Article Per Year (5 Year)
p-Index From 2021 - 2026
5.46
P-Index
This Author published in this journals
All Journal Jurnal Manajemen dan Keuangan Jurnal Pengabdian Kepada Masyarakat Sakai Sambayan EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Patrawidya: Seri Penerbitan Penelitian Sejarah dan Budaya JURNAL PEMASARAN KOMPETITIF Journal of Tropical Marine Science Al-Kharaj: Journal of Islamic Economic and Business Jurnal Ilmiah Manajemen Kesatuan Intervensi Komunitas: Jurnal Pengabdian Masyarakat Nusantara Hasana Journal Open Science and Technology Open Community Service Journal Indonesian Journal of Community Services Cel Jurnal Pengabdian dan Pemberdayaan Masyarakat Inovatif Harmoni Sosial : Jurnal Pengabdian Dan Solidaritas Masyarakat International Journal of Economics and Management Sciences Dinamika Sosial: Jurnal Pengabdian Masyarakat Dan Transformasi Kesejahteraan International Journal Business, Management and Innovation Review Harmony Management: International Journal of Management Science and Business Global Management: International Journal of Management Science and Entrepreneurship Journal of Social Sciences and Technology for Community Service Journal Tafkirul Iqtishodiyyah Global Economics: International Journal of Economic, Social and Development Sciences
Rinaldi Bursan
Program Studi Manajemen, Fakultas Ekonomi Dan Bisnis, Universitas Lampung
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mechanical Engineering Medicine & Pharmacology Nursing Social Sciences Other

Published : 40 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 40 Documents
Search

 1   2   3   4 
The Influence of Digital Technology on MSME Performance through Innovation, Financial Access, and Trust Rinaldi Bursan
Harmony Management: International Journal of Management Science and Business Vol. 2 No. 2 (2025): International Journal of Management Science and Business
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/harmonymanagement.v2i2.240

Abstract

This study aims to analyze the impact of digital technology adoption on the performance of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia, by considering the mediating roles of innovation capability, financial access, and business trust. MSMEs play a strategic role in the national economy, yet they continue to face various challenges in enhancing competitiveness and business performance. Digital technology adoption has emerged as a key strategy to drive operational transformation, expand market reach, and improve efficiency. This research adopts a quantitative approach using the Structural Equation Modeling (SEM) method to examine the relationships among variables. The findings indicate that digital technology adoption significantly affects MSME performance, both directly and through the enhancement of innovation capability and financial access. Furthermore, business trust also plays an important role as a psychological factor that reinforces commitment and business sustainability. These findings highlight the importance of policy support, digital infrastructure, financial literacy, and innovation capacity in strengthening the competitiveness of MSMEs in the digital economy era. This study provides both theoretical and practical contributions to the development of a digital-based MSME empowerment model in Indonesia.
PENGARUH CUSTOMER INVOLVEMENT TERHADAP CO-CREATION VALUE DI INDUSTRI PERBANKAN DIGITAL DI INDONESIA Rinaldi Bursan; Indah Listiana; Shinta Tantriadisti
Nusantara Hasana Journal Vol. 4 No. 12 (2025): Nusantara Hasana Journal, May 2025
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v4i12.1422

Abstract

This study examines the causal relationship between Customer Involvement, Co-Creation Value, Satisfaction, and Loyalty in the context of collaboration-based customer relationship management. The main objective of this study is to understand how customer involvement in the service process can influence perceptions of shared value, increase satisfaction, and ultimately form strong customer loyalty. The theoretical approach used refers to Service-Dominant Logic, which places customers as active partners in value creation, not just recipients of services. Through a quantitative approach and structural equation modeling, this study finds that customer involvement plays an important role in creating more relevant and meaningful experiences, which in turn have a positive impact on satisfaction and loyalty. The practical implications of the results of this study emphasize the importance of participatory and interactive strategies, including the use of digital technology, to increase customer engagement. By building a more inclusive and responsive service system, companies can create long-term, mutually beneficial relationships with customers and increase competitive advantage in the digital economy era.
STRATEGI DIGITAL CSR UNTUK MENINGKATKAN LOYALITAS MEREK DAN KEPUTUSAN PEMBELIAN: PERSPEKTIF TEORI PERTUKARAN SOSIAL DAN GENERASI Y Rinaldi Bursan
Nusantara Hasana Journal Vol. 4 No. 10 (2025): Nusantara Hasana Journal, March 2025
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v4i10.1520

Abstract

Digital transformation has changed the way companies establish relationships with consumers, including in communicating social responsibility activities through Digital Corporate Social Responsibility (DSR) strategies. This study aims to analyze the effect of DSR on brand loyalty and purchase intentions of Generation Y consumers in Indonesia, using the Social Exchange Theory approach. Data were collected from 385 Generation Y respondents who actively use social media and have been exposed to digital CSR activities, using a 5-point Likert scale questionnaire. The analysis method used is Partial Least Squares - Structural Equation Modeling (PLS-SEM) through SmartPLS. The results of the study indicate that DSR has a significant effect on brand loyalty and purchase intentions. Brand loyalty is also proven to mediate the relationship between DSR and purchase intentions. These findings indicate that DSR not only has a reputational impact, but also contributes to shaping consumer loyalty and purchasing decisions. This study provides theoretical implications for the development of Social Exchange Theory in a digital context, as well as practical implications for companies in designing communication strategies based on social values. Further research is recommended to explore the moderating role of brand trust or perceived authenticity in the relationship between DSR and consumer behavior.
The Influence of Data Utilization and Supply Chain Digitalization on the Operational Efficiency of MSMEs: A Study in Lampung Province Bursan, Rinaldi
Open Science and Technology Vol. 5 No. 1 (2025): Open Science and Technology
Publisher : Research and Social Study Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33292/ost.v5i1.151

Abstract

Aims and Methods: This study aims to analyze the effect of data capability and supply chain capability on the operational efficiency of MSMEs in Lampung Province. The method used is a quantitative approach and multiple linear regression analysis involving simulated data from 200 respondents to test the relationship between variables.Results: The results of the analysis show that supply chain capability has a more dominant and significant influence on operational efficiency compared to data capability. Data capability contributes positively and significantly to improving operational efficiency, especially when integrated into the supply chain management process. The R Square value of 0.497 indicates that almost 50% of the variation in operational efficiency can be explained by the two independent variables. The results of the study support the Resource-Based View (RBV) perspective that internal resources such as data and efficient supply chain systems are determining factors for the competitiveness of MSMEs.Conclusion: The practical implications of this study encourage the need for a digitalization strengthening program and data-based logistics systems to support local MSMEs to be more adaptive in facing market competition. This study also recommends further studies with sectoral and longitudinal approaches to understand the long-term impact of digital integration on MSME business performance.
TRANSFORMASI KERJA HYBRID DAN INOVASI MANAJEMEN: STRATEGI BARU UMKM LAMPUNG DI ERA DIGITAL Rinaldi Bursan
Nusantara Hasana Journal Vol. 5 No. 2 (2025): Nusantara Hasana Journal, July 2025
Publisher : Yayasan Nusantara Hasana Berdikari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59003/nhj.v5i2.1629

Abstract

This study aims to analyze the influence of hybrid work, digital readiness, and business leadership on management innovation among MSMEs in Lampung Province. The background of this study is based on changes in post-pandemic work patterns that require MSMEs to transform structurally and managerially to remain competitive. The study used a mixed methods approach, with quantitative data obtained from 150 MSME respondents through questionnaires and qualitative data through in-depth interviews. Analysis was conducted using multiple linear regression and data triangulation. The results show that all three independent variables (hybrid work, digital readiness, and business leadership) have a positive and significant effect on management innovation, with hybrid work being the most dominant variable. Furthermore, work efficiency emerged as an important mediating pathway in the relationship between hybrid work and management innovation. The qualitative findings reinforce that successful innovation depends on work system flexibility, technological readiness, and a participatory leadership style. This study recommends increasing digital capacity and adaptive leadership as policy strategies for MSME development based on management transformation.
Utilization of Business Intelligence to Improve Operational Efficiency of SMEs in Lampung Tiara Prisca Sabilla; Rinaldi Bursan
Global Management: International Journal of Management Science and Entrepreneurship Vol. 2 No. 3 (2025): August : International Journal of Management Science and Entrepreneurship
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/globalmanagement.v2i3.349

Abstract

In light of the moderating effects of organizational readiness (OR) and digital literacy (DL), this study attempts to examine how business intelligence (BI) affects the sustainable performance and decision-making quality of SMEs in Lampung Province.  This study used a convergent parallel design and a mixed methods approach, integrating both qualitative and quantitative data to offer a thorough insight.  In-depth interviews with 15 important informants provided qualitative data, while purposive sampling was used to choose 200 SMEs as respondents for quantitative data. The outer and inner models were evaluated in a quantitative study using Partial Least Squares Structural Equation Modeling (PLS-SEM), and thematic analysis was used to examine the qualitative data. The findings demonstrated that BI significantly influences sustainable performance (β=0.24, p<0.001) and decision quality (β=0.65, p<0.001), both directly and via decision quality mediation (β=0.58, p<0.001). The association between BI and decision quality was found to be strengthened by OR and DL.  SME players stress the significance of rapid, precise, and integrated data access in enhancing the precision of company strategy, and qualitative findings corroborate the quantitative findings. This study offers useful suggestions for boosting SMEs' competitiveness in the age of digital transformation.
Penguatan Ekowisata dan Pemberdayaan Lokal dalam Rangka Pembentukan Pariwisata Berkelanjutan di Kawasan Pantai Mutun, Pesawaran Rinaldi Bursan; Dina Safitri; Aida Sari; Driya Wiryawan; Prakarsa Panjinegara; Faila Shofa
Dinamika Sosial : Jurnal Pengabdian Masyarakat dan Transformasi Kesejahteraan Vol. 2 No. 3 (2025): September: Dinamika Sosial : Jurnal Pengabdian Masyarakat dan Transformasi Kese
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/dinsos.v2i3.2220

Abstract

Sustainable tourism aims to maximize the potential of travel destinations while maintaining a careful balance between social, economic, and environmental factors, and coastal tourism such as that found at Mutun Beach in Lampung illustrates both the promise and the urgency of this approach. Coastal tourism is one of the fastest-growing segments of the global travel industry, offering visitors natural beauty, recreational activities, and cultural experiences that generate significant income for local economies. In Indonesia, beaches are major attractions that can boost regional development through job creation, small business opportunities, and improved infrastructure. Mutun Beach, a well-known coastal destination on the southern coast of Sumatra, contributes greatly to the Regional Original Income (PAD) of Lampung Province and provides livelihoods for surrounding communities. Yet despite its popularity, the area continues to face persistent problems such as weak administrative management, limited community participation, inadequate facilities, and signs of environmental degradation, all of which threaten its long-term sustainability. This service project therefore focuses on designing a comprehensive plan for sustainable tourism growth at Mutun Beach for the 2025–2030 period. A participatory strategy is employed through Focus Group Discussions (FGD) involving local government, tourism stakeholders, community members, academics, and potential investors to ensure inclusive decision-making. The resulting five-stage roadmap emphasizes strengthening tourism regulations, constructing eco-friendly infrastructure, empowering residents with training and entrepreneurial opportunities, creating tourism products that highlight environmental and cultural values, and adopting digital marketing to reach broader audiences. Success indicators include increased regional revenue, rising visitor numbers, higher tourist satisfaction, and measurable improvements in coastal environmental health. Implementing this roadmap is urgent because coastal tourism directly supports economic growth, provides steady employment, and safeguards natural resources, ensuring that Mutun Beach remains both competitive and environmentally resilient for generations to come.
Development of tourism villages in Tegal Bungur Village, Natar Subdistrict, South Lampung Regency through a community empowerment approach Bursan, Rinaldi; Ramelan, Mudji Rachmat
Indonesian Journal of Community Services Cel Vol. 3 No. 1 (2024): Indonesian Journal of Community Services Cel
Publisher : Research and Social Study Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70110/ijcsc.v3i1.61

Abstract

The development of tourism villages in Tegal Bungur Village, Natar Subdistrict, South Lampung Regency utilizes the potential of nature, culture, and local resources as a tourist attraction that can improve the welfare of the local community. This community empowerment activity aims to increase the literacy of the villages’ community in Natar Subdistrict regarding the development of tourism villages so that they can actively participate in educational development, especially regarding entrepreneurship and tourism education. The methods in this activity consisted of initial survey, training, monitoring, and evaluation. Through the active involvement of the local community in the entire development process, the villages’ community in Natar Subdistrict can optimize their local potentials in a sustainable manner. In this context, solid collaboration among the government, local community, and other relevant parties is important to create a conducive environment for the development of tourism villages. Tegal Bungur Village serves as an example for other villages in optimizing their local potentials for sustainable development of tourism villages. Strong synergy between various parties will provide significant benefits to improve local economic growth, cultural preservation, and community welfare in Tegal Bungur Village and the surrounding regions.
INFLUENCE OF BRAND IMAGE ON BUYING DECISION (STUDY AULIA WEDDING GALLERY) Zarfa Nuary, Fadhila; Bursan, Rinaldi; Siti Ambarwati, Dwi Asri
Journal Tafkirul Iqtishodiyyah Vol. 2 No. 1 (2022): JOURNAL TAFKIRUL IQTISHODIYYAH
Publisher : Sekolah Tinggi Ilmu Syrari’ah Daru ‘Ulum (STSDU) Lampung Timur.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63761/10.63761/.2022.v2.i1.a27

Abstract

The development of the decoration, make-up and fashion business is getting faster and tighter because all of them appear and try to bring fresh things to offer to consumers. This creates an increasingly competitive arena of competition in this business field. This study aims to determine how much influence the company's brand image has on consumer decisions to make a purchase, with the subject of as many as 102 consumers who have used the services of Aulia Wedding Gallery Lampung aged 17 years and over. The method used in this research is a questionnaire, interviews and direct observation in the field, with data testing techniques in the form of validation tests, reliability tests, T-tests, and F tests. significant on the Purchase Decision, where all data have met the requirements of validity and reliability with the results of the T test and F test of 0 < 0.05 which indicates that accept Ha and reject H0. Then the data is also strengthened by consumer answers who strongly agree and agree for the product image indicator of 98.04%, the producer image indicator and product excellence of 97.06%, the user image indicator of 96.57%, the indicator recommending to others 95 ,1%, the repurchase indicator is 97.06%, and the maturity indicator for a product is 98.04%.
The Influence of Shopping Lifestyle and Hedonic Shopping Motivation on Impulse Buying in Bukalapak E-Commerce (Study on Bukalapak Consumers in Bandar Lampung) Novriady Nurtanio, Ilham; Bursan, Rinaldi; Wiryawan, Driya; Listiana, Indah; Maruf, Chasan
Journal Tafkirul Iqtishodiyyah Vol. 2 No. 2 (2022): JOURNAL TAFKIRUL IQTISHODIYYAH
Publisher : Sekolah Tinggi Ilmu Syrari’ah Daru ‘Ulum (STSDU) Lampung Timur.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63761/10.63761/.2022.v2.i2.a36

Abstract

At present the advancement of data innovation is endlessly quick, remembering for Indonesia itself. Information technology in the world, even in Indonesia has been widely used as a tool for human life activities in various aspects of life, including business activities. The current e-commerce phenomenon is increasingly causing the rise of various online stores in Indonesia. One of the providers of online business digital platforms is Bukalapak. This study was conducted to determine whether there is a significant effect given by the variabel Shopping Lifestyle and Hedonic Shopping Motivation as an independent variable on the Impulse Buying variable as the dependent variable (Study on Bukalapak Consumers in Bandar Lampung). The data used in this study is primary data, which was obtained from the results of respondents answers which were collected with the help of a questionnaire. The number of samples in this study were 108 respondents. The sampling method uses a non-probability sampling technique, which is a technique to determine the sample with certain considerations. The analytical method used in this research is validity test, reliability test, analysis multiple liniear regression, and hypothesis testing, namely t test and coefficient of determnination (R2), with the help of the IBM SPSS 26 application program for windows. The results of this study indicate that the Shopping Lifestyle variable has a significant effect on the Impulse Buying variable as evidenced by the t-count values of 3.009 > from the t-table value of 1.98304 with a significance level of 0,003 < 0,05. The the Hedonic Shopping Motivation variable also has a significant effect on the Impulse Buying variable as evidenced by the t-count value of 2.684 > from the t-table value of 1.98304 with a significance level of 0,008 < 0.05. Meanwhile, in this study, the independent variable was able to explain the dependent variable by 47,3% while the rest was influenced by other variables outside the variable of this study.
Co-Authors Agus Hudoyo Agustina Bidarti Aida Sari Aida Sari Al Faris, Luthfi Naufal Ali Rahmat Alifya Zahra Jaya Sironi Astrid Veranita Indah, Astrid Veranita Ayu Agustina Berto, Ali Casrini Casrini Dhaniel J Chanerie Dina Safitri Dita Febrianto Doni Sagitarian Warganegara Faila Shofa Firanti Sabila Habibbullah Jimad Indah Listiana Indah Nurmayasari Jimad, Habibullah Lis Andriyani Lucky Lindu Antika M Marshall Raghid D M. Annas Fauzi M.Arizal A.S. Mahrinasari MS Mareta Karunia Alda Maruf, Chasan Maya Riantini, Maya Miranda Miranda Mudji Rachmat Ramelan Nik Adzrieman Bin Abdul Rahman Nova Mardiana Nova Mardiana, Nova Novriady Nurtanio, Ilham Nuzul Inas Nabila Prakarsa Panjinegara R.R. Erlina RAD Widyastuti Ramadhani Sanjaya Ramelan, Mudji Rachmat Reno Wikandaru, Reno Rhodiatul Haida Rina Fatimatuz Zahra Rio Tedi Prayitno Riska Gusti Rahmani Satria Bangsawan Shely Cathrin Shinta Tantriadisti Siswanto, Hidayat Puji Siti Ambarwati, Dwi Asri Sri Suningsih Tazkiyah Sakinah Tiara Prisca Sabilla Widyastuti, RA Diana Wiryawan, Driya Yuniarti Fihartini Yuningsih Yuningsih yuningsih yuningsih Zarfa Nuary, Fadhila