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All Journal Jurnal Ekonomi JURNAL PROMOSI KESEHATAN INDONESIA Journal The Winners JIKSI (Jurnal Ilmu Komputer dan Sistem Informasi) Jurnal Kesehatan Andalas Binus Business Review Jurnal Riset Akuntansi dan Keuangan Martabe : Jurnal Pengabdian Kepada Masyarakat Journal of Humanities and Social Studies Almana : Jurnal Manajemen dan Bisnis Psikoislamedia : Jurnal Psikologi Poltekita : Jurnal Ilmu Kesehatan Kumawula: Jurnal Pengabdian Kepada Masyarakat Journal of Information Systems and Informatics Majalah Ilmiah Warta Dharmawangsa Management Studies and Entrepreneurship Journal (MSEJ) Poltekita: Jurnal Pengabdian Masyarakat Jurnal Akutansi Manajemen Ekonomi Kewirausahaan (JAMEK) Indonesian Journal of Biological Pharmacy Jurnal Paradigma Akuntansi CITIZEN: Jurnal Ilmiah Mulitidisiplin Indonesia Banua: Jurnal Kesehatan Lingkungan Jurnal Akuntansi dan Keuangan Indonesia Jurnal Atma Inovasia PENA LAW: International Journal of Law Jurnal Indonesia Sosial Teknologi Journal Liaison Academia and Society International Journal of Health and Information System (IJHIS) Journal of Management, Economic, and Financial The International Journal of Medical Science and Health Research
Christine Christine
Bina Nusantara University
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Journal : Jurnal Atma Inovasia

 1 
Strategi Pemasaran Produk Hasil Olahan Desa Ngloro Kecamatan Saptosari Kabupaten Gunungkidul DIYogyakarta Incharisma, Maria; Simbolon, Angelita Rogabe T; Tabita, Skolastika Gadis; Christine, Christine; Kusumatriawan, Ardhiel Junico A; Beraya, Fransiska Millenia A L B; Ardhiawan, Nicolas Raditya; Hananta, Juninho Yudistira; Pangestuti, Patricia Aurelia U; Aini, Nur; Widiastiani, Nindry Sulistya
Jurnal Atma Inovasia Vol. 1 No. 1 (2021)
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (245.941 KB) | DOI: 10.24002/jai.v1i1.3894

Abstract

Kuliah Kerja Nyata (KKN) is a required academic activity in the curriculum of every study program at Atma Jaya University Yogyakarta with a weight of 2 credits. The implementation of KKN in the odd semester of the 2020/2021 Academic Year (KKN 78) uses the Community KKN 5.0 model without field dropping the impact of the COVID-19 pandemic. KKN started from October to November 2020. The distribution of locations KKN 78 are Kulon Progo and Gunungkidul, Yogyakarta Special Region Province. In its implementation, Units H Group 37 are located in Ngloro Village, Saptosari District, Gunungkidul. At the macro level, villages have two main potentials in the cultural and economic fields. Based on the results of observations, this village has had various training programs for the manufacture of products in the village such as food processing, in the form of cassava chips and banana chips. However, this activity has constraints on the marketing of the resulting product so it requires a marketing strategy. The purpose of KKN according to this group is to provide information on how to market processed products so that they are able to compete with other products. The compilation of KKN outcomes is carried out by collecting (secondary) data, and presenting qualitative reports that are descriptive-analysis in nature. The resulting output is a mapping of village potential which is later revealed to be e-books, pocket books and videos related to villages, village potentials and product marketing strategies.
Strategi Pemasaran Produk Hasil Olahan Desa Ngloro Kecamatan Saptosari Kabupaten Gunungkidul DIYogyakarta Incharisma, Maria; Simbolon, Angelita Rogabe T; Tabita, Skolastika Gadis; Christine, Christine; Kusumatriawan, Ardhiel Junico A; Beraya, Fransiska Millenia A L B; Ardhiawan, Nicolas Raditya; Hananta, Juninho Yudistira; Pangestuti, Patricia Aurelia U; Aini, Nur; Widiastiani, Nindry Sulistya
Jurnal Atma Inovasia Vol. 1 No. 1 (2021)
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jai.v1i1.3894

Abstract

Kuliah Kerja Nyata (KKN) is a required academic activity in the curriculum of every study program at Atma Jaya University Yogyakarta with a weight of 2 credits. The implementation of KKN in the odd semester of the 2020/2021 Academic Year (KKN 78) uses the Community KKN 5.0 model without field dropping the impact of the COVID-19 pandemic. KKN started from October to November 2020. The distribution of locations KKN 78 are Kulon Progo and Gunungkidul, Yogyakarta Special Region Province. In its implementation, Units H Group 37 are located in Ngloro Village, Saptosari District, Gunungkidul. At the macro level, villages have two main potentials in the cultural and economic fields. Based on the results of observations, this village has had various training programs for the manufacture of products in the village such as food processing, in the form of cassava chips and banana chips. However, this activity has constraints on the marketing of the resulting product so it requires a marketing strategy. The purpose of KKN according to this group is to provide information on how to market processed products so that they are able to compete with other products. The compilation of KKN outcomes is carried out by collecting (secondary) data, and presenting qualitative reports that are descriptive-analysis in nature. The resulting output is a mapping of village potential which is later revealed to be e-books, pocket books and videos related to villages, village potentials and product marketing strategies.
Co-Authors Agustin Dwi Syalfina Al Faruq, Muhammad Ariq Albar, Husnul Fuad Andri Irfan Rifai Ardhiawan, Nicolas Raditya Azmi Harahap, Taufiq Beby Karina Fawzeea Sembiring Beraya, Fransiska Millenia A L B Christanto, Henoch Juli Darius Andana Haris Dessy Agustiany Dian Tauriana, Dian Djaja, Benny Drastyana, Serlly Frida Ellen Fanny Fanny Fitri, Geyzka Syalwa Gema Florencia, Carla Fransiska Fransiska Govanny, Jocelyn Listo Gunardi Gunardi Hamdi, Tasrif Hamid, Mey Lina Hananta, Juninho Yudistira Handayani, Susanty Hanum Sasmita Hiuredhy, Davin Kurnia Hutasoit, Apren Halomoan I Gede Agus Widyadana I Nyoman Sutapa Incharisma, Maria Jamhari Jamhari Jeanny Pragantha Jimmy, So Yohanes Kartika, Ria Chandra Kristiawanto, Kristiawanto Kusumatriawan, Ardhiel Junico A Linda Santioso Luh Putu Ratna Sundari Masyfufah, Lilis Muchtaridi Muchtaridi Muda Situmorang, Iskandar Mustafa Nizwan Zukhri Novianti, Siti Nudji, Bambang Nur Aini Nuryanah, Siti Pangestuti, Patricia Aurelia U Patricia, Rachael Pebriani, Fathia Politon, Fellysca Politon, Fellysca V. M. Prihartanti, Niken Grah Prio Utomo Putri, Ahir Diana Respito, Andi Saputra, Darman Simbolon, Angelita Rogabe T Situmorang, Syafrizal Helmi Sri Hartini Stephen Aprius Sutresno, Stephen Aprius Sunuh, Herlina Sutha, Diah Wijayanti Syafrizal Helmi Situmorang Tabita, Skolastika Gadis Teepapal, Tanawat Tiadoraria br. Ginting, Litka Ulya Firza, Syafira Wahyuni, Titin Widiastiani, Nindry Sulistya Yovie Ernanda yusbardini, yusbardini Zainumi, Cut Meliza Zulkifli, Nathratul Ayeshah Binti