Articles
<![CDATA[The Effect of Social Media Marketing and Its Indicators on Customer Engagement on Magang Update (Study on followers of the Instagram account @magangupdate on Jabodetabek) ]]>
<![CDATA[Mashliha Ulya El Madinta]]>;
<![CDATA[Mimin Aminah]]>
<![CDATA[ Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August ]]>
Publisher : <![CDATA[Budapest International Research and Critics University ]]>
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DOI: 10.33258/birci.v5i3.6061
<![CDATA[Advances in technology and the internet have improved the standard of living of people in Indonesia and around the world. The purpose of this research is to see how the Instagram Magang Update account utilizes social media marketing. Data for this study was collected between July and November 2021, and includes both quantitative and qualitative data. Respondents in Jabodetabek who follow the Instagram Magang Update social media account are given an online questionnaire to fill out. Descriptive statistical data analysis and Partial Least Square SEM were used in this study. According to the findings of the SEM-PLS research, social media marketing has a direct positive and significant influence on customer engagement. This shows that the more effective social media marketing, the higher the level of customer engagement on the Instagram Magang Update account. ]]>
<![CDATA[Managing Movement of Returning Rice Straw into Soil (RRIS): A Solution to Land Degradation ]]>
<![CDATA[Mimin Aminah]]>;
<![CDATA[Muhammad Firdaus]]>;
<![CDATA[Arief Hartono]]>;
<![CDATA[Gelar Satya Budhi]]>
<![CDATA[ Jurnal Sumberdaya Alam dan Lingkungan Vol 9, No 3 (2022) ]]>
Publisher : <![CDATA[Brawijaya University ]]>
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DOI: 10.21776/ub.jsal.2022.009.03.5
<![CDATA[Concern on rice production in Indonesia is escalating since the production of rice tends to be levelling off for more than a decade. Soil degradation in lowland is among the main challenges. Soil encounters continuous decreasing organic matter and organic carbon content because the biomass from the rice plants was not returned to the land sufficiently. Most of the biomasses went out of the land or were burned by rice producers since there was not enough time to decompose the biomass before returning into the soil of lowland or it need additional cost to do so. Most farmers preferred to return the rice straw after burning, but it will not improve the condition. Otherwise, burning of rice straw caused air pollution since it released at least three kg particulate matter consisting of CO, SO2, CO2, and ash. Using interpretive structural modeling (ISM) this paper is trying to find the important factors with sequential solution. The result shows that encouraging rice producers to return rice straw into soil (RRIS) should start with Provision of Immediate Decomposing Technology and assistance program and Credit and Assistance Program.Keywords : managing soil degradation, organic matter, rice straw, ISM]]>
<![CDATA[Perilaku Adopsi E-Commerce Usaha Mikro Kecil Menengah (UMKM) Makanan dan Minuman di Masa Pandemi COVID-19 ]]>
<![CDATA[Arman Jauhari]]>;
<![CDATA[Mukhamad Najib]]>;
<![CDATA[Mimin Aminah]]>
<![CDATA[ Jurnal Manajemen dan Organisasi Vol. 13 No. 4 (2022): Jurnal Manajemen dan Organisasi ]]>
Publisher : <![CDATA[IPB University ]]>
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DOI: 10.29244/jmo.v13i4.37567
<![CDATA[The Corona Virus Disease 2019 (COVID-19) pandemic has had an impact on the economy, especially in sales of Micro, Small and Medium Enterprises (MSMEs) in Indonesia. In order to reduce the impact of the pandemic, the Government of Indonesia has imposed a Large-Scale Social Restriction Policy (PSBB) in a number of regions in Indonesia. This policy makes MSMEs have to rely on technology to run their operations, so the adoption of E-commerce is a must for MSMEs. The purpose of this study is to analyze the factors that influence the adoption of E-commerce in the COVID-1 9pandemic with a modified Technology Accessibility Model (TAM) approach. This research was conducted at an organization that oversees a number of SMEs in the city of Bogor, namely the Paguyuban. The sample in the study was MSMEs under the auspices of the Association that used E-commerce during the COVID-19 Pandemic in Bogor City. The total sample in this study amounted to 155 respondents. The analysis technique used is Structure Equation Modeling Partial Least Square (SEM-PLS). The results of this study indicate that the behavior of using E-commerce in MSMEs in Bogor City is influenced by the ability to adopt E-commerce attitudes. A good adoption attitude towards the use of E-commerce can be influenced by the perceived usefulness and technology readiness factors. Organizational readiness and perceived convenience do not have a significant effect on increasing the attitude of E-commerce adoption in the MSME Association which focuses on selling food and beverages in the city of Bogor.]]>
<![CDATA[The Influence of Respondent Characteristics on Control Beliefs and Consumption Intentions of Processed Fish Products ]]>
<![CDATA[Anindya Septisuwendani]]>;
<![CDATA[Ujang Sumarwan]]>;
<![CDATA[Mimin Aminah]]>
<![CDATA[ International Journal of Social Service and Research Vol. 3 No. 10 (2023): International Journal of Social Service and Research (IJSSR) ]]>
Publisher : <![CDATA[Ridwan Institute ]]>
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DOI: 10.46799/ijssr.v3i10.571
<![CDATA[Fish plays a crucial role as a source of animal protein, providing various health benefits to humans, such as heart health, nerve function, and brain health. Furthermore, global aquaculture production has been on the rise, with Indonesia ranking as the world's second-largest fish producer. However, the consumption of fish remains relatively low. The diversification of processed fish products may serve as a solution to address the issue of low fish consumption, with the hope of increasing the intention to consume processed fish products. This study aims to examine the influence of respondent characteristics on control beliefs and the intention to consume processed fish products. The research employs descriptive analysis and Structural Equation Modeling-Partial Least Squares (SEM-PLS) analysis. The findings of the study reveal that respondent characteristics significantly impact control beliefs. However, respondent characteristics do not significantly influence the intention to consume. Additionally, control beliefs significantly influence the intention to consume processed fish products.]]>
<![CDATA[Business Model Canvas Dan Strategi Bisnis Sekam Padi BUMD PT Gerbang NTB Emas Sebagai Bahan Co-Firing Energi Listrik Terbarukan ]]>
<![CDATA[Muniroh, Nur Afmi]]>;
<![CDATA[Aminah, Mimin]]>
<![CDATA[ MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 16 No. 1 (2021): Manajemen IKM ]]>
Publisher : <![CDATA[Institut Pertanian Bogor ]]>
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DOI: 10.29244/mikm.16.1.38-52
<![CDATA[Peningkatan konsumsi sekam padi untuk biomassa sebagai bahan energi terbarukan pada co-firing pembangkit listrik di Indonesia memberikan peluang untuk perusahaan milik daerah menjadi pemasok biomassa. PT Gerbang NTB Emas (PT GNE) merupakan BUMD yang memiliki akses ke penggilingan di Nusa Tenggara Barat. Perusahaan ini ingin membangun bisnis sekam padi sebagai bahan biomassa co-firing. Dalam suatu bisnis tidak lepas dari kelemahan, kendala dan tantangan. oleh karena itu, perlunya perancangan model bisnis dan strategi yang tepat untuk mempercepat dalam pengembangan bisnis tersebut. Penelitian ini bertujuan untuk merancang model bisnis dan merumuskan strategi bisnis sekam padi PT GNE. Penelitian ini menggunakan metode BMC dan SWOT analisis. Hasil penelitian memberikan gambaran pada sembilan elemen Business Model Canvas dan perumusan strategi dari bisnis PT Gerbang NTB Emas melalui SWOT analisis. Selain itu, perlunya strategi untuk mengatasi Business Model Canvas pada elemen customer segment, channel dan customer relationship untuk menunjang keberhasilan bisnis sekam padi PT Gerbang NTB Emas.]]>
<![CDATA[Strategi Peningkatan Pemasaran Produk Ayam Organik Berkah Chicken ]]>
<![CDATA[Ziadatun Nisa, Alfi]]>;
<![CDATA[Aminah, Mimin]]>
<![CDATA[ MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 19 No. 1 (2024): Manajemen IKM ]]>
Publisher : <![CDATA[Institut Pertanian Bogor ]]>
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DOI: 10.29244/mikm.19.1.60-68
<![CDATA[Berkah Chicken merupakan produsen ayam organik yang berpusat di Kuningan, Jawa Barat. Adanya persaingan produk sejenis dan kurangnya promosi pemasaran menyebabkan penjualan masih belum maksimal. Oleh karena itu, penelitian ini bertujuan untuk (1) Mengidentifikasi faktor-faktor yang menjadi kekuatan, kelemahan, peluang, dan ancaman bagi Berkah Chicken, (2) Merumuskan strategi alternatif berdasarkan matriks IE gambaran posisi perusahaan, dan (3) Merekomendasikan strategi alternatif yang tepat untuk meningkatkan pemasaran Berkah Chicken. Data penelitian diperoleh dari data primer dan sekunder. Penelitian menggunakan matriks IE dan SWOT untuk merumuskan strategi alternatif, serta QSPM untuk menentukan urutan prioritas strategi alternatif. Didapatkan faktor kekuatan utamanya produk bersertifikasi halal dan organik dengan memiliki peluang memperluas kerjasama dan produk ayam banyak diminati masyarakat. Hasil dari matriks IE menunjukkan ayam organik Berkah Chicken berada pada sel 4 dengan strategi Grow and Build, yaitu berada di posisi yang cukup baik dengan memanfaatkan kekuatan produk dan peluang yang ada. Analisis SWOT menghasilkan sembilan strategi alternatif dan strategi alternatif prioritas utamanya adalah memperluas kerja sama dengan restoran dan supermarket dari skor TAS sebesar 6,512.]]>
<![CDATA[Pengaruh Harga dan Kualitas Produk Terhadap Kepuasan dan Loyalitas Pelanggan Restoran Chicken Geprek Ken Dedes ]]>
<![CDATA[Ferawati, Dilla]]>;
<![CDATA[Aminah, Mimin]]>
<![CDATA[ MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 18 No. 2 (2023): Manajemen IKM ]]>
Publisher : <![CDATA[Institut Pertanian Bogor ]]>
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DOI: 10.29244/mikm.18.2.113-124
<![CDATA[Chicken Geprek Ken Dedes Restaurant is one of the small businesses in the midst of increasingly tight culinary MSME competition in Bogor. This restaurant needs to continuously increase customer satisfaction and loyalty to sustain business continuity. This study aimed to analyze customer characteristics, the effect of price and product quality on customer satisfaction and loyalty, the effect of customer satisfaction on customer loyalty, and the effect of customer satisfaction as a mediating variable. The sample of this research was 78 customers who were determined using a non-probability sampling method called voluntary sampling. Research data were analyzed using descriptive analysis and SEM-PLS methods. The results showed that price and product quality have positive and significant effect on customer satisfaction, but not significant on customer loyalty. Customer satisfaction has a positive and significant effect on customer loyalty and has a full mediating effect.]]>
<![CDATA[Strategi Pengembangan Pada Produk Inovasi Biskuneo (Studi Kasus: Tenant Badan Riset Inovasi Nasional) ]]>
<![CDATA[Yuanto, Eka Novah]]>;
<![CDATA[Raharja , Sapta]]>;
<![CDATA[Aminah, Mimin]]>
<![CDATA[ MANAJEMEN IKM: Jurnal Manajemen Pengembangan Industri Kecil Menengah Vol. 18 No. 2 (2023): Manajemen IKM ]]>
Publisher : <![CDATA[Institut Pertanian Bogor ]]>
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DOI: 10.29244/mikm.18.2.170-179
<![CDATA[Biskuneo is one of the innovative products resulting from research by the National Innovation Research Agency (BRIN) to find the right commercialization strategy based on market demand to support industry needs. The aims of this study were (1) to identify internal and external factors that influence the development strategy of Biskuneo innovation products and (2) to compile the application of the Biskuneo innovation product canvas business model to business development. The canvas business model method is used to map the condition of Biskuneo products, followed by a descriptive and quantitative analysis consisting of an internal factor evaluation matrix (IFE), an external factor evaluation matrix (EFE), an internal-external matrix (IE), a matrix of strengths, weaknesses, opportunities, and threats (SWOT). The IFE calculation result is 2.339 and the EFE calculation result is 2.580 which is mapped in the IE matrix in cell V, indicating that Biskuneo is in a position to grow and develop. Strategy determination in the SWOT matrix is in quadrant I (SO strategy), namely the product has great opportunities and strengths so that it can take advantage of existing opportunities. The recommended strategy is an aggressive/progressive strategy.]]>
<![CDATA[Determinants of Customer Loyalty For Liquid Petroleum Gas (LPG) and Bio-Cng Products: A Case Study in West Nusa Tenggara ]]>
<![CDATA[Prirafianti]]>;
<![CDATA[Sumarwan, Ujang]]>;
<![CDATA[Aminah, Mimin]]>
<![CDATA[ Jurnal Manajemen & Agribisnis Vol. 20 No. 1 (2023): JMA Vol. 20 No. 1, March 2023 ]]>
Publisher : <![CDATA[School of Business, Bogor Agricultural University (SB-IPB) ]]>
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DOI: 10.17358/jma.20.1.12
<![CDATA[One of the new renewable energy that can replace Liquid Petroleum Gas (LPG) is by maximizing the utilization of Biogas which modifies it to become Bio-Compressed Natural Gas or Bio-CNG on a commercial scale, especially for cooking. This study aims to answer two main objectives. The first is to find out the loyalty of LPG customers, the level of interest in Bio-CNG products to commercial sector business actors, and the second is to find out market testing that is influenced by price, product quality, and service quality on interest in buying Bio-CNG. The research was conducted from January to March 2022. The data collected in this study were primary data obtained from an Indonesian-language questionnaire survey which was distributed via the Google form link using the Ordinal scale. The sampling method (respondents) used was purposive sampling. Data is processed and analyzed using Logistic Regression Analysis. The research results obtained 100 respondents and showed that all variables had a significant influence on Horeka's interest in switching to using Bio-CNG. This research provides an overview and insight into the factors that influence the interest in buying Bio-CNG products among hospitality businesses. This research provides an overview and insight into the factors that influence the interest in buying Bio-CNG products among hospitality businesses. As consumers or in this research, hospitality business actors, they want to get good service from providers or sellers of Bio-CNG fuel products. As a provider of Bio-CNG fuel products, of course, you have to think about the quality of its service to hospitality businesses. Keywords: Bio-CNG, customer loyalty, market tests]]>
<![CDATA[Keragaman Pangan dan Status Gizi Pada Anak Balita di Kelurahan Pasirkaliki Kota Cimahi: Dietary Diversity and Nutrional Status of Under Five Children in Pasirkaliki Ditrict, Cimahi ]]>
<![CDATA[Priawantiputri, Witri]]>;
<![CDATA[Aminah, Mimin]]>
<![CDATA[ Jurnal Sumberdaya Hayati Vol. 6 No. 2 (2020) ]]>
Publisher : <![CDATA[Departemen Biologi, Institut Pertanian Bogor ]]>
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DOI: 10.29244/jsdh.6.2.40-46
<![CDATA[Dietary diversity refers to an increase in the variety of foods across and within food groups capable of ensuring adequate intake to promote a good nutritional status. The purpose of this study was to determine the relationship of food diversity with the nutritional status of children under five in Kelurahan Pasirkaliki Kota Cimahi. A cross-sectional study with a simple random sampling method was conducted among 79 households having under five age children. Individual food diversity was measured using a dietary diversity score through questionnaire from FANTA Dietary Diversity Score Indicator Guide. Nutritional status of children under five measured by anthropometric measurement with indicator z-score of WHZ, WAZ, and HAZ. The analysis was carried out by Chi square test and fisher's exact. The average age of children under five is 31 months consisting of 43 boys (54.4%) and 36 (45.6%) girls. The prevalence of wasting children was 3.8%, stunting 21.5%, and underweight 10.1%. As many as 56 (70.9%) children consume diverse foods. There is no relationship between food diversity with nutritional status (p>0.05). Consumption of diverse food with appropriate amount of food portions are recommended for children under five years to get optimal nutritional status.]]>
