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ANALISIS STRATEGI PEMASARAN DALAM USAHA MENINGKATKAN PENJUALAN HANDPHONE OPPO PADA BIAS PONSEL MANGUNSARKORO DI KOTA PADANG Hendrizal; Bakkareng; Meri Dwi Anggraeni
Matua Jurnal Vol. 5 No. 4 (2023): Matua Jurnal (Pengembangan Ilmu Manajemen dan Bisnis) (Desember 2023)
Publisher : LPPM Universitas Ekasakti, Padang

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Abstract

Tujuan penelitian ini adalah untuk mengetahui faktor internal dan eksternal dalam meningkatkan penjualan produk dan merancang strategi baru yang tepat bagi Bias Ponsel Mangunsarkoro untuk dapat meningkatkan penjualan produk Handphone Oppo. Populasi yang digunakan Dalam penelitian ini karyawan dan konsumen Bias Ponsel Mangunsarkoro sebanyak 15 orang karyawan dan 312 konsumen dalam 6 bulan terakhir di tahun 2021. Pengambilan sampel penelitian ini dihitung menggunakan rumus slovin diperoleh sampel konsumen sebanyak 76 orang serta jumlah karyawan sebanyak 15 orang. Metode analisis data dalam penelitian ini menggunakan analisis deksriptif kualitatif dan analisis SWOT. Hasil analisis menunjukkan bahwa Faktor kunci internal Bias Ponsel Mangunsarkoro yang mempengaruhi penjualan produk oppo smartphone adalah spesifikasi produk, kegiatan pemasaran yang dilakukan perusahaan, keadaan keuangan perusahaan, harga produk, citra produk dimata konsumen, dan ketersediaan produk dipasar. Selanjutnya faktor kunci eksternal yang mempengaruhi penjualan produk oppo smartphone adalah pengetahuan masyarakat terhadap gadget, pola hidup masyarakat masa kini, tingkat pertambahan penduduk, kemajuan teknologi dan komunikasi yang dapat mempengaruhi faktor penjualan. Strategi yang dijalankan berdasarkan analisis SWOT yang telah sesuai dengan faktor Internal dan Eksternal perusahaan, Strategi pertama yang dilakukan berupa peningkatan dan memperbanyak promosi produk Oppo smartphone dengan memanfaatkan kemajuan teknologi dan komunikasi, dimana perusahaan bisa melakukan promosi dengan menayangkan iklan pada mediamedia sosial seperti youtube, facebook, instagram yang merupakan aplikasi dengan banyak pengguna sehingga masyarakat dapat melihat iklan produk Oppo Smartphone. Selain media sosial, promosi juga bisa dilakukan dengan memasang papan billboard berupa slogan Oppo smartphone yang kini sedang mengunggulkan slogan “camera phone”. Papan billboard bisa diletakkan di tempat yang dekat dengan lampu lalu lintas sehingga akan ada kemungkinan iklan tersebut dibaca oleh masyarakat yang sedang berhenti di lampu lalu lintas dan diharapkan iklan tersebut dapat mempengaruhi keputusan konsumen dalam memilih produk smartphone. Strategi berikutnya adalah penambahan brand ambassador dibidang fotografi dimana Oppo smartphone sendiri mengangkat kamera sebagai keunggulan produk.
Analisis Strategi Pemasaran Dalam Usaha Meningkatkan Penjualan Handphone Oppo Pada Bias Ponsel Mangunsarkoro di Kota Padang Hendrizal; Bakkareng; Meri Dwi Anggraeni
Ekasakti Matua Jurnal Manajemen Vol. 3 No. 1 (2025): Ekasakti Matua Jurnal Manajemen (Januari 2025)
Publisher : Fakultas Ekonomi, Universitas Ekasaktii

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/emjm.v3i1.1210

Abstract

Tujuan penelitian ini adalah untuk mengetahui faktor internal dan eksternal dalam meningkatkan penjualan produk dan merancang strategi baru yang tepat bagi Bias Ponsel Mangunsarkoro untuk dapat meningkatkan penjualan produk Handphone Oppo. Populasi yang digunakan Dalam penelitian ini karyawan dan konsumen Bias Ponsel Mangunsarkoro sebanyak 15 orang karyawan dan 312 konsumen dalam 6 bulan terakhir di tahun 2021. Pengambilan sampel penelitian ini dihitung menggunakan rumus slovin diperoleh sampel konsumen sebanyak 76 orang serta jumlah karyawan sebanyak 15 orang. Metode analisis data dalam penelitian ini menggunakan analisis deksriptif kualitatif dan analisis SWOT. Hasil analisis menunjukkan bahwa Faktor kunci internal Bias Ponsel Mangunsarkoro yang mempengaruhi penjualan produk oppo smartphone adalah spesifikasi produk, kegiatan pemasaran yang dilakukan perusahaan, keadaan keuangan perusahaan, harga produk, citra produk dimata konsumen, dan ketersediaan produk dipasar. Selanjutnya faktor kunci eksternal yang mempengaruhi penjualan produk oppo smartphone adalah pengetahuan masyarakat terhadap gadget, pola hidup masyarakat masa kini, tingkat pertambahan penduduk, kemajuan teknologi dan komunikasi yang dapat mempengaruhi faktor penjualan. Strategi yang dijalankan berdasarkan analisis SWOT yang telah sesuai dengan faktor Internal dan Eksternal perusahaan, Strategi pertama yang dilakukan berupa peningkatan dan memperbanyak promosi produk Oppo smartphone dengan memanfaatkan kemajuan teknologi dan komunikasi, dimana perusahaan bisa melakukan promosi dengan menayangkan iklan pada mediamedia sosial seperti youtube, facebook, instagram yang merupakan aplikasi dengan banyak pengguna sehingga masyarakat dapat melihat iklan produk Oppo Smartphone. Selain media sosial, promosi juga bisa dilakukan dengan memasang papan billboard berupa slogan Oppo smartphone yang kini sedang mengunggulkan slogan “camera phone”. Papan billboard bisa diletakkan di tempat yang dekat dengan lampu lalu lintas sehingga akan ada kemungkinan iklan tersebut dibaca oleh masyarakat yang sedang berhenti di lampu lalu lintas dan diharapkan iklan tersebut dapat mempengaruhi keputusan konsumen dalam memilih produk smartphone. Strategi berikutnya adalah penambahan brand ambassador dibidang fotografi dimana Oppo smartphone sendiri mengangkat kamera sebagai keunggulan produk.
UTILIZATION OF STEM CELL RESEARCH IN MICROGRAVITY FOR INNOVATION IN CELLULAR THERAPY ON EARTH Hendrizal; Dahlan; Gower
Journal of Stem Cell Research and Tissue Engineering Vol. 8 No. 2 (2024): JOURNAL OF STEM CELL RESEARCH AND TISSUE ENGINEERING
Publisher : Stem Cell Research and Development Center, Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jscrte.v8i2.67764

Abstract

Recent advancements in stem cell biology, coupled with developments in space exploration, have opened new avenues for regenerative medicine. Microgravity environments in space induce significant physiological changes in the human body, such as muscle atrophy, decreased bone density, and immune system impairments, mimicking accelerated aging and chronic disease progression. These conditions offer a unique opportunity to study stem cell behavior, proliferation, and differentiation, which occur at a faster pace in space compared to Earth. The three-dimensional (3D) microgravity environment provides a more accurate representation of the human body’s natural state than traditional two-dimensional culture systems, fostering enhanced stem cell development. Among the various stem cells studied in space, mesenchymal stem cells (MSCs) have shown promise for therapeutic applications, including the treatment of stroke, cancer, and neurodegenerative diseases. Research aboard the International Space Station (ISS) has demonstrated that MSCs maintain their properties, proliferate, and differentiate under microgravity conditions, offering potential for future therapies. Additionally, MSCs exhibit resistance to space radiation, protecting astronauts from its harmful effects by promoting tissue repair and releasing regenerative factors. This radiation resistance, coupled with cryopreservation techniques, enables MSCs to be used in long-duration space missions. The ongoing research on MSCs in space not only supports astronaut health but also holds the potential to revolutionize regenerative medicine on Earth. By understanding how microgravity influences stem cell behavior, scientists are uncovering critical insights into tissue repair and cell function, paving the way for innovative treatments for aging-related diseases and other medical conditions. These findings highlight the broader implications of space-based stem cell research for advancing human health both in space and on Earth.
RELEVANSI PENDIDIKAN ISLAM DENGAN PEMBENTUKAN KARAKTER BANGSA Hendrizal; Wirma Datil Husna; Nurtika Syafitri; Dewi Oktavia; Titit putriani; Masidah Daulay
EDU RESEARCH Vol 5 No 3 (2024): EDU RESEARCH
Publisher : IICLS (Indonesian Institute for Corporate Learning and Studies)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47827/jer.v5i3.456

Abstract

Islamic Religious Education is one of the main components in the formation of the nation's character and personality. In this context, Islamic religious education does not only focus on the cognitive aspect, but also on the formation of noble morals that are the basis for daily life. This education plays a role in developing the moral and spiritual potential of individuals, as well as forming a wise mindset in facing the challenges of the times. The research methodology used in this study is the literature study method, in which the author collects, analyzes, and synthesizes relevant information from various written sources such as books, scientific journals, and articles related to Islamic education with the formation of the nation's character. The result of this research is that Islamic Education not only teaches religious science, but also focuses on internalizing the fundamental values of Islam in daily life. This education aims to shape character through the instillation of values such as honesty, justice, and responsibility, which must be integrated in various disciplines and behaviors. Character education is expected to form individuals with noble morals and good morals, which is reflected in social, spiritual, and ecological interactions. In the context of the nation, Islamic education plays an important role in strengthening the nation's character by introducing noble moral values, which will create peace and happiness in the community. Keywords: Islamic Education, Character and Nation
MODEL CONTEXTUAL TEACHING AND LEARNING DAN HASIL BELAJAR IPA PADA TEMATIK TERPADU Putri Latifah; Hendrizal
Jurnal Riset Pendidikan Dasar Dan Karakter Vol 1 No 1 (2019): Jurnal Riset Pendidikan Dasar dan Karakter
Publisher : LP2M Universitas Adzkia

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Abstract

This research is motivated by student learning outcomes that are still low with problems namely: in learning students are less able to find themselves and solve the problems provided, lack of cooperation and student responsibility because students are still unable to provide answers to the questions given by the teacher, and students are less active in discussions with friends. This study aims to determine the effect of the Contextual Teaching And Learning (CTL) model on Natural Science Learning Outcomes in Integrated Thematic Learning in Class V SDN 32 Tanjung Bonai Tanah Datar District. This type of research is Quasi Experimental Design, with a Posttest Only Control Design research design. The population of this study was all students of class V of SDN 32 Tanjung Bonai in the academic year 2019/2020 with a sample of VA and VB class students of 39 students. Collecting data in this study is to use a test of learning outcomes in the form of objective questions totaling 17 items, the data obtained were analyzed using the t test. Based on data analysis, the results of hypothesis testing with the t-test were obtained and showed tcount = 7.820 and ttable = 1.687 with dk = 39 (n1 + n2 - 2 = 21 + 18-2 = 37) and a 5% significance level. Based on testing tcount> ttable (7,820> 1,687). So it can be concluded "There is a significant influence with the use of the Contextual Teaching And Learning (CTL) model of science learning outcomes in integrated thematic learning in class V SDN 32 Tanjung Bonai in the 2019/2020 school year".
PENINGKATAN AKTIVITAS BELAJAR SISWA PADA PEMBELAJARAN TEMATIK TERPADU MENGGUNAKAN MODEL PEMBELAJARAN KOOPERATIF TIPE TEAMS GAMES TOURNAMENT (TGT) DI KELAS V SDN 33 KALUMBUK KOTA PADANG Harly; Hendrizal
Jurnal Riset Pendidikan Dasar Dan Karakter Vol 2 No 1 (2020): Jurnal Riset Pendidikan Dasar dan Karakter
Publisher : LP2M Universitas Adzkia

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Abstract

Penelitian ini dilatarbelakangi oleh rendahnya aktivitas belajar siswa hal ini dapat dilihat bahwa masih kurangnya siswa dalam mengemukakan pendapat, Siswa tidak fokus dalam mendengarkan penyajian materi yang disampaikan guru. Siswa kurang bersemangat dalam mengikuti pelajaran, karena model yang digunakan guru hanya monoton sehingga siswa tidak merasa senang saat pembelajaran berlangsung. Tujuan penelitian ini mendeskripsikan peningkatan aktivitas belajar siswa pada pembelajaran tematik terpadu menggunakan model pembelajaran kooperatif tipe TGT di kelas V SDN 33 Kalumbuk Kota Padang. Jenis penelitian ini adalah penelitian tindakan kelas dengan pendekatan kualitatif dan kuantitatif. Subjek dalam penelitian ini adalah siswa kelas V SDN 33 Kalumbuk Kota Padang. Penelitian ini terdiri dari II siklus, siklus I dilaksanakan 2 kali pertemuan dan siklus II diadakan I kali pertemuan yang terdiri dari perencanaan, pelaksanaan, pengamatan, dan refleksi. Penelitian ini dilaksanakan pada semester I tahun ajaran 2019/2020. Teknik pengumpulan datanya adalah observasi dan dokumentasi. Adapun instrumen penelitiannya, yaitu lembar observasi dan dokumen berupa pengambilan foto. Hasil penelitian ini menunjukkan bahwa pada tahap perencanaan siklus I memperoleh 63,5%, dan siklus II memperoleh 78%. Selanjutnya pada tahap pelaksanaan siklus I pada aspek guru memperoleh 63,5%, pada aspek siswa memperoleh 65%, siklus II pada aspek guru memperoleh 78%, pada aspek siswa 78%. Serta aktivitas belajar siswa siklus I pada aspek listening memperoleh 68%, siklus II memperoleh 77%, Dari aspek oral siklus I memperoleh 69%, siklus II memperoleh 76%, dan pada aspek emotional siklus I memperoleh 69%, siklus II memperoleh 78%. Berdasarkan hasil tersebut dapat disimpulkan bahwa menggunakan model pembelajaran kooperatif tipe TGT dapat meningkatkan aktivitas belajar siswa pada pembelajaran tematik terpadu di kelas V SDN 33 Kalumbuk Kota Padang.
FILTERISASI KONTEN DEWASA SEBAGAI UPAYA PENGUATAN NILAI AKHLAK MULIA PADA ANAK SEKOLAH DASAR DALAM PENDIDIKAN AGAMA ISLAM Efna Yulita; Wina Apriana; Tenti Putri Handayani; Saswitri Indra; Iwit Sunarti; Juwita Sari Indah; Hendrizal
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 01 (2025): Volume 10 No. 01 Maret 2025 In Process
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i01.22467

Abstract

This study aims to examine the application of adult content filtering as an effort to strengthen noble moral values in elementary school students in Islamic Religious Education. The method used is a literature study by collecting and analyzing literature from various trusted sources. The results showed that the implementation of parental control software and the active involvement of teachers and parents are effective strategies in limiting students' access to inappropriate content. However, challenges such as lack of technological knowledge and infrastructure support require an integrated solution. This research emphasizes the importance of synergy between school and family in creating a conducive learning environment for students' character building based on Islamic values. The findings are expected to serve as a reference in the development of educational policies that support the wise use of technology.
PROFESIONALISME GURU DAN PENINGKATAN MUTU PENDIDIKAN DI ERA OTONOMI DAERAH Nova Arianti; Hendrizal; Ira Maya Sofa; Rahma Yuni; Ramayulis Rahman; Rahayu Rahmadani; Ratna Juita
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 01 (2025): Volume 10 No. 01 Maret 2025 In Process
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i01.22468

Abstract

This study aims to analyze the relationship between teacher professionalism and education quality in Indonesia, especially in the context of regional autonomy. The issues raised include the challenges faced by the education system, such as inequitable access to education and teaching quality. The methodology used is a qualitative approach with data collection through interviews and surveys of teachers, students and education stakeholders in several regions. The results show that there is a significant relationship between teacher professionalism and improving the quality of education, where teachers who have good pedagogical competence and professional attitudes are able to create a conducive learning environment. In addition, factors such as adequate education facilities and parental and community involvement also contribute to student learning outcomes. This study recommends improving the quality of teacher training, developing equitable education policies and improving teachers' welfare to support their professionalism. The findings are expected to contribute to the development of more effective education policies in Indonesia.
PENCIPTAAN SUASANA PENDIDIKAN HOLISTIK, KOMPRENHENSIF, RELIGIUS, DAN RAHMATAN LIL’ALAMIN DI SEKOLAH Rahmathul Dilfa; Wahyuni Safitri; Regina Okta Audini; Chintia Essa Bella; Ainil Mardiah; Sinta; Hendrizal
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 10 No. 01 (2025): Volume 10 No. 01 Maret 2025 In Process
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v10i01.22482

Abstract

This research aims to explore the creation of a holistic, comprehensive, religious and rahmatan lil'alamin educational atmosphere in schools. The issue raised was the lack of integration of spiritual and moral values in an education system that often focuses on academic aspects alone. The methodology used was a literature study, which involved analyzing various literatures related to holistic and religious education. The results showed that the religious environment in schools plays an important role in shaping students' character, increasing tolerance and strengthening moral values. In addition, the history of comprehensive holistic education in Indonesia shows that this approach has been recognized as a solution to create a generation that is not only academically intelligent, but also has integrity and social care. This research also found that the foundation of comprehensive holistic education is rooted in rich cultural and religious values, which can be integrated in the curriculum.
Google Sites Media with High Validity and Student Engagement in Learning: Media Google Sites dengan Validitas Tinggi dan Keterlibatan Siswa dalam Pembelajaran Gessa, Andre Oklanda; Martha, Alfroki; Hendrizal
Indonesian Journal of Innovation Studies Vol. 26 No. 3 (2025): July
Publisher : Universitas Muhammadiyah Sidoarjo

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Abstract

General Background: The rapid development of information and communication technology has transformed various sectors, including education. Specific Background: Despite this advancement, elementary education in Indonesia still heavily relies on conventional methods, as observed at SDN 27 Tapian Kandis where teachers primarily use printed materials. Knowledge Gap: Teachers face limitations in utilizing digital learning platforms due to a lack of understanding and training. Aims: This study aims to develop and evaluate a Google Sites-based learning medium on ecosystem material to enhance fifth-grade students’ interest in learning. Results: The media demonstrated high validity (92.95%), practicality (96%), and effectiveness (84.82%). The N-Gain score (0.8483) and student interest response (95%) indicate significant improvement in engagement and learning outcomes. Novelty: The developed Google Sites media integrates diverse features such as instructional videos, LKPD, quizzes, and teacher profiles—allowing for interactive, accessible, and visually rich content without requiring programming skills. Implications: This innovation proves that Google Sites can serve as an effective, practical, and scalable digital solution for enhancing student engagement and modernizing instructional practices in elementary education.Highlight : The study developed Google Sites-based media shown to be highly valid, practical, and effective in increasing 5th graders' learning interest. It used the ADDIE development model to systematically analyze, design, implement, and evaluate digital learning tools. Google Sites enabled interactive, multimedia-rich content tailored to Gen Z students, promoting motivation and digital literacy. Keywords : Learning Media, Google Sites, Student Engagement, Elementary Education, Digital Innovation