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All Journal Linguistic, English Education and Art (LEEA) Journal JURNAL KEPARIWISATAAN JURNAL PENDIDIKAN TAMBUSAI SASTRANESIA: Jurnal Program Studi Pendidikan Bahasa dan Sastra Indonesia Jurnal Review Pendidikan dan Pengajaran (JRPP) J-Lalite: Journal of English Studies Jurnal Kepariwisataan Berajah Journal Linguistic, English Education and Art (LEEA) Journal Jurnal Pijar MIPA Journal of Hospitality Accommodation Management Publikasi Ilmiah Bidang Pengabdian Kepada Masyarakat (SIKEMAS) Jurnal Ilmiah Hospitality Management Jurnal Ilmiah Pariwisata dan Bisnis Pariwisata Budaya: Jurnal Ilmiah Pariwisata Agama dan Budaya Ekalaya: Jurnal Pengabdian Kepada Masyarakat Indonesia Journal of Business on Hospitality and Tourism Jurnal Abdimas Indonesia Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Jurnal Pengabdian Kepada Masyarakat Indonesia
Ni Putu Isha Aprinica
Institut Bisnis Dan Pariwisata Internasional
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Public Health Social Sciences Other

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Journal : Berajah Journal

 1 
PERANCANGAN BRANDING DESTINASI PARIWISATA MELALUI SDM BERKUALITAS ALAS METAPA DESA PENINJOAN, KABUPATEN BANGLI Agustina, Arik; Isha Aprinica, Ni Putu; Muliadiasa, I Ketut; Setiawan, Yoga
Berajah Journal Vol. 4 No. 9 (2024): Berajah Journal
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/bj.v4i9.476

Abstract

Peninjoan Village has rich and unique natural tourism potential but has not been able to attract maximum tourist attention. The urgency of this research is to identify a tourism destination branding strategy design through the development of quality human resources (HR) in Penenjoan Village, Bangli Regency. The data collection techniques used were observation, interviews, documentation studies and questionnaires. This research focuses on designing a strong and effective tourism destination brand to increase the attractiveness of Peninjoan Village as a tourist destination.
STRATEGI KOMUNIKASI PEMASARAN MELALUI BAHASA IKLAN: STUDI KASUS GREEN HOST HOTEL Isha Aprinica, Ni Putu; Eka Susanti, Luh; Agung Ayu Arun Suwi Arianty, Anak; Made Yuni Kusumadewi, Ni; Ariel Artha Indrayana, Putu
Berajah Journal Vol. 4 No. 9 (2024): Berajah Journal
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/bj.v4i9.480

Abstract

Marketing is an important aspect in the success of a business, including in the hotel industry. In an effort to promote their products or services, hotels need to develop an effective marketing communications strategy. One strategy that can be used is through advertising language. Green Host Hotel is an example of a hotel that offers an environmentally friendly concept. This concept emphasizes sustainable and environmentally responsible business practices. In an effort to market itself, Green Host hotels use advertising language aimed at target markets who are sensitive to environmental issues and want to stay in environmentally friendly hotels. However, even though the Green Host hotel has adopted a marketing communication strategy through advertising language, there has been no research that specifically examines the effectiveness of this strategy in attracting interest and influencing consumer behavior. Therefore, this research aims to analyze marketing communication strategies through advertising language used by Green Host hotels and identify the extent of the effectiveness of these strategies in influencing consumer perceptions and decisions.
KOLABORASI BAHASA DAN KULINER: MEMPERKUAT DAYA TARIK WISATA KULINER DESA Ayu Melistyari Dewi, I Gusti; Isha Aprinica, Ni Putu; Muliadiasa, I Ketut; Ayu Gayatri Kesumayathi, Ida; Agustina, Arik
Berajah Journal Vol. 4 No. 3 (2024): Berajah Journal
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/bj.v4i3.346

Abstract

In this era of globalization full of competition, Serangan Village needs to continue to innovate and increase its attractiveness to attract more tourists. One promising strategy is to combine language and cuisine, creating a unique and unforgettable culinary tourism experience. The research method used in this research is a qualitative research method with data collection techniques, namely observation, interviews and documentation. The results of this research show that community participation through language and culinary arts is able to strengthen the tourist attraction for culinary delights in Serangan Village. The right strategy could be to empower POKDARWIS, especially those who can speak English, in collaborative language and culinary activities in Village.
Co-Authors Agung Ayu Arun Suwi Arianty, Anak Arianty, Anak Agung Ayu Arun Suwi Ariel Artha Indrayana, Putu Arik Agustina Arnawa, I Gst Made Suka Astina, Made Arya Ayu Gayatri Kesumayathi, Ida Ayu Melistyari Dewi, I Gusti Darmayanti, Putu Sri Dewi, I Gusti Ayu Melistyari Dewi, Kadek Ayu Chintya Eka Susanti, Luh Gowinda, I Made Heryana, I Putu Agus I Gusti Ayu Melistyari Dewi I Kadek Wahyu Dymas Ananda I Ketut Muliadiasa I Made Darsana I Wayan Eka Mahendra Ida Ayu Gayatri Kesumayathi Ida Bagus Ketut Soma Antara Ida Bagus Made Wiyasha Juniantari, Putu Dewi Kadek Ayu Ekasani Kadek Feni Aryati Kesuma, I Gede Desta Limargo, Florissa Govedarica Luh Eka Susanti Luh Eka Susanti Made Widya Paramitha Made Yuni Kusumadewi, Ni Muliadiasa, I Ketut Muliadiasa, Ketut Muliawan, I Nyoman Ni Luh Supartini Ni Made Sri Rahayu Paramitha, Made Widya Pratiwi, Ni Made Niktya Putu Devi Rosalina Rahayu, Ni Made Sri Saputra, I Putu David Adi Semara, I Made Trisna Suryananda, I Wayan Oka Wardana, Miko Andi Wiguna, I Putu Satria Yoga Setiawan, Yoga Yusup, I Wayan Edi