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All Journal Techno.Com: Jurnal Teknologi Informasi MATICS : Jurnal Ilmu Komputer dan Teknologi Informasi (Journal of Computer Science and Information Technology) Jurnal Buana Informatika TEKNOLOGI INFORMASI Jurnal Informatika Jurnal EECCIS Jurnal Teknologi Informasi dan Ilmu Komputer SMATIKA Sistemasi: Jurnal Sistem Informasi SMARTICS Journal SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Antivirus : Jurnal Ilmiah Teknik Informatika JATI (Jurnal Mahasiswa Teknik Informatika) Abdimas: Jurnal Pengabdian Masyarakat Universitas Merdeka Malang Indonesian Journal of Electrical Engineering and Computer Science International Journal of Science, Engineering and Information Technology Jurnal Pengabdian Polinema Kepada Masyarakat JUSTIN (Jurnal Sistem dan Teknologi Informasi) Jurnal Pengabdian Kepada Masyarakat Jurnal Informatika Polinema (JIP) Jurnal Nasional Teknologi Informasi dan Aplikasinya Jurnal Pengabdian Kepada Masyarakat Jurnal ilmiah teknologi informasi Asia
Eka Larasati Amalia
Politeknik Negeri Malang
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Medicine & Pharmacology Nursing Public Health Social Sciences Other

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PEMBUATAN SISTEM INFORMASI BRANDING DAN MARKETING KAWASAN USAHA MIKRO KECIL MENENGAH YANG BERSINERGI DENGAN KEGIATAN WISATA, PENDIDIKAN KELUARGA (DEWI PELAGA) DI CEMOROKANDANG MALANG Mentari, Mustika; Asmara, Rosa Andrie; Amalia, Eka Larasati; Lestari, Vivin Ayu; Ulfa, Farida; Rahman, Mochamad Faisal; Sabita, Almira Rahma; Ardiansyah, Muhammad Rizqi; Fitriana, Aliza Rizqi
Jurnal Pengabdian kepada Masyarakat Vol. 11 No. 1 (2024): JURNAL PENGABDIAN KEPADA MASYARAKAT 2024
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v11i1.4756

Abstract

The geographical area of Cemorokandang village in Malang has a set of potential Small and Medium Enterprises (SMEs) that have been running for a long time but require technological support in branding and marketing. Currently, most SME groups in Cemorokandang village use the traditional method by entrusting the goods produced to shops around the area. The SMEs are in Dewi Pelaga (Desa Wisata Pendidikan Keluarga). Other potentials owned by Cemorokandang village that need to be managed are the potential for sports, tourism, and education potential. This potential needs to be promoted so that many people know it better. Therefore, it is necessary to have a branding and marketing information system that contains pages describing the potential of SMEs and other support such as sports, education, and tourism tracking places. The website that has been created has been tested, and results were obtained on the point that "The community services activities carried out really provide solutions to the problems faced by partners." Some 75% of partners gave a strongly agreed response, while the other 25% gave an agreeing response. From these results, it can be said that this information system is effective in branding and marketing products owned by SMEs in the Dewi Pelaga area.
Analisis Pengalaman Pengguna Website OOPedia pada Materi Enkapsulasi dengan User Experience Questionnaire Amalia, Eka Larasati; Saputra, Pramana Yoga; Pradana, Achmad Savero Windi
Techno.Com Vol. 24 No. 4 (2025): November 2025
Publisher : LPPM Universitas Dian Nuswantoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62411/tc.v24i4.14817

Abstract

Perkembangan teknologi digital mendorong pemanfaatan media pembelajaran berbasis web. Pada mata kuliah Pemrograman Berorientasi Objek (PBO), mahasiswa sering kesulitan memahami konsep abstrak seperti enkapsulasi. Penelitian ini mengembangkan OOPedia, platform e-learning berbasis web dengan fitur Fill in the Blanks untuk mendukung pemahaman mahasiswa secara interaktif. Sistem dibangun menggunakan model Waterfall melalui tahapan analisis kebutuhan, perancangan, implementasi, dan pengujian. Evaluasi dilakukan menggunakan User Experience Questionnaire (UEQ) yang melibatkan 40 mahasiswa semester dua Program Studi Sistem Informasi Bisnis, Politeknik Negeri Malang. Hasil menunjukkan bahwa OOPedia memberikan pengalaman belajar positif pada seluruh aspek UEQ, dengan kategori Excellent pada Daya Tarik dan Stimulasi, serta Above Average pada aspek lainnya. Kebaruan penelitian ini terletak pada integrasi fitur Fill in the Blanks dalam materi enkapsulasi serta kombinasi evaluasi UEQ dengan pre/post-test, yang memberikan perspektif baru dalam mengukur efektivitas media pembelajaran interaktif.   Kata Kunci: E-learning, OOPedia, Enkapsulasi, Fill in the Blanks, UEQ
Strategi digital marketing pada Bank Perkreditan Rakyat (BPR) Eka Dana Mandiri di era digital Ikawati, Deasy Sandhya Elya; Amalia, Eka Larasati; Wibowo, Dimas Wahyu; Mashudi, Irsyad Arif; Tyas, Titis Agunging
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 9, No 6 (2025): November (In Progress)
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v9i6.34577

Abstract

AbstrakBPR Eka Dana Mandiri menghadapi tantangan dalam memperluas jangkauan nasabah karena proses promosi dan pemasaran masih mengandalkan metode konvensional dan belum memiliki platform digital yang memadai. Keterbatasan ini menghambat pertumbuhan jumlah nasabah secara signifikan setiap tahunnya. Kegiatan Pengabdian pada Masyarakat (PPM) ini bertujuan untuk merancang dan mengimplementasikan strategi digital marketing melalui pembuatan website sebagai media promosi utama bagi BPR. Kegiatan ini dilaksanakan bekerja sama dengan BPR Eka Dana Mandiri yang berlokasi di Kota Malang. Metode pelaksanaan kegiatan meliputi beberapa tahapan, yaitu survei untuk analisis kebutuhan, perancangan sistem, implementasi atau pembuatan website, dan pengujian sistem. Selain itu, dilakukan pula pelatihan dan pendampingan kepada mitra mengenai cara penggunaan dan pengelolaan website secara mandiri. Luaran utama dari kegiatan ini adalah sebuah website yang fungsional dan interaktif untuk menampilkan informasi serta layanan perbankan yang tersedia. Melalui pendampingan yang diberikan, mitra diharapkan dapat meningkatkan keterampilan dalam pemanfaatan teknologi informasi, memperluas jangkauan promosi secara daring, dan meningkatkan daya saing di era digital. Kata kunci: digital marketing; website; BPR; media promosi; layanan perbankan. AbstractBPR Eka Dana Mandiri faces challenges in expanding its customer reach due to its reliance on conventional promotional and marketing methods and the lack of an adequate digital platform. This limitation significantly hinders the annual growth in the number of customers. This Community Service Program aims to design and implement a digital marketing strategy by creating a website to serve as the primary promotional medium for the BPR. This activity was carried out in collaboration with BPR Eka Dana Mandiri, located in Malang City. The implementation method included several stages: a survey for needs analysis, system design, website implementation or development, and system testing. Additionally, training and assistance were provided to the partner on how to use and manage the website independently. The main output of this activity is a functional and interactive website that displays information and available banking services. Through the provided guidance, the partner is expected to enhance their skills in utilizing information technology, broaden their promotional reach online, and improve their competitiveness in the digital era. Keywords: digital marketing; website; BPR; promotion media; banking services.
Co-Authors Al Husein, Muhammad Ali Ar Ridla Ananta, Ahmadi Yuli Andhani, Yasmine Navisha Anindya Refrina Rahmatanti Anisa Meiyanti Hutami Ardiansyah, Muhammad Rizqi Attariq, Muhammad Daffa Banni Satria Andoko Baskoro Singgih Anindito Batubulan, Kadek Suarjana Budi Harijanto, Budi Chintya Puspa Dewi Darmawan, Fawwaz Ramzy Deasy Sandhya Elya Deasy Sandhya Elya Ikawati Dhebys Suryani Hormansyah, Dhebys Suryani Dimas Shella Charlinawati Dimas Wahyu Wibowo Dwi Puspitasari Elly Setyo Astuti Elok Nur Hamdana Endah Septa Sintiya Ermi Pristiyaningrum Farida Ulfa Farida Ulfa Fayra, Syahla' Syafiqah Fitriana, Aliza Rizqi Hammam, Muhammad Haidar Harry Soekotjo Dachlan Hutami, Anisa Meiyanti Ikawati, Deasy Sandhya Elya Irsyad Arif Mashudi Irsyadha Alfyrdhousi Redhysyahputra Ivan Abdurrafie Jumadi, Angelita Justien Kadek Suarjana Batubulan Lia Agustina M Ridlwan Aditya M.Shulhan Khairy Meida Hersianty, Venny Meuti Zari Annisa Moch Zawaruddin Abdullah Muhammad Arya Puja Laksana Muhammad Daffa Attariq Muhammad Hafidz Ilham Priambudi Muhammad Haidar Hammam Muhammad Shulhan Khairy Mustika Mentari Nabilah Argyanti Ardyningrum Naufal Yukafi Ridlo Nor Wahid Hidayad Ulloh Odhitya Desta Triswidrananta Panji Bayu Setiaji Pradana, Achmad Savero Windi Pramana Yoga Saputra Pramudhita, Agung Nugroho Pratama, Asa Nara Priambudi, Muhammad Hafidz Ilham Purnomo Budi Santoso Rahman, Mochamad Faisal Rakhmat Arianto RDA, Rudy Ariyanto Rosa Andrie Asmara Rosiani, Ulla Defana Sabita, Almira Rahma Setiaji, Panji Bayu Sulthon Fuad P., Aldhihamda Suryani, Debhys Titis Agunging Tyas, Titis Agunging Ulfa, Farida Ulla Delfana Rosiani Unggul Pamenang, Muhammad Usman Nurhasan Very Sugiarto, Very Vivi Nur Wijayaningrum Vivin Ayu Lestari Widiareta Safitri Yoppy Yunhasnawa Yuni Kurnia Taramita Zahri, Riris Silvia