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All Journal Jambura Agribusiness Journal Kurs : Jurnal Akuntansi, Kewirausahaan dan Bisnis Bilancia : Jurnal Ilmiah Akuntansi International Journal of Engineering, Science and Information Technology Journal of Educational Learning and Innovation (ELIa) Seandanan: Jurnal Pengabdian pada Masyarakat Innovative: Journal Of Social Science Research JUDIKAT: Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Masyarakat dan Riset Pendidikan Journal of Innovative and Creativity
Sihombing, Dina Agnesia
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The Influence of Social Media Engagement, Recommendation Accuracy, and Brand Ethical Image on Digital Brand Trust in Online Modern Retail Sidjabat, Sonya; Kusnadi, Iwan Henri; Violin, Vivid; Sinaga, Victor Lamboy; Sihombing, Sagita Charolina; Sihombing, Dina Agnesia
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.6216

Abstract

The research mainly aimed at exploring in-depth the determinants of digital brand trust in Indonesia's online retail fashion industry, namely, social media engagement, accuracy of recommendations, and the brand's moral image. The rationale for the study is founded on the increasing number of players in the digital retail market and trust of consumers being the primary requirement for online transactions. A quantitative explanatory technique was utilized with 200 respondents who were purposively sampled from active online shopping users. A five-point Likert scale questionnaire was used for data collection and multiple linear regression was the analysis method applied. The findings revealed that the three independent variables, as a whole, positively and significantly affected digital brand trust. On the theoretical side, this research contributes to the literature of digital marketing and consumer behavior in the context of brand trust building in the online environment. The practical implications of the research results are seen in the area of digital retail managers' strategy restructuring for winning consumers' trust through increased social media interaction, more precise recommendation systems, and ethical and transparent business practices.
PENGARUH CURRENT RATIO, DEBT TO EQUITY RATIO, RETURN ON EQUITY RATIO DAN UKURAN PERUSAHAAN TERHADAP CORPORATE SOCIAL RESPONSIBILITY PADA SEKTOR PROPERTY & REAL ESTATE Sihombing, Sagita Charolina; Piuty, Venny; Sihombing, Dina Agnesia
Kurs : Jurnal Akuntansi, Kewirausahaan dan Bisnis Vol 10 No 2 (2025): Kurs : Jurnal Akuntansi, Kewirausahaan dan Bisnis
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/kurs.v10i2.5662

Abstract

This research aims to determine the effect of Current Ratio (CR), Debt to Equity Ratio (DER), Return on Equity Ratio (ROE) and Firm Size on Corporate Social Responsibility in property and real estate company sector listed on the Indonesian Stock Exchange for the period 2019 - 2023. This research uses secondary data. The sampling technique in this research used purposive sampling. The number of samples obtained was 35 companies. The analytical method for this research uses descriptive and linear regression analysis using the IBM SPSS (Software Statistical Package for Social Science) program. From this research, it can be concluded that Current Ratio, Debt to Equity Ratio and Firm Size have a significant influence on Corporate Social Responsibility while Return on Equity Ratio (ROE) has no effect on corporate Social Responsibility. Penelitian ini bertujuan untuk mengetahui pengaruh Current Ratio (CR), Debt to Equity Ratio (DER), Return on Equity Ratio (ROE) dan Firm Size terhadap Corporate Social Responsibility pada perusahaan sektor properti dan real estate yang terdaftar di Bursa Efek Indonesia periode 2019 - 2023. Penelitian ini menggunakan data sekunder. Teknik pengambilan sampel dalam penelitian ini menggunakan purposive sampling. Jumlah sampel yang diperoleh sebanyak 35 perusahaan. Metode analisis penelitian ini menggunakan analisis deskriptif dan regresi linier dengan menggunakan program IBM SPSS (Software Statistical Package for Social Science). Dari penelitian ini dapat disimpulkan bahwa Current Ratio, Debt to Equity Ratio dan Firm Size berpengaruh signifikan terhadap Corporate Social Responsibility sedangkan Return on Equity Ratio (ROE) tidak berpengaruh terhadap Corporate Social Responsibility.
Effects of Technology Adoption, E-Commerce, and Process Efficiency on Agribusiness Supply Chain Performance Aulia, Muhammad Reza; Sihombing, Dina Agnesia; Jakiyah, Ulpah; Astuti, Enny Diah; Sulaminingsih, Sulaminingsih
Jambura Agribusiness Journal VOLUME 5, ISSUE 2, 2024: JANUARY-JUNE
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37046/jaj.v5i2.34033

Abstract

Digital transformation in the agricultural sector has become an essential driver of agribusiness supply chain improvement, particularly in regions facing structural productivity challenges such as West Java. This study specifically aims to examine how agricultural technology adoption, e-commerce utilization, and process efficiency influence agribusiness supply chain performance, while explicitly identifying the extent to which digital-based practices strengthen operational integration among agribusiness actors. Unlike previous studies that focus only on one or two aspects of digitalization, this research offers novelty by simultaneously analyzing three key digital transformation dimensions and empirically testing their combined contribution to agribusiness supply chain performance in a developing-country context. Using a quantitative survey approach involving 120 agribusiness respondents selected through purposive sampling, the study employs multiple linear regression to validate the proposed model. The findings show that technology adoption significantly enhances productivity and accuracy in land and resource management; e-commerce utilization expands market reach and improves transaction efficiency; and process efficiency accelerates product flow within the supply chain. All classical assumption tests confirm the model’s validity and reliability. This research contributes new empirical evidence on how integrated digital transformation initiatives strengthen agribusiness supply chain performance, offering practical insights for policymakers, agro-entrepreneurs, and digital agriculture developers.
Co-Authors Anggreni, Made Ayu Antony, Aislinn Assery, Syeh Astuti, Enny Diah Aswin, Fauzi Devgan Flora Grace Putrianti Husaini Husaini Indriani, Lely Indriastiningsih, Erna Jakiyah, Ulpah Karnawi Kamar, Karnawi Kushariyadi Kushariyadi Kusnadi, Iwan Henri Lazuardy Alief Mamonto, Tofhan Matiala, Tiara Fathulmila Miftahul Huda Mokodompit, Haslinda Muhammad Zakaria nanang nanang Osman, Isnawati Piuty, Venny Purnama, Intan Ramli, Akhmad Rusman, Hedar santoso, Ekbal Sidjabat, Sonya Sihombing, Sagita Charolina Sinaga, Victor Sinaga, Victor Lamboy Suhara, Ade Sulaminingsih, Sulaminingsih Syahputra, Hidayat Tambajong, Edgar Benedicth Yehezkiel Turyandi, Itto Violin, Vivid