Article Per Year (5 Year)
p-Index From 2021 - 2026
6.513
P-Index
This Author published in this journals
All Journal International Journal of Informatics and Communication Technology (IJ-ICT) JURNAL SAINS PEMASARAN INDONESIA Teknotan: Jurnal Industri Teknologi Pertanian Jurnal Rekayasa Sistem Industri Jurnal Ilmu Sosial dan Humaniora JURNAL MANAJEMEN AGRIBISNIS Forum Agribisnis SITEKIN: Jurnal Sains, Teknologi dan Industri Jurnal Keteknikan Pertanian Tropis dan Biosistem Jurnal Informatika dan Teknik Elektro Terapan Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad JOIN (Jurnal Online Informatika) Jurnal Ilmiah KOMPUTASI Industria: Jurnal Teknologi dan Manajemen Agroindustri SemanTIK : Teknik Informasi Jurnal Keperawatan BSI Journal of Information Technology and Computer Science (JOINTECS) Jurnal Agro Industri Perkebunan Syntax Literate: Jurnal Ilmiah Indonesia JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) JMM (Jurnal Masyarakat Mandiri) JURNAL REKAYASA SISTEM INDUSTRI Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Jurnal ULTIMATICS AGROMIX Jurnal Keperawatan Komprehensif (Comprehensive Nursing Journal) Agritech: Jurnal Fakultas Pertanian Universitas Muhammadiyah Purwokerto STRING (Satuan Tulisan Riset dan Inovasi Teknologi) Jurnal Desain Jurnal Bisnis Terapan Journal of Industrial and Information Technology in Agriculture The International Journal of Business Review (The Jobs Review) MULTINETICS RADIAL: JuRnal PerADaban SaIns RekAyasan dan TeknoLogi Civilla : Jurnal Teknik Sipil Universitas Islam Lamongan Jurnal Teknologi Informasi, Komputer, dan Aplikasinya (JTIKA ) Jurnal Riset Bisnis dan Manajemen Indonesian Journal of Electrical Engineering and Computer Science Jurnal Perangkat Lunak Jurnal FASILKOM (teknologi inFormASi dan ILmu KOMputer) Kompleksitas: Jurnal Ilmiah Manajemen, Organisasi, dan Bisnis Journal of Tourism Economics and Policy JUSTIN (Jurnal Sistem dan Teknologi Informasi) Jurnal Sistem Informasi Triguna Dharma (JURSI TGD) Prosiding Seminar Nasional Sisfotek (Sistem Informasi dan Teknologi Informasi) Teknologi dan Industri Pertanian Indonesia JuTISI (Jurnal Teknik Informatika dan Sistem Informasi) RADIAL: Jurnal Peradaban Sains, Rekayasa dan Teknologi
Irfan Ardiansah
Fakultas Teknologi Industri Pertanian Universitas Padjadjaran
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

Published : 84 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : JURNAL SAINS PEMASARAN INDONESIA

 1 
Penerapan Metode Awareness-Trial-Reinforcement dalam Unggah Konten Instagram pada Akun Kedai Ruang Kopi Mardani, Muhammad Alif Athalla; Pujianto, Totok; Syahmurman, Faizal; Ardiansah, Irfan
Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science) Vol 22, No 3 (2023): Desember
Publisher : Master of Management Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jspi.v22i3.247-263

Abstract

Marketing in the era of the development of social media is important for developing a business. Kedai Ruang Kopi is a food and beverage sales service business (coffeeshop), especially coffee and snacks. Kedai Ruang Kopi uses social media Instagram with the account @kedaikopiruang which is not optimal compared to other similar business accounts due to the lack of awareness of Kedai Ruang Kopi on marketing strategies. This study aims to optimize the use of Kedai Ruang Kopi (@kedaikopiruang) accounts to increase their insights using the A-T-R (awareness-trial-reinforcement) method. The principle of applying the A-T-R method is through creation to raise consumer awareness so that there is an act of trying, then followed by efforts to strengthen or confirm so that finally the product is trusted. Evaluation of the A-T-R method uses data insights and interviews with sample consumers. The results showed that there was an increase in insights into the @kedaikopiruang account, namely followers by 16.8%, accounts reached by 20%, and an increase in accounts engaged by 60%. The results of interviews with 56 samples showed that 17% of the sample consumers came because they saw Kedai Ruang Kopi's Instagram account. The number of sales of Kopi Ruang Shop increased until May 2023 but decreased in June 2023 due to several undetermined factors. Based on the results above, the marketing strategy implemented on @kedaikopiruang is still considered unsatisfactory when compared to other similar accounts.
Co-Authors Adiyaksa, Narendra Bagus Ahmad Syauqi Fadillah Aldika Karisnoviandi Alya Zhafirah, Siti Amili Yohari Amili Yohari Anastasya Maharani Andre Prayudha Andrianto Trilaksono, Rafli Anggraini, Muthia Anugrah, Eka Ardy Yusuf Wibawa Astriani, Elisa Dian Azkya, Zahra Syifadeasy Calibra, Ryan Ganesha Chay Asdak Devi Maulida Devi Maulida Rahmah Dewi, Mira Santika Dian Adiningsih Dila Sari Annisa Dwi Purnomo Dwi Purnomo Efatmi, Fajri Efri Mardawati Elisa Dian Astriani Endryaz Vergian Nusantara Endryaz Vergian Nusantara Fadhlurrahmah, Jauhar Fadjri Ramadhan Faisal Ahmad Fajri Efatmi Fajri Efatmi Farah Nuranjani Febby Ihsani Firda Indriyani Firdan Rizki Maulidan Ghifary, Abdurachman Gian Anantrio Putra Handarto Harnesa Putri, Selly In-In Hanidah Irji Rizqi Sabila Irsyad Fauzi Adiarsa Iwan Setiawan Juansah, Estha Triani Kardaya, Rahmat Subrata Laksono Trisnantoro Larasati Septya Rizqi Maharani, Anastasya Mardani, Muhammad Alif Athalla Mira Trisyani Mira Trisyani Mira Trisyani Koeryaman Muhammad Ansyari Rizky Muhammad Hafiz Muhammad Hafiz Nabilla Saptaryana Martha Narendra Bagus Adiyaksa Nurpilihan Bafdal Nurpilihan Bafdal Nurpilihan Bafdal Nurpilihan Bafdal Nurpilihan Bafdal Nurpilihan Bafdal Nurpilihan Bafdal Nurpilihan Bafdal Pandaoni, Josua Putri, Irsalina Kirana Raden Bramadi Nugraha Wargadibrata Rafli, Muhammad Reka Firwayani Wigati Riesfa Alna Sanaya Hasbullah Rizqi, Miftahur Roni Kastaman Ryan Ardianto Ryan Ganesha Calibra Ryan Hara Permana Ryan Hara Permana Ryan Hara Permana Sandi Asmara Sarah Fahdah Afifah Sarah Latifah Saripuspa, Saripuspa Sartika Azhari Sartika Azhari Selly Harnesa Putri Shafiyyah Dzakirah Hasna Simanjuntak, Rudyanto Putra Siti Fatiimatul Fadilah Siti Nurhasanah Sophia Dwiratna Sophia Dwiratna Nur Perwitasari Syafrizal Saragih Syahmurman, Faizal Syahputra, Andhika Nugraha Totok Pujianto Triokto, Albert Utama, Aditya Azdhar Utami, Risma Wahyu Kristian Sugandi Yanti Rubiyanti Yohari, Amili Zahra Syifadeasy Azkya Zaida Zaida Zainuri Zainuri