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Evawani Elysa Lubis
Jurusan Ilmu Komunikasi, Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Riau
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STRATEGI WORD OF MOUTH MARKETING (WOMM) PADA ROTTE BAKERY DALAM MEMBANGUN BRAND AWARENESS KONSUMEN DI KOTA PEKANBARU Marwah "; Evawani Elysa Lubis
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 6: Edisi II Juli - Desember 2019
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

AbstractRotte Bakery is one of the bakeries in Pekanbaru City that uses word of mouth marketing (WOMM) in its marketing to build consumer brand awareness. This Bakery is known to have cheap and halal products and 20% of the profits are used for social contributions. The research aims to find out how the segmentation, targeting, and positioning of Rotte Bakery in building consumer brand awareness and to find out how the analysis of implementing elements of word of mouth marketing at Rotte Bakery in building consumer brand awareness in Pekanbaru City.This study uses qualitative research methods with presentation of descriptive analysis. The research subjects were 8 informants who were selected using a purposive technique. Data collection is done through observation, interviews, and documentation. Data analysis using Miles and Huberman models. The technique of checking the validity of the data uses an extension of participation and triangulation.The results showed that the segmentation of Rotte Bakery was divided into geographical segmentation which is close to housing and agencies, demographic segmentation i.e mothers ranging in age from 25-45 years, psychographic segmentation i.e mothers who did not have time to cook at home for breakfast and like to bring food to events. For targeting, it is divided into product categories. For positioning, namely products that are cheap and halal and "Ada Kebaikan di Setiap Gigitan." The WOMM elements in Rotte Bakery consist of talkers, namely consumers, employees, and Ustadz Nasrullah. Topics are tasty and cheap, social contributions, Magnet Rezeki, service, outlets, Beli Rotte Bisa Umroh, Buy 1 Get 1. Tools, namely using social media, coupons, vouchers, and sponsors. Taking parts, namely through social media, and respond to complaints. Tracking is suggestion boxes, shopping receipts, social media and google business.   Keywords: Word of Mouth Marketing, Brand Awareness, Rotte Bakery
PENGARUH TERPAAN AKUN INSTAGRAM @zerowaste.id_official DALAM MENGAMPANYEKAN GAYA HIDUP NOL SAMPAH TERHADAP SIKAP RAMAH LINGKUNGAN FOLLOWERS Shindy Jafriyanti; Evawani Elysa Lubis
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 8: Edisi I Januari - Juni 2021
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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In this digital age, people always use social media to build a community of users to interact and exchange ideas. Along with the rapid progress of the times, social media, especially Instagram, can be used as a persuasive medium such as campaigning. The Zero Waste Indonesia Community is one of the environmental social movements that actively campaign for the environment regarding an online-based zero waste lifestyle using the @zerowaste.id_official account as a campaigning medium which aims to invite its followers to believe in the idealism of an environmentally friendly lifestyle, for socio-environmental change in the future. This study aims to determine how much influence Instagram account exposure has in campaigning for a zero waste lifestyle on followers' eco-friendly attitudes using quantitative research methods. The number of respondents in this study amounted to 398 respondents. To analyze the data, the researcher used the SPSS for Windows version 25 application. Based on the results of simple linear regression analysis, the results of the coefficient value in this study are Y = 23.016 + 0.939 X. Where, Ho is rejected and Ha is accepted with a significance level of 0.000. The coefficient of determination or R square in this study is 40.7%, which shows that the influence of the @ zerowaste.id_official Instagram account exposure in campaigning for a zero waste lifestyle on followers' environmental friendly attitudes is in the moderate category.                                                 Keywords: Exposure, Instagram, Campaign,  Environmental  
PENGARUH PESAN KAMPANYE PROGRAM GERMAS (GERAKAN MASYARAKAT HIDUP SEHAT) PUSKESMAS HARAPAN RAYA TERHADAP GAYA HIDUP SEHAT MASYARAKAT KECAMATAN BUKIT RAYA KOTA PEKANBARU Sri Wahyu; Evawani Elysa Lubis
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 8: Edisi I Januari - Juni 2021
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Pekanbaru City, which holds the status of the capital city of Riau Province, is faced with the problem of disease cases, which are related to an unhealthy lifestyle. Based on the Central Statistics Agency of Pekanbaru City, Bukit Raya District is one of the sub-districts ranked second in terms of disease cases in Pekanbaru City. In addition, the distribution of GERMAS is mostly found in Bukit Raya Subdistrict, seen in the holding of GERMAS at CFD (Car Free Day) in Bukit Raya Sub-district and the distribution of GERMAS billboards, banners and campaign brochures. The purpose of this study was to know at a glance the effect of the GERMAS campaign message (a movement for a healthy living community) Harapan Raya Community Health Center on the healthy lifestyle of the people of Bukit Raya District.This study uses quantitative research methods, with data analysis techniques, namely through distributing questionnaires directly to the people of Bukit Raya Subdistrict with a population of 27,333 people and the number of samples taken is 100 respondents calculated using the Slovin formula and determined by accidental sampling technique. The results of this study indicate the value of the regression coefficient in this study is Y = 8,072 + 0,770 X Meanwhile tcount (8,981) is greater than ttable (1.984). Based on the statistical calculations obtained, the hypothesis for this study is that Ha there is a significant influence between the message of the GERMAS campaign (X) the healthy lifestyle of the people of Bukit Raya District (Y). So it means that Ha is accepted and H0 is rejected. Furthermore, the coefficient of determination (Rsquare) is 0.451. This can state that the life of the people of Bukit Raya Subdistrict is 45.1%, which means that the message of the GERMAS campaign is temporary obtained by other variables that are not included in this study. Keywords: Campaign Message, GERMAS, Healthy Lifestyle
PENGARUH INSTAGRAM SEBAGAI MEDIA ONLINE SHOPPING FASHION TERHADAP PERILAKU KONSUMTIF MAHASISWI FAKULTAS ILMU SOSIAL DAN ILMU POLITIK UNIVERSITAS RIAU Sofia Miranda; Evawani Elysa Lubis
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 4, No 1: WISUDA FEBRUARI 2017
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Instagram as a social media today the function is no longer just a media facilitates its users to present themselves and socialize in cyberspace. Now social media has been used to trading some products to consumers, known as an online shop. Online shop on Instagram now emerging along the fashion updated and the increasing of needs. It can propel consumptive behavior when the individuals affected by exposure to the online shop on Instagram and can not control the excessive craving. This research starts on the Stimulus-Response theory. In this research Online Shop on Instagram is the stimulus provided by the media to the student so that the student response purchasing continuously. This research aimed to find out the influence of Instagram as media of online shopping fashion towards consumptive behavior among the students of Political Science and Social Science Faculty in University of Riau.The method used in this study is a quatitative methode of explanation, data collection techniques in this study using questionnaire. The number of samples for this study were 96 respondents. Sampling using Accidental Sampling. In this study, simple linear regression with SPSS 23 program was used to analyze the data.Based on the result, Instagram as the media of online shopping fashion with indicators (Participation, Openness, Conversation, Community, Interconnecting) influenced consumptive behavior (Impulsive Buying, Prodigality, Irrational Buying) among the students of Political Science and Social Science Faculty in University of Riau. It was obtained that regression coefficient values is Y = 0.998 + 0.341 X 0.000 with a significance level of less than α = 0.05. It means that there is the influence of Instagram as online shopping fashion media towards consumer behavior among students of Political Science and Social Science Faculty in University of Riau was 38.4% and in the category of influential weak, while the remaining 61.6% is influenced by other factors not examined in this research.Keyword : Instagram, Online Shop, and Consumtive Behavior
STRATEGI KOMUNIKASI SANGGAR LATAH TUAH PEKANBARU DALAM MENARIK MINAT ANGGOTA PECINTA SENI Adita Puji Ardiyanta; Evawani Elysa Lubis
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 5: Edisi II Juli - Desember 2018
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Sanggar Latah Tuah is one of the art communities that has existed and survived long enough until this day, and one of the things that play a role in this is the communication and strategy that is carried out. Therefore, this study aims to find out the communication strategies carried out by Sanggar Latah Tuah in attracting members of art lovers, by identifying the formulation, implementation, and evaluation carried out on a predetermined strategy.The method used in this research is a qualitative method that is descriptive and data collection techniques through in-depth interviews, observation, and documentation studies. Data were obtained from interviews with four research informants, namely the general chairman, graphic design, and members of Sanggar Latah Tuah.Broadly speaking, the strategy is carried out through three stages: first, the formulation of strategies. This stage is a step that must be taken in planning communication. Second, strategy implementation. In this stage the process of implementing the strategy runs and the use of information systems and linking resources with the performance of the community or organization. And third, strategy evaluation. This stage is to measure the extent to which the strategy has been achieved. Based on the research results obtained show that the communication strategy carried out by Sanggar Latah Tuah is through a direct approach through the activities carried out by Sanggar Latah Tuah and through social media by disseminating information relating to each activity that will be carried out. From the results of this study, the researchers concluded that the communication strategy carried out by Sanggar Latah Tuah in attracting members of art lovers had been fully carried out and was quite effective, even though it had not been perfectly structured in accordance with the theory of communication strategies this could be seen from the increasing number of members. and the existence of Latah Tuah itself which is able to survive long enough in the arts.Keyword : strategy, communication, community, interest, art
PENGGUNAAN MEDIA ONLINE WHATSAPP DALAM AKTIVITAS KOMUNITAS ONE DAY ONE JUZ (ODOJ) DALAM MENINGKATKAN MINAT TILAWAH ODOJER DI KOTA PEKANBARU Ariza Rusni; Elysa Evawani Lubis
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 4, No 1: WISUDA FEBRUARI 2017
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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More and more devices increasingly sophisticated technologies to communicate. This simplicity also be partly used to spread the goodness of people, such as preaching and invites every Muslim loves Alquran.One Day One Juz (ODOJ) is a program initiated by the House of Allah to facilitate and simplify the Muslims in order to familiarize recitations of the Koran one juz a day by using WhatsApp. Although relatively new, but this movement menjukkan rapid growth. Some lembagapun began introducing the One Day One Juz the mechanism a step further through advanced phones or WhatsApp. Seeing the enthusiastic community growing rapidly, in 2013 created the method through application WhatsApp.Similarly, the One Day One Juz community that uses social media and application WhatsApp as a tool to communicate to share information. With this application makes odoj community activities more effective because the admin is always burning spirit of the odojer to always bertilawah and understand the contents of the contents of the content of the al-Quaran. This study uses a qualitative method with phenomenological study as research design using the theory of S-O-R. Which is trying to give an explanation of the individual's experience in using WhatsApp as a medium to interact with one another who are members of this community.The results of this study theMember Odojer in the city of Pekanbaru utilizing WhatsApp application as a means of communication online, though now a lot of new applications that support these communities such as Blackberry Messenger and line to interact but the application WhatsApp still faithful hearts of odojer myriads pekanbaru. Activities tilawah a pleasure for administrators and other odojer remind each other to constancy bertilawah every day admin and PJH duty always greet odojer with words meyejukkan heart. Many positive activities carried odoj community as kalqulus, Olympics lover alqur'an.tilawah check ups, as well as donating provide food for scavengers and beggars.Keywords : Whatsapp Online Media, Community Activities Juz
STRATEGI KOMUNIKASI PEMASARAN DINAS PARIWISATA DAN KEBUDAYAAN KABUPATEN KARIMUN DALAM MENARIK MINAT PENGUNJUNG WISATA DI PANTAI LUBUK Rizky Frahanandani; Evawani Elysa Lubis
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 7: Edisi I Januari - Juni 2020
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Lubuk Beach is a leading beach in Karimun Regency, and is well known by tourists. Lubuk Beach has the characteristics of rocks and culinary highlights to attract tourists to visit, the Department of Tourism and Culture also makes Lubuk Beach as the top 13 favorite tourist attraction in Karimun district, but in attracting tourist visitors an effective marketing communication strategy is needed to create attraction . The purpose of this study is to determine the segmentation, targeting, and positioning of the Karimun Regency Tourism and Culture Office in attracting tourist visitors in Lubuk Beach, and to find out the elements of marketing communication carried out by the Karimun Regency Tourism and Culture Office, and to know the involvement Pokdarwis in assisting the Culture and Tourism Office of Karimun Regency in attracting tourism visitors on Lubuk Beach.This study used qualitative research methods. The subjects in this study consisted of six subjects as informants through purposive techniques. Data collection techniques are grouped into three parts, namely: Observation, interview, and documentation. The data analysis technique in this study uses the Miles and Huberman interactive data models. Checking the validity of the data using the technique of extending participation and triangulation.The results showed that the communication strategy carried out by the Office of Tourism and Culture of Karimun Regency was to determine the Segmentation based on gender, age, origin, education and occupation. By targeting 5 thousand visitors each year, and positioning by making the tag line "interesting beach", so the promotion process can run even better so that visitors are interested. The form of promotion carried out by the Office of Tourism and Culture of Karimun Regency with several media namely: events, booklets, social media, websites, and brochures. Pokdarwis involvement in helping the Karimun Regency Tourism and Culture Office with the cooperation and promotion of tourism objects and the management of Lubuk Beach attractions so that they become tourist attractions. Keywords: Marketing, Media, Visitor Intere
STRATEGI KOMUNIKASI PEMASARAN DINAS KEBUDAYAAN DAN PARIWISATA KABUPATEN ROKAN HULU DALAM MENINGKATKAN KUNJUNGAN WISATA PADA OBJEK WISATA AIRPANAS HAPANASAN Muhammad Hanafi; Evawani Elysa Lubis
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 3, No 1: WISUDA FEBRUARI 2016
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

Tourism is one of the new industries which are able to accelerate economic growth and employment, boosting incomes, living standards and to stimulate other productive sectors. This prompted the Department of Culture and Tourism Rokan Hulu to create the attraction Airpanas Hapanasan with the aim to increase the budget and make the area one of the leading tourist attraction in the province of Riau. In increasing the number of visitors needed an effective marketing strategy to create attraction. The aim of this study was to determine how the marketing strategy undertaken by the Department of Culture and Tourism Rokan Hulu in increasing tourist arrivals area and outside the region. In addition, this study also aims to mengetehaui factors supporting and inhibiting factors in the implementation of marketing strategies.This study used qualitative research methods. Subjects in this study consisted of seven people and data collection techniques are grouped into three sections, namely; in-depth interviews, observation, and documentation. This study uses data analysis interactive model of Miles and Hubermen, using a technique that checks the validity of the data through the extension of participation and triangulation.Results of this study show that the marketing strategy of Culture and Tourism Rokan Hulu is decisive segmentation, perform targeting, promotion through print media and online media. Supporting factors in conducting marketing strategy is the attraction Airpanas Hapanasan an asset in the regions, the object of Hapanasan Airpanas tourists are also breeding butterflies, children's playground as well as outbound, and the location of Rokan Hulu directly adjacent to West Sumatra. Inhibiting factor is the lack of cooperation with a third party / private sector in managing attractions Airpanas Hapanasan the minimnnya intensity of promotion by local governments in promoting attractions Airpanas Hapanasan the professionalism, knowledge in promoting regional tourism is still minimal and competition attractions same become an obstacle to the government in promoting the tourist attraction.Jom
HUBUNGAN KOMUNIKASI INTERNAL TERHADAP KINERJA PEGAWAI DINAS KEPENDUDUKAN DAN PENCATATAN SIPIL KABUPATEN KAMPAR INTERNAL COMMUNICATION RELATIONSHIP TO THE EMPLOYEE PERFORMANCE OF POPULATION AND CIVIL REGISTRATION DISTRICT KAMPAR Bima Syahputra; Evawani Elysa Lubis
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 2, No 1: WISUDA FEBRUARI 2015
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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The organization is a container from a group of people who held a collaboration to achieve common goals. The success of organization can be realized if every individual in the organization have the performance against organization. In addition in an organization of the communication also has an important role. A better communication in the structure of can give rise to a sense of the solidarity and loyalty between employees with an organization / the institution concerned. The aim of this research is to find out how significant a strong relationship between internal communication with the employee performance in conducting the duty of department population and civil registration in Kampar.Methods used in this research namely quantitative methods with explanation survey, researchers collected data using a questionnaire. The location of this research is in the population and civil registration district Kampar. The number of samples for this research as many as 56 respondents, the withdrawal of the sample use quotas sampling techniques. To know how much the relationship between both side variables, researchers used moment products correlation analysis. While the questionnaire to data processing conducted using the product of service solution statistic ( spss ) 20.0 version for windows.This research result indicates that the relationship between internal communication with the employee performance department of population and civil registration district Kampar , Obtained t value of 0.674 which means the amount included in a category strong interprets a correlation coefficient in accordance in the guidebooks. This shows that internal communication correlation with the employee performance run well on the office of population and civil registration district Kampar. This indicates that, vertical communication and communication horizontally synchronization in these agencies showed that the percentage is a good enough, so can increase the employee performance .Thus H0 were rejected and Ha accepted.Keywords: Internal Communication, Employee Performance, Population And Civil Registration District Kampar
FENOMENA PENGGUNAN MEDIA SOSIAL INSTAGRAM SEBAGAI KOMUNIKASI PEMBELAJARAN AGAMA ISLAM OLEH MAHASISWA FISIP UNIVERSITAS RIAU Meutia Puspita Sari; Evawani Elysa Lubis
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol 4, No 2: WISUDA OKTOBER 2017
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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The use of instagram as a learning communication is a new phenomenon that exists in utilizing social media. Social media that has a function as a medium of communication and media sharing, is used as a communication learning by students of FISIP Universitas Riau in fulfilling the need for information and knowledge of Islam religion. This study aims to determine the motives, communication experience, and behavioral changes of learning outcomes conducted by students of FISIP University of Riau as a user of social media instagram.This research uses qualitative research method with phenomenology approach. The subjects were chosen using purposive technique in the form of 4 students of FISIP Universitas Riau and 4 significant others. To obtain data, the author uses three data collection techniques, namely participant observation, in-depth interviews, and documentation. This research uses data analysis technique of phenomenology research according to Creswell, using observational persistence technique, extension of participation, and reference adequacy.The results showed that the use of instagram as a communication learning by FISIP students, University of Riau is influenced by 2 motifs, the first motive of the past (because motive) belonging to the motive sosiogenetis, in the form of curious motifs, motives of need for value, self-esteem motive and the need for Looking for the identity and motive of the future (in order to motives) belonging to the theogenetic motif as a medium of propagation information, as a motivating medium (other people) and as a source of information. Communication experience perceived by users of instagram as communication learning by FISIP students of Universitas Riau is a pleasant communication experience where can exchange information of da'wah; Make new friends; And gain a sense of change after learning religious knowledge and unpleasant experiences with negative comments. Finally, the use of instagram as a communication of Islamic learning resulted in a change in attitude and behavior that is in cognition, affection, and konasi or psychomotor instagram users in the community.Key Word: Fenomenology, Instagram, Communication learning
Co-Authors ", Nopianah Ade Mutia, Ade Ade Nur Ashfiah Adita Puji Ardiyanta Agassi, Salsabila Agus Alfan Agusthyo, Wafiq Ahmad Rifqi Amalia, Chairina Debika Ana Yulianti Ananda, Putri Rezki Anggia Tri Saputra Anisa Rizky Mentari Anuar Rasyid Ardi, Venny Destasia Ariza Rusni Azwa, Rusmadi Belli Nasution Bima Syahputra Boni Sahat Tua Cicy Amelia Crisjuliana Silaban Dana Prasetiyo Dani Abdillah Dea Thania Qodisiyah Della Oktavinoarti Desi Aspika Rossza Desi Pajrianti, Desi Destya Maya Putri Diena Nurul Haq Efni Noor Salam Elizabeth Br. Lingga Ella Lestari Elvia Febriani Epa Yani Fadli, Mashur Fadli, Rian Fahmi Hadi Fajriani Ananda Farrah Devanti Tri Putri Finalia Yunus, Finalia Firman Wahyudi, Firman Fitri Wulandari Gema Putra Candra Geofakta Razali Habilla Juli Daska Handayani, Septia Hasanuddin Hasanuddin Ilva Novira Ismadianto Ismadianto Ismandianto Jogy Fadena Pane Josua Situmorang Juliandini, Adista Kariem, : Muhammad Syukron Amien Abdul Kariem, : Muhammad Syukron Amien Abdul Kaspa, Yenni Khairul Amri Leo Vani Defrianto Lian Pratama Lintang Arum Bagasatu Maria Laora Sitinjak Martina Faulina Marwah " Mega Rizkha Safira Melya Wati Meutia Puspita Sari Michiko Jamilah Frizdew Molly Dwitas Rahayu Muflihunna Syam Muhamad Ikhsan Muhamad Nurur Rijal Muhammad Fauzan Muhammad Firdaus Muhammad Hanafi Muhammad Panji Putra Irwan Munawwaroh, Putri Raudatul Mustiar Hasri Nadya Salma Shafira Nanda Alzikri Nita Rimayanti Nita Rimayanti Nova Yohana Novi Herlina Novita Wardah Sagala Novriani, Venny Nur Azmi Nurjanah Nurjanah Nurmailis " Purnamasari, Mega Rahel Kristiani Simamora Rahmadi, Yohanda Rahmi Hidayah Rakha Ariyuna Ramadhan, Putra Rani Nofri Angraini Restya Amalia Ricky Aryanandes Rifa Rahma Anggraini Rika " Rimayanti, Nita Ringgo Eldapi Yozani Rizka Annisa Andhani Rizkina Putri R Rizky Frahanandani Rohmah, Miftahur Rozi, Rahmat Rozi, Rahmat Rumyeni, Rumyeni Rusmadi Awza Sabila, Siti Zakkiyah Sari, Anissa Kumala Sari, Mutia Novela Seli Astilani Sinaga Septia Handayani Sherly Novitasari Shindy Jafriyanti Simamora, Dina Lestari Siti Khoziyah Sitorus, Dori Silviani Br. Sofia Miranda Sri Erlinda Sri Wahyu Suhendra, Nofri Suprianti, Diana Syamridho Rachman Syamsiar, Syamsiar Syukri Hanafi T. Romi Marnelly Tania Dwika Putri, Tania Dwika Tika Isma Hamida Tri Suci Nadilla Fitri Triani, Dini Dwi Try Panji Akbari Usmalya Juana Rifsa Vani Rasika Vania Ramadhani Veby Zilfania Rizal Venny Destasia Ardi Viny Putri Fauzi, Viny Putri Wahyu Rizky Aditya Wia Ruri Wilanda Wiliam Suryo Lakosono Wirdatul Aini Yanie Pratiwi Firdaus Yasir Yasir Yasir Yasir Yeni Reskina Yesi Ratna Sari Yulianti, Ana Yuly Rahmi Pratiwi Yuri Rahmadhani Zahratul Aini Zulkarnaini Zulkarnaini