Article Per Year (5 Year)
p-Index From 2021 - 2026
2.976
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Teori dan Terapan Dedikasi : Jurnal Ilmiah Sosial, Hukum, Budaya Dinamisia: Jurnal Pengabdian Kepada Masyarakat Seminar Nasional Lahan Suboptimal Jurnal de jure JURNAL ILMIAH ADVOKASI JUSTISI Mulawarman Law Review Pattimura Law Journal Risalah Hukum Mendapo: Journal of Administrative Law CONSEN: Indonesian Journal of Community Services and Engagement Fleksibel: Jurnal Pengabdian Kepada Masyarakat Priviet Social Sciences Journal AT TARIIZ : Jurnal Ekonomi dan Bisnis Islam Jurnal Pengabdian Masyarakat dan Riset Pendidikan LEGALITAS : Jurnal Ilmiah Ilmu Hukum Journal of Social Sciences and Technology for Community Service Yuriska : Jurnal Ilmiah Hukum
Al Hidayah, Rahmawati
Universitas Mulawarman
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Physics Social Sciences Transportation Other

Published : 23 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 23 Documents
Search

 1   2   3 
Pengembangan Produk Unggulan Desa Sebagai Potensi Peningkatan Ekonomi Masyarakat Desa Sidorejo di Kecamatan Penajam, Kabupaten Penajam Paser Utara Herning Indriastuti; Syarifah Hudayah; Rahmawati Rahmawati; J. Kuleh; Heni Rahayu Rahmawati; Budi Nugroho
Journal Social Science And Technology For Community Service Vol. 7 No. 1 (2026): Volume 7 Nomor 1 Maret 2026
Publisher : Universitas Teknokrat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/jsstcs.v7i1.1186

Abstract

Sidorejo, adalah desa tranmigrasi dari Jawa gelombang pertama di Kalimantan Timur yang berada di Kabupaten Penajam Paser Utara. Sekarang mempunyai jumlah penduduk 4000 dengan 2.600 atau 70% adalah petani. Desa Sidorejo berhasil memaksimalkan lahan seluas 1 Hektare (Ha) hingga menghasilkan 6,6 ton padi dalam sekali panen dengan luas hamparan sawah 365 Ha. Masalahnya apakah desa Sidorejo mampu memenuhi kapasitas produksi yang besar sebagai support system IKN ? Apakah masyarakat Sidorejo mampu meningkatkan nilai tambah (value added) hasil pertaniannya untuk meningkatkan perekonomian daerah? Pengabdian Masyarakat ini untuk memberikan solusi bagi masalah yang dihadapi masyarakat Sidorejo, yaitu berhubungan dengan lumbung pangan, mengajarkan untuk memberikan nilai tambah bagi perekonomian masyarakat dengan mengembangkan produk unggulan. Solusi yang ditawarkan untuk menyelesaikan permasalahan mitra adalah pengembangan produk unggulan yaitu dengan mengadakan Pelatihan Pengembangan Produk Unggulan seperti cara pembuatan brand, logo dan kemasan, digitalisasi, manajerial, kewirausahaan serta pemasaran.
PENGARUH KUALITAS LAYANAN ELEKTRONIK ULASAN ELEKTRONIK PROMOSI TERHADAP KEPERCAYAAN PELANGGAN DAN KEPUTUSAN PEMBELIAN LAYANAN PENGANTARAN MAKANAN ONLINE DI SAMARINDA Amirul Hadi; Rizqin Ilman; Noviandy Putra Nugraha; Fachmi Azhari; Iwan Haryanto; Muhammad Firlianzo; Rahmawati Rahmawati
AT TARIIZ : Jurnal Ekonomi dan Bisnis Islam Vol 5 No 01 (2025): AT TARIIZ : JURNAL EKONOMI DAN BISNIS ISLAM
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/attariiz.v5i01.2226

Abstract

This study aims to analyze the effect of E-Service Quality, Electronic Word of Mouth (eWOM), and Promotion on Customer Trust and Purchase Decisions in online food delivery services (GoFood, GrabFood, ShopeeFood) in Samarinda. The growth of the digital economy requires a deep understanding of the factors that drive consumer decisions. This study uses a quantitative approach with a survey method of application users in Samarinda City. The data analysis technique uses Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The results showed that E-Service Quality, eWOM, and Promotion had a positive and significant effect on Customer Trust. In addition, the three independent variables, along with Customer Trust as a mediating variable, have a positive effect on Purchase Decisions. These findings indicate that to win the market in Samarinda, service providers must optimize application interfaces, manage customer reviews, and design strategic promotions to build trust that leads to purchases.
PENGARUH SENSORY MARKETING, EXPERIENTIAL VALUE, DAN EMOTIONAL LABOR TERHADAP REPURCHASE INTENTION KONSUMEN WARUNG KOPI LOKAL DI KOTA SAMARINDA: PENDEKATAN MIXED METHODS DENGAN SEM-PLS Hendra Pratama Putra; Mayada Khaira El Umammi; Agustinali Agustinali; Rahmawati Rahmawati
AT TARIIZ : Jurnal Ekonomi dan Bisnis Islam Vol 5 No 01 (2025): AT TARIIZ : JURNAL EKONOMI DAN BISNIS ISLAM
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/attariiz.v5i01.2256

Abstract

This study examines the influence of sensory marketing, experiential value, and employee emotional labor on repurchase intention among consumers of local coffee shops (warung kopi) in Samarinda City, East Kalimantan. These three constructs represent an underexplored integrated framework, particularly within the MSME culinary context in eastern Indonesia. A mixed methods design with an explanatory sequential approach was employed, combining SEM-PLS as the dominant quantitative method (80%) with phenomenological in-depth interviews as the complementary qualitative method (20%). Survey data were collected from 215 respondents using a 5-point Likert scale structured questionnaire. SmartPLS 4.0 with 5,000 bootstrapping subsamples was applied. Results show that sensory marketing (?=0.341; p<0.001), experiential value (?=0.278; p<0.001), and deep acting (?=0.203; p=0.001) positively and significantly influence repurchase intention, while surface acting exerts a negative effect (?=?0.157; p=0.016). The model yields R²=0.769 and Q²=0.548, indicating strong predictive power. Qualitative findings reveal that authentic coffee aroma, acoustic ambience, service sincerity, and emotional experiential value are key determinants of repurchase intention. This study contributes to extending Stimulus-Organism-Response (S-O-R) theory within the local MSME culinary sector and provides strategic recommendations for warung kopi operators.
Co-Authors Adont, Sulistiani Agatha Sevilla Maharani Agustinali Agustinali Alfian Alfian Alfian Alfian Alfian Amirul Hadi Aryo Subroto Asufie, Khairunnisa Noor Budi Nugroho Diana, Rita Eric Benyamin Langiran Esti Handayani Hardi Fachmi Azhari Grizelda Grizelda Gusti Noorlitaria Achmad Haris Retno Susmiati Haris Retno Susmiyati Harry Setya Nugraha Hendra Pratama Putra Heni Rahayu Rahmawati Herning Indriastuti Hidayani Ike Purnamasari Iwan Haryanto J. Kuleh Julyia Fani Kalam Mahardika La Syarifuddin Langiran, Eric Benyamin Masyita, Nuriah Mayada Khaira El Umammi Muhamad Muhdar Muhammad Firlianzo Noviandy Putra Nugraha Nur Fadilah Surabi Nurul Hidayah Nurul Puspita Palupi Pakpahan, Gilberd Marada Pakpahan, Gilberd Marada Pakpahan Marada Ramadhani, Rusdian Rita Diana Rizqin Ilman Rosmini Rosmini Setiyo Utomo Siti Kotijah Sulung Nugroho Susansi, Sri Syarifah Hudayah Triyana, Lily Ventyrina, Ine Warkhatun Najidah Wirasmi Wardhani Wiwik Harjanti Yuliana Yuliana