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POLA KOMUNIKASI MAHASISWA MAGANG SAAT PANDEMI Marisa Puspita Sary; Vera Wijayanti Sutjipto; Maulina Larasati; Wanda Hanifah; Ayu Priana; Annisa Sekarwulan
Communications Vol 4 No 2 (2022): COMMUNICATIONS
Publisher : Prodi S1 Ilmu Komunikasi, Fakultas Ilmu Sosial, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/communications.4.2.5

Abstract

ABSTRACT This study discusses the communication patterns of internship during the COVID-19 pandemic. This study uses a qualitative method. Primary data collection is done through interviews. There were 13 informants in this study who were students of Communication Studies at Universitas Negeri Jakarta who were doing an internship. The results of this study indicate that of the 13 informants interviewed, 12 of them applied a two-way communication pattern during their internships. Then the remaining informants apply a one-way communication pattern. 11 of the 13 informants also applied a multi-way communication pattern in their respective internships. ABSTRAK Penelitian ini membahas perihal pola komunikasi mahasiswa magang yang dilakukan selama pandemi COVID-19. Penelitian ini menggunakan metode kualitatif. Pengumpulan data primer dilakukan melalui wawancara. Terdapat 13 informan pada penelitian ini merupakan mahasiswa Ilmu Komunikasi Universitas Negeri Jakarta yang sedang melakukan magang di luar kampus. Hasil penelitian ini menunjukan bahwa dari 13 informan yang diwawancarai, 12 di antaranya menerapkan pola komunikasi dua arah pada saat magang. Kemudian informan sisanya menerapkan pola komunikasi satu arah. 11 dari 13 informan tersebut juga menerapkan pola komunikasi multi arah di tempat magang masing-masing.
HEALTH COMMUNICATION LITERACY IN EMPOWERMENT OF COMMUNITY HEALTH IN INDONESIAN TOURISM AREA K. Y.S. Putri; Vera Wijayanti Sutjipto; Wiratri Anindhita; Nada Arina Romli; Yesi Andriani; Diva Rheva Deianeira
Scriptura Vol. 12 No. 1 (2022): JULY 2022
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (274.105 KB) | DOI: 10.9744/scriptura.12.1.25-32

Abstract

The pandemic has made people really need health information in order to maintain the health of themselves and their families. Previous research has discussed a lot about maintaining health through new media. The formulation of the research problem is whether there is an influence of health communication literacy on people's attitudes in maintaining health in tourist areas in Indonesia. The purpose of the study was to determine the literacy of health communication in empowering public health in tourist areas. The concept used in the study is literacy of health communication and public attitudes in maintaining health in the pandemic, 2021. The research method used is quantitative by distributing questionnaires to respondents. The results of the research are descriptively all variables in the study are positive. This has an impact on the next research process, namely that there is a strong influence of health communication literacy in health empowerment. This states that the alternative hypothesis is accepted by the study and the null hypothesis is rejected. Media content, skills in using new media and understanding of health information together have a strong influence on people's attitudes in maintaining health in tourist areas in Indonesia in 2021. People in tourist areas are also very concerned about mutual health. Because they are very aware that the economic condition is very dependent on tourism. Therefore, if the entire population in the tourist area is healthy, then tourism in the area will be visited by many local and foreign tourists. Research suggestion is that this research can be developed by elaborating other knowledge studies, and elaborating other methods.
PENGARUH CELEBRITY ENDORSER DILLA JAIDI TERHADAP CITRA MEREK PRODUK SOMETHINC (Studi Pada Mahasiswa Ilmu Komunikasi Universitas Negeri Jakarta Angkatan 2019) Yesi Andriani; Vera Wijayanti Sutjipto; Nada Arina Romli
Al-Kalam Jurnal Komunikasi, Manajemen dan Bisnis Vol 10, No 1 (2023): JANUARI : AL KALAM JURNAL KOMUNIKASI, BISNIS DAN MANAJEMEN
Publisher : Universitas Islam Kalimantan Muhammad Arsyad Al Banjari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31602/al-kalam.v10i1.9349

Abstract

Celebrity endorser menjadi salah satu bentuk komunikasi pemasaran yang dilakukan dengan cara menggunakan tokoh terkenal sebagai tokoh pendukung maupun penunjang dalam rangka menarik perhatian audiens. selain itu, celebrity endorser digunakan untuk membentuk citra merek suatu produk.Tujuan penelitian ini adalah untuk melihat pengaruh celebrity endorser Dilla Jaidi terhadap citra merek produk Somethinc pada mahasiswa Ilmu Komunikasi Universitas Negeri Jakarta angkatan 2019.Dalam penelitian ini, menggunakan pendekatan kauntitatif dengan populasi yang digunakan adalah mahasiswa Ilmu Komunikasi Universitas Negeri Jakarta angkatan 2019. Berdasarkan perhitungan dengan menggunakan rumus Slovin, sampel yang digunakan dalam penelitian ini adalah sebanyak 67 mahasiswa.Hasil penelitian menunjukkan bahwa terdapat pengaruh yang signifikan antara celebrity endorser Dilla Jaidi terhadap citra merek produk Somethinc. Celebrity endorser yang menarik dan memiliki keunikan dipercaya dapat meningkatkan citra merek pada brand itu sendiri. Maka dalam penelitian ini celebrity endorser Dilla Jaidi dapat meningkatkan citra merek produk Somethinc.
THE EXPOSURE EFFECT OF PPKM LEVEL 4 NEWS ON KOMPAS.COM ON ATTITUDES TO COMPLY WITH HEALTH PROTOCOLS Rayni Delya Hafni; Elisabeth Nugrahaeni Prananingrum; Maulina Larasati Putri; Vera Wijayanti Sutjipto
Profetik: Jurnal Komunikasi Vol 16, No 1 (2023)
Publisher : Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/pjk.v16i1.2269

Abstract

The Covid-19 pandemic in Indonesia has not yet stopped and to overcome it the government has made a policy, namely PPKM (Enforcement of Community Activity Restrictions) Level 4 on (July 26 – August 23, 2021) which applies in several regions in Indonesia, one of which is the Province of DKI Jakarta. With PPKM Level 4, various online media, one of which is Kompas.com, is to report it. Therefore, this study aims to analyze the effect of exposure to PPKM Level 4 news on Kompas.com for the period 26 July – 23 August 2021 on the attitude toward carrying out health protocols in UNJ Communication Science students. In this study, the researcher uses the uses and gratifications theory, with quantitative research and survey methods by distributing questionnaires to 77 respondents. The results of this study show that H0 is rejected and Ha is accepted, which indicates that PPKM news exposure is Level 4 The period of July 26 – August 23, 2021 on Kompas.com has an influence on the attitude toward obeying health protocols in UNJ Communication Science students.
PENGARUH PESAN KAMPANYE #TOLAKDENGANANGGUN TERHADAP SIKAP PERLINDUNGAN KERAHASIAAN DATA PRIBADI achmad, Ghozali; Safitri, Dini; Sutjipto, Vera Wijayanti; SP, Kinkin Yuliaty; Romli, Nada Arina
Perspektif Komunikasi: Jurnal Ilmu Komunikasi Politik dan Komunikasi Bisnis Vol 7, No 2 (2023): Perspektif Komunikasi
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/pk.7.2.219-228

Abstract

Untuk menciptakan keamanan dalam bertransaksi secara online, masyarakat harusmempunyai kesadaran dalam melindungi kerahasiaan data pribadi. Oleh karena itudiperlukan kampanye bagi masyarakat untuk menciptakan kesadaran bagi masyarakat. Halini kemudian menarik peneliti untuk membuat penelitian yang bertujuan untuk mengetahuiadakah pengaruh pesan kampanye #TolakDenganAnggun terhadap sikap perlindungankerahasiaan data pribadi pengikut akun Twitter @BankBCA. Penelitian ini menggunakanmetode penelitian kuantitatif dengan teknik pengumpulan data menggunakan penyebarankuesioner. Sampel dalam penelitian ini adalah pengikut akun Twitter @BankBCA denganjumlah sampel sebanyak 100 responden. Hasil uji regresi linear sederhana dalam penelitianini adalah Y = 4,689 + 0,416 X. Sementara nilai thitung sebesar 14,015 lebih besar darittabel 1,664 yakni (14,015 > 1,664). Hal tersebut menunjukan bahwa H0 ditolak dan Haditerima yang berarti terdapat pengaruh pesan kampanye #TolakDenganAnggun terhadapsikap perlindungan kerahasiaan data pribadi pengikut akun Twitter @BankBCA. Hasil ujikoefisien determinasi dapat diketahui bahwa nilai Rsquare = 0,667 (66,7%). Hal tersebutmenunjukan bahwa sikap perlindungan kerahasiaan data pribadi pengikut akun Twitter@BankBCA sebesar 66,7% dipengaruhi oleh pesan kampanye #TolakDenganAnggun.Kemudian 33,3% sisanya dipengaruhi oleh faktor lain yang tidak dibahas dalam penelitianini.
Pengaruh Kampanye #PawaiBebasPlastik2021 Terhadap Perilaku Peduli Lingkungan Followers Instagram @iddkp Hanifah, Wanda; Prananingrum, Elisabeth Nugrahaeni; Sutjipto, Vera Wijayanti
MEDIALOG: Jurnal Ilmu Komunikasi Vol. 5 No. 2 (2022): Medialog: Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi FISIP UM Buton

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35326/medialog.v5i2.1722

Abstract

ABSTRACT Since the Covid-19 pandemic, plastic problems have increased, because they are triggered by changes in behavior and consumption in the community. Environmental care behavior becomes a measuring tool to determine human behavior about the environment. Public awareness of the urgency of the issue of environmental pollution due to plastic waste is also growing, it can be seen from the emergence of various campaigns in Indonesia, thus this study aims to determine the effect of the #PawaiBebasPlastik2021 campaign on the environmental care behavior of Instagram followers iddk. This type of research is quantitative with a survey method. The number of respondents as many as 99. The results of this study indicate that the value of the correlation coefficient test is in the interval 0.61 – 0.80, this value indicates that the #PawaiBebasPlastik2021 campaign has a strong influence on the environmental care behavior of Instagram followers @Iddkp and is positive. Furthermore, based on the value of the results of the determination test, it is known that the coefficient of determination is 43.2% which shows that 43.2% of caring behavior is influenced by the campaign, but the remaining 56.8% is influenced by other factors. Keywords: Social Media, Campaigns, Plastic Waste, Caring Behavior
Efektifitas Konten Iklan Viral Grace Natalie Di Youtube Dalam Meningkatkan Kesadaran Publik Pada Partai Solidaritas Indonesia Sahma Libriyanti, Nabila; Wijayanti Sutjipto, Vera
Politeia: Jurnal Ilmu Politik Vol. 13 No. 1 (2021): Politeia: Jurnal Ilmu Politik
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/politeia.v13i1.3430

Abstract

Pada pemilu 2019, Partai Solidaritas Indonesia yang merupakan salah satu partai politik dengan ketua umum perempuan mencalonkan anggota-anggotanya ke pemilihan legislatif, Penelitian ini bertujuan untuk mendeskripsikan bagaimana iklan Partai Solidaritas Indonesia (PSI) memperoleh kesadaran publik dengan menggunakan analisis menggunakan empat dimensi yaitu empathy, persuation, impact, dan communication. Penelitian ini menggunakan metode penelitian kuantitatif dengan menyebarkan kuesioner sebagai data primer kepada 35 sampel yang dilakukan pada mahasiswa aktif Program Studi Ilmu Komunikasi di Universitas Negeri Jakarta angkatan 2018. Hasil dari penelitian ini yaitu, iklan PSI berhasil mendapatkan empati audiens dengan menyampaikan pesan dalam iklan secara akrab dengan audiens yang target sasarannya merupakan generasi muda atau pemilih pemula, dan perempuan. Sehingga menciptakan kesadaran publik dan kesan yang ditampilkan dalam iklan juga bersifat kekinian sehingga sesuai dengan target sasarannya yang merupakan generasi muda. Tapi iklan PSI kurang dapat mengkomunikasikan kesan PSI sebagai partai politik yang tidak mengutamakan berkampanye dengan cara menyebarkan isu-isu politik yang belum pasti kebenarannya, apalagi menyebarkan hoaks.
The Influence of Media Exposure to the Final Presidential Debate Program in 2024 on Net TV Channel on the Attitudes of Voters in Jakarta Putri, Amanda Kanary; Kinkin Yuliaty Subarsa Putri; Vera Wijayanti Sutjipto
Journal of Digital Marketing and Communication Volume 4 - Issue 1 - 2024
Publisher : Tecno Scientifica Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53623/jdmc.v4i1.421

Abstract

During elections, television is considered an important mass media platform for political campaigning by political parties. In general elections, it's undeniable that many political parties utilize mass media to influence the public. The lack of political awareness and education among first-time voters is feared to be a cause of declining political participation in the 2024 elections. Through the broadcast of presidential debates, prospective voters can learn about the vision, mission, and programs of presidential candidates. Over time, perceptions, both positive and negative, are formed. How candidate pairs convey messages and create impressions during debates is also observed. This research employs a quantitative approach using the survey method. The population consists of voters in Jakarta, with a sample size of 100 respondents determined using the Slovin formula. The study reveals a significant influence of media exposure from the final presidential debate program in 2024 on NET TV on the attitudes of voters in Jakarta, as confirmed by validity, reliability, and simple linear regression tests.
Pola Komunikasi Antar Pribadi Magang Merdeka Batch 3 Mahasiswa Prodi Ilmu Komunikasi FIS UNJ Marisa Puspita Sary; Sutjipto, Vera Wijayanti; Putri, Maulina Larasati; Azzahra, Rahma; Andi Putri Alifiah
Jurnal Spektrum Komunikasi Vol 11 No 4 (2023): Jurnal Spektrum Komunikasi : December 2023
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v11i4.599

Abstract

This study discusses the pattern of interpersonal communication between independent interns batch 3 of communication science study program students of FIS UNJ. This study used qualitative methods with primary data collection conducted through interviews. There were 15 informants in the research who were students of Communication Sciences, Faculty of Social Sciences, State University of Jakarta who were participating in the independent internship program batch 3 which was held for five months. The results of this study showed that 15 informants interviewed, 11 of whom felt openness in communication, in empathy communication, 15 informants also experienced the running of the internship program. Meanwhile, 14 out of 15 informants admitted that they felt supportive communication and 14 out of 15 informants said they experienced positive communication in undergoing the independent internship program batch 3.
Pengaruh Kampanye #Tanganmas Oleh BEMP IKOM UNJ Melalui Media Sosial Instagram Terhadap Partisipasi Mahasiswa Ilmu Komunikasi UNJ Angkatan 2020 Dalam Berdonasi Faliha, Shakilah; Sutjipto, Vera Wijayanti; Safitri, Dini
LUGAS Jurnal Komunikasi Vol 8, No 1: Juni 2024
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/lugas.v8i1.3724

Abstract

This research is motivated by the phenomenon of financial difficulties faced by a number of students in continuing higher education. BEMP IKOM UNJ as a student organization took the initiative to conduct the #TanganMas Campaign through Instagram social media to invite students to donate to help colleagues who have difficulty paying tuition fees. The purpose of this study was to determine the effect of the #TanganMas Campaign on the participation of UNJ Communication Science students Class of 2020 in donating. This study uses a quantitative approach with a survey method. The study population was all 82 active students of the UNJ Communication Science study program class of 2020. The sampling technique used saturated sampling, so that all members of the population became the research sample. Data was collected by distributing online questionnaires. The data analysis technique used simple linear regression analysis. The results showed that the #TanganMas Campaign had a significant effect on student participation in donating, with a significance value of 0.000 < 0.05. The magnitude of the influence of the #TanganMas Campaign on Student Participation was 46.5%. It can be concluded that creative digital media-based campaigns carried out by student organizations have proven to be effective in encouraging student participation in social issues in the campus environment.
Co-Authors achmad, Ghozali Amarilia Shinta Andi Putri Alifiah Angelita Kania Ramdan Annisa Sekarwulan Aulia, Najla Zahrani Ayu Priana Ayu Priana Azzahra, Rahma Azzira Christdiyatmiko, Alron Ebenhaezer Dalimunthe, Irda Adelina Darmawan, Nelfina Della Giska Meidiani Dhesvina, Rizka Humaira Dini Safitri Diva Rheva Deianeira Diva Rheva Deianeira E. Nugrahaeni Prananingrum Elisabeth Nugrahaeni Prananingrum Fahira Novanra Fahira Novanra Faliha, Shakilah Farah Aulia, Farah Fauzi, Nabila Khalisha Hafni, Rayni Delya Haikal Syahid Abdullah Hakim, Faiha Zhafira Hakim, Lukman Hana Hanifah, Hana Hanifah, Wanda Hertanto Wijaya Hidayatullah, Muhamad Ivan Ida Ayu Putu Sri Widnyani K. Y.S. Putri K. Y.S. Putri K. Y.S. Putri K.Y.S Putri K.Y.S. Putri Khalisha, Lucky Kiki Dwi Arviani Kinkin Yuliaty Subarsa Putri Larasati Putri, Maulina Latifah Firdausah Lukman Hakim Maisya, Salsa Ratu Marisa Puspita Sary Marissa Puspita Sary Maulina Larasati Maulina Larasati Maulina Larasati Putri Nada Arina Romli Nada Arina Romli Nada Arina Romli Nadiatul Muflihah Natasya Ananda Rheta Novanra, Fahira Nugrahaeni Prananingrum, Elisabeth P., Elisabeth Nugrahaeni Prananingrum, Elisabeth Nugrahaeni Priyambodo, Anggito Puspita Sary, Marisa Putri Dwi Rizni Ananda Putri, Amanda Kanary Putri, Angieta Dewati Putri, Elisabeth Nugrahaeni Putri, K. Y. S. Putri, K. Y.S. Putri, K.Y.S. Putri, Kinkin Yuliaty Subarsa Putri Putri, Maulina Larasati Putri, Maulina Larasati Putri, Rizki Anindia Qatrunnada, Dhearowin Rayni Delya Hafni Rayni Delya Hafni Romli, Nada Arina Sahma Libriyanti, Nabila SP, Kinkin Yuliaty Sulistiani, Indah Sutiyono, Citra Amalia Putri Suwito, Annisa Putri Tasya Indah Firdausi Tazkia Aulia Rahman Wanda Hanifah Wiratri Anindhita Wiratri Anindhita Wiratri Anindhita, Wiratri Wulandari, Helyana Yesi Andriani Yesi Andriani Yoandra Putri Amarawati ‪Kinkin Yuliaty Subarsa Putri