi Maret 2024
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v10i1.356

Abstract

Inovasi industri sangat penting untuk kemajuan sebuah bangsa, tentunya juga untuk negara Indonesia, di mana semua negara di dunia bersaing untuk mempercepat industri negaranya masing-masing. Tujuan dari penelitian ini adalah untuk mengetahui faktor utama yang dapat mendukung percepatan inovasi industri di Indonesia. Metode yang digunakan adalah kualitatif dengan pendekatan teori yang muncul dari wawancara podcast yang kemudian hasilnya diberi kode. Berdasarkan hasil penelitian, terdapat 17 kode yang membentuk 9 kategori dan menghasilkan 3 tema dengan total frekuensi sebanyak 38. Skor tertinggi untuk pengkodean adalah 17 pada tema anggaran inovasi sehingga faktor utama yang mendukung percepatan inovasi industri di Indonesia adalah anggaran inovasi.
K-Means Clustering Segmentation Model Using SPSS: A Case Study at Komuka Cafe Customers Agus Sugiono; Tika Aldyah; Milastri Muzakkar; Jerry Heikal
Jurnal Manajemen Bisnis Eka Prasetya Vol 10 No 1: Edisi Maret 2024
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v10i1.368

Abstract

Post pandemic has led to a significant and rapid increase in the growth of the cafe business. Every year, many new cafes emerge with different and unique concepts, intensifying competition in the cafe industry and necessitating continuous innovation for cafe entrepreneurs. Previously, Komuka has always highly recommended Google Reviews to prospective customers. This has caused Komuka's market share to stagnate and not experience meaningful growth. This research aims to enhance the marketing strategy of Komuka Cafe by applying K-Means cluster analysis for customer segmentation. Through data collection from Komuka's Cafe customers and klaster analysis using SPSS, the study identifies three main customer klasters: Single Employee, Married Employee, and Single Student. The detailed marketing strategy focuses on the Single Employee group because this cluster has the lowest assessment of Komuka Cafe. In this research, the author uses the Marketing Mix model 6Ps as a framework analysis to make strategy suggestions that need to be maintained and developed including Product, Place, Promotion, People, Process, and Physical Evidence. This research provides the preferences and behavior of Single Employee groups, Komuka Cafe can improve its 6Ps marketing strategy to increase competitive advantage, customer satisfaction and loyalty, as well as increase the revenue.
Analysis of Factors That Caused Fanwar Between K-Pop Fandom on Tiktok Using Grounded Theory Analysis Nandi Andrian Kurnia Putra; Jerry Heikal; Antoni Irawan; Zahwa Nur Syahda
Dinasti International Journal of Digital Business Management Vol. 5 No. 2 (2024): Dinasti International Journal of Digital Business Management (February - March
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijdbm.v5i2.2379

Abstract

K-Pop is currently getting attention from various parts of the world, including Indonesia. Behind the success of K-Pop idols there are fans/fans who get in touch to support the idols they love. They will also voluntarily defend the idol they like, thereby causing feelings between fans and hurling hatred at each other. This event is commonly referred to as Fanwar on social media. Social media, especially Tiktok, is used as a place for K- Pop fans to do Fanwar. This study aims to find out which factors cause fanwar on Tiktok. This study uses a qualitative approach with a Grounded Theory approach to Coding Manual Analysis. Data were collected through interviews with 7 K-Pop fans who had seen or been involved in a fan war on TikTok. Based on the manual coding analysis conducted in this study, there were 2 themes and 8 categories. The theme obtained is that there is self-control with 5 categories, namely age, fanatic, emotion, mindset, and protect. The results of the analysis, it was found that the highest frequency of themes was in the self-control themes and the highest category was in the self-control themes, the fanatic category.
Grounded Theory Analysis of High School Students' Content Needs and Wants on the Bakrie University Management Study Program Instagram @manajemen.bakrie Zahwa Nursyahda; Jerry Heikal
Dinasti International Journal of Digital Business Management Vol. 5 No. 4 (2024): Dinasti International Journal of Digital Business Management (June - July 2024)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v5i4.2937

Abstract

Instagram is a social media that aims to help its users share photos with other users. Many universities already have Instagram accounts. The Bakrie University Management Study Program has an Instagram account, namely @manajemen.bakrie, which is used to build interaction with prospective students who are high school students. To build this interaction, you first need to know what kind of content high school students need and want. This research uses qualitative methods with a Grounded Theory Analysis approach. Based on the analysis carried out in this research, there are 3 themes and 9 content categories that high school students need and want. The themes obtained from the results of the coding analysis are Quality, Cost, and Delivery. The categories obtained from the results of the coding analysis are Motivation, Education, Campus, Price, Scholarship, Competition, Activity, Entertainment, and entrance. This analysis found that the highest frequency of themes was in the Quality themes, and the highest category frequency was in the Quality themes in the Campus category.
Analysis Of Customer Segmentation In The Top Three Most Visited E-Commerce Platforms In Indonesia In 2023 Using RFM Model And Clustering Techniques Siti Wulansari; Jerry Heikal
Jurnal Scientia Vol. 13 No. 03 (2024): Education and Sosial science, June - August 2024
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study analyzes customer behavior on three most visited e-commerce platforms in Indonesia (Shopee, Tokopedia, and Lazada) using the RFM (Recency, Frequency, Monetary) model and K-Means clustering techniques. Amidst the digital transformation and rapid growth of e-commerce, significant changes in customer behavior highlight the importance of accurate and relevant customer segmentation. The study integrates demographic, psychographic, and purchasing behavior analysis, employing stratified random sampling to collect data over 6 months from 100 respondents on each e-commerce platform. The results revealed six customer clusters, each with distinct characteristics. These clusters were further analyzed to develop specific and effective marketing strategies tailored to customer behavior and preferences on each e-commerce platform.
Co-Authors Abhiyoga Deyandra Putra Achmad Ichsan Adevi, Isye Rahayu Adhy Priyo Adi Setiawan Aditya Rachman Zarkasih ADRIAN PRATAMA Agung Ibrahim Agung Pribadi Agus Sugiono Ahmad Ilham Bachrie Harahap Alex Fernando Hasahatan Ali Sudrajat Andara Rahma Danurisa Anggini, Dewi Anjar Asmara Putra Annisa Liestiani Annisa Nurwanda Putri Antoni Irawan AYU WULANDARI Bachrie Harahap, Ahmad Ilham Bambang Permadiyansach Berman J Hutabarat Budiyanto Hariandja Desy Maya Indriana Dewi Anggini Dewi Lisdayanti Dimas Hindrawan Doni Magat Harahap Dzaki Zakaria E. N. Budiyanto Hariandja Edoward N. Budiyanto Elisa Purnawati Elja Salwa Enny Enny Erni Susanty Erwan Hendrawan Fajar Hartanto Siswanto Fajar Kristianto Fanjili Gratia Mamonto Fetri Nelfa Ganang Kartiko Aji Gilang Kharisma Ramadhan Ibrahim Gulfi Oktariani Heidi Yanti Anggraeni Putri Helga Meilany Ign Agus Supriyono Indah Nur Syamsi Aguston Irma Nur Wanty Isfan Ferli jeffry kurniawan Lisdayanti, Dewi Lisdyanto Lucia Rainy Betari Marc Giulio Richard Marlina Maysheilla Chandra Mega Yunita Gayo Metta Karunia Michael Milastri Muzakkar Moh Masnur Monica Pongsibidang Mufti Kusuma Firdaus Muhammad Feyzel Khalfani Putra Ardanesworo Muhammad Ikhsan Nurseha MUHAMMAD YUSUF Mutia Karunia Antap Wulan Nandi Andrian Kurnia Putra Nayla Azkia Oci Citra Maharani Panka Gumilang Pratama Hadi Saputra Pratama, Renaldo Pratiwi Pratiwi Pratiwi Putri kirana Putri Syifa Humaira Raden Maart Adi Waskita Tjahjono Rafyon Sani Rayuli Wulandari Resman Yohanes Dolok Saribu Resman Yohanes Doloksaribu Retno Santoro Richard, Marc Giulio Rifko Sinaga Rinta Agustiani Dwiputri Riri Yunita Rivelino, Deva Rizki Agung Ramadani Rizky Feliana Devi Rudi Setiari samsul arifin Sari Riyani Satriya Perdana Savira Nurviriana Sayuti Shera Fanesha Siti Wulansari Sri Polya Kettipusem Susan Ratna Susan Ratna Salim Susi Suheni Suududdin, Suududdin Syakina Syakina, Syakina Tika Aldyah Tiyanda Hanti Arum Kusuma Vitto Rialialie Zahwa Nur Syahda Zahwa Nursyahda