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The Influence of Product Quality and Price on Galvalum Purchasing Decisions Ajisaputra, Iswal Romdanu; Sudjiono, Sudjiono; Yap, Nonni
JEM17: Jurnal Ekonomi Manajemen Vol 9 No 2 (2024)
Publisher : Fakultas Ekonomi dan Bisnis, Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jem17.v9i2.12246

The research ascertain the impact of product pricing and quality on the purchasing decision galvalum at the Sumber Rejeki Shop, Tanjunganom Nganjuk District, partially and simultaneously, and to analyze the influence of the dominant variables on the decision to purchase galvalum at the Sumber Rejeki Shop, Tanjunganom Nganjuk District. This type of research uses a quantitative. This research used a sample of 96 respondents. Sampling used a nonprobability sampling technique with the Accidental Sampling method. The test used is data analysis using SPSS 25, in this research using a questionnaire or questionnaire and Multiple linear regression analysis is employed. Based on the outcomes of test it can be concluded that partially, Product Quality (X1) and Product Price (X2) partially have a positive and significant effect on the decision to purchase galvalum at the Sumber Rejeki Shop, Tanjunganom Nganjuk District. Product quality (X1) and product price (X2) simultaneously have a positive and significant effect on the decision to purchase galvalum at the Sumber Rejeki Shop, Tanjunganom Nganjuk District. The Product Price Variable (X2) is more dominant in influencing the decision to purchase galvalum at the Sumber Rejeki Store, Tanjunganom Nganjuk District than the Product Quality Variable. Keywords: Product cost, product quality, and purchasing choices

Pengaruh Literasi Keuangan, Sikap Keuangan, dan Self Efficacy Terhadap Perilaku Pengelolaan Keuangan Ibu Rumah Tangga Melisa, Anindhitiya Sofi; Dewandaru, Bothy; Sudjiono
Jurnal Ilmiah Aset Vol. 26 No. 2 (2024): Jurnal ASET Volume 26 No 2
Publisher : STIE Widya Manggala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37470/1.26.2.237

The aim of this research is to determine the influence of financial literacy, financial attitudes and self-efficacy on financial management behavior among housewives in RT 04 Dusun Turi, Kembangan Village. This type of research uses quantitative research. Quantitative research is research using survey data that is quantified and statistically analyzed. Classical assumption testing, multiple linear regression analysis, and hypothesis testing are the test instruments used in this research. The financial literacy variable has a positive and insignificant effect on the dependent variable, namely financial management behavior. The financial attitude variable has a positive and insignificant effect on the dependent variable, namely financial management behavior. The independent variable, namely self-efficacy, has a positive and significant effect on the dependent variable, namely financial management behavior. Meanwhile, financial literacy, financial attitudes and self-efficacy simultaneously have a positive and insignificant influence on financial management behavior among housewives in RT 04 Dusun Turi, Kembangan Village.

PENGARUH KREATIVITAS FOTOGRAFI FREELANCER SEBAGAI UPAYA MENARIK MINAT PEMBELI JASA FOTOGRAFI DI KEDIRI Marcellino Christian; Djunaidi Djunaidi; Sudjiono Sudjiono
Jurnal Review Pendidikan dan Pengajaran Vol. 7 No. 3 (2024): Volume 7 No 3 Tahun 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v7i3.30197

Saat ini industri jasa fotografi berkembang sangat pesat dengan semakin banyaknya penyedia jasa fotografi di berbagai bidang seperti foto model dan foto pernikahan. Tingginya permintaan terhadap jasa fotografi dapat membuka peluang usaha. iTujuan idari ipenelitian iini iadalah iuntuk mengetahui apakah ada pengaruh antara kreativitas dengan minat pembeli. Kuisioner disebarkan langsung kepada 67 responden yang memiliki umur 18 sampai 25 tahun dan dianalisis menggunakan metode kuantitatif. Dari hasil penelitian, idapat idisimpulkan ibahwa kreativitas memiliki pengaruh signifikan secara parsial terhadap minat pembelian jasa fotografi.

Strengthening the Production Quality System Through the Implementation of Quality Control in the Nila Tofu Factory Delano, Stevanus Henry; Yuliari, Kartika; Sudjiono, Sudjiono; Heryanto, Budi
INCOME: Innovation of Economics and Management Vol. 5 No. 1 (2025): June
Publisher : LPPM Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/income.v5i1.5834

Effective quality control is a key element in maintaining competitive advantage in the food industry, especially in tofu production at the Nila Tofu Factory. This study aims to analyze the implementation of quality control in improving the quality of tofu products, focusing on technical and managerial factors. The implementation of quality control methods, such as Statistical Quality Control (SQC), Taguchi, and Six Sigma, has proven effective in identifying and reducing product defects in several tofu factories. However, this study also shows that human factors, employee motivation, and suboptimal managerial systems are the main obstacles in maintaining consistent product quality. The results of the study through interviews with the owner and employees of the Nila Tofu Factory revealed a decline in product quality, especially in terms of inconsistent texture, as well as constraints on equipment and quality control that are not well structured. Proposed improvements include the procurement of new machines, routine training, providing results-based incentives, and the implementation of clear and standardized standard operating procedures (SOPs). This study suggests the importance of integration between technical and managerial systems to ensure sustainable quality control and increase the competitiveness of tofu products in the market

Pengaruh Citra Merek dan Promosi Terhadap Keputusan Pembelian Fahrudin, Indra; Pangastuti, Ria Lestari; Sudjiono, Sudjiono
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1324

Penelitian ini bertujuan untuk mengetahui apakah Citra Merek dan Promosi berpengaruh signifikan terhadap Keputusan Pembelian pada konsumen Pizza Hut Kediri. Penelitian ini menggunakan pendekatan kuantitatif. Populasi penelitian ini adalah mahasiswa konsumen Pizza Hut di kediri yang jumlahnya tidak diketahui, maka peneliti mennentukan jumlah sampelnya sebesar 100 responden. Teknik pengambilan sampel yang digunakan dalam penelitian ini adalah Non Probability Sampling dengan cara purposive sampling. Teknik pengumpulan data dalam penelitian ini adalah dengan menggunakan kuesioner (angket). Data yang sudah diperoleh kemudian diolah menggunakan aplikasi SPSS. Teknik pengolahan dan analisis data yaitu, uji instrumen, uji asumsi klasik, analisis regresi berganda dan uji hipotesis. Dari hasil pengujian hipotesis secara simultan menyatakan bahwa Persepsi Citra Merek Dan Promosi Terhadap Keputusan Pembelian memiliki pengaruh yang siginifikan. Tetapi secara parsial Promosi tidak mempunyai pengaruh secara langsung terhadap keputusan pembelian

CUSTOMER LOYALTY: THE ROLE OF PRICE AND SERVICE QUALITY Novi Susanti, Dwi; Djunaedi; Sudjiono
Jurnal Dinamika Ekonomi Syariah Vol 12 No 2 (2025): Jurnal Dinamika Ekonomi Syariah
Publisher : Program Studi Ekonomi Syariah, Institut Agama Islam Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/jdes.v12i2.1672

This study aims to determine the Effect of Price and Service Quality on Customer Loyalty at The Farrel Nganjuk Hotel. This study uses a quantitative approach with multiple linear regression analysis methods used to test the hypothesis after going through validity, reliability, and classical assumption tests. Data were obtained through distributing questionnaires to 58 respondents using the accidental sampling method. The results showed that Price and Service Quality have a positive and significant effect on Customer Loyalty. The more competitive the price offered and the better the quality of service provided, the higher the level of customer loyalty.

CUSTOMER LOYALTY: THE ROLE OF PRICE AND SERVICE QUALITY Novi Susanti, Dwi; Djunaedi; Sudjiono
Jurnal Dinamika Ekonomi Syariah Vol. 12 No. 2 (2025): Jurnal Dinamika Ekonomi Syariah
Publisher : Program Studi Ekonomi Syariah, Institut Agama Islam Pangeran Diponegoro Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53429/jdes.v12i2.1672

This study aims to determine the Effect of Price and Service Quality on Customer Loyalty at The Farrel Nganjuk Hotel. This study uses a quantitative approach with multiple linear regression analysis methods used to test the hypothesis after going through validity, reliability, and classical assumption tests. Data were obtained through distributing questionnaires to 58 respondents using the accidental sampling method. The results showed that Price and Service Quality have a positive and significant effect on Customer Loyalty. The more competitive the price offered and the better the quality of service provided, the higher the level of customer loyalty.

PENINGKATAN OMZET PENJUALAN USAHA KECIL DAN MENENGAH MELALUI PELATIHAN SOSIAL MEDIA BERBASIS ONLINE PADA UMKM TENDEAN CATERING Djunaedi; sudjiono; Amareza, Berliana; Herawati, Nabila Zakia
Jurnal Abdi Masyarakat Vol. 8 No. 2 (2025): Jurnal Abdi Masyarakat Mei 2025
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/jaim.v8i2.6715

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan omzet penjualan UMKM Tendean Catering melalui pelatihan sosial media berbasis online. Pelatihan dilaksanakan selama satu bulan dengan materi meliputi pembuatan konten visual yang menarik, strategi storytelling, pemanfaatan fitur promosi berbayar, serta analisis performa sosial media. Metode pelaksanaan dilakukan secara bertahap mulai dari perencanaan konten, pembuatan konten, strategi engagement, hingga evaluasi dan optimasi. Hasil kegiatan menunjukkan adanya peningkatan signifikan pada interaksi pelanggan, jumlah pengikut media sosial, serta profesionalitas konten yang diunggah. Selain itu, omzet penjualan Tendean Catering mengalami peningkatan yang cukup signifikan dibandingkan periode sebelumnya. Kegiatan ini membuktikan bahwa pemanfaatan sosial media secara terarah mampu menjadi strategi efektif untuk mendukung pengembangan pemasaran dan daya saing UMKM di era digital.

Pengaruh Promosi dan Kualitas Pelayanan Terhadap Kepuasan Konsumen pada Biro Perjalanan Rosalia Indah di Kediri Ari Sandy Manuela; Nonni Yap; Sudjiono
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 9 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i9.8331

This study aimto analyze the effect of promotion and service quality on customer satisfaction at Rosalia Indah Travel Agency. In the increasingly tight competition of the transportation business, promotion strategies and quality services are important factors in maintaining and increasing customer satisfaction. This study uses a quantitative approach with a survey method. Data were obtained through questionnaires distributed to 100 respondents who had used Rosalia Indah services. The analysis technique used was multiple linear regression to determine the effect of each independent variable (promotion and service quality) on the dependent variable (customer satisfaction). The results showed that promotion and service quality had a positive and significant effect on customer satisfaction, both partially and simultaneously. Among the two variables, service quality had the most dominant effect. The coefficient of determination (R²) of 0.65 indicates that 65% of the variation in customer satisfaction can be explained by promotion and service quality.

Pengaruh Promosi dan Kualitas Pelayanan Terhadap Kepuasan Konsumen pada Biro Perjalanan Rosalia Indah di Kediri Ari Sandy Manuela; Nonni Yap; Sudjiono
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 9 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i9.8331

This study aimto analyze the effect of promotion and service quality on customer satisfaction at Rosalia Indah Travel Agency. In the increasingly tight competition of the transportation business, promotion strategies and quality services are important factors in maintaining and increasing customer satisfaction. This study uses a quantitative approach with a survey method. Data were obtained through questionnaires distributed to 100 respondents who had used Rosalia Indah services. The analysis technique used was multiple linear regression to determine the effect of each independent variable (promotion and service quality) on the dependent variable (customer satisfaction). The results showed that promotion and service quality had a positive and significant effect on customer satisfaction, both partially and simultaneously. Among the two variables, service quality had the most dominant effect. The coefficient of determination (R²) of 0.65 indicates that 65% of the variation in customer satisfaction can be explained by promotion and service quality.

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