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Evawani Elysa Lubis
Jurusan Ilmu Komunikasi, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Riau
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PENGARUH DAYA TARIK HUMOR DALAM IKLAN DI YOUTUBE TERHADAP BRAND IMAGE BUKA LAPAK Josua Situmorang; Evawani Elysa Lubis
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi II Juli - Desember 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Advertisement with humor attraction are often become a popular ads. Ads with humor attraction are used for the purpose of attracting the audience, and making the recipient of the message become in a positive mood, so the probability of receiving messages is better and would be greater. This is used by Bukalapak, which is one of the biggest e-commerce companies in Indonesia, where they consistently used the humor attraction in every ads they have been made, it is considered good enough seen by the positive response from audiences and some of the awards that they get in the advertising. Advertisement represents the company as a media of communication, indirectly can create a perception about the company in audiences mind. This perception that will become an image or brand image. Brand image is the result of a consumer's view or judgment of a brand whether it is good or bad. This is become the underlying researcher, which want to know if there is an effect between the humor attraction in the advertisement of Bukalapak "Nego Cincai" edition on youtube to brand image of Bukalapak.The theory that used in this study is theory S-R. The method that used in this study is a quantitative explanation method. Data collection techniques in this study using a questionnaire. The number of sample in this study are 100 respondents, and using random sampling for choosing respondens. To influence the two variables, researcher used a simple linear regression analysis. As for processing the questionnaire test, is used the Statistical Product And Service Solution (SPSS) Windows version 25.Based on a simple linear regression to the research effect of humor attraction in advertation at youtube to brand image of Bukalapak, the regression coefficient values obtained in this study is Y = 8,992 + 0,415 X with a significant level of 0,00 that smaller than α = 0.05. It mean there is an effect of humor attraction in advertation at youtube to brand image of Bukalapak, the effect takes 38,6 %, and it is in low influence category. The remaining 61.4% is effected by other variables that are not included in this research. That percentages number show that advertisement with humor attraction can effect the brand image, but its not the only way for companies to create positive image for their brand or product, there is other factors that need to be considered to create brand image. And with these results, so in this study found that H0 rejected and Ha accepted. Keywords: Advertising, Attraction in advertisement, Humor attraction, Brand image
PENGARUH CITRA ARTIS TERHADAP MINAT MENONTON FILM DILAN 1991 BAGI REMAJA (KASUS CITRA IQBAAL RAMADHAN DI AKUN INSTAGRAM FANPAGE @DILANKU) Muflihunna Syam; Evawani Elysa Lubis
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 6: Edisi II Juli - Desember 2019
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The artist's image is a picture of the self made by the artist regarding the appearance of himself and the accompanying feeling based on the assessment of the views of others towards him. The presence of the 1991 Dilan movie that was able to attract more than five million viewers and formed a fanpage Instagram account, namely @dilanku. This account is an Instagram official account from fans of the film Dilan which contains Dilan movie footage and Dilan film promotions. The @dilanku account shows a lot of positive comments from Dilan movie viewers who identified the figure of Iqbaal with Dilan so as to produce an image for the artist Iqbaal. The theory used in this study is the Stimulus-Response theory. The purpose of this study was to determine the magnitude of the effect of the artist's image on the interest in watching Dilan 1991 movie in adolescents on my @dilanku fanpage Instagram account.This study uses quantitative research methods, with data collection techniques, namely through distributing questionnaires using Google Form online to followers of Instagram accounts @dilanku with a total sample of 207 which were determined through purposive sampling technique. Data analysis techniques in this study using explanatory statistical techniques.The results of this study indicate that the level of influence of the image on watching Dilan 1991 films on @dilanku followers has a big effect. This is seen from the simple regression in this study is Y = 11,748 + 0,291X + e. the constants value is 11,748 and the artist image variable coefficient is 0,291. Meanwhile based on the results of the hypothesis test it is known that the significance value of 0,000 is smaller than α = 0.05. Based on the Model Summary table shows that the value of R = 0.473, and the coefficient of determination (R square) is 0.223 in moderate correlation. This figure shows the understanding that the influence of the artist's image on interest in watching is 22.3%. While the remaining 77.7% is influenced by other variables not included in this study. 
PENGARUH E-SERVICE QUALITY DAN PROMOSI PENJUALAN TIKET BIOSKOP ONLINE TERHADAP KEPUASAN PENGGUNA APLIKASI TIX ID DI PEKANBARU Molly Dwitas Rahayu; Evawani Elysa Lubis
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 7: Edisi II Juli - Desember 2020
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The TIX ID application is one of the most widely used online cinema ticket sales applications in Indonesia. As an online cinema ticket sales application, TIX ID provides quality electronic services (e-service quality) and attractive sales promotions. This research is based on the stimulus-response theory which describes communication as a simple process of action and reaction, starting with the stimulus and ending with the response. The purpose of this study was to determine how much influence e-service quality and promotion of online cinema ticket sales on user satisfaction of the TIX ID application in Pekanbaru.The research method used is explanative research with a quantitative approach. The data collection technique in this study used a questionnaire with a sample size of 100 respondents who were taken using the unknown population formula with purposive sampling and accidental sampling techniques. The data analysis method used is multiple linear regression analysis, t test, F test and coefficient of determination with the help of SPSS version 24.The results of the study were based on multiple linear regression analysis. The regression equation for the study was Y = -0,758 + 0.187 X1 + 0.477 X2. Through the t test and F test, the significance value of each test is smaller than α = 0.05. The coefficient of determination test results of 52% is in the medium category. This means that there is a considerable influence between the e-service quality of online cinema ticket sales promotions on user satisfaction of the TIX ID application in Pekanbaru. Keywords: E-Service Quality, Sales Promotion, User Satisfaction, TIX ID Application    
EFEKTIVITAS KOMUNIKASI AKUN INSTAGRAM @SUMBAR_RANCAK SEBAGAI MEDIA INFORMASI ONLINE PARIWISATA SUMATERA BARAT Novi Herlina; Evawani Elysa Lubis
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 4, No 2: WISUDA OKTOBER 2017
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Instagram is one of type socia media that is not only effective for communicating, but also effective when used as a online information providers either general information or special information. One of the users who use instagram as an online special information is @sumbar_rancak Account @sumbar_rancak is an instagram account that provides special information about tourism in West Sumatra. The theory used in this research is communication effectiveness theory as the main theory and new media theory as its supporting theory. The purpose of this research is to investigate how big the effectiveness of account instagram @sumbar_rancak as a tourism information online West Sumatra.This research uses quantitative research methods, with data collection techniques that is through the spread of online questionnaires using google docs to followers @sumbar_rancak account with 400 sample counts that are determined through random sampling technique. The analysis techniques data in this research using descriptive statistical techniques.The results of this research indicate that the level of Account Instagram Effectivity @sumbar_rancak As Tourism Online Information Media West Sumatra classified as very effective. This has been proven by the result of collected data that have been measured by six indicator, each indicator reaches a scale of 3.30 on the receiver or user indicator, scale of 3.29 on the content indicator, 3.40 scale on the channel indicator ( Media), 3.30 on the format indicator, 3.22 scale on the source indicator, and 3.06 on the timing indicator. The conclusion obtained by using the average formula of all indicators is 3.26 which is included in a very effective scale range. This indicates that Instagram Account @sumbar_rancak is a very effective as a tourism online information media in West Sumatra.Keyword : Communication Effectivity, Information, Instagram, Tourism
TEKNIK KOMUNIKASI TERAPEUTIK DOKTER SEBAGAI UPAYA MEMOTIVASI PASIEN KANKER PAYUDARA DI RSUD ARIFIN ACHMAD PROVINSI RIAU Usmalya Juana Rifsa; Evawani Elysa Lubis
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 1, No 2: WISUDA OKTOBER 2014
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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This study examines the practice of therapeutic communication as one ofthe scientific study, especially health communication, in which communication isrequired in the treatment process, both humanistic and interpersonal skills, in thiscase involved the doctors and woman with breast cancer. This study designed todetermine the therapeutic communication techniques by the doctors to patientswith breast cancer in RSUD Arifin Achmad Hospital province of Riau andanalyzes the driving and inhibiting factors that relate to the success of it.The research was conducted at RSUD Arifin Achmad Hospital province ofRiau, located in Diponegoro street. This study took place from September 2013 toJanuary 2014. The method used in this study is qualitative study. Researchsubjects consisted of two oncology specialists who deal with breast cancerpatients at RSUD Arifin Achmad Hospital and six patients as additionalinformants. Datas were collected through observation and interviews.Results of this study indicate that therapeutic communication techniquesperformed by oncology surgeons at RSUD Arifin Achmad Hospital consisted oflistening, asking, sharing perceptions, clarifying, informing, changingperspectives, and assisting fears of the patients in humorous way. The supportingfactors for succesfull therapeutic communication techniques to the breast cancerpatients at RSUD Arifin Achmad Hospital are the openness of patients to thedisease, the patient's confidence to the treatment performed by doctors, familysupport, and treatment facilities owned by RSUD Arifin Achmad Hospital. Whileinhibiting factor are the patients less focus in listening explanation from doctors,patients too much asking questions, patient education background, doctors tightschedule, and clinic conditions that always crowded.Keywords: Therapeutic Communication, Interpersonal Communication, BreastCancer
STRATEGI KOMUNIKASI PEMASARAN PT. TRIO ELEKTRONIK DALAM MENINGKATKAN PENJUALAN SMARTPHONE MEREK OPPO DI KOTA PEKANBARU Nanda Alzikri; Evawani Elysa Lubis
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 8: Edisi I Januari - Juni 2021
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Background of this research business based on brand OPPOsmartphone. PT. Trio Elektronik is a company which is located at Jl. Soekarno Hatta, to be precise next to Darma Yudha Pekanbaru school. PT. Trio Elektronik is a company that holds only onebrand smartphone OPPOin the Pekanbaru city area. The excellence of the Oppo smartphone lies in the camera with large megapixels so that it can produce good photos. Likewise, the large RAM can store more applications at a low price compared to smartphones other. As for the problem in this study how the marketing communication strategy carried out by PT. Trio Elektronik in increasing sales smartphones of OPPO brandin Pekanbaru City. The purpose of this study is to determine the form of advertising carried out by PT. Trio Elektronik in increasing sales smartphones of OPPO brandin Pekanbaru City, to find out the form of event marketing conducted by PT. Trio Elektronk in increasing sales smartphones of OPPO brandin Pekanbaru City, to determine the form of individual sales carried out by PT. Trio Elektronk, in increasing sales smartphones of OPPO brandin Pekanbaru City, to find out the form of direct sales made by PT. Trio Elektronk in increasing sales smartphones of OPPO brandin Pekanbaru City and to find out about the form of segmentation targeting positioning (STP) carried out by PT. Trio Elektronk in increasing sales of OPPO brand smartphones in Pekanbaru City. The method used in research using qualitative methods with a descriptive approach, this is an attempt to describe events based on existing facts and evidence. The qualitative approach is expected to be able to produce an in-depth description of speech, writing, and behavior that can be observed from certain individuals, groups, communities and organizations in a particular context setting that is studied from a complete perspective. As for the results of this research in this case advertising is quite effective in conveying an information, Sales made by PT. Trio Elektronik Kota Pekanbaru can be said to be effective because this activity uses marketing personnel or what is commonly said to be a salesman who interacts directly with consumers to offer and explain product specifications and prices for consumer purposes. Event Marketing, Targeting Positioning Strategy, individual sales activities are only to support other promotional programs.    Keyword: Strategy, Communication Strategy of Marketing , Smartphone Oppo 
PENGARUH KOMUNIKASI INTERPERSONAL TERHADAP MOTIVASI BERPRESTASI ANTAR ANGGOTA SANGGAR TARI GLOSSY DANCER PEKANBARU Mega Rizkha Safira; Evawani Elysa Lubis
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 6: Edisi II Juli - Desember 2019
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Effective interpersonal communication is exchanging information, ideas, beliefs, feelings and attitudes between two people whose results are in line with expectations. Achievement motivation is an encouragement and strength in a person to do certain goals that he wants to achieve. In one application, interpersonal communication is used in the field of dance. The main reason for conducting interpersonal communication research on achievement motivation among members of the Pekanbaru Glossy Dancer Dance Studio is because the nature and character between people is different so the way to motivate it is also different. This study uses the Self Disclousure Theory, which is a process of revealing information about yourself to others. Correct interpersonal communication is thought to increase achievement motivation among dance studio members because it is done individually so that members are more open in expressing opinions to other fellow dancers. So the purpose of this study was to determine the magnitude of the influence of interpersonal communication on achievement motivation among members of the Pekanbaru Glossy Dancer Dance Studio. This research is quantitative research using simple linear regression analysis. The independent variable in this study is interpersonal communication, while the dependent variable is achievement motivation. The population in this research is 35 members of the Glossy Dancer Pekanbaru. Sampling is using a non probability sample with a saturated sample method. The technique of collecting data using a questionnaire. The feasibility test of each instrument uses validity and reliability tests. Meanwhile, for processing data using the SPSS Windows version 20.0 program. Based on the results of data processing, the regression coefficient value is Y = 0.761 + 0.734X, with a significance level of 0.000 which is less than 0.05, meaning that interpersonal communication has a major influence on achievement motivation among members of the Pekanbaru Glossy Dancer dance studio. The magnitude of the influence of interpersonal communication on achievement motivation is 56.6% and the remaining 43.4% is influenced by other variables not included in the study. 
Tingkat Kemampuan Literasi Media Baru Mahasiswa Universitas Riau Muhamad Nurur Rijal; Evawani Elysa Lubis
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 2, No 1: WISUDA FEBRUARI 2015
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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The development of new media causing media content more and more, so that the control or sensor over media increasingly hard to do. Therefore, communities need alternative in order to be protected from the negative effects of new media. The concept for the challenges of the new media is a new media literacy concepts. Based on the foregoing, a new media literacy skills is essential to prepare and protect society from the negative impacts of new media. In addition, new media literacy is also important for improving the quality of new media. The purpose of this study was to determine the extent to which of new media literacy proficiency level of students at the University of Riau.The methods used in this research is quantitative descriptive survey method, the researchers collecting data using questionnaires. This research was conducted at the University of Riau with the total sample of 291 respondents research, and the collection using quota sampling technique. To determine the level of new media literacy skills of students at the University of Riau, researchers used a frequency distribution table makes it easy to authors to calculating the score of new media literacy skills level of students at the University of Riau.The results of this study showed that of the total 291 respondents new media literacy proficiency level the students of the University of Riau to use skill proficiency criteria more dominant on the basic level is 205 (70.45%) of the respondents, it means the ability of students at the University of Riau in the use of new media is not too high. Meanwhile, for new media skill level the critical understanding criteria more than dominant the skill medium level is 145 (49.83%) of the respondents, , it means the ability of students at the University of Riau in analyzing and evaluating new media content high enough. Next, the new media literacy skill level criterion of communicative abilities are more dominant in the skill level medium is 171 (58.77%) of the respondents, it means the ability of students at the University of Riau in the activity of producing new media content and social participation in new media content is high enough.Keywords: Ability Level, Literacy Media, New Media, Students of Riau University
PENGARUH TAYANGAN STAND UP COMEDY INDONESIA SEASON 7 DI KOMPAS TV TERHADAP PERSEPSI KOMIKA KOMUNITAS STAND UP INDO PKU Dani Abdillah; Evawani Elysa Lubis Lubis
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 6: Edisi I Januari - Juni 2019
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Various programs are presented by television stations. They are competing to be able to present interesting and interesting programs for many people. One of is The program of Stand Up Comedy Indonesia Season 7 in Kompas TV tells us that competition comedy is in different style from the others. This comedy program also has the tagline "let 's make club". The theory in this research is Theory of S-R (Stimulus – Response). The purpose of this research is to find out how strong the influence of stand up comedy indonesian season 7 on kompas tv toward the perception of comic stand up indo pku. The method used in this research was quantitative with used sensus sampling technique and total of sample as many as 58 respondents. Technique of data accumulation in this research did by way of spread a questionnaire directly to respondents. To know an influence between X variable and Y variable, researcher used analysis of simple regression linear and to process the data result of questionnaire, researcher used SPSS Program for Windows version 23. Results of this research shows that the influence of stand up comedy indonesian season 7 on kompas tv toward the perception of comic stand up indo pku weak catogory This can be seen from the Model Summary Table which shown determination coefficient (R2) is 0,367 and determination coefficient (Rsquare) is 0,135 as the result from squaring correlation coefficient 0,367 x 0,367. These numbers shows that the influence of stand up comedy indonesian season 7 on kompas tv toward the perception of comic stand up indo pku is 13.5%.Key Words: Stand Up Comedy, Perception, Stand Up INDO PKU
KOMUNIKASI ANTARPRIBADI GURU DAN MURID PENDERITA KANKER DI “SEKOLAH-KU” PADA YAYASAN KASIH ANAK KANKER INDONESIA- RIAU Habilla Juli Daska; Evawani Elysa Lubis
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 7: Edisi II Juli - Desember 2020
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Children with cancer have the same rights and opportunities to get education as healthy children in general. “My School” at the Indonesian Cancer Child Love Foundation (YKAKI) – Riau is a school facility that is intended for children with cancer so that they can continue to receive education and do not drop out of school even during treatment and treatment. Interpersonal communication is needed in the learning process between teachers and students with cancer. This research was conducted to determine how openness, empathy, positive attitudes, supportiveness and equality are carried out by teachers and students with cancer at “My School” at the Indonesian Canmcer Child Love Foundation (YKAKI) – Riau.            This research uses qualitative research methods with a symbolic interaction approach and is descriptive in nature. The informant in study were teacher, students with cancer and parents of students with cancer using a purposive method. Data collection techniques used are observation, interviews and documentation. The data analysis technique in this study used an interactive model by Miles and Huberman. The technique of checking the validity of the data in this study used participation extension and triangulation. The results showed that the interpersonal communication carried out by the teachers and students with cancer in the learning process went well. The attitude of openness is carried out by asking how the student is, what the student feels, what the student thinks, what the student with cancer wants to learn. The attitude of empathy that is carried out is in the form of verbal and nonverbal. The positive behavior is being friendly and not angry with students with cancer. The supportive attitude is done by giving encouragement, motivation and praise to students with cancer. The equality between teachers and students is by not being patronizing and valuing each other. Interpersonal communication between teachers and students has a positive impact on students with cancer in getting education and fighting the disease. Keyword : Interpersonal communication, teachers, children with cancer
Co-Authors ", Nopianah Ade Mutia, Ade Ade Nur Ashfiah Adita Puji Ardiyanta Agassi, Salsabila Agus Alfan Agusthyo, Wafiq Ahmad Rifqi Amalia, Chairina Debika Ana Yulianti Ananda, Putri Rezki Anggia Tri Saputra Anisa Rizky Mentari Anuar Rasyid Ardi, Venny Destasia Ariza Rusni Azwa, Rusmadi Belli Nasution Bima Syahputra Boni Sahat Tua Cicy Amelia Crisjuliana Silaban Dana Prasetiyo Dani Abdillah Dea Thania Qodisiyah Della Oktavinoarti Desi Aspika Rossza Desi Pajrianti, Desi Destya Maya Putri Diena Nurul Haq Efni Noor Salam Elizabeth Br. Lingga Ella Lestari Elvia Febriani Epa Yani Fadli, Mashur Fadli, Rian Fahmi Hadi Fajriani Ananda Farrah Devanti Tri Putri Finalia Yunus, Finalia Firman Wahyudi, Firman Fitri Wulandari Gema Putra Candra Geofakta Razali Habilla Juli Daska Handayani, Septia Hasanuddin Hasanuddin Ilva Novira Ismadianto Ismadianto Ismandianto Jogy Fadena Pane Josua Situmorang Juliandini, Adista Kariem, : Muhammad Syukron Amien Abdul Kariem, : Muhammad Syukron Amien Abdul Kaspa, Yenni Khairul Amri Leo Vani Defrianto Lian Pratama Lintang Arum Bagasatu Maria Laora Sitinjak Martina Faulina Marwah " Mega Rizkha Safira Melya Wati Meutia Puspita Sari Michiko Jamilah Frizdew Molly Dwitas Rahayu Muflihunna Syam Muhamad Ikhsan Muhamad Nurur Rijal Muhammad Fauzan Muhammad Firdaus Muhammad Hanafi Muhammad Panji Putra Irwan Munawwaroh, Putri Raudatul Mustiar Hasri Nadya Salma Shafira Nanda Alzikri Nita Rimayanti Nita Rimayanti Nova Yohana Novi Herlina Novita Wardah Sagala Novriani, Venny Nur Azmi Nurjanah Nurjanah Nurmailis " Purnamasari, Mega Rahel Kristiani Simamora Rahmadi, Yohanda Rahmi Hidayah Rakha Ariyuna Ramadhan, Putra Rani Nofri Angraini Restya Amalia Ricky Aryanandes Rifa Rahma Anggraini Rika " Rimayanti, Nita Ringgo Eldapi Yozani Rizka Annisa Andhani Rizkina Putri R Rizky Frahanandani Rohmah, Miftahur Rozi, Rahmat Rozi, Rahmat Rumyeni, Rumyeni Rusmadi Awza Sabila, Siti Zakkiyah Sari, Anissa Kumala Sari, Mutia Novela Seli Astilani Sinaga Septia Handayani Sherly Novitasari Shindy Jafriyanti Simamora, Dina Lestari Siti Khoziyah Sitorus, Dori Silviani Br. Sofia Miranda Sri Erlinda Sri Wahyu Suhendra, Nofri Suprianti, Diana Syamridho Rachman Syamsiar, Syamsiar Syukri Hanafi T. Romi Marnelly Tania Dwika Putri, Tania Dwika Tika Isma Hamida Tri Suci Nadilla Fitri Triani, Dini Dwi Try Panji Akbari Usmalya Juana Rifsa Vani Rasika Vania Ramadhani Veby Zilfania Rizal Venny Destasia Ardi Viny Putri Fauzi, Viny Putri Wahyu Rizky Aditya Wia Ruri Wilanda Wiliam Suryo Lakosono Wirdatul Aini Yanie Pratiwi Firdaus Yasir Yasir Yasir Yasir Yeni Reskina Yesi Ratna Sari Yulianti, Ana Yuly Rahmi Pratiwi Yuri Rahmadhani Zahratul Aini Zulkarnaini Zulkarnaini