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All Journal Jurnal Kedokteran Brawijaya JURNAL ILMIAH KESEHATAN KEPERAWATAN Journal of Indonesian Tourism and Development Studies Jurnal Ilmiah Mahasiswa FEB Jurnal Kesehatan Hesti Wira Sakti MNJ (Malang Neurology Journal) E-Dimas: Jurnal Pengabdian kepada Masyarakat Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Wacana: Jurnal Ilmiah Ilmu Komunikasi Care : Jurnal Ilmiah Ilmu Kesehatan PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Humaniora Jurnal IDAMAN (Induk Pemberdayaan Masyarakat Pedesaan) Jurnal Smart Keperawatan Jurnal Abdimas Mahakam Communicare : Journal of Communication Studies Bali Medika Jurnal Jurnal Keperawatan Malang (JKM) Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Square : Journal of Mathematics and Mathematics Education Journal of Borneo Holistic Health Journal of Servite COMMENTATE: Journal of Communication Management Nursing and Health Sciences Journal (NHSJ) DUNIA KEPERAWATAN: JURNAL KEPERAWATAN DAN KESEHATAN Inovasi Jurnal Pengabdian Masyarakat (IJPM) Jurnal Kesehatan dr. Soebandi Health Gate Masile:Jurnal Studi Ilmu Keislaman Jurnal Ners dan Kebidanan (Journal of Ners and Midwifery) Health Access Journal JURALINUS Jurnal Online Tata Busana
Dewi Rachmawati
Poltekkes Kemenkes Malang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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The Effect of Live Streaming and Discount on Impulsive Buying Instaperfect Cosmetics Maharani, Alma Aria; Rachmawati, Dewi
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 24, No. 2 December 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v24i2.5003

Abstract

Currently, many buying and selling transactions are conducted online. One promotional strategy is through live streaming. For individuals who want to buy a product through live shopping, most of them will aim to take advantage of discounts that will trigger impulsive behavior. This study aims to determine the effect of live streaming and discounts on consumer impulsive buying behavior for Instaperfect cosmetic products through the Shopee Indonesia e-commerce platform. This research method uses quantitative research and 100 respondents were selected by non-probability sampling and met certain criteria according to the Lemeshow formula. This study used validity tests, reliability tests and classical assumption tests, Correlation Tests, Multiple Linear Regression, Determination Tests, F-tests and T-tests. The results show that live streaming has a significant positive effect on impulsive buying. Then, discounts also have a significant positive effect on impulsive buying. The results also show that live streaming and discounts simultaneously have a significant effect on impulsive buying. This study provides theoretical implications, especially regarding the strengthening of the Stimulus-Organism-Response Theory and the concept of online marketing. Meanwhile, practical implications are useful for Instaperfect cosmetic products and similar products in their online marketing.
Sustainable Tourism Livelihood Assets in Community-Based and Capital-Based Tourism in Labuan Bajo Wibowo DC, Yesi Pandu Pratama; Khadijah, Siti Adelita Raif; Hamdani, Ayu Rakhmi Tiara; Ayu, Jati Paras; Rachmawati, Dewi
Journal of Indonesian Tourism and Development Studies Vol. 13 No. 3 (2025)
Publisher : Graduate School, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jitode.2025.013.03.03.

Abstract

This study examines sustainable livelihood assets within community-based and capital-based tourism in Labuan Bajo, focusing on Sanggar Budaya Kope Oles Todo Kongkol and the Phinisi Rafida liveaboard ship.  The objective of this research is to compare the availability, quality, ownership, and access to livelihood capitals across the two tourism models using the Sustainable Livelihood Framework for Tourism (SLFT). Employing a qualitative descriptive methodology, the research involved 3 informants selected through purposive sampling, including community leaders, government representatives, tourism workers, and industry practitioners. Data collection involved observations, semi-structured interviews, and documentation, engaging stakeholders such as community leaders, government representatives, and industry practitioners. The findings reveal that community-based tourism relies significantly on cultural and natural assets but faces challenges in financial distribution, infrastructure development, and cultural preservation, particularly among younger generations. Conversely, capital-based tourism requires substantial financial and operational investments, prioritizing skilled human resources, robust infrastructure, and collaborative social networks to ensure operational sustainability. Policy recommendations emphasize establishing formal tourism groups (Pokdarwis),  developing programs to safeguard cultural practices, improving environmentally responsible infrastructure planning, implementing comprehensive risk management systems, and enhancing workforce training. The study underscores the necessity for integrated and strategic approaches across diverse tourism models to balance economic growth, environmental conservation, and cultural sustainability, offering critical insights for policymakers and stakeholders in sustainable tourism development.  The practical implications of this study highlight the need for clearer community strategies to strengthen asset use, guidance for operators in integrating sustainable practices, targeted government interventions, and improved collaboration between tourism models to enhance livelihood security and reduce vulnerability.
Co-Authors Abiddin, Andi Hayyun Agus Khoirul Anam, Agus Khoirul Arief Rahman Arif Mulyadi Ayu Rakhmi Tiara Hamdani Ayu, Jati Paras Ayuna, Kania Anindya Azizah, Maura Olifiani Bermudez, Roy Fabrigas Dewi Kartikawati Ningsih, Dewi Kartikawati Etika Ma’rifatul Ulum Fahmi, Bagus Maulana Achmad Fernando, Muhamad Herman Fira Mardianti Fitriani, Lamria Raya Fitriyani, Lamria Fitriyani, Lamria Raya Imam Sunarno, Imam Lestari Nurhajati Lestari, Nindi Vika Lily Hendrasti Novadjaja Luna Widiarti Maharani, Alma Aria Maharani, Aulia Sigma Mahsina Marshela, Cindy Mentari, Ajeng Ayu Miftachul Ulum, Miftachul Miftachul Ulum, Mohamad Mujito Mujito Mujito Mujito, Mujito Nisa, Fany Farkhatun Norasia, Yolanda novitasari, firda Nurhaliza, Nabilah Patressiya, Lita Pratiwi, Tiara Indah Putri, Kiki Widyatama Raya Fitriyani, Lamria Rohman, Ahmad Aunur Saiful, Aliya Marsha Saputro, Risky Gusher SEPTDIANTO, TRI CAHYO Siswanto, Hanifah Catur Siti Adelita Raif Khadijah Sri Andarini Sri Winarni Suprajitno Suprajitno Suprajitno Suprajitno, Suprajitno Tahta Karima, Mayya Tri Cahyo Sepdianto Ulum, Etika Ma'rifatul Ulum, Mochamad Miftahul Umairoh, Silvia Anida Wibowo DC, Yesi Pandu Pratama Widyawati, Dwi Ajeng Wiwin Martiningsih Xenia Angelica Wijayanto Zinedine Zidney Arrad-Mizan