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All Journal International Journal of Informatics and Communication Technology (IJ-ICT) JURNAL SAINS PEMASARAN INDONESIA Teknotan: Jurnal Industri Teknologi Pertanian Jurnal Rekayasa Sistem Industri Jurnal Ilmu Sosial dan Humaniora JURNAL MANAJEMEN AGRIBISNIS Forum Agribisnis SITEKIN: Jurnal Sains, Teknologi dan Industri Jurnal Keteknikan Pertanian Tropis dan Biosistem Jurnal Informatika dan Teknik Elektro Terapan Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad JOIN (Jurnal Online Informatika) Jurnal Ilmiah KOMPUTASI Industria: Jurnal Teknologi dan Manajemen Agroindustri SemanTIK : Teknik Informasi Jurnal Keperawatan BSI Journal of Information Technology and Computer Science (JOINTECS) Jurnal Agro Industri Perkebunan Syntax Literate: Jurnal Ilmiah Indonesia JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) JMM (Jurnal Masyarakat Mandiri) JURNAL REKAYASA SISTEM INDUSTRI Jurnal Teknik Pertanian Lampung (Journal of Agricultural Engineering) Jurnal ULTIMATICS AGROMIX Jurnal Keperawatan Komprehensif (Comprehensive Nursing Journal) Agritech: Jurnal Fakultas Pertanian Universitas Muhammadiyah Purwokerto STRING (Satuan Tulisan Riset dan Inovasi Teknologi) Jurnal Desain Jurnal Bisnis Terapan Journal of Industrial and Information Technology in Agriculture The International Journal of Business Review (The Jobs Review) MULTINETICS RADIAL: JuRnal PerADaban SaIns RekAyasan dan TeknoLogi Civilla : Jurnal Teknik Sipil Universitas Islam Lamongan Jurnal Teknologi Informasi, Komputer, dan Aplikasinya (JTIKA ) Jurnal Riset Bisnis dan Manajemen Indonesian Journal of Electrical Engineering and Computer Science Jurnal Perangkat Lunak Jurnal FASILKOM (teknologi inFormASi dan ILmu KOMputer) Kompleksitas: Jurnal Ilmiah Manajemen, Organisasi, dan Bisnis Journal of Tourism Economics and Policy JUSTIN (Jurnal Sistem dan Teknologi Informasi) Jurnal Sistem Informasi Triguna Dharma (JURSI TGD) Prosiding Seminar Nasional Sisfotek (Sistem Informasi dan Teknologi Informasi) Teknologi dan Industri Pertanian Indonesia JuTISI (Jurnal Teknik Informatika dan Sistem Informasi) RADIAL: Jurnal Peradaban Sains, Rekayasa dan Teknologi
Irfan Ardiansah
Fakultas Teknologi Industri Pertanian Universitas Padjadjaran
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Journal : Forum Agribisnis

 1 
Usulan Penerapan Pemasaran Digital Menggunakan Model PRACE untuk Beras Organik Galunggung Farm Firda Indriyani; Irfan Ardiansah
Forum Agribisnis Vol 12 No 1 (2022): FA VOL 12 NO 1 MARET 2022
Publisher : Magister Science of Agribusiness, Department of Agribusiness, FEM-IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/fagb.12.1.50-59

Abstract

Digital marketing is very important because of the advancement of industry in the world, making many companies use digital marketing in promotion and sales so that the use of digital media increases. This makes Galunggung Farm want to develop sales by developing new markets by focusing on market development towards B2C (Business to Customer), therefore Galunggung Farm utilizes digital marketing for new situations and strategies. The digital media used for digital marketing is Instagram. This study aims to determine the current state of Galunggung Farm's digital marketing based on the analysis of the PRACE framework (Plan, Reach, Act, Convert, and Engage) and produce goals and KPIs (Key Performance Indicators) of Galunggung Farm's digital marketing based on the results of the initial analysis. The method used is PRACE (Plan, Reach, Act, Convert, and Engage). The results of the analysis show that in the current social media marketing of Galunggung Farm, several things can be improved. Based on this, the company's objectives are stated, namely: 1) Build brand awareness and follower conversion, 2) Initiate brand interaction, 3) Achieve sales conversion, 4) Reach fans and initiate brand engagement, resulting in KPI (Key Performance Indicator) for social media Instagram Galunggung Farm are 1) Reach (Reach and followers), 2) Act (likes and comments), 3) Convert (content saved and conversation rate), 4) Engage (content shared, online reviews, users testimonials, and recommendations).
Co-Authors Adiyaksa, Narendra Bagus Ahmad Syauqi Fadillah Aldika Karisnoviandi Alya Zhafirah, Siti Amili Yohari Amili Yohari Anastasya Maharani Andre Prayudha Andrianto Trilaksono, Rafli Anggraini, Muthia Anugrah, Eka Ardy Yusuf Wibawa Astriani, Elisa Dian Azkya, Zahra Syifadeasy Calibra, Ryan Ganesha Chay Asdak Devi Maulida Devi Maulida Rahmah Dewi, Mira Santika Dian Adiningsih Dila Sari Annisa Dwi Purnomo Dwi Purnomo Efatmi, Fajri Efri Mardawati Elisa Dian Astriani Endryaz Vergian Nusantara Endryaz Vergian Nusantara Fadhlurrahmah, Jauhar Fadjri Ramadhan Faisal Ahmad Fajri Efatmi Fajri Efatmi Farah Nuranjani Febby Ihsani Firda Indriyani Firdan Rizki Maulidan Ghifary, Abdurachman Gian Anantrio Putra Handarto Harnesa Putri, Selly In-In Hanidah Irji Rizqi Sabila Irsyad Fauzi Adiarsa Iwan Setiawan Juansah, Estha Triani Kardaya, Rahmat Subrata Laksono Trisnantoro Larasati Septya Rizqi Maharani, Anastasya Mardani, Muhammad Alif Athalla Mira Trisyani Mira Trisyani Mira Trisyani Koeryaman Muhammad Ansyari Rizky Muhammad Hafiz Muhammad Hafiz Nabilla Saptaryana Martha Narendra Bagus Adiyaksa Nurpilihan Bafdal Nurpilihan Bafdal Nurpilihan Bafdal Nurpilihan Bafdal Nurpilihan Bafdal Nurpilihan Bafdal Nurpilihan Bafdal Nurpilihan Bafdal Pandaoni, Josua Putri, Irsalina Kirana Raden Bramadi Nugraha Wargadibrata Rafli, Muhammad Reka Firwayani Wigati Riesfa Alna Sanaya Hasbullah Rizqi, Miftahur Roni Kastaman Ryan Ardianto Ryan Ganesha Calibra Ryan Hara Permana Ryan Hara Permana Ryan Hara Permana Sandi Asmara Sarah Fahdah Afifah Sarah Latifah Saripuspa, Saripuspa Sartika Azhari Sartika Azhari Selly Harnesa Putri Shafiyyah Dzakirah Hasna Simanjuntak, Rudyanto Putra Siti Fatiimatul Fadilah Siti Nurhasanah Sophia Dwiratna Sophia Dwiratna Nur Perwitasari Syafrizal Saragih Syahmurman, Faizal Syahputra, Andhika Nugraha Totok Pujianto Triokto, Albert Utama, Aditya Azdhar Utami, Risma Wahyu Kristian Sugandi Yanti Rubiyanti Yohari, Amili Zahra Syifadeasy Azkya Zaida Zaida Zainuri Zainuri