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All Journal Jurnal Kebijakan Publik JKMS : Jurnal Ilmu Komunikasi Jurnal Ilmu Sosial dan Humaniora Jurnal Pariwisata Pesona Jurnal Komunikasi Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Menara Riau: Jurnal Ilmu Pengetahuan dan Pengembangan Masyarakat Islam Jurnal Parallela Komunikasi : Jurnal Komunikasi IT JOURNAL RESEARCH AND DEVELOPMENT Dinamisia: Jurnal Pengabdian Kepada Masyarakat Buletin Ilmiah Nagari Membangun Jurnal Riset Komunikasi Jurnal Audience Jurnal Ilmu Komunikasi dan Bisnis Jurnal Politikom Indonesiana Jurnal Ilmu Administrasi Negara Jurnal Manajemen Riset Inovasi Saber: Jurnal Teknik Informatika, Sains dan Ilmu Komunikasi Journal of Humanities Research Sustainability
Evawani Elysa Lubis
Jurusan Ilmu Komunikasi, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Riau
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PENGARUH MOTIF PENGGUNAAN MEDIA SOSIAL INSTAGRAM DAN KUALITAS INFORMASI PADA AKUN @TABU.ID TERHADAP KEPUASAN FOLLOWERS TERKAIT SEX EDUCATION Farrah Devanti Tri Putri; Evawani Elysa Lubis
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 7: Edisi II Juli - Desember 2020
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Currently, social media users have experienced rapid development throughout the world, including in Indonesia. One of the most widely used social media in conveying various information is Instagram. Through social media, the @tabu.id account delivers information about education and health which is still taboo by most people. This research was conducted to determine how much influence the motive for using social media Instagram and the quality of information on the @tabu.id account on followers satisfaction related to sex education partially and simultaneously. The theory used in this research is use and gratification.The method used in this study is a quantitative explanation method with sampling techniques in the form of non probability sampling and purposive sampling approach techniques. The population in this study was 70,000 followers with a sample size of 398 respondents. Collecting data in this research is by using a questionnaire.Based on multiple linear regression analysis, the research regression equation is obtained, namely Y = 0.550 + 0.573 X1 + 0.358 X2. Through the t test and F test, the significance value of each test is 0.000 <0.05. This means that all alternative hypotheses (Ha) are accepted and the null hypothesis (H0) is rejected either partially or simultaneously. The Pearson product moment correlation coefficient test shows that the level of influence between the motives for using social media Instagram X1 on the satisfaction of followers Y is 0.725 with a strong category. Then the level of influence between the qualities of information X2 on the satisfaction of followers Y is 0.591 in the medium category. The multiple correlation coefficient test shows that the level of influence between the motive for using social media Instagram X1 and the quality of information X2 on the satisfaction of followers Y is 0.765 with the strong category. The coefficient of determination test shows the contribution of the influence of the motive for using Instagram social media and the quality of information on follower’s satisfaction is 58.5%. While the remaining 41.5% influenced by other factors outside of this study. Keywords: motive, quality of information, satisfaction, Instagram, @tabu.id, sex education
EVENT MARKETING URBAN GIGS SEBAGAI BENTUK KOMUNIKASI PEMASARAN DALAM MEMBANGUN BRAND IMAGE PRODUK GG MILD DI PEKANBARU Tri Suci Nadilla Fitri; Evawani Elysa Lubis
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi I Januari - Juni 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Event marketing is a type of promotion where companies or brands connect to events or where themed activities are built for the purpose of creating consumer experiences and also for promoting products or services. PT. Surya Madistrindo, Tbk one of the tobacco companies that use event marketing media as a form of marketing strategy in promoting GG Mild product to build brand image, that is by organizing Urban GiGs event. With the event marketing helps increase sales and the process of building a brand image of GG Mild product is the style of new generation where GG Mild products are expected to be consumed by young people as next generation smokers. This study aims to determine the segmentation, targeting, and positioning (STP) marketing communication PT. Surya Madistrindo, Tbk.This research uses descriptive qualitative method with observation data collection techniques, interviews, and documentation. The data obtained are then processed to be reduced, presented until a general conclusion is produced. Informants in this study amounted to 5 based on purposive methods that researchers use. As for the examination of data validity, the researcher uses the technique of extension of participation and trigger.The results of this study show that segmentation, targeting, positioning (STP) marketing PT. Surya Madistrindo, Tbk through Urban GiGs marketing event in building the brand image of GG Mild product in Pekanbaru. Segmentation is a man who likes art, fashion, travel, and music. Targeting of Urban GiGs event event there are millenial young people aged 18-25 years. Positioning is GG Mild product consumed by young generation next generation smokers. Postioning of Urban GiGs event to touch consumers, make consumers aware, and finally try to become a smoker GG Mild. Marketing communications activities conducted Urban GiGs marketing event in building the brand image of GG Mild product is as a strategy of promotion, building brand image and embedding image of GG Mild product to consumers. Some of the strategies the company does in the form of marketing communications him in Urban GiGs personal selling events, merchindase, games, and MC.Keywords: Event marketing, marketing communications, brand image
STRATEGI KOMUNIKASI LEMBAGA AMIL ZAKAT (LAZ) SWADAYA UMMAH DALAM MENINGKATKAN JUMLAH MUZAKKI DI PEKANBARU Rahmi Hidayah; Evawani Elysa Lubis
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 2, No 2: WISUDA OKTOBER 2015
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

The first one that established in Riau province is Lembaga Amil Zakat (LAZ) Swadaya Ummah. Due to big potential of zakat in Indonesia, especially in Pekanbaru made growth of Zakat Institution in Pekanbaru increased. It can be seen the number of branches National Zakat Institutionopened in Pekanbaru like Dompet Duafa, Rumah Zakat (RZ) and Program Keadilan Peduli Umat (PKPU). As increasing ofZakat Institution National,Lembaga Amil Zakat (LAZ) Swadaya Ummah should further enhance communication strategy in order to remain trusted by society in Pekanbaru. The purpose of this study is to examine the introduction of targeted strategy, media selection strategy, assessment strategy objectives and strategies message communicator role which is used by Lembaga Amil Zakat (LAZ) Swadaya Ummah in Pekanbaru.This research receipts qualitative methods, namely the collection of data obtained based on the fact data in the field through observations, interviews, and documentation. Subjects of this study consisted of 10 persons namely 1 deputy director, 4 fundraiser , 1 customer service, and 4 muzakki Lembaga Amil Zakat (LAZ) Swadaya Ummah that are selected by using purposive technique. To analyze the results of this study use interactive data analysis techniques, while data validity checking techniques through extension of participation and triangulation.The results showed that the communication strategyof Lembaga Amil Zakat (LAZ) Swadaya Ummah in terms of the introduction of goals of the entire Muslim society in Pekanbaru, the placement target is divided into three strategic segments, namely employment, education, and region. For further, the election of media is divided into mass media, face-to-face media and internet media, in order to reach all levels of society. The contents of the message delivered by Lembaga Amil Zakat (LAZ) Swadaya Ummah Pekanbaru is persuasive, educative and informativemessage. After the contents of the message was conveyed, then muzakki will see the role of communicators in the communication that includes the appeal of the source and credibility of the source. Based on the communication strategy that was undertaken by communicator, it was quite effective that can be seens from tending the growing number of muzakki every year.Keywords: Communication Strategy, Organization Ummah, Improved Muzakki
PENGARUH KOMUNIKASI INTERPERSONAL GURU DAN SISWA TERHADAP AKTIVITAS SISWA DI SMP NEGERI 4 PEKANBARU Gema Putra Candra; Evawani Elysa Lubis
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 1, No 1: WISUDA FEBRUARI 2014
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Interpersonal communication is communication taking place between two people who have an established relationship and clear. One of the processes of interaction with the environment that occurred in the process of learning is interpersonal communication that occurs between teachers and students. Students' learning activities are all activities performed in the process of interaction of teachers and students in order to achieve the learning objectives. The purpose of this study was to analyze the influence of interpersonal communication between teachers and students to student activities in SMP Negeri 4 Pekanbaru.The results of this study showed the influence of interpersonal communication between teacher and student to student activity at SMP Negeri 4 Pekanbaru. Interpersonal communication between teacher and student influence on the activity of students of SMP Negeri 4 Pekanbaru is 15.7 %, the remaining 84.3 % were caused by other factors from outside of this study . Therefore there is an influence between Interpersonal Communication Teacher and Student to Student Activities at SMP Negeri 4 Pekanbaru.
PESAN SOSIAL DAN BENTUK PESAN PADA KOMIK “HAI,MIIKO!” (STUDI ANALISIS ISI) Cicy Amelia; Evawani Elysa Lubis
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 4, No 2: WISUDA OKTOBER 2017
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

circulating in Indonesia is dominated by Japanese comics (manga) and translated and repackaged in Indonesia. The power of comics is in words and pictures. The comic "Hi, Miiko!" is one of the most popular comics in Indonesia that tells the daily social life of children. The content of social reality that becomes a social message will be a variable in this research namely social values, social deviations, and social control. Each variable will be put into 2 categories, according to the power of the comic (words & picture) and the message form (verbal & nonverbal). There are two categories of social messages that are told (written words) and social message categories that are showed (picture). The theory used in this research is Paul Ricoeur's theory of manuscripts / messages. The purpose of this research is to know how to describe the characteristic of social message and form of message on comic "Hi, Miiko!" With identification problem how big percentage of social message content and message form each variable per category.This research uses descriptive quantitative descriptive research method, with data accumulation technique is coding sheet that given to 2 coder, with 140 scene sample or 28 theme through stratified random sampling technique. Data analysis techniques in this study is descriptive statistical techniques by using frequency tables and percentages.The results of this study indicate that the message of social values as much as 73.58% for the written words category and 60.8% for the picture category. Then social deviation messages in sub-variables, form deviations of 32.5% for written words and 24.7% for pictures, sub-variable types of deviant behavior as much as 37.9% for written words and 30% for pictures. Lastly, for messages of social control each of 27.2% for written words and also picture category. This shows that the greatest social message content in the comic "Hi, Miiko!" is the message of its social values.Keyword : Comic, Form of Communication, Social Messages, Written Words, Picture
POLA KOMUNIKASI PIMPINAN DALAM MENINGKATKAN LOYALITAS KERJA KARYAWAN BP (BRAND PRESENTER) DI PT. BUDIMAN SUBRATA NIAGA PEKANBARU Nur Azmi; Evawani Elysa Lubis
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 2, No 2: WISUDA OKTOBER 2015
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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The research used a descriptive analysis with qualitative approach. Departing from the phenomenon that appears in the PT. Budiman Subrata Niaga Pekanbaru is the low comfort of employees while performing work that resulted in the lack of commitment and raises employees' desire to leave the company. The problem in this thesis is the communication patterns leader in improving employee loyalty. This study aims to determine how the processes and forms of communication patterns leader in increasing employee loyalty PT. Budiman Subrata Niaga Pekanbaru. The data in this study was obtained through in-depth interviews, observation, documentation, library research and internet searching. Data analysis techniques in this study is a model of data analysis techniques Miles and Hubberman by using the component data reduction, data presentation, and drawing conclusions and testing. Meanwhile, data validity checking techniques through extension of participation and triangulation. Results of the study showed that the pattern of leadership is communication made structural and familial patterns of communication in which the communication pattern has been running as expected. The communication process is done there feadback leaders, formal and informal communication and the message that was delivered in the form of informative and persuasive messages. Forms of communication patterns lead to tips leadership in strengthening leadership and employee relations, reward or prestige as well as providing knowledge and a sense of security for each employee. Keywords: organizational communication, communication patterns of leadership, loyalty work.
STRATEGI KOMUNIKASI BADAN PENYELENGGARA JAMINAN SOSIAL (BPJS) KESEHATAN DALAM MENSOSIALISASIKAN PROGRAM JAMINAN KESEHATAN NASIONAL (JKN) DI KOTA PEKANBARU Wia Ruri Wilanda; Evawani Elysa Lubis
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 3, No 2: WISUDA OKTOBER 2016
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

In accordance of law No. 40 of 2004 on National Social Security Systems (SJSN) to provide comprehensive social security for everyone in order to meet the basic needs of a decent living towards the realization of a prosperous Indonesia society, fair, and prosperous. In Act No. 36 of 2009 on health also asserted that everyone has equal rights to obtain access to resources in the areas of health and obtain health services that are safe, high quality, and affordable. Of the Act, without exception all communities in mandatory Inonesia became participants of the BPJS. Health coverage is universally expected to be started gradually in 2014 and 2019, expected throughout Indonesia citizens already have health coverage. As for the purpose of this research is to find out and analyze the strategies of health city of Pekanbaru BPJS communicators in disseminating national health assurance program (JKN) in the city of Pekanbaru and to know the strategies of health city of Pekanbaru BPJS audiences in disseminating national health assurance program (JKN) in the city of Pekanbaru.This research was conducted in the city of Pekanbaru Health BPJS. The subject of this research is in the field of employee Guidance on Health BPJS Pekanbaru that add up to 10 people as informant (head of the branch, the head of the Unit's marketing, and staff) and the community that's been incorporated and is not incorporated as a participant BPJS health. In accordance with the research objectives that have been mentioned above, then the required data, among other data of primary and secondary data. Data collection techniques to do with interview techniques, observation and the study of librarianship. A data analysis method used in this research is descriptive qualitative analysis method of. The results showed that the BPJS Health communication strategy in disseminating national health assurance program (JKN) includes strategies of health city of Pekanbaru BPJS communicators, Health strategy audiences BPJS Pekanbaru, message strategy Health BPJS Pekanbaru, and media strategies of health city of Pekanbaru BPJS.Keywords: strategy, Communications JKN Progam Socialization
PENGARUH MEDIA SOSIAL INSTAGRAM @halodoc TERHADAP PEMENUHAN KEBUTUHAN INFORMASI KESEHATAN FOLLOWERS Desi Aspika Rossza; Evawani Elysa Lubis
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 7: Edisi I Januari - Juni 2020
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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The development of internet-based media is also used by the health world to spread information about health or called E-Health. Instagram social media has become one of the media chosen to spread health information. At the moment many accounts on social media Instagram have been created specifically to disseminate health information, one of which is @halodoc. The existence of the @halodoc Instagram account makes it easy for followers to get the health information they need. This study uses the theory of uses and gratification with the aim of the study to analyze how much influence social media on Instagram @halodoc on fulfillinghealth information needs followers'.The method used in this research is quantitative explanatory random sampling technique and the number of samples is 400 respondents. Data collection techniques in this study used a questionnaire. To find out how much influence the two variables have, the writer uses simple linear regression analysis. Furthermore, data testing was performed using the SPSSprogram for windows version 21.Based on the results of a simple linear regression, the regression coefficient values obtained in this study were Y = 12.495 + 0.475 X with a significance level of 0.000. The significance level is smaller than α = 0.05, which means Ho rejected and Ha accepted, with the statement that there is the influence of social media on the fulfillment instagram @halodoc health information needs followers.The coefficient of determination (R2)in the study of 26.6% which atinya figures show that the influence of social media instagram @halodoc to meet the needs of health information followers. included in the category of weak  While the remaining 73.4% is influenced by other variables not included in this study.
KAMPANYE LINGKUNGAN OLEH KOMUNITAS GENERASI BARU INDONESIA (GENBI) RIAU MELALUI MURAL DALAM MEMBANGUN KEPEDULIAN MASYARAKAT TERHADAP LINGKUNGAN HIDUP DI KOTA PEKANBARU Nurmailis "; Evawani Elysa Lubis
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 6: Edisi II Juli - Desember 2019
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Generasi Baru Indonesia (GenBI) Riau is a Community Students from State Universities receive Bank Indonesia Scholarships, of which 100 students from each University consist of 50 people. The Riau GenBI Community was established on November 11, 2011. These students not only received scholarships in financial form, but also formed their character especially in the social field. Here GenBI Riau has a work program in the environmental division namely Mural. The purpose of this study was to determine the stages of campaign management, namely: planning, implementation and evaluation in building community awareness of the environment in the city of Pekanbaru through murals.This study uses a qualitative method with a descriptive approach, with data collection techniques, namely through interviews, observation, and documentation, with the number of informants totaling 10 people according to criteria that have been determined through Purposive. The data analysis technique in this study is using themodels Miles and Huberman as well as the validity of data checking techniques, namely the extension of participation and triangulation. The results showed that, in the implementation of the environmental campaign carried out by the Riau GenBI Community, a Campaign Management stage was needed, namely: First, planning phase, in this planning stage there were several things that we had to set beforehand namely: analyzing problems, formulating campaign goals, message themes , programs, target targets, determine strategies and tactics, formulate messages, time, personnel, and budget. Second, the implementation Phase, at this stage is the implementation of a predetermined campaign plan, namely making murals in Tanah Merah, Lapas and in Sukajadi. Third, evaluation phase, this stage is used to see how the campaign was carried out and what results were achieved from the campaign. If this management stage is carried out properly, then a campaign can be achieved in accordance with the objectives previously set. The campaign in this case uses Mural media in the delivery of messages indirectly to the community, especially those in the location of the mural and is a media that is considered effective in delivering a message.
PENGARUH MEDIA SOSIAL INSTAGRAM TERHADAP MOTIF BERWIRAUSAHA MAHASISWA UNIVERSITAS RIAU Anisa Rizky Mentari; Evawani Elysa Lubis
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 6: Edisi I Januari - Juni 2019
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Stimulus response is a simple learning principle, where effects is a reaction to a particular stimulus. Thus it can be understood there is a connection between the message to the media and the reaction of the audience. Based on data taken from Taylor Nelson Sofres (TNS), a research and analysis from the UK. In addition to the number of users instagram, TNS revealed 45 percent of users in Indonesia admitted often buy things they encounter in instagram. TObjective of this study was to determine how much influence the motives instagram social media entrepreneurship.Reserch using quantitative research methods, techniques collecting data through questionnaires make use of a questionnaire and meet with the respondent by the number of respondents, 96 people were determined through accidental sampling technique, using a formula unknown population.The results of this study indicate that social media instagram significantly affect entrepreneurship motive Riau University students. This is evidenced by tcount of value is 5.900 with significance tcount 0,000. Tcount greater than ttable namely 5.900> 1.985. The value of the coefficient of determination(R2) obtained by 0.520 and the coefficient of determination (Rsquare) amounted to 0,270 the result of squaring the correlation coefficient of 0.520 x 0.520. The figure shows that the influence of social media understanding of the motives instagram Riau University student entrepreneurship by 27.0% in the low category. The independent variable (Social Media Instagram) contributed 27.0% of the dependent variable (Motive entrepreneurship) while the remaining 73.0% is influenced by other variables that are not incorporated into this study as well as conventional sales.Keywords: Entrepreneurship, Social Media Effect, Motive
Co-Authors ", Nopianah Ade Mutia, Ade Ade Nur Ashfiah Adita Puji Ardiyanta Agassi, Salsabila Agus Alfan Agusthyo, Wafiq Ahmad Rifqi Amalia, Chairina Debika Ana Yulianti Ananda, Putri Rezki Anggia Tri Saputra Anisa Rizky Mentari Anuar Rasyid Ardi, Venny Destasia Ariza Rusni Azwa, Rusmadi Belli Nasution Bima Syahputra Boni Sahat Tua Cicy Amelia Crisjuliana Silaban Dana Prasetiyo Dani Abdillah Dea Thania Qodisiyah Della Oktavinoarti Desi Aspika Rossza Desi Pajrianti, Desi Destya Maya Putri Diena Nurul Haq Efni Noor Salam Elizabeth Br. Lingga Ella Lestari Elvia Febriani Epa Yani Fadli, Mashur Fadli, Rian Fahmi Hadi Fajriani Ananda Farrah Devanti Tri Putri Finalia Yunus, Finalia Firman Wahyudi, Firman Fitri Wulandari Gema Putra Candra Geofakta Razali Habilla Juli Daska Handayani, Septia Hasanuddin Hasanuddin Ilva Novira Ismadianto Ismadianto Ismandianto Jogy Fadena Pane Josua Situmorang Juliandini, Adista Kariem, : Muhammad Syukron Amien Abdul Kariem, : Muhammad Syukron Amien Abdul Kaspa, Yenni Khairul Amri Leo Vani Defrianto Lian Pratama Lintang Arum Bagasatu Maria Laora Sitinjak Martina Faulina Marwah " Mega Rizkha Safira Melya Wati Meutia Puspita Sari Michiko Jamilah Frizdew Molly Dwitas Rahayu Muflihunna Syam Muhamad Ikhsan Muhamad Nurur Rijal Muhammad Fauzan Muhammad Firdaus Muhammad Hanafi Muhammad Panji Putra Irwan Munawwaroh, Putri Raudatul Mustiar Hasri Nadya Salma Shafira Nanda Alzikri Nita Rimayanti Nita Rimayanti Nova Yohana Novi Herlina Novita Wardah Sagala Novriani, Venny Nur Azmi Nurjanah Nurjanah Nurmailis " Purnamasari, Mega Rahel Kristiani Simamora Rahmadi, Yohanda Rahmi Hidayah Rakha Ariyuna Ramadhan, Putra Rani Nofri Angraini Restya Amalia Ricky Aryanandes Rifa Rahma Anggraini Rika " Rimayanti, Nita Ringgo Eldapi Yozani Rizka Annisa Andhani Rizkina Putri R Rizky Frahanandani Rohmah, Miftahur Rozi, Rahmat Rozi, Rahmat Rumyeni, Rumyeni Rusmadi Awza Sabila, Siti Zakkiyah Sari, Anissa Kumala Sari, Mutia Novela Seli Astilani Sinaga Septia Handayani Sherly Novitasari Shindy Jafriyanti Simamora, Dina Lestari Siti Khoziyah Sitorus, Dori Silviani Br. Sofia Miranda Sri Erlinda Sri Wahyu Suhendra, Nofri Suprianti, Diana Syamridho Rachman Syamsiar, Syamsiar Syukri Hanafi T. Romi Marnelly Tania Dwika Putri, Tania Dwika Tika Isma Hamida Tri Suci Nadilla Fitri Triani, Dini Dwi Try Panji Akbari Usmalya Juana Rifsa Vani Rasika Vania Ramadhani Veby Zilfania Rizal Venny Destasia Ardi Viny Putri Fauzi, Viny Putri Wahyu Rizky Aditya Wia Ruri Wilanda Wiliam Suryo Lakosono Wirdatul Aini Yanie Pratiwi Firdaus Yasir Yasir Yasir Yasir Yeni Reskina Yesi Ratna Sari Yulianti, Ana Yuly Rahmi Pratiwi Yuri Rahmadhani Zahratul Aini Zulkarnaini Zulkarnaini