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pengaruh PENGARUH CITRA MEREK DAN LOKASI KRISNA OLEH-OLEH KHAS BALI TERHADAP MINAT BELI KONSUMEN DI RESTORAN BERLIN GASTRO KITCHEN & POOL BAR, KUTA, BADUNG Arcana, I nyoman; Budiani, Ni Putu Ariesta; Massenga, Lidjah Magdalena; Juniari, Kadek Eni
JURNAL BISNIS HOSPITALITI Vol 12 No 2 (2023): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v12i2.1235

Abstract

This study aims to determine the effect of Brand Image and Location on Consumer Buying Interest. The population in this study were visitors to the Berlin Gastro restaurant and Krisna Bypass Bali Bypass Ngurah Rai with a sample of 66 people. The data analysis techniques used in this study are Validity Test, Reliability, Classical Assumptions, Multiple Linear Regression, F Test, t Test and Coefficient of Determination. Based on the results of the study, it can be seen that: (1) Brand Image has a positive and significant effect on consumer buying interest at the Berlin Gastro restaurant, where the regression coefficient is 0.430 and the significance value is 0.002. (2) location has a positive and significant effect on consumer buying interest at the Berlin Gastro restaurant, where the regression coefficient is 0.417 and the significance value is 0.003. The results of this study recommend that restaurant managers in attracting consumer buying interest are expected to partner with other companies that already have a strong brand image and strategic location as a strategy to increase consumer buying interest.
Pengaruh PENGARUH CITRA MEREK TERHADAP LOYALITAS KONSUMEN PADA RESTORAN ME GACOAN DI PANJER, DENPASAR, BALI Sudiparwati, Putu Ayu; Arcana, I Nyoman; Massenga, Lidjah Magdalena
JURNAL GASTRONOMI INDONESIA Vol 12 No 1 (2024): Jurnal Gastronomi Indonesia
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jgi.v12i1.1378

Abstract

Competition in the culinary industry makes restaurant managers try to find the right strategy to be competitive. One strategy is to increase buying interest and loyalty. This research was conducted on consumers of Me Gacoan restaurant in the Panjer area, Denpasar. The purpose of this study was to determine the magnitude of the influence of brand image on consumer loyalty. Brand Image indicators in this study consist of: Recognition, Reputation, Affinity, and Buying Interest. While consumer loyalty indicators consist of: consumer liking for the product and consumer loyalty to the brand. Data collection used questionnaire distribution to 64 respondents. The results of simple linear regression analysis show that Brand Image variables have a significant effect on Loyalty. There is a positive influence of brand image on consumer loyalty, which means that Brand Image in Me Gacoan restaurants has a positive and significant effect on consumer loyalty. This study recommends that Me Gacoan maintain product quality, price, and services to customers so that customers do not switch to other brands that sell products, services, and prices that are almost the same around the city of Denpasar.
Consumer Satisfaction at Babi Guling Pande Egi Restaurant in Beng Village, Gianyar Arcana, I Nyoman; Massenga, Lidjah Magdalen; Suastuti, Ni Luh; Pranadewi, Putu Mira Astuti; Budiani, Ni Putu Ariesta
Jurnal Ilmiah Hospitality Management Vol. 15 No. 2 (2025): June 2025
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jihm.v15i2.297

Abstract

Balinese suckling pig restaurant is a specialty restaurant that is growing rapidly in Bali. Generally, a restaurant is located in a strategic location or the center of the crowd, but “Babi Guling Pande Egi” restaurant is located in a less strategic location, with an average number of visitors of more than 400 consumers every day. This study aims to determine the factors that affect consumer satisfaction at this restaurant, using multiple regression analysis with 112 respondents. This study concluded that all of the variables had a significant effect on the overall satisfaction of consumers. The largest contribution was achieved by the dimension of brand image, followed by location, price, atmosphere & convenience, service quality, product quality, and lastly is cleanliness & hygiene. This research suggests that restaurant managers open new outlets in other cities in Bali, especially in tourism areas or in the city of Denpasar
PELATIHAN PENGEMBANGAN SUMBER DAYA MANUSIA MELALUI PELAYANAN PRIMA DAN PENYAJIAN MINUMAN BAGI MASYARAKAT SADAR WISATA DI DESA BATUAN, KABUPATEN GIANYAR Sudiparwati, Putu Ayu; I Gusti Agung Febrianto; I Ketut Rusdianata; Setyowati Widuri; Ni Luh Suastuti; I Wayan Muliana; Ni Kadek Eni Juniari; Ni Putu Ariesta Budani; Putu Mira Astuti Pranadewi9; I Nyoman Gede Agus Jaya Saputra; Arcana, I Nyoman; I Nyoman Rinala; Lidjah Magdalena Massenga; I Wayan Pastini
Jurnal Pengabdian Kepada Masyarakat Makardhi Vol. 5 No. 2 (2025): Jurnal Pengabdian Kepada Masyarakat MAKARDHI
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/makardhi.v5i2.1856

Abstract

Batuan Tourism Village is one of the oldest villages in Bali and is renowned for the breadth of its traditional arts. Classified as a pioneer tourism village, Batuan possesses diverse tourism resources, including adequate road access, centers of mask, keris, and statue craftsmanship, historical temples, arts and cultural performances, nature-based attractions, ancient Balinese houses, agrotourism, restaurants, accommodation, souvenir kiosks, and institutional support in the form of a tourism awareness group (Pokdarwis) and a formal village tourism management body. As a pioneering tourism village, Batuan requires harmonized tourism development that not only expands physical infrastructure but also strengthens human resource capacity so that the community is prepared to respond to tourism growth. This community service program, implemented by the Food and Beverage Service Study Program of Bali Tourism Polytechnic, aimed to enhance the hospitality competencies of local residents, particularly in relation to excellent service. The intervention took the form of a two-day training program combining theoretical sessions and practical exercises on banquet service and beverage service, delivered by lecturers and supported by students. The activity is expected to generate benefits for the tourism-aware community in Batuan Village in the form of improved understanding of excellent service, increased awareness of the importance of hygiene and sanitation in service delivery, and strengthened practical skills in serving beverages.  
Peran Peran Kepuasan Dalam Memediasi Pengaruh “Online Review”, Kualitas Pelayanan, Dan Lokasi Terhadap Loyalitas Konsumen pada Restoran “Warong Legong” di Desa Keramas, Gianyar, Bali Massenga, Lidjah Magdalena; Budiani, Ni Putu Ariesta; Ni Luh Suastuti; Pranadewi, Putu Mira Astuti; Arcana, I nyoman
JURNAL GASTRONOMI INDONESIA Vol 13 No 2 (2025): Jurnal Gastronomi Indonesia
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jgi.v13i2.1622

Abstract

Online consumer reviews on Google Reviews, Zomato and Tripadvisor help restaurants monitor the quality standards of their products and services to consumers. In the face of increasingly tight competition, restaurants must pay attention to customer experience, in terms of product quality, price, strategic location, and service quality, so that customers feel satisfied with their dining experience. This study aims to analyze the role of satisfaction "in mediating the influence of "online review", service quality, and location on consumer loyalty at Warong Legong. By using SEM PLS analysis, this study concluded that: 1) There is an effect of "online review" on satisfaction; 2) There is an influence of "online review" on consumer loyalty; 3) There is an influence of service quality on consumer satisfaction; 4) Service quality factors have a significant and positive effect on consumer loyalty; 5) There is an influence of service quality on consumer satisfaction; 6) There is an influence of service quality on consumer loyalty; 7) There is an effect of satisfaction on consumer loyalty; 8) Satisfaction can mediate the influence of online reviews, service quality and location on consumer loyalty; and 9) Loyalty is influenced by consumer satisfaction as an intervening variable.
Managing Generation Z in the Restaurant Sector: Cross-Case Human Resource Management Challenges in the Sanur Tourism Area, Denpasar Arcana, I Nyoman; Muliana, I Wayan; Pastini, Ni Wayan; Budiani, Ni Putu Ariesta; Sudiparwati, Putu Ayu
Jurnal Ilmiah Hospitality Management Vol. 16 No. 1 (2025): December 2025
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22334/jihm.v16i1.321

Abstract

The restaurant sector in tourism areas such as Sanur, Bali faces ongoing human resource challenges, including high turnover, recruitment difficulties, and limited training effectiveness. These issues vary across hotel restaurants, fine-dining independent restaurants, and casual restaurants due to differences in management models and market positioning. This study aims to identify key human resource challenges, analyse differences in management approaches, and propose strategies to support workforce stability and operational efficiency. Using a descriptive qualitative approach, the research was conducted in three restaurant types in Sanur between July and October 2025.  Primary data were gathered through participatory observation complemented by in-depth interviews involving managers and employees from three categories of restaurants. The findings indicate distinct human resource management patterns and retention strategies, ranging from global career-oriented systems to family-based organizational cultures. This study confirms that organizational culture and Generation Z characteristics are key determinants in workforce retention strategies within tourism destinations.  
Media Pembelajaran Berbasis Komputer untuk Menunjukkan Terjadinya Superposisi Gelombang Herwinarso .; Ignatio B. Susanti; I Nyoman Arcana
Magister Scientiae No. 29 (2011)
Publisher : Widya Mandala Surabaya Catholic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33508/mgs.v0i29.581

Abstract

Ada beberapa fenomena Fisika yang tidak mudah diamati secara langsung, diantaranya adalah fenomena perpaduan dua gelombang. Dipihak lain, konsep Fisika akan lebih mudah dipahami jika mengetahui secara baik tentang terjadinya fenomena tersebut. Oleh karena itu telah diupayakan suatu media yang membantu memvisualisasi fenomena tersebut melalui penelitian. Metode yang digunakan dalam penelitian ini adalah metode perancangan atau pengembangan media pembelajaran. Hasil penelitian berupa Compact Disc (CD) pembelajaran yang memuat animasi tentang superposisi gelombang. Inti dari CD ini adalah tayangan video tentang gelombang yang merambat pada tali (diantaranya percobaan Melde). Hasil penelitian telah diujicobakan ke mahasiswa prodi pendidikan Fisika UKWMS dan siswa SMA. Dari mahasiswa yang diambil sebagai sampel, 100% menyatakan program menarik karena melalui komputer dan lebih mudah mengingat karena adanya animasi, 100% menyatakan program dapat mempercepat pemahaman dan 90% dapat dipelajari sendiri, 100% menyatakan tidak ada kesulitan dalam membuka dam mengoperasikan program. Dan dari siswa yang diambil sebagai sampel, 100% menyatakan program menarik karena melalui komputer dan lebih mudah mengingat karena adanya animasi, 90% menyatakan program dapat mempercepat pemahaman, dan dapat dipelajari sendiri. 100% menyatakan tampilan program cukup menarik, 100% menyatakan tidak ada kesulitan dalam membuka dan mengoperasikan program. Dengan demikian, Program Media Pembelajaran Fisika Berbasis Komputer Sub Pokok Bahasan Superposisi Gelombang yang telah dibuat dapat dikatakan baik.
Inplementasi Polya’s Model pada Problem Solving tentang Aplikasi Integral dalam Fisika I Nyoman Arcana
Magister Scientiae No. 32 (2012)
Publisher : Widya Mandala Surabaya Catholic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33508/mgs.v0i32.615

Abstract

Inti materi Matakuliah Kalkulus II di Prodi Pendidikan Fisika adalah Integral. Salah satu pokok bahasan pada matakuliah ini adalah Aplikasi Integral dalam Fisika. Aplikasinya berupa penyelesaian masalah (problem solving) dalam soal-soal fisika yang membutuhkan integral. Selain membutuhkan pengetahuan integral, juga diperlukan pemahaman tentang fisika, kemampuan membuat model matematika, keterampilan matematis, dan kemampuan menginterprestasikan hasil perhitungan. Jadi, soal-soal seperti ini sangat komplek dan tidak mudah, akibatnya banyak mahasiswa yang tidak bisa menjawab dengan sempurna. Penelitian ini bertujuan membuat buku ajar yang dapat mempermudah mahasiswa dalam menyelesaikan soal-soal aplikasi kalkulus dalam fisika. Alur berpikir dalam buku ini menginflementasikan alur Polya’s Model, suatu model yang ditulis oleh George Polya, seorang matematikawan terkemuka dalam bukunya How to solve it. Polya menyarankan empat tahap dalam pemecahan masalah, yaitu: understanding the problem, devising a plan, carrying out the plan, dan looking back. Metode yang digunakan dalam penelitian ini adalah metode penelitian Pengembangan dan Peningkatkan Kualitas Pembelajaran (PPKP). Penelitian dilakukan di Prodi Pendidikan Fisika FKIP Unika Widya Mandala Surabaya. Hasil penelitian menunjukkan bahwa inplementasi Polya’s Model dalam bentuk baris-kolom (tabel) antara tahap-tahap Polya dan contoh kasus dapat menuntun mahasiswa mempermudah menyelesaikan masalah tentang aplikasi integral dalam fisika
Co-Authors Abdul Rahim Ani Widyawati Anisa Sholikah Annis Deshinta Ayuningtyas, Annis Deshinta Astuti Pranadewi, Putu Mira Bahy, Valentina Ivon Dewi Hendriyani, I Gusti Ayu Eni Juniari, Ni Kadek Febrianto, I Gusti Agung Hera, Cicilia Jaga Herwinarso . Hingkua, Patris Fernandes I Gusti Ngurah Agung Suprastayasa I Ketut Rusdianata I Nyoman Gede Agus Jaya Saputra I Nyoman Rinala I Wayan Muliana I Wayan Pastini Ignatio B. Susanti ika fitri kumala sari Indiarti, Siska Irham Taufiq, Irham Juniari , Ni Kadek Eni Juniari Juniari, Kadek Eni Kusumaningrum, Betty Lidjah Magdalena Massenga Magdalena Massenga, Lidjah Magdalena Massenga, Lidjah Marina Kuswardani Mas'ad, Arniati Massenga, Lidjah Magdalen Massenga, Lidjah Magdalena Meiliani, Haryanti Messenga, Lidjah Magdalena Muliana, I Wayan Ni Kadek Eni Juniari, Ni Kadek Eni Ni Luh Suastuti Ni Luh Suastuti Ni Putu Ariesta Budani Ni Putu Ariesta Budiani, Ni Putu Ariesta Novianti, Eka Wahyuni Pastini, I Wayan Pastini, Ni Wayan Putu Mira Astuti Pranadewi9 Rinala, I Nyoman Rusdianata, I Ketut Rusdiarnata, I Ketut Saputra, I Nyoman Gede Agus Jaya Savina, Niyang Hendras Setyowati Widuri Shalihah, Hanin Hanifah Rahmatu Sisya Subawa, I Putu Sisya Subawa, I Putu Sudiparwati, Putu Ayu Sukatin, Sukatin Sukiyanto Sukiyanto, Sukiyanto Sulaimon, Jamiu Temitope Sulistyawati, Sinta Sumiati Sumiati Syukrul Hamdi Trisniawati Trisniawati, Trisniawati Utami, Nopi Tri Widuri, Setyowati Ayu Widuri, Setyowati Ayu Wirata, I Nengah Wiratnaya, I Nyoman Wirjawan, J. V. Djoko Yumarsa, Welly