Article Per Year (5 Year)
p-Index From 2021 - 2026
7.701
P-Index
This Author published in this journals
All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Ilmiah Mahasiswa Ekonomi Manajemen Jurnal Akuntansi dan Pajak Jurnal Ilmiah Ekonomi Islam Li Falah: Jurnal Studi Ekonomi dan Bisnis Islam Journal of Economic, Bussines and Accounting (COSTING) EkBis: Jurnal Ekonomi dan Bisnis International Journal of Economics, Business and Accounting Research (IJEBAR) El-Usrah: Jurnal Hukum Keluarga Revitalisasi : Jurnal Ilmu Manajemen Revenue: Jurnal Manajemen Bisnis Islam JES (Jurnal Ekonomi Syariah Jurnal Akuntansi, Manajemen dan Ilmu Ekonomi (JASMIEN) Jurnal Terapan Manajemen dan Bisnis Al-Mashrof: Islamic Banking and Finance Indonesian Journal of Islamic Economics and Business Al-Iqtishod : Jurnal Ekonomi Syariah Indonesian Journal of Innovation Studies Golden Ratio of Social Science and Education Journal of Economics Research and Policy Studies Economic Reviews Journal Lead Journal of Economy and Administration Journal of Artificial Intelligence and Digital Business Indonesian Research Journal on Education Paradoks : Jurnal Ilmu Ekonomi Jurnal bintang manajemen Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Research Horizon Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Scientica: Jurnal Ilmiah Sains dan Teknologi Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi SAUJANA : Jurnal Perbankan Syariah dan Ekonomi Syariah Jurnal Ilmiah Ekonomi dan Manajemen IIJSE Jurnal Media Akademik (JMA) Jurnal Ar Ro'is Mandalika (Armada) Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Intelek Insan Cendikia Global Leadership Organizational Research in Management Jurnal Cendekia Ilmiah Jurnal Ekonomi, Manajemen, Akuntansi Ulil Albab Indonesian Journal of Islamic Jurisprudence, Economic and Legal Theory Journal of Islamic Economics and Finance
Okta Supriyaningsih
Universitas Islam Negeri Raden Intan Lampung
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Social Sciences Other

Published : 55 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 55 Documents
Search

 2   3   4   5   6 
Pengaruh Social Media Marketing terhadap Ekuitas Merek dengan Moderasi Pengalaman Merek Cahya, Abiyu Iman Nur; Supriyaningsih, Okta
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.3145

Abstract

Perkembangan teknologi digital yang pesat telah mendorong Usaha Mikro, Kecil, dan Menengah (UMKM) untuk memanfaatkan media sosial sebagai sarana utama dalam kegiatan pemasaran, guna membangun dan memperkuat ekuitas merek di tengah persaingan bisnis yang semakin ketat. Media sosial tidak hanya berfungsi sebagai alat promosi, tetapi juga menjadi ruang interaksi yang membentuk persepsi dan pengalaman konsumen terhadap suatu merek. Namun demikian, masih terdapat tantangan bagi pelaku UMKM dalam mengoptimalkan pengaruh Social Media Marketing, terutama dalam mempertimbangkan pengalaman merek konsumen yang menjadi faktor penting dalam menciptakan loyalitas dan citra positif. Dalam konteks Etika Bisnis Islam, praktik pemasaran yang diterapkan perlu berlandaskan nilai-nilai kejujuran, keadilan, amanah, serta tanggung jawab sosial agar tidak hanya berorientasi pada keuntungan, tetapi juga keberkahan dan keberlanjutan usaha. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui kuesioner kepada 100 konsumen Otsky di Bandar Lampung, dan dianalisis menggunakan Structural Equation Modeling (SEM) berbasis Partial Least Square (PLS) melalui SmartPLS 4. Hasil penelitian menunjukkan bahwa Social Media Marketing berpengaruh positif dan signifikan terhadap ekuitas merek (original sample 0,384; T-statistik 2,848; P-value 0,004), serta pengalaman merek memoderasi hubungan tersebut secara signifikan (original sample 0,087; T-statistik 2,042; P-value 0,041). Nilai R-square sebesar 0,855 menunjukkan bahwa 85,5% variasi ekuitas merek dapat dijelaskan oleh Social Media Marketing dan pengalaman merek, sedangkan sisanya dipengaruhi faktor lain di luar model penelitian ini.
PENGARUH KEPERCAYAAN, KEPATUHAN SYARIAH, DAN NILAI ETIKA BISNIS ISLAM TERHADAP KEPUASAN KONSUMEN MAKANAN HALAL BERSERTIFIKAT MUI Yusnita Sarnanda; Yulistia Devi; Okta Supriyaningsih
Jurnal Media Akademik (JMA) Vol. 4 No. 1 (2026): JURNAL MEDIA AKADEMIK Edisi Januari
Publisher : PT. Media Akademik Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62281/s3dek490

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kepercayaan konsumen, kepatuhan syariah, dan nilai etika bisnis Islam terhadap kepuasan konsumen makanan halal bersertifikat MUI pada UMKM di wilayah Antasari, Kota Bandar Lampung. Penelitian ini dilatar belakangi oleh meningkatnya kesadaran konsumen Muslim terhadap pentingnya produk halal yang tidak hanya memenuhi aspek kehalalan, tetapi juga menjunjung tinggi nilai amanah, kejujuran, dan etika bisnis Islam. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui penyebaran kuesioner. Sampel penelitian berjumlah 100 responden yang dipilih menggunakan teknik purposive sampling. Data dianalisis menggunakan regresi linier berganda dengan bantuan program SPSS. Hasil penelitian menunjukkan bahwa kepercayaan konsumen, kepatuhan syariah, dan nilai etika bisnis Islam berpengaruh positif dan signifikan terhadap kepuasan konsumen, baik secara parsial maupun simultan. Dalam perspektif ekonomi Islam, kepercayaan dan kepuasan konsumen mencerminkan penerapan prinsip amanah, keadilan, dan kemaslahatan dalam kegiatan muamalah. Kesimpulan penelitian ini menunjukkan bahwa penerapan nilai-nilai Islam dalam kegiatan bisnis, khususnya kepercayaan, kepatuhan terhadap prinsip syariah, dan etika bisnis Islam, memiliki peranan penting dalam meningkatkan kepuasan konsumen pada UMKM makanan halal bersertifikat MUI. Oleh karena itu, pelaku UMKM diharapkan dapat menjaga konsistensi penerapan prinsip-prinsip syariah dan etika bisnis Islam guna memperkuat kepercayaan serta kepuasan konsumen secara berkelanjutan.
Pengaruh Struktur TArif Air Terhadap Permintaan Konsumen PDAM Way Rilau Dalam Perspektif Ekonomi Islam Muzakky, Fata Nafis; Madnasir; Supriyaningsih, Okta
Indonesian Journal of Islamic Economics and Business Vol. 10 No. 2 (2025): Indonesian Journal of Islamic Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN STS Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30631/ijoieb.v10i2.3676

Abstract

This study examines the influence of water tariff structures on consumer demand for PDAM Way Rilau in Kemiling District, Bandar Lampung, within the perspective of Islamic economics. The research aims to analyze how progressive tariff schemes affect consumer behavior and evaluate their compliance with Islamic principles of justice (al-‘adl), welfare (maslahah), and the prohibition of harm (la dharar wa la dhirar). A qualitative descriptive method was employed, supported by surveys, interviews, observations, and documentation involving household and commercial consumers. Findings reveal that progressive block tariffs significantly shape consumption patterns: low-income households tend to restrict usage within the first block, while middle- and high-income consumers display greater tolerance to tariff increases. However, the application of a minimum charge raises concerns of fairness. The study concludes that while tariff structures partially reflect Islamic values through cross-subsidization, improvements in transparency and equity are necessary. The novelty lies in integrating Islamic economic principles into local water pricing policy evaluation.
Pre-Retirement Product Marketing Strategy to Attract Public Interest : Case Study of Bank Syariah Indonesia KCP Lampung Barat Supriyaningsih, Okta; Fitri, Nadhila
Lead Journal of Economy and Administration Vol 4 No 2 (2025): Lead Journal of Economy and Administration (LEJEA)
Publisher : International Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56403/lejea.v4i2.401

Abstract

This study aims to analyze the marketing strategy of pre-retirement products implemented by Bank Syariah Indonesia KCP Lampung Barat to attract public interest. The research method used was a case study with a qualitative approach. Data were collected through in-depth interviews with the bank and potential customers, as well as through documentation. The results indicate that the implemented marketing strategy includes market segmentation, targeting productive age groups with awareness of future investment, and positioning as a safe and profitable Sharia financial solution for retirement preparation. The marketing mix implemented includes competitive products, affordable prices, promotions through social media and outreach activities, and strategic placement. This study also identifies factors influencing public interest in pre-retirement products, such as level of trust in Sharia banks, understanding of Sharia investments, and the need for future financial planning. This research provides practical implications for Bank Syariah Indonesia KCP Lampung Barat in improving the effectiveness of its pre-retirement product marketing strategy.
Pengaruh Harga, Kualitas Pelayanan dan Kepuasan Pengguna Terhadap Loyalitas Pelanggan dalam Perspektif Manajemen Bisnis Syariah: Studi Pada Loin Sport Kota Bandar Lampung Okta Supriyaningsih; Ulama Putra Loin
Journal of Islamic Economics and Finance Vol. 2 No. 1 (2026): Journal of Islamic Economics and Finance
Publisher : Athallah Publishing Globalindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64845/al-mudayanah.v2i1.146

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh harga, kualitas pelayanan, dan kepuasan pengguna terhadap loyalitas pelanggan Loin Sport di Kota Bandar Lampung dalam perspektif manajemen bisnis Syariah. Metode penelitian menggunakan pendekatan kuantitatif dengan teknik survei. Sampel penelitian berjumlah 156 responden yang dipilih melalui purposive sampling dengan kriteria pernah membeli produk Loin Sport dalam enam bulan terakhir. Data dikumpulkan menggunakan kuesioner skala Likert lima poin dan dianalisis dengan Partial Least Squares-Structural Equation Modeling (PLS- SEM) menggunakan bootstrap 5.000 resamples. Hasil analisis menunjukkan bahwa harga (β = 0,347; p < 0,05), kualitas pelayanan (β = 0,361; p < 0,05), dan kepuasan pengguna (β = 0,282; p < 0,05) berpengaruh positif dan signifikan terhadap loyalitas pelanggan, dengan nilai R² sebesar 0,839. Hal ini membuktikan bahwa 83,9% variansi loyalitas pelanggan dapat dijelaskan oleh ketiga variabel independen. Temuan ini menegaskan bahwa penerapan prinsip keadilan (‘adl), kejujuran (ṣidq), dan amanah dalam strategi harga, pelayanan, serta peningkatan kepuasan konsumen tidak hanya memperkuat loyalitas pelanggan, tetapi juga menciptakan nilai etis sesuai dengan manajemen bisnis Syariah.
Individual Performance Level Through Self Esteem, Self Efficacy And Locus Of Control In Islamic Perspective Rifky Widodo; Ersi Sisdianto; Okta Supriyaningsih
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 13 No 3 (2025): Juli
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v13i3.7998

Abstract

This research aims to analyze the influence of self-esteem, individual efficacy, and locus of control on employee performance at the Regional Development Planning Agency (Bapperida) from an Islamic perspective. It seeks to understand how positive psychological factors contribute to enhancing employee productivity and how Islamic principles can be applied to improve these factors, ultimately impacting work quality. Employing a quantitative approach with a descriptive design, the study focuses on Bapperida employees. Data is collected through a questionnaire assessing the effects of self-esteem, efficacy, locus of control, and performance. The data will be analyzed using regression analysis to test the relationships between variables, along with Smart PLS (Partial Least Squares) to evaluate the structural relationship model and understand the long-term effects of these psychological factors on performance. However, the findings may be influenced by respondents' subjective perceptions, as individual experiences and interpretations of Islamic teachings can affect responses. The study is limited to Bapperida, which may restrict the generalizability of the results to other organizations. Ultimately, the findings indicate that while self-esteem does not positively influence individual performance, both self-efficacy and locus of control have significant positive effects on employee performance.
Digital Marketing Strategies for Enhancing Sales and Empowering MSMEs: A Sharia Economic Perspective Okta Supriyaningsih; Diah Mukminatul Hasimi; Fernandes Tesar Bramtheo
EkBis: Jurnal Ekonomi dan Bisnis Vol. 9 No. 2 (2025): EkBis: Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis Islam, UIN Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/EkBis.2025.9.2.2776

Abstract

In the digital era, information technology has fundamentally changed the marketing patterns of SMEs. Conventional marketing has transformed into digital marketing, enabling real-time global transactions. Although SMEs play a strategic role in the national economy (absorbing labor and increasing community income), digital market penetration among SMEs remains low; for example, only around 19% of SMEs actively utilized digital marketing in 2022. This study used a descriptive qualitative approach based on a literature review. The findings indicate that digital marketing strategies that integrate Islamic economic principles (such as fairness, transparency, and halal certification) can increase sales and empower SMEs. For example, strategic actions such as improving product quality according to SNI standards, attractive packaging, utilizing marketplaces and social media, developing digital brands, and implementing halal labels have provcen effective. Furthermore, attention must be paid to Sharia ethics in online marketing to avoid practices such as ghabn (excessive mark-ups), fraud, or data security risks. The synergy between digitalization and Sharia principles can ultimately create sustainable, ethical, and highly competitive SMEs.
Dampak Fluktuasi Harga Komoditas Padi terhadap Produktivitas Pertanian, Pendapatan Petani dan Kesejahteraan Masyarakat Desa Ditinjau dalam Perspektif Ekonomi Islam Sendi; Nur Laili; Okta Supriyaningsih
SAUJANA : Jurnal Perbankan Syariah dan Ekonomi Syariah Vol 8 No 2 (2026): SAUJANA : Jurnal Perbankan Syariah dan Ekonomi Syariah
Publisher : STEI Kanjeng Sepuh Gresik Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59636/saujana.v8i2.467

Abstract

Penelitian ini bertujuan untuk menganalisis dampak fluktuasi harga komoditas padi terhadap produktivitas pertanian, pendapatan petani, dan kesejahteraan masyarakat Desa Telogorejo, Kecamatan Rawajitu Utara, Kabupaten Mesuji, serta meninjaunya dalam perspektif ekonomi Islam. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis explanatory research. Sampel penelitian sebanyak 70 petani ditentukan menggunakan rumus Slovin dengan teknik simple random sampling. Data dikumpulkan melalui kuesioner skala Likert, observasi, dan dokumentasi, kemudian dianalisis menggunakan uji korelasi Spearman dan Regresi Logistik Ordinal (PLUM) dengan bantuan IBM SPSS Statistics 25.Hasil penelitian menunjukkan bahwa fluktuasi harga padi tidak berpengaruh signifikan terhadap produktivitas pertanian (ρ = 0,101; p = 0,406; B = -0,003; p = 0,974). Namun, fluktuasi harga padi berpengaruh positif dan signifikan terhadap pendapatan petani (ρ = 0,263; p = 0,028). Sementara itu, fluktuasi harga tidak berpengaruh signifikan terhadap kesejahteraan masyarakat (ρ = 0,069; p = 0,569). Temuan ini menunjukkan bahwa perubahan harga padi berdampak langsung pada pendapatan petani melalui mekanisme harga jual dan volume produksi, tetapi tidak secara langsung meningkatkan kesejahteraan masyarakat desa. Dalam perspektif ekonomi Islam, stabilisasi harga dan pengawasan pasar menjadi penting untuk menjaga keadilan (al-adl), mencegah praktik penimbunan (ihtikar), serta mewujudkan kesejahteraan (falah) melalui instrumen zakat dan koperasi syariah.
Pengembangan Usaha Pengrajin Tapis Lampung Terhadap Peningkatan Pendapatan Karyawan Dalam Perspektif Ekonomi Islam: Studi pada Pengrajin Tapis, Nurbaiti Tapis Jaya, Desa Negeri Ulangan Jaya, Kec. Negeri Katon, Kab. Pesawaran Fitri Delia Nur Imani; M. Yusuf Bachtiar; Okta Supriyaningsih
Jurnal Ilmiah Ekonomi Islam Vol. 12 No. 3 (2026): Jurnal Ilmiah Ekonomi Islam
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v12i3.19955

Abstract

This research is based on the great potential of the Tapis Lampung handicraft business as a creative industry with cultural and economic value for increasing artisans' income. Therefore, business development still faces various obstacles, including suboptimal digital marketing, limited business management, and unstable employee income. The purpose of this research is to analyze the business development of MSME Tapis Jaya and its impact on increasing employee income from the perspective of Islamic economics. The research method used is qualitative field research, and data are collected through observation, interviews, and documentation with business owners and Tapis Jaya artisans. The results of his research show that business development is achieved through product innovation, improved production quality, the use of social media for promotion, and expanded marketing networks. This has a positive impact on employee income, even though it is not optimal due to limited digital technology and market competition. From the perspective of Islamic economics, business development reflects the principles of honesty, justice, responsibility, and appropriate wages.
Digital Public Financial Management, Accrual Accounting, and Sharia Accountability in Local Governments: A Structured Literature Review and Integrative Conceptual Framework Kurniawan, Agus; M. Iqbal DK; Okta Supriyaningsih
Al-Mashrof: Islamic Banking and Finance Vol. 7 No. 1 (2026): Al-Mashrof: Islamic Banking and Finance
Publisher : Universitas Islam Negeri Raden Intan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/ez5yyr36

Abstract

Digital transformation has fundamentally reshaped public financial management (PFM), increasing the need for transparent, accountable, and high-quality financial reporting. Although previous studies have examined digital PFM, accrual accounting, and public accountability, limited research has integrated these perspectives, particularly within local governments and from the perspective of Sharia accountability. This study addresses this gap through a Structured Literature Review (SLR) of peer-reviewed articles and international policy reports published between 2016 and 2025. The review employed a transparent and replicable search strategy, followed by thematic coding and qualitative synthesis to identify key research themes, implementation challenges, and future research directions. The findings reveal that successful accrual accounting implementation depends not only on regulatory compliance but also on digital PFM capability, effective internal controls, organizational competence, and sound institutional governance. Digital financial management systems improve reporting quality by enhancing data integration, process automation, and auditability; however, their effectiveness relies on robust governance structures, reliable data, and continuous professional capacity development. The review further highlights that Sharia accountability complements conventional public accountability by emphasizing transparency, stewardship (amanah), ethical governance, and compliance with Islamic principles. This study contributes by proposing an integrative conceptual framework linking digital PFM capability, accrual accounting quality, fiscal transparency, and Sharia accountability. It also identifies key mediating and moderating mechanisms influencing accountability outcomes and outlines a future research agenda for digital governance reforms in local governments. The findings provide practical insights for policymakers, regulators, auditors, and public-sector managers seeking to strengthen public financial governance in the digital era.   Keywords: Third-Party Funds; Murabahah Financing; Profitability; Return on Assets; Bank Muamalat Indonesia
Co-Authors A. Zuliansyah Agus Kurniawan Aisya Putri Adha Aisyah, Dila Nur Aji Cahya Negara Alief Rakhman Setyanto, Alief Rakhman Alviana, Devi Amrina, Dania Hellin Angelique, Pingkan Anisa, Heldinia Anriyani, Yuyun Any Eliza Araminta, Marsa Apta arinda, rara Azizah, Salma Nur Azzahra, Amelia Cahya Komala Dewi Cahya, Abiyu Iman Nur Cahya, Aji Cahyani, Anisa Binar Dania Helin Amrina Danuarta, Aginda Dewi, Anisa Sukma Diah Mukminatul Hasimi Diana, Nora Dika Adina Yuha Dilla Tyas Andini Dimas Pratomo Elza Dwi Lestari Epi Purwanti Erike Anggraeni Erlin Kurniati Ersi Sisdianto Faridz, Ferhad Al Faudi, Fatih Fauzi Ahmad Muda Ferhad Al Faridz Fernandes Tesar Bramtheo Fitri Delia Nur Imani Fitri, Nadhila Fitriani, Amalia Gaza, Muhammad Habib Al Ghina Ulfa Saefurrohman Handarto Ermawan Hanif Indy Satya Ayu Esa Ningrum Irmayanti, Lulu Iva Faizah Khavid Normasyhuri Komala sari, Komala Komala Zurni Kurniati, Erlin Liana, Abellia Dyna Liya Ermawati Loin, Ulama Putra M. Iqbal DK M. Yusuf Bachtiar M. Yusuf Bahtiar Madnasir Manza, Rano Mardhiyah Hayati Miftahul Huda Muhammad Iqbal Fasa Muzakky, Fata Nafis Nabila Khasanah Ummah Nabilah Syafithri Nadhila Fitri Nur Azizah Nur Laili Padila, Peni Pratomo, Dimas Putra, Rizky Hamdala Putri Susi Adetya Qurrahman, Taufiq Ridwansyah Ridwansyah Ridwansyah Ridwansyah Ridwansyah Rifky Widodo Rika Kurnia Rika Kurnia Riski, Muhamad Saefurrohman, Ghina Ulfa Salsabila Putri Prameswari Sarmila Sarmila Sembiring, Rinawati Sendi Sulistiani, Novariza Indar Ulama Putra Loin Yuha, Dika Adina Yulianti, Ade Yeny Yulistia Devi Yulistia Devi Yusnita Sarnanda Zahra Annisa Zahra, Azza Aqilah Zhatu Restie Utamie Zuliansyah, A