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All Journal Jurnal Manajemen dan Keuangan Jurnal Pengabdian Kepada Masyarakat Sakai Sambayan EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Patrawidya: Seri Penerbitan Penelitian Sejarah dan Budaya JURNAL PEMASARAN KOMPETITIF Journal of Tropical Marine Science Al-Kharaj: Journal of Islamic Economic and Business Jurnal Ilmiah Manajemen Kesatuan Intervensi Komunitas: Jurnal Pengabdian Masyarakat Nusantara Hasana Journal Open Science and Technology Open Community Service Journal Indonesian Journal of Community Services Cel Jurnal Pengabdian dan Pemberdayaan Masyarakat Inovatif Dinamika Sosial: Jurnal Pengabdian Masyarakat Dan Transformasi Kesejahteraan Harmony Management: International Journal of Management Science and Business Global Management: International Journal of Management Science and Entrepreneurship Journal of Social Sciences and Technology for Community Service Journal Tafkirul Iqtishodiyyah
Rinaldi Bursan
Program Studi Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Lampung
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Medicine & Pharmacology Nursing Social Sciences Other

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Development of tourism villages in Tegal Bungur Village, Natar Subdistrict, South Lampung Regency through a community empowerment approach Bursan, Rinaldi; Ramelan, Mudji Rachmat
Indonesian Journal of Community Services Cel Vol. 3 No. 1 (2024): Indonesian Journal of Community Services Cel
Publisher : Research and Social Study Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70110/ijcsc.v3i1.61

Abstract

The development of tourism villages in Tegal Bungur Village, Natar Subdistrict, South Lampung Regency utilizes the potential of nature, culture, and local resources as a tourist attraction that can improve the welfare of the local community. This community empowerment activity aims to increase the literacy of the villages’ community in Natar Subdistrict regarding the development of tourism villages so that they can actively participate in educational development, especially regarding entrepreneurship and tourism education. The methods in this activity consisted of initial survey, training, monitoring, and evaluation. Through the active involvement of the local community in the entire development process, the villages’ community in Natar Subdistrict can optimize their local potentials in a sustainable manner. In this context, solid collaboration among the government, local community, and other relevant parties is important to create a conducive environment for the development of tourism villages. Tegal Bungur Village serves as an example for other villages in optimizing their local potentials for sustainable development of tourism villages. Strong synergy between various parties will provide significant benefits to improve local economic growth, cultural preservation, and community welfare in Tegal Bungur Village and the surrounding regions.
INFLUENCE OF BRAND IMAGE ON BUYING DECISION (STUDY AULIA WEDDING GALLERY) Zarfa Nuary, Fadhila; Bursan, Rinaldi; Siti Ambarwati, Dwi Asri
Journal Tafkirul Iqtishodiyyah Vol. 2 No. 1 (2022): JOURNAL TAFKIRUL IQTISHODIYYAH
Publisher : Sekolah Tinggi Ilmu Syrari’ah Daru ‘Ulum (STSDU) Lampung Timur.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63761/10.63761/.2022.v2.i1.a27

Abstract

The development of the decoration, make-up and fashion business is getting faster and tighter because all of them appear and try to bring fresh things to offer to consumers. This creates an increasingly competitive arena of competition in this business field. This study aims to determine how much influence the company's brand image has on consumer decisions to make a purchase, with the subject of as many as 102 consumers who have used the services of Aulia Wedding Gallery Lampung aged 17 years and over. The method used in this research is a questionnaire, interviews and direct observation in the field, with data testing techniques in the form of validation tests, reliability tests, T-tests, and F tests. significant on the Purchase Decision, where all data have met the requirements of validity and reliability with the results of the T test and F test of 0 < 0.05 which indicates that accept Ha and reject H0. Then the data is also strengthened by consumer answers who strongly agree and agree for the product image indicator of 98.04%, the producer image indicator and product excellence of 97.06%, the user image indicator of 96.57%, the indicator recommending to others 95 ,1%, the repurchase indicator is 97.06%, and the maturity indicator for a product is 98.04%.
The Influence of Shopping Lifestyle and Hedonic Shopping Motivation on Impulse Buying in Bukalapak E-Commerce (Study on Bukalapak Consumers in Bandar Lampung) Novriady Nurtanio, Ilham; Bursan, Rinaldi; Wiryawan, Driya; Listiana, Indah; Maruf, Chasan
Journal Tafkirul Iqtishodiyyah Vol. 2 No. 2 (2022): JOURNAL TAFKIRUL IQTISHODIYYAH
Publisher : Sekolah Tinggi Ilmu Syrari’ah Daru ‘Ulum (STSDU) Lampung Timur.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63761/10.63761/.2022.v2.i2.a36

Abstract

At present the advancement of data innovation is endlessly quick, remembering for Indonesia itself. Information technology in the world, even in Indonesia has been widely used as a tool for human life activities in various aspects of life, including business activities. The current e-commerce phenomenon is increasingly causing the rise of various online stores in Indonesia. One of the providers of online business digital platforms is Bukalapak. This study was conducted to determine whether there is a significant effect given by the variabel Shopping Lifestyle and Hedonic Shopping Motivation as an independent variable on the Impulse Buying variable as the dependent variable (Study on Bukalapak Consumers in Bandar Lampung). The data used in this study is primary data, which was obtained from the results of respondents answers which were collected with the help of a questionnaire. The number of samples in this study were 108 respondents. The sampling method uses a non-probability sampling technique, which is a technique to determine the sample with certain considerations. The analytical method used in this research is validity test, reliability test, analysis multiple liniear regression, and hypothesis testing, namely t test and coefficient of determnination (R2), with the help of the IBM SPSS 26 application program for windows. The results of this study indicate that the Shopping Lifestyle variable has a significant effect on the Impulse Buying variable as evidenced by the t-count values of 3.009 > from the t-table value of 1.98304 with a significance level of 0,003 < 0,05. The the Hedonic Shopping Motivation variable also has a significant effect on the Impulse Buying variable as evidenced by the t-count value of 2.684 > from the t-table value of 1.98304 with a significance level of 0,008 < 0.05. Meanwhile, in this study, the independent variable was able to explain the dependent variable by 47,3% while the rest was influenced by other variables outside the variable of this study.
PEMBERDAYAAN IBU RUMAH TANGGA MELALUI PELATIHAN EKONOMI KREATIF: PRODUKSI DAN PEMASARAN PRODUK RAJUTAN jimad, habibullah; yuningsih, yuningsih; Bursan, Rinaldi; Mardiana, Nova
Jurnal Pengabdian Kepada Masyarakat Sakai Sambayan Vol. 4 No. 1 (2020)
Publisher : Lembaga Penelitian dan Pengabdian Universitas Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/jss.v4i1.171

Abstract

Masih banyaknya perempuan yang tidak bekerja membuat perempuan hanya mengandalkan pendapatan dari suami sebagai kepala keluarga. Kegiatan ini bertujuan untuk memberdayakan perempuan untuk meningkatkan ekonomi keluarga melalui pelatihan pembuatan dan pemasaran produk rajutan. Tujuan kegiatan pelatihan pembuatan dan pemasaran produk rajutan adalah meningkatkan pendapatan ibu rumah tangga dengan cara membuat dan memasarkan produk rajutan yang telah dihasilkan. Metode yang digunakan dalam kegiatan ini adalah: (1) kegiatan pelatihan yang dilakukan dengan demonstrasi membuat produk rajutan dan memasarkan produk melalui media sosial Instagram, (2) pelatihan dan pendampingan pemasaran produk rajutan melalui Instagram, yang bertujuan membantu mitra yang memiliki masalah dalam memasarkan produk rajutan melalui media sosial Instagram. Hasil kegiatan adalah dihasilkannya produk rajutan dalam berbagai bentuk dan ukuran serta mulai dipasarkannya produk rajutan melalui media sosial Instagram.
Co-Authors A.S., M.Arizal Agus Hudoyo Aida Sari Aida Sari Aida Sari Al Faris, Luthfi Naufal Ali Rahmat Andriyani, Lis Astrid Veranita Indah, Astrid Veranita Ayu Agustina Berto, Ali BIDARTI, AGUSTINA Casrini, Casrini Dhaniel J Chanerie Dina Safitri ERLINA, R.R. Faila Shofa Fauzi, M. Annas Habibbullah Jimad Indah Listiana Indah Nurmayasari Jaya Sironi, Alifya Zahra Jimad, Habibullah Lucky Lindu Antika Mahrinasari MS Mareta Karunia Alda Maruf, Chasan Maya Riantini, Maya Nik Adzrieman Bin Abdul Rahman Nova Mardiana Nova Mardiana, Nova Novriady Nurtanio, Ilham Nuzul Inas Nabila Prakarsa Panjinegara RAD Widyastuti Raghid D, M Marshall Ramelan, Mudji Rachmat Reno Wikandaru, Reno Rhodiatul Haida Rio Tedi Prayitno Riska Gusti Rahmani Sabila, Firanti Sakinah, Tazkiyah Shely Cathrin Shinta Tantriadisti Siswanto, Hidayat Puji Siti Ambarwati, Dwi Asri Sri Suningsih Tiara Prisca Sabilla Widyastuti, RA Diana Wiryawan, Driya Yuniarti Fihartini Yuningsih Yuningsih yuningsih yuningsih Zahra, Rina Fatimatuz Zarfa Nuary, Fadhila