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Event Marketing sebagai Bentuk Komunikasi Pemasaran Pemerintah Kabupaten Siak dalam Membentuk Brand Awareness "Siak the Truly Malay" Evawani Elysa Lubis; Nita Rimayanti; Rumyeni Rumyeni
Jurnal Politikom Indonesiana Vol 4 No 2 (2019): Jurnal Politikom Indonesiana
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Singaperbangsa Karawang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35706/jpi.v4i2.3252

Abstract

Marketing Event is one of marketing communication strategy that carried out by the district government to make their district become a tourist destination, and to get the investors who can invest their capital in theirs district. Beside, through marketing communication strategy the marketing event also performed regional brand and establish brand awareness in the minds of tourists. Therefore, the Government of Siak regency being aggressively  promote their region by launching a regional brand that are “Siak The Truly Malay”, a slogan which reflected The Culture of Real Malay will be found in Siak. The purpose of this study want to analyze the determination of market segmentation is done by the Siak district government in implementing marketing communications strategies in build the brand awareness of the Siak The Truly Malay. The study also wants to understand that the marketing communication strategy in the form of marketing event which is undertaken by the Government of Siak in build the brand awareness and the media which used to promote the brand’s. The method which is used in the researches are qualitative, It’s is used five informants. The results of this study indicated that in unclear determination of market segmentation for tourists who are expected to visit Siak, meaning Siak District Government has not been able clearly identified their target market segments. While the strategy of marketing communication through marketing event which designed by Siak district government to build brand awareness 'Siak The Truly Malay' was not maximal because of the event is held not focus on culture only, but more to sporting events. The media which used to promote the event of 'Siak The Truly Malay' brand awareness  are television, internet media, billboards, bannersKeywords: Marketing Communication, Event Marketing, Brand Awareness
EFEKTIVITAS KOMUNIKASI AKUN INSTAGRAM @ZAIDULAKBAR DALAM PEMENUHAN KEBUTUHAN INFORMASI KESEHATAN Rika "; Evawani Elysa Lubis
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 9: Edisi II Juli - Desember 2022
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

JSR (Kick Healthy Prophet) is the advice and tips in keeping healthy lifestyle through food from herbal ingredients, this term was first popularized by Dr. Zaidul Akbar who works as a Ustad and is also a Herbal Doctor through the @zaidulakbar instagram account. Where not only in terms of health information but also in accordance with the teachings of Islamic law, so that if we follow we will also get a reward. Kelman's theory is the guide in this research, in which he views that the effectiveness of communication is said to be effective if it has three indicator elements, namely self-internalization, self-identification, and compliance.  The purpose of this study was to determine the level of communication effectiveness of the @zaidulakbar Instagram account in meeting health information needs and to determine the pattern of behavioral changes experienced by followers after consuming the information obtained. This study uses a descriptive quantitative research method with data collection techniques through distributing questionnaires via the internet, namely Instagram media via DM (Direct Massage) directly to 400 respondents based on random sampling techniques. The data analysis technique in this study used descriptive statistical techniques. And also using calculations through SPSS software version 25.0. The results of this study state that the @zaidulakbar instagram account is very effective as a medium for JSR health information with a value of 82.39%. The value of self internalization is 87.78%, it is a very effective scale where the information received is in accordance with the beliefs held, the message conveyed provides benefits and makes sense to follow and the message will be accepted if the communicator has ethos/credibility. The self-identification value of 76.8% is included in the effective scale, followers feel that communicators have an attraction so that they will follow and imitate the life habits of communicators that influence them. The compliance value of 82.61% means that it is very effective where followers submit and follow the health advice given by the communicator. The @zaidulakbar account is proven to change the lifestyle habits of its followers, this can be seen from the enthusiasm of followers in posting their activities in processing and consuming JSR recipes and then sharing the health information with their friends so that they are motivated to maintain a healthy lifestyle.
PENGARUH MEDIA INTRANET TERHADAP KINERJA KARYAWAN PADA PT. TELEKOMUNIKASI INDONESIA WITEL RIAU DARATAN Muhammad Panji Putra Irwan; Evawani Elysa Lubis
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 9: Edisi II Juli - Desember 2022
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

PT Telkom Indonesia (Persero) Tbk is a State-Owned Enterprise (BUMN) which is engaged in telecommunications networks and services, information technology (ICT) and Indonesian telecommunications networks., PT Telkom Indonesia is the largest telecommunications company in Indonesia with 7 regional offices, 61 regions telecommunications (Witel), 422 Telkom plaza outlets, 11 Global offices overseas (Singapore, Hong Kong, Timor Leste, Australia, Malaysia, Macau, Thailand, United States of America, Myanmar, Saudi Arabia and New Zealand. This type of research is an explanatory quantitative research, the sample in this study is the employees of PT. Telekomunikasi Indonesia Witel Riau Mainland, totaling 100 people, was obtained by means of a census or taking all of them. The data obtained using a questionnaire distributed to consumers of PT. Telekomunikasi Indonesia Witel Riau Mainland was then tested with SPSS version 25 software for windows.The results of hypothesis testing in this study using simple linear regression analysis obtained the results of intranet (X) = (20.274) with T-table 100 = (1.984). It is known that (X) > T-table (20.274 > 1.984) it can be concluded that each independent variable affects the dependent variable because T-count > T-table. Then H0 is rejected and Ha is accepted. The results of research on the effect of intranet on employee performance at PT. Telekomunikasi Indonesia Witel Riau Mainland has a coefficient of determination (R2) of (0.807). This figure provides an understanding that the effect of Variable independent (Intranet) on Variable dependent (Employee Performance) is (80.7%). If interpreted, then the coefficient value is in the category of very strong influence. Thus, the effect of Variable independent (Intranet) on Variable dependent (employee performance) is 80.7% with a very strong category, while the remaining (19.3%) is influenced by other factors outside of the results obtained.
Peran Humas Dalam Membentuk Citra Pemerintah Evawani Elysa Lubis
JIANA ( Jurnal Ilmu Administrasi Negara ) Vol 12, No 1 (2012)
Publisher : Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (54.09 KB) | DOI: 10.46730/jiana.v12i1.903

Abstract

This study aims to find outand considers the role of Public Relations of the Secretariat of Riau Province in Shaping a positiveimage of the Provincial Government of Riau. In additions, to investigate the factors inhibiting andsupporting activities of the Secretariat of Public Relations Riau Province in shaping a positive imageand the media used. The method used is descriptive qualitative data from informants collected andprocessed in qualitative way. The results showed that the role of Riau Provincial Relations Secretariatbase on Regional Regulation No. 2 Tahun 2005 has not been implemented optimally for the task inrunning the affairs and public relations activities more through mass media. Inhibiting factors RiauProvincial Secretariat of Public Relations in the formation of positive image of the Government ofRiau Province, among others, human resources, political factors, the structure of governmentorganizations in Riau Province, inadequate infrastructure to support public relations activities, andlack of coordination between the Regional Secretariat of Public Relations in Riau Province andpublic relations who exist in the Provincial Government of Riau. Factors supporting public relationsactivity Riau Provincial Secretariat received direct funding from the budget of Riau Province,motivation to improve the quality and quantity of human resources.
Pengaruh Program Kentongan RRI Pro 1 Padang Terhadap Perilaku Mitigasi Bencana Fahmi Hadi; Evawani Elysa Lubis; Ismadianto Ismadianto
Jurnal Audience: Jurnal Ilmu Komunikasi Vol 5, No 1 (2022): FEBRUARI 2022
Publisher : COMMUNICATION MAJOR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/ja.v5i1.5401

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RRI Pro 1 Padang merupakan satu-satunya radio di daerah Sumatera Barat yang menyiarkan program tentang mitigasi bencana yaitu program kentongan. Bertujuan memberikan informasi serta mengedukasi masyarakat dalam mitigasi bencana. Sehingga berpotensi mempengaruhi pendengar  dalam melakukan mitigasi bencana di daerahnya. Penelitian ini didasarkan pada teori stimulus-respon yang menggambarkan komunikasi sebagai proses aksi dan reaksi yang sederhana. Penelitian bertujuan melihat seberapa besar pengaruh program kentongan RRI Pro 1 Padang terhadap perilaku mitigasi bencana pada masayrakat Sumatera Barat. Jenis penelitian eksplanatif dengan pendekatan kuantitatif. Teknik pengumpulan data menggunakan kuesioner dengan jumlah sampel 100 responden yang diperoleh menggunakan rumus unknown population. Setelah kuesioner disebar, data diolah menggunakan SPSS for windows. Sesuai dengan tujuan penelitian yaitu untuk mengetahui seberapa besar pengaruh program kentongan RRI Pro 1 Padang terhadap perilaku mitigasi bencana pada masyarakat Sumatera Barat yaitu program kentongan berpengaruh sebesar 48,8% atau dalam kategori sedang dalam mempengaruhi perilaku mitigasi bencana pada masyarakat Sumatera Barat yang mendengarkan program kentongan.
STRATEGI KOMUNIKASI PEMASARAN PT. BARELANG SEJAHTERA PRIMA DALAM MENINGKATKAN JUMLAH PELANGGAN SMARTFREN DITINGKAT OUTLET DI KOTA PEKANBARU Syukri Hanafi; Evawani Elysa Lubis
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 7: Edisi II Juli - Desember 2020
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

PT Barelang Sejahtera Prima has a Key Performance Index (KPI) as the company's achievement index or sales target. However, this target cannot be achieved by PT Barelang Sejahtera Prima since 2018. Then in 2019 the company made six sales promotion programs aimed at outlets as a strategy to increase the number of customers at the outlet level. The purpose of this study is to find out how the marketing communication strategy of PT Barelang Sejahtera Prima in increasing the number of customers at the outlet level in Pekanbaru in terms of segmentation, targeting, positioning, sales promotion, personal selling, and below the line advertising.This study uses a qualitative method with the presentation of descriptive analysis. The subject of this research is PT. Barelang Sejahtera Prima. While the object of this research is marketing communication strategy. The infroman selection technique in this study used a purposive technique. Data collection techniques in this study using observation, interviews, and documentation. Data analysis techniques using the Miles and Huberman Model. The data validity checking technique uses an extension of participation and triangulation.The results of this study are the segmentation of PT. Barelang Sejahtera Prima geographically, namely the people of Pekanbaru City, Kab. Kampar, Kab. Siak, Kab. Pelalawan, Kota Duri, and Dumai City. While other segmentation refers to the segmentation that has been made by PT. Smartfren Telecom Tbk. Targetting PT. Barelang Sejahtera Prima is an outlet. Positioning PT. Barelang Sejahtera Prima also refers to the positioning made by PT. Smartfren Telecom Tbk. PT. Barelang Sejahtera Prima uses three elements of marketing communication, namely sales promotion, personal selling, and below the line advertising. Sales promotion program created by PT. Barelang Sejahtera Prima, there are six, namely the cashback program, activation rewards, lottery coupons, smartcoin, local trips, and frontliner inspiration trips (FIT). Personal selling used by PT. Barelang Sejahtera Prima yet. Below the line advertisements posted by PT. Barelang Sejahtera Prima in the form of banners, posters, brochures, stickers, backdrops, neonboxes, X-banners, hanging mobile, and shopsign. Keyword : Marketing Communication Strategy, Costumer Value
PENGARUH PROMOSI MELALUI MEDIA SOSIAL INSTAGRAM HAY BARBERSHOP PEKANBARU TERHADAP KEPUTUSAN PEMBELIAN JASA Wiliam Suryo Lakosono; Evawani Elysa Lubis
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 9: Edisi II Juli - Desember 2022
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Promotional activities to date are still very necessary in influencing a person's attitude in introducing a product or service, especially the use of media in the promotional means. In this case, the most accessed promotional media is Instagram. Instagram itself is a social media that has a great opportunity for business activities because it makes it easier for business people to market their products through sharing photos or videos, to be directly accessible to consumers, as done by Hay Barbershop in promoting its services. The purpose of this study was to see if promotion through Instagram social media had a significant effect on purchasing decisions at Hay Barbershop. Thisresearchusesquantitativeresearchwithexplanatorymethods.Thesamplesinthisstudyw erecustomersofHayBarbershopPekanbaruwithpurposivesamplingtechnique,withatotalsample of100samplescalculatedusingtheslovinformula.Thet-testandcoefficientofdetermination were usedasdataanalysistechniquesinthisstudy. The findings revealed that social media promotion (X) had a positive and significant impact on purchasing decisions (Y). This is demonstrated by tcount> ttable (13.038 > 1.984), the significance is less than 0.05 (0.000 0.05), and the coefficient of determination is positive at 0.634. The hypothesis "Promotion via Instagram social media has a significant effect on purchasing decisions at Hay Barbershop" is then proven. The magnitude of the influence of promotion via Instagram social media on purchasing decisions is 63.4 percent, with the remaining 36.6 percent influenced by other factors not included in the study. Keywords: Promotion, Instagram, Purhcase Decisionza
EFEKTIVITAS PENGGUNAAN APLIKASI E-TILANG BAGI KEPOLISIAN DALAM PROSES TILANG DI KOTA PEKANBARU Rakha Ariyuna; Evawani Elysa Lubis
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 7: Edisi II Juli - Desember 2020
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The E-Tilang program is a form of the National Police's seriousness in carrying out instructions from President Jokowi. The Police Headquarters Traffic Police, Inspector General Pol Agung Budi Maryoto, said that this program also aims to make the police more professional and even cut the bureaucratic chain. The application of this online-based system can prevent and reduce the practice of extortion (extortion) and make it easier for people to make ticket payment transactions. The purpose of this research to find out how effective the use of the E-Tilang application is for the police in the ticketing process in Pekanbaru City.The research method used in this research is quantitative. The population in this study was the Traffic Unit (Satlantas) Pekanbaru Police, amounting to 121 people. The sampling technique in this study is total sampling, which means that the number of samples is the same as the population, in other words all the total population in this study are defined as samples. The research data were collected by means of a questionnaire and documentation. The data measurement technique in this study uses a Likert scale. While the data analysis technique in this research is descriptive analysis.The results showed that the E-Tilang program was very beneficial for the Police and the people of Pekanbaru City. The E-Tilang program is considered to have a significant contribution to the work program of the Police in Pekanbaru City. With the E-Tilang program, the Police find it easier to compile data and carry out their duties as a civilian general institution that maintains order, security and law enforcement in all areas in Pekanbaru City. Of the five indicators that the author uses in this study, the average value is 3.46. This value is in the effective category with a score range of 3.41 - 4.20.
PENGARUH PESAN DAKWAN PROGRAM “KAJIAN BERSAMA USTADZ” RADIO HIDAYAH 103,4 FM TERHADAP PENGETAHUAN ILMU AGAM ISLAM PADA MASYARAKAT KOTA PEKANBARU Diena Nurul Haq; Evawani Elysa Lubis
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 4, No 2: WISUDA OKTOBER 2017
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Da'wah to God is the most noble and principal position for a servant, then it will not happen except with science. Da'wah is built on three basic principles, namely, Akidah, Syariat and Akhlak. The mass media conveys its messages to a wide and unlimited audience. Basically mass communication reveals the reaction resulted from the stimulus which in this case is given by the mass media. There is a close connection between media messages with the reaction or response of the audience. The S-R theory suggests that media messages containing the stimulus produce different responses from the audience. The purpose of this study is to find out how much influence the message preaching program "study together ustadz" Radio Hidayah against knowledge of Islamic religion in the city of Pekanbaru.The method used in this research is descriptive quantitative method, with research population is Pekanbaru city people who make calls and text messages with Radio Hidayah as respondents. Selection of respondents as the object of research related to how big the influence of Radio Hidayah as a message channel of da'wah by using Purposive Sampling technique from Unknown Population calculation formula hence this research get 96 respondent. Methods of data collection by field research (field research) by distributing questionnaires, questionnaires and data library research. Data processing technique used is data processing with the help of software SPSS 16 and using likert scale.The result of simple linear regression, obtained by regression coefficient value in this research is Y = 2,245 + 0,377 X. Constant value equal to 2,245 mean that if message of da'wah is zero value of religion knowledge equal to 2,245 unit. coefficient of religious knowledge variable of 0.377. Based on the calculation of statistics obtained, then the hypothesis for this research that is there Influence Program "Study together Ustadz" Radio Hidayah 103.4 FM to Knowledge of Islamic Science on the city of Pekanbaru then Ha accepted Ho is rejected. The influence of the message of dakwah program of "study with ustadz" radio hidayah 103,4 fm to the knowledge of Islamic religion in society Pekanbaru city equal to 80,4%. This means that the influence of the message of dakwah of "study with ustadz" program of 80.4% towards the knowledge of Islamic Science is categorized as having a very strong influence.Keywords: Radio, Program, Message Of Da’wah And Knowledge Of Islamic
EFEKTIVITAS KOMUNIKASI PROGRAM PARTISIPASI MASYARAKAT OMBUDSMAN RI PROVINSI RIAU DALAM MENINGKATKAN PENGETAHUAN SAHABAT OMBUDSMAN MENGENAI MALADMINISTRASI Vania Ramadhani; Evawani Elysa Lubis
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 7: Edisi II Juli - Desember 2020
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

In order to assess the effective communication in a public relations program, its main principles are needed, among others; credibility, context, content, clarity, continuity and consistency, channel, and capabilities or capabilities of the audience. One of the agencies implementing the program with the function of public relations is called the community participation program, activities carried out with the community called "Friends of the Ombudsman". This program was initiated to provide education which contains messages regarding matters relating to maladministration to the community through ombudsman friends. The purpose of this study was to determine how much the effectiveness of the communication program of the Ombudsman RI community participation program in Riau Province in increasing the ombudsman's knowledge about maladministration.This study uses quantitative research methods with descriptive types, the data in this study were obtained by data collection techniques, namely through direct distribution of questionnaires to the people who participated in the Riau Province Ombudsman Community Participation program (ombudsman friends) with a total sample of 80 respondents. calculated using census sampling technique. The data obtained in this study were analyzed using descriptive statistics.Based on the results of this study, obtained an average of 3.41 for the seven indicators of communication effectiveness used. This shows that communication in the Riau Province Ombudsman RI community participation program is very effective in increasing the ombudsman's knowledge about maladministration. The indicator with the highest average score is the credibility indicator, which shows that the ability of the presenters in the program is trusted and respected by the audience for their competence. The results which state that the program is very effective in increasing the knowledge of ombudsman friends who are reviewed through indicators measuring an effectiveness in the program is different from the data which states that the community's low knowledge of maladministration, therefore it is necessary to review the program being implemented in order to achieve the target. wider so as to increase public knowledge about maladministration in society in general.                                       Keywords: Effectiveness Communication, Knowledge, Maladministration
Co-Authors ", Nopianah Ade Mutia, Ade Ade Nur Ashfiah Adita Puji Ardiyanta Agassi, Salsabila Agus Alfan Agusthyo, Wafiq Ahmad Rifqi Amalia, Chairina Debika Ana Yulianti Ananda, Putri Rezki Anggia Tri Saputra Anisa Rizky Mentari Anuar Rasyid Ardi, Venny Destasia Ariza Rusni Belli Nasution Bima Syahputra Boni Sahat Tua Cicy Amelia Crisjuliana Silaban Dana Prasetiyo Dani Abdillah Dea Thania Qodisiyah Della Oktavinoarti Desi Aspika Rossza Desi Pajrianti, Desi Destya Maya Putri Diena Nurul Haq Efni Noor Salam Elizabeth Br. Lingga Ella Lestari Elvia Febriani Epa Yani Fadli, Rian Fahmi Hadi Fajriani Ananda Farrah Devanti Tri Putri Finalia Yunus, Finalia Firman Wahyudi, Firman Fitri Wulandari Gema Putra Candra Geofakta Razali Habilla Juli Daska Handayani, Septia Hasanuddin Hasanuddin Ilva Novira Ismadianto Ismadianto Ismandianto Jogy Fadena Pane Josua Situmorang Juliandini, Adista Kariem, : Muhammad Syukron Amien Abdul Kariem, : Muhammad Syukron Amien Abdul Kaspa, Yenni Khairul Amri Leo Vani Defrianto Lian Pratama Lintang Arum Bagasatu Maria Laora Sitinjak Martina Faulina Marwah " Mashur Fadli Mega Rizkha Safira Melya Wati Meriana, Mimi Meutia Puspita Sari Michiko Jamilah Frizdew Molly Dwitas Rahayu Muflihunna Syam Muhamad Ikhsan Muhamad Nurur Rijal Muhammad Fauzan Muhammad Firdaus Muhammad Firdaus Muhammad Firdaus Muhammad Hanafi Muhammad Panji Putra Irwan Munawwaroh, Putri Raudatul Mustiar Hasri Nadya Salma Shafira Nanda Alzikri Nita Rimayanti Nita Rimayanti Nova Yohana Novi Herlina Novita Wardah Sagala Novriani, Venny Nur Azmi Nurjanah Nurjanah Nurmailis " Purnamasari, Mega Rahel Kristiani Simamora Rahmadi, Yohanda Rahmi Hidayah Rakha Ariyuna Ramadhan, Putra Rani Nofri Angraini Restya Amalia Ricky Aryanandes Rifa Rahma Anggraini Rika " Rimayanti, Nita Ringgo Eldapi Yozani Rizka Annisa Andhani Rizkina Putri R Rizky Frahanandani Rohmah, Miftahur Rozi, Rahmat Rozi, Rahmat Rumyeni, Rumyeni Rusmadi Awza Rusmadi Azwa Sabila, Siti Zakkiyah Sari, Anissa Kumala Sari, Mutia Novela Seli Astilani Sinaga Septia Handayani Sherly Novitasari Shindy Jafriyanti Simamora, Dina Lestari Siti Khoziyah Sitorus, Dori Silviani Br. Sofia Miranda Sri Erlinda Sri Wahyu Suhendra, Nofri Suprianti, Diana Syamridho Rachman Syukri Hanafi T. Romi Marnelly Tania Dwika Putri, Tania Dwika Tika Isma Hamida Tri Suci Nadilla Fitri Triani, Dini Dwi Try Panji Akbari Usmalya Juana Rifsa Vani Rasika Vania Ramadhani Veby Zilfania Rizal Venny Destasia Ardi Viny Putri Fauzi, Viny Putri Wahyu Rizky Aditya Welsa Alfiona Putri Yudnovon Wia Ruri Wilanda Wiliam Suryo Lakosono Wirdatul Aini Yanie Pratiwi Firdaus Yasir Yasir Yasir Yasir Yasir Yasir Yeni Reskina Yesi Ratna Sari Yulianti, Ana Yuly Rahmi Pratiwi Yuri Rahmadhani Zahratul Aini