Claim Missing Document
Check
Articles

Niat untuk Berkunjung ke Destinasi Halal: Dampak Electronic Word of Mouth, Citra Destinasi Wisata, Sosial Media dan Perilaku Konsumen Citra Destinasi Wisata, Sosial Media dan Perilaku Konsumen Handayani, Susi; Bismala, Lila; Hasibuan, Lailan Safina; Andriany, Dewi; Siregar, Gustina; Hafsah, Hafsah; Siregar, Hasan Sakti
BISNIS Vol 12, No 1 (2024): BISNIS: Jurnal Bisnis dan Manajemen Islam
Publisher : Universitas Islam Negeri Sunan Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/bisnis.v12i1.26151

Abstract

The intention to visit a halal destination is influenced by several factors, either directly or indirectly. The factors that influence intention to visit a halal destination include electronic word of mouth, destination image, social media and consumer behavior. The objectives of this study are (1) to examine the direct and partial effects of electronic word of mouth, destination image, social media on consumer behavior; (2) examining the direct and partial effects of electronic word of mouth, destination image and social media on intention to visit halal destinations; (3) examining the direct influence of consumer behavior on the intention to visit a halal destination; (4) examining the indirect influence between electronic word of mouth, destination image, social media on the intention to visit halal destinations mediated by consumer behavior. This study used path analysis with the SPSS program, with 73 research subjects.  The results showed that (1) partially, it was found that there was a significant influence between EWOM, destination image and social media on consumer behavior; (2) that E-WOM affects the intention to visit a halal destination, while consumer behavior, destination image and social media do not influence the intention to visit a halal destination; (3) consumer behavior shows a significant influence on the intention to visit a halal destination; (4) and from the analysis of the indirect effect, the results concluded that consumer behavior is not an intervening variable between E-WOM, destination image and social media.
Peran Citra Destinasi dan Perilaku Konsumen dalam Mempengaruhi Keputusan Konsumen dalam Memilih Destinasi Halal Handayani, Susi; Hasibuan, Lailan Safina; Bismala, Lila
BISNIS Vol 9, No 1 (2021): BISNIS: Jurnal Bisnis dan Manajemen Islam
Publisher : Universitas Islam Negeri Sunan Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21043/bisnis.v9i1.11562

Abstract

Tourism is one of the largest service industries and provides opportunities and hope for any destination to capitalize on it, create jobs and support other sectors. The demographics of the young and large Muslim market, the rapid economic growth of Muslim-majority countries, Islamic values encourage the growth of Islamic business and lifestyle, the growth of trade transactions between Organization of the Islamic Conference (OIC) countries, are the motors of the growth of the global Muslim market. This is what encourages the emergence of halal tourism. The purpose of the study was to examine the effect of destination image and consumer behavior on consumer decisions in choosing halal destinations. The number of samples in this study were 150 respondents. The data analysis technique used in this study is multiple regression analysis to examine the partial and simultaneous effect of destination image and consumer decisions on consumer decisions in choosing halal destinations. The results showed that partially the image of the destination and consumer behavior had a negative effect on consumer decisions in choosing halal destinations. Meanwhile, simultaneously, destination image and consumer behavior have a positive effect on consumer decisions in choosing halal destinations. This shows that simultaneously, the image of a destination owned by a halal destination and consumer behavior influence consumer decisions in choosing a halal destination, so it is very important to maintain the image of the halal destination, so that it really shows halal in the true sharia aspect. Keywords: Consumer Behavior, Consumer Decision, Destination Image
MENUMBUHKAN MINAT KEWIRAUSAHAAN DENGAN PELATIHAN KEWIRAUSAHAAN (BUSINESS MODEL CANVAS DAN BUSINESS PLAN) DI BIDANG KIMIA INDUSTRI DI SMK SWASTA SATRYA BUDI 1 PERDAGANGAN Gustina Siregar; Yudha Andriansyah Putra; Lila Bismala; Hafsah Hafsah; Dewi Andriany; Susi Handayani; Mutia Arda; Lailan Safina Hasibuan
BESIRU : Jurnal Pengabdian Masyarakat Vol. 3 No. 6 (2026): BESIRU : Jurnal Pengabdian Masyarakat, Juni 2026
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/besiru.v3i6.2445

Abstract

Entrepreneurship is seen as an important activity in the economy, so it must be introduced and instilled from an early age at all levels of education. This activity was carried out with the aim of increasing entrepreneurial interest in vocational school students, improving their ability to create business ideas, business opportunities, and the ability to compile BMCs and business plans. The Business Model Canvas document and business plan are very important to explain the business, projections, opportunities and challenges faced. The method used is training, using experiential learning, which emphasizes the active involvement of participants in the learning process through direct experience, discussion, reflection, and feedback. The active participation of training participants is essential for the success of the training. After providing the material, participants were divided into groups to determine business ideas and then compile a BMC and business plan.  The training ran smoothly, participants understood the material presented, were able to find business ideas, business opportunities and were able to compile BMC and business plans. The training ran smoothly, participants understood the material presented, were able to find business ideas, business opportunities and were able to compile BMC and business plans.
IMPLEMENTASI TEKNOLOGI MESIN PENGADUK MEDIA TANAM JAMUR BAGI KELOMPOK TANI USAHA BERSAMA, KELURAHAN SARI REJO KEC, MEDAN POLONIA Gustina Siregar; Lila Bismala; Arya Rudi Nasution
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 7, No 12 (2024): MARTABE : JURNAL PENGABDIAN MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v7i12.5264-5268

Abstract

Bisnis baglog saat ini  merupakan usaha yang menjanjikan seiring dengan pertumbuhan jumlah petani yang melakukan budidaya jamur. Kelompok Tani Usaha Bersama merupakan salah satu kelompok tani dengan binis pembutan baglog. In running their businesses, various problems faced by farmer groups include a lack of productivity and efficiency in the production process and suboptimal marketing. Bahan baku utama dalam pembuatan baglog adalah serbuk kayu karena mengandung sumber nutrisi untuk pertumbuhan jamur. Saat ini proses pembuatan baglog dilakukan secara manual sehingga diperlukan teknologi yang dapat memperbaiki kualitas dan kuantitas baglog yang dihasilkan. Dalam hal ini perlu perbaikan sistem pengolahan dengan teknologi tepat guna yaitu Mesin Pengaduk Baglog. Kegiatan yang dilakukan adalah sosialisasi dan diskusi dengan mitra tentang kebutuhan mesin dalam proses produksi yaitu mesin pengaduk baglog, pelatihan penggunaan mesin, pelatihan K3. Saat ini mitra dapat meminimalisir kerusakan baglog setelah penggunaan mesin pengaduk dari 20 persen menjadi 5 persen dengan kapasitas produksi 1.500 per hari. Alokasi waktu yang digunakan dari 7 jam per hari menjadi 5 jam per hari. 
Antecedent of Revisit Intention for Halal Destinations Susi Handayani; Lila Bismala; Lailan Safina Hasibuan; Mhd Roslan Mhd Nor; Yoyok Prasetyo
Global Review of Islamic Economics and Business Vol. 13 No. 2 (2025)
Publisher : Faculty of Islamic Economics and Business, State Islamic University Sunan Kalijaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/grieb.2025.132-01

Abstract

The importance of religiosity in halal tourism is the reason for this study. Religiosity is expected to influence and strengthen tourists' intention to return to halal destinations. The purpose of this study is to analyze the moderating role of religiosity in the influence of Electronic-Word of Mouth and Theory of Planned Behavior on revisit intention. Using the Purposive Sampling method, researchers obtained valid data from 201 respondents. The collected quantitative data was processed with the help of SmartPLS, to test the direct and moderation relationships between the research variables. The results of the study show that E-WOM influences revisit intention, and religiosity influences revisit intention. The results of this study can be utilized by halal destination managers, so that they can monitor reviews in E-WOM that influence revisit intention
Research aim: To examine the determinants of consumer repurchase intention in shopping for Muslim fashion online. Methods: Explanatory research using the Structural Equation Modeling method with the SmartPLS3 program. Research Findings: The results show t Lila Bismala; Lailan Safina Hasibuan; Susi Handayani
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 9 No 2 (2024): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v9i2.20207

Abstract

Research aim: To examine the determinants of consumer repurchase intention in shopping for Muslim fashion online. Methods: Explanatory research using the Structural Equation Modeling method with the SmartPLS3 program. Research Findings: The results show that consumer satisfaction significantly affects consumer loyalty, which in turn mediates the relationship between consumer satisfaction and repurchase intention. E-WOM does not show a significant effect on repurchase intention either directly or through mediation. Theoretical Contribution: This study contributes to the e-commerce literature by revealing the relationship dynamics between consumer satisfaction, electronic word of mouth (e-WOM), customer loyalty, and repurchase intention on online platforms. Practical Implications: The results of this study provide strategic guidance for e-commerce business actors to increase customer loyalty as an important step in encouraging repeat purchases Research Limitations: This study is limited to the context of Muslim fashion online stores, so the results may not be generalizable to other products or different e-commerce platforms. Further research is needed to explore additional factors that can more comprehensively explain the relationship between consumer satisfaction and repurchase intention.