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All Journal Jurnal Riset Akuntansi dan Bisnis Maneggio: Jurnal Ilmiah Magister Manajemen Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JOURNAL OF SCIENCE AND SOCIAL RESEARCH Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi dan Hukum Jurnal Manajemen Bisnis Eka Prasetya JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal AKMAMI (Akuntansi Manajemen Ekonomi) SOSEK: Jurnal Sosial dan Ekonomi Jurnal Ekonomi Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Proceeding International Seminar of Islamic Studies Journal of Student Development Informatics Management (JoSDIM) Jurnal SALMAN : Sosial dan Manajemen Jurnal Ilman: Jurnal Ilmu Manajemen Journal of International Conference Proceedings Journal Liaison Academia and Society ATHENA: Journal of Social Culture and Society Jurnal Ilmu Manajemen Dan Kewirausahaan (JIMK) Mutiara: Multidiciplinary Scientifict Journal Journal of Management, Entrepreneurship and Tourism ENDLESS : International Journal of Future Studies
Fajar Pasaribu
Universitas Muhammadiyah Sumatera Utara
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Factors Affecting Image and Trust in Private Universities Astuty, Widia; Pasaribu, Fajar
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.3322

Abstract

This research was conducted to reveal the factors that influence the image and trust through service marketing management and customer relations to the image of private universities and their implications for customer trust. The research method used is the explanatory survey method. The unit of analysis in this study is a private university located in North Sumatra Province which is in LLDIKTI I, totaling 222 private universities. The number of samples had taken as many as 73 PTS. Based on the distribution of questionnaires, only 50 private universities were willing and fully included in the unit of analysis so that the number of respondents was 550 people who were selected as the unit of analysis. Data analysis method using Partial Least Square-Path Modeling (PLS-PM).The results of hypothesis testing indicate that the university's image variable is a full intervening variable where it is proven that service marketing management and customer relations do not have a direct influence on customer trust but provide a significant indirect effect. The magnitude of the influence of service marketing management variables, customer relations, and university image shows that the largest influence on customer trust is given by service marketing management, followed by the second place is the image of the university and the third position is customer relations.
The Promotion Strategies in Improving the Small Industry Markets for Fish Processing Fajar Pasaribu; Widia Astuty
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i3.2431

Abstract

Small-scale fish processing industry is a marine fish processing activity which is widely available in District of Central Tapanuli. This research aims to give thought contribution to marketing management of small fish processing industry to make breakthrough to unclear and uncertain the implementation of product strategy, price, distribution, and promotion. The scope of the research includes a survey of marine fish processing entrepreneurs. The population in this study is 153 small fish processing entrepreneurs in 6 districts in Central Tapanuli consists of Pandan, Tapian Nauli, Badiri, Sorkam, West Sorkam and Barus sub-districts. The analysis was conducted by multiple regression model and hypothesis testing was conducted by ttest for partial test, and Ftest test for simultaneous test. The results showed that partially the implementation of product, distribution and promotion strategy had positive effect; meanwhile the price strategy had a negative effect to the market share of small fish processing industry in the District of Central Tapanuli. Furthermore, the simultaneous implementation of product strategy, price, distribution, and promotion has a positive effect to the market share of small fish processing industry in the District of Central Tapanuli.
The Impact of Business Environment and Organizational Culture on The Implementation of Management Accounting Information System in Some Hotels Widia Astuty; Fajar Pasaribu
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i3.2433

Abstract

This study aims to prove empirically: (1) The influence of the business environment on the implementation of Management Accounting Information System; (2) The influence of organizational culture on the implementation of Management Accounting Information System; and (3) the influence of the implementation of Management Accounting Information System to the quality of Management Accounting Information. The research method used is explanatory research. The target population is the sample in this research which is conducted by taking all the hotels service company in North Sumatra as the unit of analysis (census), whereas the respondents in this research are the hotel managers by using questionnaire instrument as a tool to collect the data. The results of this study indicate that the business environment has no effect on the implementation of Management Accounting Information System. Meanwhile the organizational culture affects the application of management accounting information systems as well as affect the quality of Management Accounting Information.
Public Perceptions about the Service Marketing Mix, Values and Trust in General Hospital Pasaribu, Fajar; Astuty, Widia
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 4, No 4 (2021): Budapest International Research and Critics Institute November
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i4.3327

Abstract

Hospitals in Indonesia in responding to service marketing, are far behind from neighboring countries, management problems, unfinished service standards, accreditation, dissatisfaction with service quality and others. This study aims to determine and prove empirically: the effect of service marketing mix performance and service value on patient trust, either partially or simultaneously. The object and scope of this research is the service marketing mix, service value and trust. While the research method used in this research is explanatory research method. The population and the unit of analysis were inpatients in class B private general hospitals, totaling 10 hospitals in the city of Medan, North Sumatra province, amounting to 200 people.Determination of the sample using the principle of random sampling, ie each member of the population has the same opportunity to be selected as a sample. NextSampling for this study was based on Yamane's sample size. The analysis used in this study is path analysis with the help of the SPSS application. This research resulted in findings in the form of developing the dimensions of the marketing mix from 7-Ps to 9-Ps, with the addition of professional dimensions and employee appearance. In general, from the results of the study, patients judged that the performance of the RSU's marketing mix was not entirely in line with patient expectations, including product, promotion and professional dimensions. The discrepancy between the dimensions of the product and the patient's expectations, because the services provided by the type of treatment class are different from the patient's perception, as is the case with doctor's consultation services. The discrepancy between the dimensions of promotion and patient expectations is due to a lack of information on the type of service.
Co-Authors Adri Arianty Ahmad Fauzan Alfin Reza Syahputra Andi Andi Anggi Maharani Anggia Arif Anwar Fadli Arrosi, Muhlis Bahril Datuk Bambang Suhanta Budhi Kismiaryani, Erna Dewi Andriyani Dhany, Munawar Dicky Arie Ananta Siregar Erni Manja Fadli, Anwar Fauzan Azhmy, Muhammad Fauzi, Nuanda Fika Shoufika Hasrudi Tanjung Hasrudi Tanjung, Hasrudi Hasrudy Tanjung, Hasrudy Hasyim Hasyim Hazmanan Khair Hazmanan Khair, Hazmanan Ihsan, M Nasrul Indra Marjaya Iskandar Batubara, Dedi Jhoni Hendra Sitepu Jufrizen Khair Pasaribu, Hazmanan Kristina Sedyastuti Lasman Situmorang Lubis, Syaiful Bahri Masriadi Maulidah, Sri Ayu Muhammad Fadli Muhammad Fauzan Azhmy Nahrisah, Ezzah Nanda Sari Nasution, Hanita Kurrotul A’yuni Nasution, Kasturi Handayani Nirda Julianda Novien Rialdy Nur Hamzah Nurmeisyah Hasibuan Pane, Yunita Pasaribu, Mhd Hasan Pratama, Nugraha Rahmad Hidayat rahmah Putri Lubis Rahmat, Muhammad Rhilo Ahadi Rahman RINI INDAHWATI Ronny Vickyh Ifanni Ar Roy Purba, Roberto Sabrina, R Sabrina, R Sabrina, R. Satria Tirtayasa Siagian, Hendra Sakti Putra Sihite, Frans Antoni Soebandono, Wendy Try Chairunisyah Lubis Tupti, Zulaspan Widia Astuty Widia Astuty Witra Rizky Butar-Butar Yusri, Mohd Yusril Yusril Zulaspan Tufty