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All Journal MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Jurnal Penelitian Pertanian Terapan Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis AdBispreneur Journal of Food System and Agribusiness (JoFSA) Jurnal Pengabdian Nasional Jurnal Penelitian Dan Pengkajian Ilmiah Sosial Budaya Jurnal Ekonomika Dan Bisnis Jurnal Pepadu Jurnal Ekonomika Manajemen Dan Bisnis Jurnal AGRISEP: Kajian Masalah Sosial Ekonomi Pertanian dan Agribisnis Jurnal Manajemen Agribisnis Terapan Jurnal abimana (Jurnal Pengabdian Kepada Masyarakat Nasional)
Marlinda Apriyani
Politeknik Negeri Lampung, Bandarlampung
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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LEMBAGA PEMASARAN BERAS DI KABUPATEN TANGGAMUS Fadilah, Suci; Trisnanto, Teguh Budi; Apriyani, Marlinda
Mimbar Agribisnis : Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Vol 9, No 2 (2023): Juli 2023
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ma.v9i2.10789

Abstract

Marketing distribution describes the distribution chain of a commodity from producers to final consumers to an area that involves a trading activity. The more marketing agencies that are involved in the marketing of products, the lower the price that will be received by the producers. This study aims to describe marketing channels and analyze actors in marketing institutions in Tanggamus Regency. Sampling was determined by the snowball method (snow ball sampling). The marketing agency informants in this study consisted of 35 producer informants, 30 agent informants and 35 retailer informants. The data analysis technique used in this research is descriptive analysis technique. The results showed that there were 3 marketing channels in Tanggamus Regency, namely: 1. Channel I: Producers - Consumers, 2. Channels II: Producers - Agents - Consumers, 3. Channels III: Producers - Agents - Retailers - Consumers. Actors in marketing institutions in Tanggamus Regency consist of producers, agents, retailers and consumers. Producers are farmers who sell their rice to agents or directly to consumers. Agents are collectors and rice mills that collect rice from producers (farmers), which will later be resold to retailers or directly to consumers. Retailers are traders who sell the goods they sell directly to end users or end consumers in unit or retail quantities. The intended consumers in this study are people who buy and consume rice in Tanggamus Regency.
Peran Digital Marketing Dalam Meningkatkan Penjualan Produk Pada UMKM Eyek-Eyek Reggae Pratiwi, Dita; Andarwangi, Tunjung; Andya Bellapama, Intan; Berliana, Dayang; Fitriani, Fitriani; Sutarni, Sutarni; Budi Trisnanto, Teguh; Margasaty, Fadila; Apriyani, Marlinda; Desfaryani, Rini
Jurnal Abimana (Jurnal Pengabdian Kepada Masyarakat Nasional) Vol 2 No 1 (2025): Mei
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Negeri Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25181/abimana.v2i1.4118

Abstract

Pertumbuhan UMKM di Indonesia meningkat pada tahun 2022, mencapai 64,2 juta unit dan menyumbang 61,07% terhadap PDB. Meningkatnya pertumbuhan UMKM memberikan peluang yang baik bagi perekonomian di Indonesia, karena dapat meningkatkan jumlah lapangan kerja dan kontribusi terhadap nilai Produk Domestic Bruto (PDB). Sektor pengolahan makanan menjadi salah satu sektor yang diminati dan memiliki potensi besar untuk berkembang. Berbagai bahan pangan dapat diolah sesuai dengan keinginan dan permintaan dari konsumen, namun masih terbatas oleh pemahaman akan pentingnya teknologi dan digitalisasi. Di era digital, UMKM tentunya dituntut untuk memanfaatkan digital marketing agar pemasaran tidak terbatas secara offline, melainkan bisa menjangkau konsumen di berbagai wilayah. UMKM Eyek-Eyek Reggae di Desa Donomulyo, Lampung Timur, memproduksi kerupuk dari singkong namun masih menjalankan penjualan secara konvensional. Belum diterapkannya digital marketing membuat produk kurang dikenal luas. Melalui kegiatan pengabdian masyarakat, pentingnya digitalisasi diperkenalkan untuk membantu UMKM menjangkau pasar yang lebih luas, meningkatkan penjualan, dan mendorong transformasi bisnis menuju digital.
Skala Produksi Jagung (Zea mays spp) Di Kecamatan Gunung Sugih Kabupaten Lampung Tengah Rozi, Pahrol; Saty, Fadila Marga; Fitriani, Fitriani; Apriyani, Marlinda
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 1 No. 2 (2022): Juli - Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v1i2.600

Abstract

Corn is one type of food crop that has high economic value. The purpose of this study was to analyze the cost and income of corn farming, to analyze the factors that influence corn production, to analyze the economies of scale for corn farming in Gunung Sugih District. This research was conducted in Gunung Sugih District, Central Lampung Regency. The sampling method uses probability sampling with 32 respondents. The data analysis method used is income analysis, analysis of production factors with the Cobb-Douglas production function and the level of business scale (return to scale). Based on the results of the analysis it is known that the average income of corn farming is IDR 10,148,235.09/ha. Production factors that significantly influence corn production in Gunung Sugih District are land area (X1) and seeds (X2). Corn farming activities are at the level of business scale in field II (constant return to scale), which means that if the use of production factors is added, it will result in an increase in production in the same proportion as the input allocation.
PROYEKSI IKLIM PADA LAHAN PERTANIAN PANTI ASUHAN MIFTAHUL JANNAH SEBAGAI UPAYA PERTANIAN ADAPTIF IKLIM Pradana, Onny; Pradana, Onny Chrisna Pandu; Dwi Putri, Anna; Putri, Sekar Utami; Apriyani, Marlinda
Jurnal Pepadu Vol 6 No 3 (2025): Jurnal Pepadu
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/pepadu.v6i3.7990

Abstract

ABSTRACT Climate change is a global challenge that has significant impacts on various sectors of life, particularly agriculture, which relies heavily on climate conditions. The concept of climate-adaptive agriculture, which involves the use of future climate projections, can serve as one solution to address this issue. This Community Service Program was conducted at the Miftahul Jannah Orphanage in Bandar Lampung City, while the farmland managed by the orphanage is located in Natar, South Lampung District, Lampung Province. The program was implemented in the form of agricultural extension activities (lectures, discussions, and demonstrations) in August 2025. Based on the activities, it can be concluded that: (1) through the lectures and discussions, the knowledge of the orphanage members about climate-adaptive farming practices increased by 27%, and (2) through the demonstration activity, the agricultural land of the orphanage was projected to have an Oldeman Climate Type D2 in the next 20 years (2025–2045). Keywords: Climate Change, Climate Projection, MarkSim, Miftahul Jannah, Oldeman
BRAND EQUITY DEVELOPMENT STRATEGY TO ENHANCE THE COMPETITIVENESS OF FOOD SMALL-MEDIUM ENTERPRISE'S (SMES): CASE STUDIES ON FUDIA-POLINELA AGRI-FOOD CENTRE Fitriani, Fitriani; Sutarni, Sutarni; Unteawati, Bina; Apriyani, Marlinda; Widyawati, Dewi Kania; Berliana, Dayang
Jurnal AGRISEP JURNAL AGRISEP VOL 20 NO 02 2021 (SEPTEMBER)
Publisher : Badan Penerbitan Fakultas Pertanian, Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (899.65 KB) | DOI: 10.31186/jagrisep.20.2.289-304

Abstract

The competitiveness of local agri-food needs through various marketing strategies. An essential part of the company's marketing strategy and tactics is recognizing product brand equity in the market. This study aims to identify brand entities, brand communication, and process to build Brand Equity toward local SMEs' competitiveness. A case study approach did at one of the SMEs in Bandar Lampung on the "FUDIA-Center of Agri-Food Polinela," that produce FUDIA cake & bakery.  The research has conducted from April to July 2020. Data analysis used a qualitative descriptive approach using SWOT analysis and a brand development model for SMEs. The analysis results concluded that FUDIA's brand recognition is the initial stage.  Development of the Fudia brand equity must take into account an existing market and expanding market share.  Enhancement market share could trough sales force distribution. Develop more product variants of Fudia Cake & Bakery based on the local source. Strengthen brand equity and develop a remarkable brand image program. Design and setting promotions systematic & massively is a priority.
Analisis Pendapatan Padi Sawah Di Desa Jojog Kecamatan Pekalongan Kabupaten Lampung Timur Sari, Dwi Maya; Trisnanto, Teguh Budi; Apriyani, Marlinda; Sutarni, Sutarni
Jurnal Ekonomika Dan Bisnis (JEBS) Vol. 3 No. 1 (2023): January-April
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jebs.v3i1.584

Abstract

Rice is an important and staple commodity for the food consumption of the Indonesian people. Lowland rice production in East Lampung Regency is in second place with 466,563.66 tons after Central Lampung with 555,127.87 tons. In 2020 the fifth largest rice production in East Lampung Regency is Pekalongan District with 37,789 tons and has a harvested area of 6,910 ha. The agricultural area in Jojog Village is the highest compared to other villages in Pekalongan District. However, this area of land is not proportional to the amount of harvest produced and the income of farmers. The purpose of writing this final project is to analyze the income of paddy rice farming in Jojog Village. The determination of the sample in this final project uses a non-probability sampling technique, which is a data collection technique or sample so that all data is likely to be selected as a sample that is not the same size, using a purposive sampling technique, namely by deliberately determining respondents consisting of 60 farmers, namely 30 respondents rice farming established variety and 30 respondents rice farming impari variety 32. The analytical method used is the analysis of farm income. The results showed that the average production of established variety rice was 2,647 kg/farmer or 7,058 kg/ha with a selling price of IDR 4300/kg, while for the impari 32 variety 2,372 kg/farmer or 6,777 kg/ha with a selling price of IDR 4300/kg obtained an average income of rice farming of the impari 32 variety of IDR 5,664,603/farmer or IDR 16,184,581/ha. The R/C ratio value of the established variety was 2.23 and the B/C ratio was 1.23, while the R/C ratio value for the impari 32 variety was 2.25 and the B/C ratio was 2.25 indicating that lowland rice farming in Jojog village is profitable.
Co-Authors Amanda Hardianti, Dwi Andarwangi, Tunjung Andya Bellapama, Intan Annisa Fitri Berliana MS, Juwita Berliana, Dayang Budi Trisnanto, Teguh Desfaryani, Rini Dhuha Sasmita, Febio Dita Pratiwi Dwi Maya Sari, Dwi Maya Dwi Putri, Anna Eka Erlinda Syuriani, Eka Erlinda Fadilah, Suci Fitriani Fitriani Irawati, Luluk Jaenudin Kartahadimaja Margasaty, Fadila Onny Chrisna Pandu Pradana Parida, Parida Pradana, Onny Putri, Sekar Utami Rozi, Pahrol Saty, Fadila Marga Sudiyo, Sudiyo Sutarni, Sutarni Trisnanto, Teguh Budi Unteawati, Bina Widyawati, Dewi Kania Yuliyanti Yuniarti, Evi Zaini, M Zartika, Chicha