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All Journal Jurnal Kebijakan Publik JKMS : Jurnal Ilmu Komunikasi Jurnal Ilmu Sosial dan Humaniora Jurnal Pariwisata Pesona Jurnal Komunikasi Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Menara Riau: Jurnal Ilmu Pengetahuan dan Pengembangan Masyarakat Islam Jurnal Parallela Komunikasi : Jurnal Komunikasi IT JOURNAL RESEARCH AND DEVELOPMENT Dinamisia: Jurnal Pengabdian Kepada Masyarakat Buletin Ilmiah Nagari Membangun Jurnal Riset Komunikasi Jurnal Audience Jurnal Politikom Indonesiana Jurnal Ilmu Administrasi Negara Jurnal Manajemen Riset Inovasi Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Journal of Humanities Research Sustainability Jurnal Ilmu Komunikasi dan Bisnis
Evawani Elysa Lubis
Jurusan Ilmu Komunikasi, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Riau
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Veterinary Other

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PENGARUH TERPAAN MEDIA SOSIAL AKUN INSTAGRAM @KULINERPKU TERHADAP KEBUTUHAN INFORMASI KULINER Melya Wati; Evawani Elysa Lubis
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 10: Edisi I Januari - Juni 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

In this modern era, Instagram is a social media that can make it easier for people to find culinary information quickly. The easy way to use the Instagram application makes users use Instagram as a medium of information to meet their needs. One of the accounts that utilizes Instagram social media as a medium for spreading information about the culinary city of Pekanbaru is @kulinerpku. This study aims to determine how much influence social media exposure has on fulfilling the culinary information needs of followers of the @kulinerpku Instagram account. This study uses the theory of SOR (Stimulus, Organism, Response) as a basis for research testing. This study used a quantitative explanatory research method with a sampling technique in this study using random sampling and using the slovin formula which obtained a total of 277 respondents from the 488 thousand population of followers @kulinerpku. The data collection technique uses a questionnaire which is then tested for validity and reliability. The data analysis technique in this study was a simple linear regression test and a determination test which was calculated using the SPSS for windows. Based on the results of simple linear regression analysis, the coefficient value in this study is Y = 5.173 + 0.830X. Meanwhile tcount (22.018) is greater than t table (4.448). Where Ho is rejected and Ha is accepted with a significance of 0.000, it can be concluded that there is a large influence between exposure to social media on fulfilling culinary information needs on followers of the Instagram account @kulinerpku with an influence of 63.8% which is categorized as strong. Keywords : Media Exposure, Information Needs
PEMAPARAN PERAN WANITA DALAM IKLAN MAJALAH Rumyeni ' '; Evawani Elysa Lubis
Jurnal Ilmu Komunikasi Vol 2, No 2 (2013)
Publisher : Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35967/jkms.v2i2.2551

Abstract

Pemaparan Peran Wanita dalam Iklan Majalah. Studi ini bertujuan untukmenganalisiskategoriproduk dan pemaparan tipe kecantikan dan peran pekerjaan wanita yang ditampilkan pada iklan di majalahFemina dan Kartini, serta perbedaan pemaparan tipe kecantikan dan peran pekerjaan wanitadengan targetproduk wanita dan iklan dengan target produk wanita dan pria. Metode yang digunakan pada peneltitian iniadalah penelitian kuantitatif dengan metode analisis isi dengan unit analisisnya mencakup iklan-iklan diyang model utamanya adalah wanita dewasa. Hasil penelitian ini menunjukkan bahwa pada majalah wanitatersebut produk yang selalu diiklankan adalah kategori produk kosmetik, perawatan kulit dan perawatanperibadi, karena ini sesuai dengan target audiennya adalah wanita. Sementara itu peran perempuan yangterpapar pada iklannya berdasarkan jenis kecantikannya adalah sex kitten untuk majalah Kartini dan jeniskecantikan klasik/feminism pada majalah Femina. Peran pekerjaan yang terpapar adalah peran dekoratifpada kedua majalah tersebut. Hal ini bermakna wanita selalu digambarkan sebagai obyek hiasan dan kecantikanadalah yang terpenting bagi wanita.Kata Kunci: peran pekerjaan, iklan, majalah wanita
STRATEGI HUMAS RADIO HIDAYAH103.4 FM PEKANBARU DALAM MEMPERTAHANKAN LOYALITAS PENDENGAR Rizka Annisa Andhani; Evawani Elysa Lubis
Jurnal Ilmu Komunikasi Vol 12, No 2 (2023): Jurnal Ilmu Komunikasi (JKMS)
Publisher : Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35967/jkms.v12i2.7529

Abstract

Radio Hidayah 103.4 FM merupakan radio dakwah di kota Pekanbaru yang mempunyai divisi humas bertugas membuat strategi untuk mempertahankan loyalitas pendengarnya.Penelitian ini menggunakan metode penelitian deskriptif kualitatif. Subjek penelitian terdiri dari lima orang yang berkaitan langsung dengan strategi humas. Studi ini menggunakan teknik pengumpulan data melalui wawancara, observasi dan dokumentasi. Untuk mencapai keabsahan data dalam penelitian ini penulis menggunakan teknik triangulasi sumber. Hasil dari penelitian ini menunjukkan, dari tujuh jenis strategi humas hanya empat jenis strategi yang diterapkan oleh humas Radio Hidayah 103.4 FM Pekanbaru dalam mempertahankan loyalitas pendengar yaitu: publikasi, event (acara), corporate identity (citra perusahaan), dan corporate social responsibility (CSR). Evaluasi dari strategi yang diterapkan oleh humas Radio Hidayah 103.4 FM dalam mempertahankan loyalitas pendengar dilakukan secara keseluruhan satu bulan sekali dengan berkumpul bersama kepala dan penyiar Radio Hidayah. Tujuannya untuk kekurangan atau kesalahan dari strategi yang sudah diterapkan sebelumnya, agar diperbaiki dan menjadi pertimbangan untuk kedepannya.
HAMBATAN-HAMBATAN KOMUNIKASI KEPEMIMPINAN REGIONAL DI PEMERINTAHAN Evawani Elysa Lubis
Jurnal Ilmu Komunikasi Vol 1, No 01 (2012)
Publisher : Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35967/jkms.v1i01.605

Abstract

Obstacles Communication Regional Leadership in Government. This study aims to findout and considers the communication barriers regional leadership (head area) is motivated by the conflict inKampar Regency Administration. Then also to find out how the implementation of organizationalcommunication could develop into a conflict within a formal structure to the local government level. Themethod used in this study is to gather descriptive qualitative data from informants. The data collected wasprocessed qualitatively, by stating in the narrative information from each informant about the issues understudy. The results showed that the implementation of organizational communication is not running smoothlybecause of communication barriers. Leadership style is authoritarian tendencies, communication styles, aswell as poor communication competency is most triggers of conflict.
PENGARUH DIGITAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN FOLLOWERS ONLINE SHOP INSTAGRAM @KPOPCONNECTION Siti Khoziyah; Evawani Elysa Lubis
Jurnal Ilmu Komunikasi Vol 10, No 1 (2021): Jurnal Ilmu Komunikasi (JKMS)
Publisher : Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35967/jkms.v10i1.7454

Abstract

Society and the State: The Movement to Protect the Living Space of Indigenous People on Bengkalis Island Hasanuddin Hasanuddin; Evawani Elysa Lubis; Mashur Fadli; Khairul Amri; Agus Alfan
Jurnal Ilmu Sosial dan Humaniora Vol 13 No 1 (2024)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jish.v13i1.70268

Abstract

This research aims to analyze community movements and efforts made by the state to protect the living space (territory) of indigenous peoples on Bengkalis Island. For generations, indigenous people have used the mangrove forest area as a living space. On the way, the indigenous people found that their living space was damaged and narrowed, which they understood but were unable to control. This research is qualitative, obtaining data through observation, interviews, and aggregate data. The research data is then analyzed following a logical flow built and adjusted to the flow of field research data. The resource mobilization theory was used as a guide. This research found that facing the rate of mangrove destruction as a living space, indigenous tribes can only adapt slowly by utilizing the remaining open resources and opportunities. The community movement to protect mangrove forests as a living space for indigenous people on Bengkalis Island is still limited to being carried out by the indigenous people. The new movement is only in the form of building relationships with officials who have power in the region, hoping that indigenous people can carry out their traditional activities, namely utilizing mangrove forests as their living space. This movement is far from successful. In the form of the Regional Environmental Protection and Management Policy, local government policy keeps indigenous people away from mangrove forests as their living space.
PENGARUH GAYA KEPEMIMPINAN TRANSFORMASIONAL DAN KOMUNIKASI ORGANISASI TERHADAP KINERJA KARYAWAN DAN ANGGOTA KEPOLISIAN RESOR KOTA PEKANBARU Ramadhan, Putra; Lubis, Evawani Elysa
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 10: Edisi II Juli - Desember 2023
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The purpose of this research is to find out and analyze the effect of transformational leadership style on employee performance, to know and analyze the effect of organizational communication on employee performance, to know and analyze the influence of transformational leadership style and organizational communication simultaneously on employee performance. This study used explanatory quantitative research methods with sampling techniques in this study using random sampling and using the slovin formula which obtained a total of 85 respondents from 550 population of Employees and Members of the Pekanbaru City Police. The data collection technique uses a questionnaire which is then tested for validity and reliability. The data analysis technique in this study is a simple linear regression test and a determination test that is calculated using the SPSS for windows application. Based on the results of this study, it is known that the influence of transformational leadership style and organizational communication on employee performance is 28.7% while the remaining 71.3% is influenced by other factors. These other factors, one of which is ability which can affect employee performance. Keywords: transformational leadership style, organizational communication, employee performance
Pengaruh Promosi Penjualan dan Kualitas Pelayanan terhadap Loyalitas Konsumen pada Chinoss Coffeespace di Pekanbaru Ricky Aryanandes; Evawani Elysa Lubis
Jurnal Manajemen Riset Inovasi Vol. 2 No. 4 (2024): Oktober : Jurnal Manajemen Riset Inovasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v2i4.3165

Abstract

Since the development of lifestyles has become increasingly rapid, the activity of drinking coffee has become a lifestyle in itself. We can see one of these phenomena from the rise of coffee shops that are scattered around offering one stop shopping. Chinoss Coffeespace is a Coffee Shop in Pekanbaru. Coffee Shop initially only provided a place to drink coffee and tea quickly. This research is in line with the Stimulus Organism Response (S-O-R) theory where in essence, good and appropriate sales promotions and service quality can also cause good reactions from consumers, namely loyalty from consumers themselves, and vice versa, if sales promotions and The quality of the service provided is poor so it gets less reaction from consumers, namely consumers do not become loyal to Coffeeshop. This research aims to find out how much sales promotions at Chinoss Coffeespace can influence consumer loyalty.This research uses quantitative research methods, survey methods. The population in this study are consumers who have a loyalty card from Chinos Coffeeshop. In this sample, researchers took a sample of 154 consumers. And also to find out how much the quality of service at Chinoss Coffeespace can influence consumer loyalty. From the results obtained from the Chinoss owner, 1000 cards have been distributed to customers, where each customer must collect 4 cards to be able to exchange them and get a tumbler prize.That the coefficient of determination is 0.812 or equal to 81.2%, this means that variable X1 and Variable X2, in this case Sales Promotion and Customer Quality in the case of Chinoss Coffeespace, can influence variable Y, namely Consumer Loyalty. After the data was processed using the SPSS version 25 application, the researcher knew that the calculated F value of 325.660 had a significance level of 0.000. Therefore, because the significance value in this research is 0.000 which is smaller than the standard significance of 0.05, we can conclude that variables X1 (sales promotion) and X2 (service quality) have an influence on variable Y (Consumer Loyalty). It can be concluded that sales promotion as variable X1 and service quality as variable X2 influence consumer loyalty as variable Y for Chinoss Coffeespace consumers.
PEMBERDAYAAN MASYARAKAT PESISIR DESA TELUK PAMBANG KECAMATAN BANTAN KABUPATEN BENGKALIS MELALUI PENGELOLAAN DAN PEMANFAATAN EKOSISTEM MANGROVE SEBAGAI EKOWISATA BERBASIS KEARIFAN LOKAL DAN EKONOMI KREATIF Nova Yohana; Anuar Rasyid; Yasir Jufri; Nurjanah Nurjanah; Evawani Elysa Lubis; Ahmad Rifqi
BULETIN ILMIAH NAGARI MEMBANGUN Vol. 2 No. 4 (2019)
Publisher : LPPM (Institute for Research and Community Services) Universitas Andalas Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25077/bina.v2i4.111

Abstract

The activity was carried out in Teluk Pambang Village, Bantan District, Bengkalis Regency. This activity is due to the local community's lack of awareness of the importance of managing and utilizing mangrove ecosystems that have ecological, social, and economic functions. The purpose of this activity is to provide a comprehensive understanding to the community about the importance of mangrove forest management and utilization to maintain environmental balance in coastal areas, the prospect of economically valuable mangrove ecotourism, providing knowledge of the importance of local wisdom values as a support for the attractiveness of mangrove ecotourism development, and the importance of forming a tourism awareness group as a form of active community contribution in utilizing the potential of sustainable community-based ecotourism. This activity's target is the community living in Teluk Pambang Village, especially the Mangrove Management Group and the Local Government. The implementation method starts with the survey and implementation in the field. This activity involved 12 Riau University students from various disciplines. The results obtained from this activity are the active participation of the community to participate in identifying potentials and ideas for developing Mangrove ecotourism and establishing partnerships with the Village Government and mangrove management groups in the context of community empowerment through the management and utilization of mangrove ecosystems as ecotourism based on local wisdom and creative economy in Teluk Pambang Village.
PEMANFAATAN INSTAGRAM @PINALOKA.ID SEBAGAI MEDIA SOSIAL MARKETING USAHA MIKRO, KECIL, DAN MENENGAH (UMKM) DALAM MEMBANGUN BRAND AWARENESS DI KABUPATEN SIAK Agassi, Salsabila; Lubis, Evawani Elysa
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 12: Edisi II Juli - Desember 2025
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This study discusses the utilization of Instagram as a social marketing media for UMKM Pinaloka in an effort to build brand awareness in Siak Regency. UMKM Pinaloka is a business group that produces local pineapple processed products as superior products based on village potential. Before utilizing social media, UMKM Pinaloka marketing was conventional and geographically limited, along with the development of digital technology, Instagram was chosen as the main platform to expand market reach and increase brand awareness effectively. This study aims to analyze how the use of Instagram @pinaloka.id.id as a social media marketing for MSMEs in building Brand Awareness in Siak Regency. This study uses a qualitative method with a descriptive approach and to determine informants, namely by using a purposive technique. Data collection techniques in this study used interviews, observations, and documentation. This study uses the theory of Social Media Marketing and the concept of The Circular Model of SOME created by Regina Luttrel which has 4 stages, namely Share, Optimize, Manage, Engage. The results of the study show that at the Share stage, @pinaloka.id actively shares educational visual content and product promotions based on local narratives. At the Optimize stage, Instagram accounts are managed with consistent posting, hashtag utilization, and insight monitoring, at the Manage stage, @pinaloka.id carries out account management in a structured manner, is responsive to the audience, and routinely monitors interaction activities, while at the Engage stage, engagement is built through collaboration with influencers, event organizers, and the use of usergenerated content. The integrated use of SOME has been proven to increase brand visibility, expand market reach, and strengthen emotional relationships between consumers and brands. These findings confirm that Instagram can be an effective tool in digital transformation and strengthening the position of MSMEs in the era of a technology-based economy.MSMEs in the era of a technology-based economy.
Co-Authors ", Nopianah Ade Mutia, Ade Ade Nur Ashfiah Adita Puji Ardiyanta Agassi, Salsabila Agus Alfan Agusthyo, Wafiq Ahmad Rifqi Amalia, Chairina Debika Ana Yulianti Ananda, Putri Rezki Anggia Tri Saputra Anisa Rizky Mentari Anuar Rasyid Ardi, Venny Destasia Ariza Rusni Belli Nasution Bima Syahputra Boni Sahat Tua Cicy Amelia Crisjuliana Silaban Dana Prasetiyo Dani Abdillah Dea Thania Qodisiyah Della Oktavinoarti Desi Aspika Rossza Desi Pajrianti, Desi Destya Maya Putri Diena Nurul Haq Efni Noor Salam Elizabeth Br. Lingga Ella Lestari Elvia Febriani Epa Yani Fadli, Rian Fahmi Hadi Fajriani Ananda Farrah Devanti Tri Putri Finalia Yunus, Finalia Firman Wahyudi, Firman Fitri Wulandari Gema Putra Candra Geofakta Razali Habilla Juli Daska Handayani, Septia Hasanuddin Hasanuddin Ilva Novira Ismadianto Ismadianto Ismandianto Jogy Fadena Pane Josua Situmorang Juliandini, Adista Kariem, : Muhammad Syukron Amien Abdul Kariem, : Muhammad Syukron Amien Abdul Kaspa, Yenni Khairul Amri Leo Vani Defrianto Lian Pratama Lintang Arum Bagasatu Maria Laora Sitinjak Martina Faulina Marwah " Mashur Fadli Mega Rizkha Safira Melya Wati Meriana, Mimi Meutia Puspita Sari Michiko Jamilah Frizdew Molly Dwitas Rahayu Muflihunna Syam Muhamad Ikhsan Muhamad Nurur Rijal Muhammad Fauzan Muhammad Firdaus Muhammad Firdaus Muhammad Firdaus Muhammad Hanafi Muhammad Panji Putra Irwan Munawwaroh, Putri Raudatul Mustiar Hasri Nadya Salma Shafira Nanda Alzikri Nita Rimayanti Nita Rimayanti Nova Yohana Novi Herlina Novita Wardah Sagala Novriani, Venny Nur Azmi Nurjanah Nurjanah Nurmailis " Purnamasari, Mega Rahel Kristiani Simamora Rahmadi, Yohanda Rahmi Hidayah Rakha Ariyuna Ramadhan, Putra Rani Nofri Angraini Restya Amalia Ricky Aryanandes Rifa Rahma Anggraini Rika " Rimayanti, Nita Ringgo Eldapi Yozani Rizka Annisa Andhani Rizkina Putri R Rizky Frahanandani Rohmah, Miftahur Rozi, Rahmat Rozi, Rahmat Rumyeni, Rumyeni Rusmadi Awza Rusmadi Azwa Sabila, Siti Zakkiyah Sari, Anissa Kumala Sari, Mutia Novela Seli Astilani Sinaga Septia Handayani Sherly Novitasari Shindy Jafriyanti Simamora, Dina Lestari Siti Khoziyah Sitorus, Dori Silviani Br. Sofia Miranda Sri Erlinda Sri Wahyu Suhendra, Nofri Suprianti, Diana Syamridho Rachman Syukri Hanafi T. Romi Marnelly Tania Dwika Putri, Tania Dwika Tika Isma Hamida Tri Suci Nadilla Fitri Triani, Dini Dwi Try Panji Akbari Usmalya Juana Rifsa Vani Rasika Vania Ramadhani Veby Zilfania Rizal Venny Destasia Ardi Viny Putri Fauzi, Viny Putri Wahyu Rizky Aditya Welsa Alfiona Putri Yudnovon Wia Ruri Wilanda Wiliam Suryo Lakosono Wirdatul Aini Yanie Pratiwi Firdaus Yasir Yasir Yasir Yasir Yasir Yasir Yeni Reskina Yesi Ratna Sari Yulianti, Ana Yuly Rahmi Pratiwi Yuri Rahmadhani Zahratul Aini