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All Journal MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Jurnal Penelitian Pertanian Terapan Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis AdBispreneur Journal of Food System and Agribusiness (JoFSA) Jurnal Pengabdian Nasional Jurnal Penelitian Dan Pengkajian Ilmiah Sosial Budaya Jurnal Ekonomika Dan Bisnis Jurnal Pepadu Jurnal Ekonomika Manajemen Dan Bisnis Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Jurnal Manajemen Agribisnis Terapan Jurnal abimana (Jurnal Pengabdian Kepada Masyarakat Nasional)
Marlinda Apriyani
Politeknik Negeri Lampung, Bandarlampung
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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LEMBAGA PEMASARAN BERAS DI KABUPATEN TANGGAMUS Fadilah, Suci; Trisnanto, Teguh Budi; Apriyani, Marlinda
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 2 (2023): Juli 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i2.10789

Abstract

Marketing distribution describes the distribution chain of a commodity from producers to final consumers to an area that involves a trading activity. The more marketing agencies that are involved in the marketing of products, the lower the price that will be received by the producers. This study aims to describe marketing channels and analyze actors in marketing institutions in Tanggamus Regency. Sampling was determined by the snowball method (snow ball sampling). The marketing agency informants in this study consisted of 35 producer informants, 30 agent informants and 35 retailer informants. The data analysis technique used in this research is descriptive analysis technique. The results showed that there were 3 marketing channels in Tanggamus Regency, namely: 1. Channel I: Producers - Consumers, 2. Channels II: Producers - Agents - Consumers, 3. Channels III: Producers - Agents - Retailers - Consumers. Actors in marketing institutions in Tanggamus Regency consist of producers, agents, retailers and consumers. Producers are farmers who sell their rice to agents or directly to consumers. Agents are collectors and rice mills that collect rice from producers (farmers), which will later be resold to retailers or directly to consumers. Retailers are traders who sell the goods they sell directly to end users or end consumers in unit or retail quantities. The intended consumers in this study are people who buy and consume rice in Tanggamus Regency.
Peran Digital Marketing Dalam Meningkatkan Penjualan Produk Pada UMKM Eyek-Eyek Reggae Pratiwi, Dita; Andarwangi, Tunjung; Andya Bellapama, Intan; Berliana, Dayang; Fitriani, Fitriani; Sutarni, Sutarni; Budi Trisnanto, Teguh; Margasaty, Fadila; Apriyani, Marlinda; Desfaryani, Rini
Jurnal Abimana (Jurnal Pengabdian Kepada Masyarakat Nasional) Vol 2 No 1 (2025): Mei
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Negeri Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/abimana.v2i1.4118

Abstract

Pertumbuhan UMKM di Indonesia meningkat pada tahun 2022, mencapai 64,2 juta unit dan menyumbang 61,07% terhadap PDB. Meningkatnya pertumbuhan UMKM memberikan peluang yang baik bagi perekonomian di Indonesia, karena dapat meningkatkan jumlah lapangan kerja dan kontribusi terhadap nilai Produk Domestic Bruto (PDB). Sektor pengolahan makanan menjadi salah satu sektor yang diminati dan memiliki potensi besar untuk berkembang. Berbagai bahan pangan dapat diolah sesuai dengan keinginan dan permintaan dari konsumen, namun masih terbatas oleh pemahaman akan pentingnya teknologi dan digitalisasi. Di era digital, UMKM tentunya dituntut untuk memanfaatkan digital marketing agar pemasaran tidak terbatas secara offline, melainkan bisa menjangkau konsumen di berbagai wilayah. UMKM Eyek-Eyek Reggae di Desa Donomulyo, Lampung Timur, memproduksi kerupuk dari singkong namun masih menjalankan penjualan secara konvensional. Belum diterapkannya digital marketing membuat produk kurang dikenal luas. Melalui kegiatan pengabdian masyarakat, pentingnya digitalisasi diperkenalkan untuk membantu UMKM menjangkau pasar yang lebih luas, meningkatkan penjualan, dan mendorong transformasi bisnis menuju digital.
Skala Produksi Jagung (Zea mays spp) Di Kecamatan Gunung Sugih Kabupaten Lampung Tengah Rozi, Pahrol; Saty, Fadila Marga; Fitriani, Fitriani; Apriyani, Marlinda
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 1 No. 2 (2022): Juli - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v1i2.600

Abstract

Corn is one type of food crop that has high economic value. The purpose of this study was to analyze the cost and income of corn farming, to analyze the factors that influence corn production, to analyze the economies of scale for corn farming in Gunung Sugih District. This research was conducted in Gunung Sugih District, Central Lampung Regency. The sampling method uses probability sampling with 32 respondents. The data analysis method used is income analysis, analysis of production factors with the Cobb-Douglas production function and the level of business scale (return to scale). Based on the results of the analysis it is known that the average income of corn farming is IDR 10,148,235.09/ha. Production factors that significantly influence corn production in Gunung Sugih District are land area (X1) and seeds (X2). Corn farming activities are at the level of business scale in field II (constant return to scale), which means that if the use of production factors is added, it will result in an increase in production in the same proportion as the input allocation.
PROYEKSI IKLIM PADA LAHAN PERTANIAN PANTI ASUHAN MIFTAHUL JANNAH SEBAGAI UPAYA PERTANIAN ADAPTIF IKLIM Pradana, Onny; Pradana, Onny Chrisna Pandu; Dwi Putri, Anna; Putri, Sekar Utami; Apriyani, Marlinda
Jurnal Pepadu Vol 6 No 3 (2025): Jurnal Pepadu
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/pepadu.v6i3.7990

Abstract

ABSTRACT Climate change is a global challenge that has significant impacts on various sectors of life, particularly agriculture, which relies heavily on climate conditions. The concept of climate-adaptive agriculture, which involves the use of future climate projections, can serve as one solution to address this issue. This Community Service Program was conducted at the Miftahul Jannah Orphanage in Bandar Lampung City, while the farmland managed by the orphanage is located in Natar, South Lampung District, Lampung Province. The program was implemented in the form of agricultural extension activities (lectures, discussions, and demonstrations) in August 2025. Based on the activities, it can be concluded that: (1) through the lectures and discussions, the knowledge of the orphanage members about climate-adaptive farming practices increased by 27%, and (2) through the demonstration activity, the agricultural land of the orphanage was projected to have an Oldeman Climate Type D2 in the next 20 years (2025–2045). Keywords: Climate Change, Climate Projection, MarkSim, Miftahul Jannah, Oldeman
BRAND EQUITY DEVELOPMENT STRATEGY TO ENHANCE THE COMPETITIVENESS OF FOOD SMALL-MEDIUM ENTERPRISE'S (SMES): CASE STUDIES ON FUDIA-POLINELA AGRI-FOOD CENTRE Fitriani, Fitriani; Sutarni, Sutarni; Unteawati, Bina; Apriyani, Marlinda; Widyawati, Dewi Kania; Berliana, Dayang
Jurnal AGRISEP JURNAL AGRISEP VOL 20 NO 02 2021 (SEPTEMBER)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (899.65 KB) | DOI: 10.31186/jagrisep.20.2.289-304

Abstract

The competitiveness of local agri-food needs through various marketing strategies. An essential part of the company's marketing strategy and tactics is recognizing product brand equity in the market. This study aims to identify brand entities, brand communication, and process to build Brand Equity toward local SMEs' competitiveness. A case study approach did at one of the SMEs in Bandar Lampung on the "FUDIA-Center of Agri-Food Polinela," that produce FUDIA cake & bakery.  The research has conducted from April to July 2020. Data analysis used a qualitative descriptive approach using SWOT analysis and a brand development model for SMEs. The analysis results concluded that FUDIA's brand recognition is the initial stage.  Development of the Fudia brand equity must take into account an existing market and expanding market share.  Enhancement market share could trough sales force distribution. Develop more product variants of Fudia Cake & Bakery based on the local source. Strengthen brand equity and develop a remarkable brand image program. Design and setting promotions systematic & massively is a priority.
Analisis Pendapatan Padi Sawah Di Desa Jojog Kecamatan Pekalongan Kabupaten Lampung Timur Sari, Dwi Maya; Trisnanto, Teguh Budi; Apriyani, Marlinda; Sutarni, Sutarni
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 3 No. 1 (2023): January-April
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v3i1.584

Abstract

Rice is an important and staple commodity for the food consumption of the Indonesian people. Lowland rice production in East Lampung Regency is in second place with 466,563.66 tons after Central Lampung with 555,127.87 tons. In 2020 the fifth largest rice production in East Lampung Regency is Pekalongan District with 37,789 tons and has a harvested area of 6,910 ha. The agricultural area in Jojog Village is the highest compared to other villages in Pekalongan District. However, this area of land is not proportional to the amount of harvest produced and the income of farmers. The purpose of writing this final project is to analyze the income of paddy rice farming in Jojog Village. The determination of the sample in this final project uses a non-probability sampling technique, which is a data collection technique or sample so that all data is likely to be selected as a sample that is not the same size, using a purposive sampling technique, namely by deliberately determining respondents consisting of 60 farmers, namely 30 respondents rice farming established variety and 30 respondents rice farming impari variety 32. The analytical method used is the analysis of farm income. The results showed that the average production of established variety rice was 2,647 kg/farmer or 7,058 kg/ha with a selling price of IDR 4300/kg, while for the impari 32 variety 2,372 kg/farmer or 6,777 kg/ha with a selling price of IDR 4300/kg obtained an average income of rice farming of the impari 32 variety of IDR 5,664,603/farmer or IDR 16,184,581/ha. The R/C ratio value of the established variety was 2.23 and the B/C ratio was 1.23, while the R/C ratio value for the impari 32 variety was 2.25 and the B/C ratio was 2.25 indicating that lowland rice farming in Jojog village is profitable.
Analysis Of Income And Added Value Of Cassava In Gedong Tataan District Pesawaran Regency Lesta Apriyani, Nurya; Apriyani, Marlinda; Desfaryani, Rini; Marga Saty, Fadila
Jurnal Manajemen Agribisnis Terapan Vol 3 No 2 (2025)
Publisher : Program Studi Pengelolaan Agribisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jumaat.v3i2.4581

Abstract

Cassava is a leading commodity in Lampung Province, but the selling price at the farmer level is often volatileand low. Processing cassava into chips is an alternative to increase income. This study analyzes the incomeand added value of cassava chip processing businesses in 15 MSMEs in Karanganyar Village, Gedong TataanDistrict, Pesawaran Regency using quantitative descriptive methods and Hayami calculations. The majorityof businesses use personal capital with a production capacity of 100-300 kg per day. The results show that theaverage net income of small-scale MSMEs reaches IDR 12,210,050 per month and large-scale MSMEs reachIDR 26,604,686 per month. The average added value for small-scale businesses is IDR 3,402 per kg with aratio of 57 percent, while for large-scale businesses it is IDR 3,784 per kg with a ratio of 60 percent. Thisproves that processing cassava into chips is feasible and profitable. Policy support, access to capital, training,and market expansion are needed to strengthen the competitiveness of MSMEs.
Struktur Pendapatan dan Pengeluaran Petani Kopi Di Desa Karang Agung Kecamatan Way Tenong Kabupaten Lampung Barat Safitri, Feri; Apriyani, Marlinda
Journal of Food System & Agribusiness Volume 8 Nomor 2 Tahun 2024
Publisher : Politeknik Negeri Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/jofsa.v8i2.4094

Abstract

Kopi memiliki peran penting dalam perekonomian Lampung, namun pengklasifikasian pendapatan dan pengeluaran petani belum jelas. Penelitian ini bertujuan untuk menganalisis biaya dan pendapatan usahatani kopi dan struktur pendapatan dan pengeluaran rumah tangga petani. Penelitian dilakukan di Desa Karang Agung, Kecamatan Way Tenong, Kabupaten Lampung Barat, dengan metode random sampling. Jumlah sampel pada penelitian ini yaitu 44 petani kopi.   Data dianalisis secara kuantitatif melalui pendekatan biaya dan pendapatan usahatani. Hasil penelitian menunjukkan bahwa biaya produksi usahatani kopi mencapai Rp 7.287.942,12 per musim panen, dengan pendapatan atas biaya tunai Rp 21.931.836,06 dan biaya total Rp 21.112.626,06. Nilai R/C rasio biaya tunai dan biaya total masing-masing sebesar 4,39 dan 3,89, menunjukkan bahwa usahatani kopi menguntungkan. Total pendapatan rumah tangga mencapai Rp 37.727.373, sedangkan pengeluaran Rp 18.522.818.  Struktur pendapatan rumahtangga rumah tangga melebihi UMR Lampung tahun 2021 sebesar Rp29.285.832.  Berdasarkan data ratarata struktur pendapatan dan pengeluaran rumah tangga di Desa Karang Agung Kecamatan Way Tenong mampu memenuhi kebutuhan hidup petani.
Strategi Pengembangan Bisnis Kuliner dengan Metode Swot dan Business Model Canvas di Kecamatan Purbolinggo (Studi Kasus: Bank Btpn Syariah) Purbangga, Hafis Indra; Sutarni, Sutarni; Berliana, Dayang; Apriyani, Marlinda
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.21150

Abstract

Micro, Small, and Medium Enterprises (MSMEs) in the culinary sector in Purbolinggo District are facing internal challenges, such as limited capital, business skills, and minimal promotion, as well as external challenges, including market competition and low adaptation to technology. Bank BTPN Syariah, through the Bestee program, is providing solutions in the form of financing and business assistance, including training in financial recording, promotion strategies, and brand identity development. This study aims to analyze the costs, revenues, and incomes of culinary MSMEs, to measure income improvement after assistance, and to formulate development strategies using the SWOT and Business Model Canvas (BMC) approaches. The study is conducted using purposive sampling with seven respondents who are Bank BTPN Syariah clients engaged in culinary businesses. Data analysis consists of cost, revenue, and income calculations, as well as income differences before and after the assistance program. Furthermore, IFAS (Internal Factor Analysis Summary) and EFAS (External Factor Analysis Summary) analyses are used to develop the SWOT matrix. The results show that the average monthly income of culinary MSMEs is IDR 3,728,589 with an R/C ratio of 1.5 and a B/C ratio of 0.5, indicating that the business is profitable. After receiving assistance, income increases by 11.82%. Based on SWOT analysis, MSMEs are positioned in Quadrant I with a Strength–Opportunity (SO) strategy, which is to develop product and service variations, establish partnerships with fresh raw material suppliers, and build a simple distribution system. Evaluation through the BMC indicates that MSMEs have great potential to grow by determining appropriate market segments, offering value that meets consumer needs, and utilizing digital technology for wider and more effective distribution and marketing.
Implementasi Soil Bioengineering Terhadap Produksi Padi di Desa Tulus Rejo Kecamatan Pekalongan Setiawan, Putra Fajar; Sutarni, Sutarni; Fitriani, Fitriani; Apriyani, Marlinda
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 12, No 1 (2026): Januari 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v12i1.21752

Abstract

The increase in rice production in river basins (DAS) often faces challenges in the form of a decline in land quality due to land erosion and soil structure degradation that has an impact on farmers' harvests. One of the approaches that is beginning to be developed to overcome this problem is the soil bioengineering technique, which is a vegetation-based soil conservation method that aims to resist erosion and improve the physical condition of the land naturally. This research aims to: (1) analyze the cost, receipt and income of rice farming in the Tulusrejo Village Watershed, (2) analyze the comparison of costs, production and income between soil bioengineering farmers, and (3) analyze the factors of rice production and the influence of soil bioengineering on rice production, (4) analyze the elasticity of rice production. The research was carried out in Tulus Rejo Village, Pekalongan District using the cluster random sampling method on 37 rice farmers in river basins (DAS). The data was analyzed using the Shapiro-Wilk, Mann-Whitney U test and the Cobb-Douglas linear regression model. The research results show that the implementation of soil bioengineering causes significant differences in total costs, production and income between the two groups of farmers. In addition, based on the regression results, it is known that the variables of land area, seeds, fertilizers and pesticides have a real effect on rice production, while soil bioengineering does not have a significant statistical effect. This finding indicates that the implementation of production inputs and the implementation of soil bioengineering techniques are effective in increasing rice production and are suitable for implementation as an environmentally friendly and sustainable land conservation strategy. The production elasticity value of 1,176 shows the condition of increasing return to scale, which means that the addition of production inputs proportionally will increase rice production output proportionally.
Co-Authors Aldo Saputra, Reza Amanda Hardianti, Dwi Andarwangi, Tunjung Andya Bellapama, Intan Annisa Fitri Berliana MS, Juwita Budi Trisnanto, Teguh Dayang Berliana Desfaryani, Rini Dhuha Sasmita, Febio Dita Pratiwi Dwi Maya Sari, Dwi Maya Dwi Putri, Anna Eka Erlinda Syuriani, Eka Erlinda Fadilah, Suci Fitriani Fitriani Irawati, Luluk Jaenudin Kartahadimaja Lesta Apriyani, Nurya Marga Saty, Fadila Margasaty, Fadila Onny Chrisna Pandu Pradana Parida, Parida Pradana, Onny Pratama, Nadia Lediana Purbangga, Hafis Indra Putri, Sekar Utami Rozi, Pahrol Safitri, Feri Saty, Fadila Marga Setiawan, Putra Fajar Sudiyo, Sudiyo Sutarni, Sutarni Trisnanto, Teguh Budi Unteawati, Bina Widyawati, Dewi Kania Yuliyanti Yuniarti, Evi Zaini, M Zartika, Chicha