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All Journal Gorga : Jurnal Seni Rupa JURNAL ITENAS REKARUPA Visual Communication Design ANDHARUPA Panggung Visualita : Jurnal Online Desain Komunikasi Visual Citradirga : Jurnal Desain Komunikasi Visual dan Intermedia Visual Heritage: Jurnal Kreasi Seni dan Budaya Discovery : Jurnal Ilmu Pengetahuan IRAMA JURNAL SENI DESAIN DAN PEMBELAJARANNYA Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain SPACEPRO Serat Rupa: Journal of Design
Agung Eko Budi Waspada
Institut Teknologi Bandung
Arts Humanities Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Agenda Setting Kampanye Prabowo dalam Memperbaiki Citra Pada Pemilu Tahun 2024 Hidayah, Nurul Ulhaq; Budiwaspada, Agung Eko; Mansoor, Alvanov Zpalanzani
Citradirga : Jurnal Desain Komunikasi Visual dan Intermedia Vol 6 No 02 (2024): Volume 06, Nomor 02, Oktober 2024
Publisher : Program Studi Desain Komunikasi Visual, Fakultas Sains dan Teknologi, Universitas Ma Chung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33479/cd.v6i02.1000

Abstract

Abstract Agenda setting in political campaigns is a common strategy, including by Prabowo Subianto as presidential candidate number 2 in the 2024 Presidential and Vice-Presidential Election. Prabowo, who has a controversial past, needs to design a strategy to change public perception and increase his electability. One of the most effective ways to dominate voters' votes is to attract support from the younger generation, namely Gen Z and Millennials, through social media and offering relevant visions and missions. This study aims to analyze how the agenda setting strategy carried out by Prabowo Subianto can change his image in the eyes of the public and attract the interest of the younger generation, resulting in an increase in the electability of candidate pair 2 in the 2024 election. The focus of this study is on the agenda setting that is considered the most viral or influential on public opinion. The results of the study show various data that describe the agenda setting strategy implemented by Prabowo's successful team, which succeeded in changing the image and increasing the electability of candidate pair 2.
Co-Authors Acep Iwan Saidi Achmad Syarief Agus Sachari Agustianto, Merdy Andra Rizky Yuwono ARI KURNIAWAN Arifin, Yopi Samsul Dewi Iriani Dhewangga Adi Perdana Dwinita Larasati Ediwar, - Elda Franzia Jasjfi Elda Franzia, Elda Ganal Rudiyanto, Ganal Glenaldo, Calvin Gunarso, Wijil Susetyo Hasna, Destika Putri Hestiningtyas, Rhomina Hidayah, Nurul Ulhaq Irfansyah Irfansyah Ivan, Januar Joedawinata, Ahadiat Krishna Hutama, Krishna Lianto, Gwyneth Eveline M. Fikri Akbar Mansoor, Alvanov Z. Marhendra, Anak Agung Ngurah Gede Muhammad Azmi Kamarullah Mulyadi, Riki Himawan Nugraha, Rifky Patriari, Pandu Lazuardy Pramesti Saniscara Prayogi, Candra Prisma Maulana Rahmatsyam Lakoro Rajab, Junaidi Ramadhani, Ayuningtias Rendy Iswanto Riama Maslan Sihombing Rinaldi Aditya Gratama Riyanthi Angrainy Sianturi Rosta Minawati Sangayu Ketut Laksemi Nilotama Setiawan Sabana Shafayra, Annisa Wegig Murwonugroho Wira Maulidika Wiraseptya, Tedy Wongso, Risabella Yan Yan Sunarya