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All Journal JURNAL ILMIAH MANAJEMEN & BISNIS JURNAL PENGABDIAN KEPADA MASYARAKAT Al Ishlah Jurnal Pendidikan Jurnal Penelitian Pendidikan IPA (JPPIPA) NISBAH: JURNAL PERBANKAN SYARIAH Jurnal Mantik Jurnal Manajemen Bisnis Eka Prasetya Didaktik : Jurnal Ilmiah PGSD STKIP Subang Target : Jurnal Manajemen Bisnis Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences International Journal Of Science, Technology & Management (IJSTM) Insight Management Journal Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) JaManKu : Jurnal Manajemen dan Kewirausahaan Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) ProBisnis : Jurnal Manajemen Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Inovatif: Jurnal Ekononi, Manajemen, Akuntansi, Bisnis Digital dan Kewirausahaan Jurnal Ilman: Jurnal Ilmu Manajemen BISMA Cendekia ATHENA: Journal of Social Culture and Society Jurnal Ekonomi Bisnis Digital Journal of Innovative and Creativity Jurnal Ekonomi Bisnis Digital Jurnal Ekonomi, Manajemen, Akuntansi Outline Journal of Economic Studies
Muhammad Fauzan Azhmy
Universitas Harapan Medan
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Effect Of Comfort And Quality Of Service On Consumer Satisfaction At PT. Elephant Mada Indonesia Daniel; Muhammad Fauzan Azhmy; Saskia
Outline Journal of Economic Studies Vol. 1 No. 2: April - September 2022
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/ojes.v1i2.26

Abstract

The purpose of this study was to analyze the effect of comfort and service quality on customer satisfaction at PT. Gajah Mada Indonesia. The data used are primary data and secondary data. Primary data was collected through questionnaires distributed to employees, while secondary data was obtained from documentation studies obtained from various information held by the company and the results of previous research. The data analysis method uses quantitative methods, namely Multiple Linear Regression analysis. The population in this study are consumers or institutions that use the services of PT. Gajah Mada Indonesia (GMI) Medan amounted to 172, the sample of this study used saturated sampling which took the entire population as a sample. The results of the study indicate that Convenience (X1) and Service Quality (X2) together have an effect on Consumer Satisfaction. While the ability of Convenience (X1) and Service Quality (X2) together can explain changes in student Consumer Satisfaction (Y) of 12.5% while the remaining 87.5% is influenced by other factors not discussed in this study.
Co-Authors Adelia Lestari Purba Adri Arianty Ahmad Fadli Andi Andi Anggia Arif Anggiat M. Situmeang Arasy Ayu Setiamy Arbie Yusril Dalimunthe, Arbie Ardiaz Zidane Dzikrillah Audia Junita Aulia Arief Nasution Aulia Arief Nasution Bagus handoko Bunga Aditi Daniel Dita Oktavia Wijaya Dzikrillah, Ardiaz Zidane Fajar Pasaribu Fauzi, Nuanda Ferdinansyah, Hendy Fika Shoufika Hafriz Rifki Hafas Halim Dinata Handayani, Sri Putri Hendra Syahputra Hendy Ferdinansyah Hendy Ferdinansyah Herliza Syafiana Ilham Mubaraq Ritonga, Ilham Mubaraq Iman Indrafana KH Iskandar, Agung Nugraha Ivan Suaidi Lilis Yolanda Maranata Kevin Tampubolon Muller Tamba Nafisa Rokhilla Haris Lubis Nahrisah, Ezzah Nasib Pinta Nailah Lubis Pitono Purba, Daniel Gaolan Raden Mohamad Herdian Bhakti Ratih Amelia Ray, Qonita Refinda deschamp sembiring RINI INDAHWATI Rizky Putri Wardani Ronny Vickyh Ifanni Ar Sadri, Ali Sapri M Yahya Sarah Imelda Saskia Shahnaz Nabila Sri Putri Handayani Sri Putri Handayani Suginam Suginam Syahyunan Syahyunan Tapi Rondang Ni Bulan Teguh Setiawan Toha Afifi Tri Nur Ningsih Tyus Windi Ayuni Veronika Leticia Veronika Leticia