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All Journal HUMAN FALAH: Jurnal Ekonomi dan Bisnis Islam At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam Al-Masharif: Jurnal Ilmu Ekonomi dan Keislaman Jurnal Ilmiah Akuntansi Kesatuan Jurnal Darma Agung Aghniya: Jurnal Ekonomi Islam JURMA : Jurnal Program Mahasiswa Kreatif Jurnal Ilmiah METADATA Al-Iqtishod : Jurnal Ekonomi Syariah Journal Of Business, Finance, and Economics (JBFE) EKSYA: Jurnal Ekonomi Syariah Jurnal Akuntansi dan Keuangan Jurnal Pengabdian Masyarakat Hablum Minannas Governors Jurnal Ekonomika Manajemen Dan Bisnis Commodity : Jurnal Perbankan dan Keuangan Islam Innovative: Journal Of Social Science Research Triwikrama: Jurnal Ilmu Sosial Mutiara: Jurnal Penelitian dan Karya Ilmiah Student Research Journal JEBD Neraca Manajemen, Akuntansi, dan Ekonomi Al-masharif: Jurnal Ilmu Ekonomi dan Keislaman Academia Open Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal) Jurnal Ilmiah Mizani: Wacana Hukum, Ekonomi Dan Keagamaan
Muhammad Syahbudi
Universitas Islam Negeri Sumatera Utara
Religion Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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SWOT & QSPM as A Strategy to Increase Customer Loyalty of Ekawarsa Plus Partners at AJB Bumiputera 1912 Medan Rahma Wulan Suci Nasution; Muhammad Syahbudi; Ahmad Muhaisin B. Syarbaini
Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 17 No. 2 (2023): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
Publisher : Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55208/b4g3j973

Abstract

The cause of the decrease in the number of policies is due to a strategy to increase customer loyalty that is lacking in the company, where this strategy has a very big impact on increasing or decreasing the number of policies on the product chosen by each customer. Customer loyalty is a form of customer commitment to a product repeatedly and even permanently. Mitra Ekawarsa Personal Accident is a form of self-protection from risks that might occur. Qualitative research is obtained from primary data sources by conducting direct observations at companies, conducting interviews, secondary data is complementary data used as a basic reference for theory, obtained through jurnals, etc. The aim of this research is to find out how to increase loyalty to a Mitra Ekawarsa Plus Personal Accident product at the AJB Bumiputera 1912 Mean company using SWOT & QSPM analysis. The ST strategy in this research is making a strategy by applying the company's internal strengths so that it can avoid or minimize the consequences of several threats originating from foreign companies. The results of this stage show that increasing numbers of employees in the marketing department who are honest and responsible has the highest TAS score with a value of 4.905. Thus, increasing the number of employees in the marketing department who are honest and responsible is a recommended strategy that companies should implement in order to increase customer loyalty to the company.
The Impact of Zakat Utilization and Business Financing on Welfare with Business Sustainability as a Moderating Variable (Case Study of BAZNAS Labuhanbatu Utara) Fadillah Ramadhani Siregar; Muhammad Syahbudi; Muhammad Lathief Ilhamy Nasution
Jurnal Ilmiah Mizani: Wacana Hukum, Ekonomi Dan Keagamaan Vol 11, No 2 (2024): October
Publisher : Faculty of Sharia (Islamic Law) at Fatmawati Sukarno State Islamic University Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/mzn.v11i2.4444

Abstract

This article aims to examine the impact of zakat utilization and business financing on the welfare of beneficiaries (mustahik), with business sustainability as a moderating variable. A case study was conducted at BAZNAS Labuhanbatu Utara. The research method employed a quantitative approach, utilizing questionnaires distributed to 100 mustahik who have received zakat in the form of business capital and participated in economic empowerment programs from 2023 to 2024. Data analysis was conducted using path analysis.The results indicate that zakat utilization has a significant positive impact on the welfare of mustahik. Additionally, business sustainability plays a crucial role as a moderating variable that strengthens the influence of zakat on mustahik welfare. This research underscores the importance of zakat management oriented towards business sustainability to enhance the long-term impact on the welfare of mustahik. Furthermore, it aligns with Islamic economic law, which emphasizes the ethical distribution of wealth and resources to ensure social justice and promote community welfare, reflecting the broader objectives of Maqasid al-Shariah in fostering economic development and reducing poverty. 
The Effectiveness of Cahaya Terampil Scholarship Distribution by Yayasan Baitul Mal PLN UP3 North Sumatra: An Islamic Economics Perspective M. Luthfi Perdana siregar; Muhammad syahbudi; Ahmad Muhaisin
Jurnal Ilmiah Mizani: Wacana Hukum, Ekonomi Dan Keagamaan Vol 11, No 2 (2024): October
Publisher : Faculty of Sharia (Islamic Law) at Fatmawati Sukarno State Islamic University Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29300/mzn.v11i2.4903

Abstract

Higher education is not merely about obtaining degrees but also about empowering individuals to contribute meaningfully to society. Financial support, such as the Cahaya Terampil Scholarship from YBM PLN UP3 North Sumatra, plays a crucial role in achieving this goal, particularly for underprivileged students. This article aims to analyze the effectiveness of the Cahaya Terampil Scholarship distribution in addressing the financial challenges faced by mustahiq (eligible recipients) in Medan. The study utilizes a qualitative approach, analyzing secondary data on the distribution of scholarship funds. Findings indicate that the distribution of scholarships has declined from January 2023 to July 2024, and its effectiveness has diminished over time. From an Islamic economic perspective, this inefficiency highlights the need for improved management and socialization strategies to enhance the impact of zakat-based scholarship programs. The research contributes to efforts to improve access to higher education for underprivileged students, reinforcing the principles of justice and welfare in Islamic economics.
Co-Authors Ahmad Muhaisin Ahmad Muhaisin B. Syarbaini Ahmad Ryasid Ahri Musalim Aisiyah Rahma Alfaqih Tariq Aziziy Hasibuan Amalia Ramadhani Suci Ardi Amiur Nuruddin Anggi Pratiwi Antin Kurnyasih Aqila Fadila Haya Malau Aqwa Naser Daulay Ardi Prayetno Arifin Fauzi Lubis Azhari Akmal Tarigan Dila Fahira Elida Elfi Barus Elida Elfi Barus Elsa Nur Habibi Fadillah Ramadhani Siregar Fera Silvia Indah Khairunnisa Sihotang Indah Rayansi Irfah Alwainiy Isnaini Harahap Khairani Nisa Lukman Nasution M. Luthfi Perdana siregar Marwah Auliyani Maryam Batubara Muhammad Arif Muhammad Habibi Harahap Muhammad Lathief Ilhamy Nasution Nanda Syafira Afriyani Nasution, Muhammad Irwan Padli Natasya Agustine Asali Nazlah Rachma Panggabean Nur Ahmadi Bu Rahmani Nurbaiti Nurbaiti Nurhayati Gultom Nurlaila Nurlaila Nurul Fadhillah Nurul Hasanah Nurul Wafiq Azizah Nasution R. Juli Moertiono Rafika Azwina Rahma Wulan Suci Nasution Rahmi Syahriza Rajab Siregar Ranah Santri Dongoran Reza Nurul Ichsan Rika Utari Riska Amaliah Rizky Febrian Saragih Rizky Padlan Sabrina Adawiyah Saparuddin Siregar Sri Rahayu Suci Wulandari Sugianto Sugianto Trie Ananda Tuti Anggraini Yona Andreani