Garuda - Garba Rujukan Digital

PENGARUH BUDAYA ORGANISASI, KEPUASAN KERJA DAN KEADILAN ORGANISASI TERHADAP KOMITMEN ORGANISASI PADA PEGAWAI KELURAHAN DI KECAMATAN GAJAHMUNGKUR SEMARANG Heridiansyah, Jefri; Susetyarsi, Theresia; Setiyanti, Sri Wiranti; Meilinda, Amalia Dity
JURNAL STIE SEMARANG Vol 16 No 3 (2024): Jurnal STIE SEmarang
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/stiesmg.v16i3.739

Penelitian ini bertujuan untuk mengetahui pengaruh Budaya Organisasi, Kepuasan Kerja dan Keadilan Organisasi terhadap Komitmen Organisasi. Variabel Budaya Organisasi tidak berpengaruh terhadap Komitmen Organisasi diperoleh koefisien regresi arah positif dengan t hitung 1.862 < 1.980 dengan nilai signifikansi sebesar 0,068 > 0,05. Kepuasan Kerja berpengaruh positif dan signifikan terhadap Komitmen Organisasi diperoleh koefisien regresi arah positif dengan t hitung 2.418 > 1.980 dengan nilai signifikansi sebesar 0,019 < 0,05. Keadilan Organisasi tidak berpengaruh terhadap Komitmen Organisasi diperoleh koefisien regresi arah positif dengan t hitung 1.227 < 1.980 dengan nilai signifikansi sebesar 0,225 > 0,05. Hasil pengujian kelayakan model dengan tingkat signifikan adalah 0,000 < 0,05, artinya model merupakan model yang layak atau fit untuk digunakan. Nilai Adj R2 diperoleh sebesar 0,256 yang artinya 25.6 % Komitmen organisasi dapat dijelaskan oleh variabel Budaya organisasi, Kepuasan kerja dan Keadilan organisasi, sedangkan sisanya dipengaruhi oleh variabel lain diluar model penelitian ini

Sales Imporvement towards Digital Marketing in COVID-19 Pandemic Kurniawan, Gogi; Heridiansyah , Jefri
International Journal of Social Science and Business Vol. 8 No. 2 (2024): May
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v8i2.43808

The Covid-19 pandemic, which began in early 2020 and was followed by restrictions prohibiting community activities and imposing stringent oversight, has severely impacted nearly all sectors of trade, particularly managers of micro and small businesses, also known as MSMEs. This study is explanatory in nature. The sampling method used was purposive sampling, selecting 74 MSME managers. Paired t-test analysis of the differences shows that the probability of increased sales volume through digital marketing media is greater than that of conventional marketing media. Additionally, the level of consumer response to MSMEs is higher when using digital marketing compared to conventional methods, and the intensity of interaction between MSME marketers and consumers is greater when using digital marketing media. The results of this study also demonstrate that the opportunity for MSMEs to promote or re-market products to potential consumers through digital marketing media is greater than for MSMEs still relying on conventional marketing methods.

ANALISIS FAKTOR PENENTU YANG MEMPENGARUHI MINAT WIRAUSAHA MAHASISWA STIE SEMARANG PROGRAM STUDI MANAJEMEN Safari, Teti; Heridiansyah, Jefri; Susetyarsi, Theresia; Marhamah, Marhamah
JURNAL STIE SEMARANG Vol 14 No 2 (2022)
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/stiesmg.v14i2.565

The purpose of this study was to determine the effect of self-efficacy, risk tolerance, and freedom in work on the entrepreneurial interest of STIE SEMARANG students in the Management Study Program. The population in this study was STIE SEMARANG students from the Management Study Program while the sample in this study was 45 students or respondents. The results of the study based on the results of the t-test there was an effect of self-efficacy (significance value 0.001) on entrepreneurial interest. The results of the t test have the effect of risk tolerance (significance value 0.004) on entrepreneurial interest. And the results of the t test have the effect of freedom in work (significance value 0.003) on entrepreneurial interest. Based on the F test, it is obtained that the value of Fcount: 23,726 > Ftable 2.83 with a significance of 0.000 <0.05, it can be concluded that the model is a fit model. The coefficient of determination (R2) shows that 63.5% variation in changes in the dependent variable (Interest in Entrepreneurship) can be explained by the independent variables (Self Success, Tolerance of Risk, and Freedom at Work).

ANALISIS PENGARUH KINERJA LINGKUNGAN DAN UKURAN PERUSAHAAN TERHADAP KINERJA KEUANGAN DENGAN CORPORATE SOCIAL REPONSIBILITY SEBAGAI VARIABEL INTERVENING Widaryanti, Widaryanti; Heridiansyah, Jefri; Harminingtyas, Rudika; Ananda, Rimba Regi
JURNAL STIE SEMARANG Vol 17 No 2 (2025): Jurnal STIE Semarang
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/stiesmg.v17i2.802

This study aims to analyze the effect of managerial ownership, institutional ownership, independent board of commissioners, audit committee, and audit quality on tax avoidance. The independent variables used in this study are managerial ownership, institutional ownership, independent board of commissioners, audit committee, and audit quality. The dependent variable in this study is tax avoidance. This research utilizes secondary data obtained from annual reports. The population used in this study comprises food and beverage companies listed on the Indonesia Stock Exchange for the period 2020- 2022. The sampling technique employed is purposive sampling, with a sample size of 108 samples (3 years x 36 = 108). Data analysis is conducted using SPSS software. The results of this study indicate that managerial ownership has a positive effect on tax avoidance. On the other hand, institutional ownership, independent board of commissioners, audit committee, and audit quality all have negative effects on tax avoidance. Managerial ownership, institutional ownership, independent board of commissioners, audit committee, and audit quality simultaneously influence tax avoidance.

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KETEPATAN WAKTU PELAPORAN KEUANGAN PERUSAHAAN MANUFAKTUR SEKTOR ANEKA INDUSTRI YANG TERDAFTAR DI BEI TAHUN 2018-2022 Setiyanti, Sri Wiranti; Heridiansyah, Jefri; Janah, Rondatul
JURNAL STIE SEMARANG Vol 17 No 2 (2025): Jurnal STIE Semarang
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/stiesmg.v17i2.810

Ketepatan waktu pelaporan keuangan merupakan suatu kewajiban bagi setiap perusahaan. Semakin tepat waktu laporan keuangan disampaikan, maka informasi yang disajikan akan semakin bermanfaat bagi para pemakainya dalam pengambilan keputusan. Penelitian ini bertujuan untuk mengetahui pengaruh variabel solvabilitas, likuiditas, profitabilitas, dan ukuran perusahaan terhadap ketepatan waktu pelaporan keuangan perusahaan manufaktur sektor aneka industri yang terdaftar di Bursa Efek Indonesia. Populasi dalam penelitian ini adalah perusahaan manufaktur sektor aneka industri yang terdaftar di BEI tahun 2018-2022 sejumlah 57 perusahaan. Pengambilan sampel menggunakan metode purposive sampling yaitu pemilihan sampel dengan menggunakan pertimbangan tertentu dan diperoleh 19 perusahaan. Variabel dalam penelitian ini yaitu ketepatan waktu, solvabilitas, likuiditas, profitabilitas, dan ukuran perusahaan. Variabel tersebut kemudian diuji dengan menggunakan regresi logistic. Hasil penelitian mengidentifikasi bahwa solvabilitas tidak berpengaruh signifikan terhadap ketepatan waktu pelaporan keuangan dengan nilai sig sebesar 0,398 > 0,05. Likuiditas tidak berpengaruh signifikan terhadap ketepatan waktu pelaporan keuangan dengan nilai sig sebesar 0,332 > 0,05. Profitabilitas tidak berpengaruh signifikan terhadap ketepatan waktu pelaporan keuangan dengan nilai sig sebesar 0,670 > 0,05. Dan ukuran perusahaan tidak berpengaruh signifikan terhadap ketepatan waktu pelaporan keuangan dengan nilai sig sebesar 0,739 > 0,05. Dengan koefisien determinan sebesar 0,229. Untuk penelitian selanjutnya disarankan memperluas objek penelitian, yaitu seluruh perusahaan yang terdaftar di Bursa Efek Indonesia, serta menambah variabel lain misalnya umur perusahaan, reputasi KAP, dan opini auditor agar hasil penelitian lebih bervariasi dan mampu menjelaskan variabel lain yang tidak dapat dijelaskan variabel independen pada penelitian ini.

Strategi Branding Dan Manajemen Media Sosial Untuk Peningkatan Daya Saing UMKM Lokal Desa Bandarjo Ungaran Barat Kabupaten Semarang Nor Rohmah, Ihda; Teti Safari; Marsiska Ariesta Putri; Jefri Heridiansyah; Wahyudi
Jurnal Pengabdian kepada Masyarakat STIE AKA Semarang Vol 4 No 2 (2025): Agustus 2025: Jurnal Pengabdian Kepada Masyarakat (ABDIMAS)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/abdimas.v4i2.634

This community service program aims to enhance the competitiveness of local MSMEs through branding strategies and the use of social media. In the digital era, MSME actors face challenges in building brand identity and utilizing social media as a marketing tool. This activity is carried out through training and mentoring for partner MSMEs in the assisted areas. The evaluation results show an increase in business actors' understanding of branding as well as an increase in promotional activities through social media platforms. This program makes a tangible contribution to supporting the digital transformation of MSMEs.

PENGARUH BAGI HASIL, PRODUK, DAN KUALITAS PELAYANAN, TERHADAP MINAT MENABUNG DI BANK SYARIAH (Studi Kasus pada Nasabah Bank Syariah Indonesia KCP UNGARAN) Susetyarsi, Th.; Heridiansyah, Jefri; Wibowo, Purnomo Ari
Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Vol 1, No 2: Agustus 2022
Publisher : STIE PENA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/emba.v1i2.511

The goal of this study is to see how much profit sharing, product , and service quality affect interest in saving in Islamic banks. A total of 100 customers from the Indonesian Islamic bank KCP Ungaran were employed in the study. Purposive sampling was used in this investigation, and the data used were primary data kinds. SPSS 22 was used to process the data in this investigation (IBM Statistical Package for Social Science). Profit sharing has a good but not significant effect on saving interest in Indonesian Islamic bank clients at KCP Ungaran, according to the findings of this study. This study also demonstrates the positive impact of Indonesian Islamic bank products on client savings motivation. Furthermore, this research demonstrates that service quality has a positive and significant impact.Keywords: Profit Sharing,Product,Service Quality, Interest in Saving

Strategi Branding Dan Manajemen Media Sosial Untuk Peningkatan Daya Saing UMKM Lokal Desa Bandarjo Ungaran Barat Kabupaten Semarang Nor Rohmah, Ihda; Teti Safari; Marsiska Ariesta Putri; Jefri Heridiansyah; Wahyudi
Jurnal Pengabdian kepada Masyarakat STIE AKA Semarang Vol 4 No 2 (2025): Agustus 2025: Jurnal Pengabdian Kepada Masyarakat (ABDIMAS)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM) Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/abdimas.v4i2.634

This community service program aims to enhance the competitiveness of local MSMEs through branding strategies and the use of social media. In the digital era, MSME actors face challenges in building brand identity and utilizing social media as a marketing tool. This activity is carried out through training and mentoring for partner MSMEs in the assisted areas. The evaluation results show an increase in business actors' understanding of branding as well as an increase in promotional activities through social media platforms. This program makes a tangible contribution to supporting the digital transformation of MSMEs.

How Does Organization Network and Market Orientation Affect Marketing Performance? Case of PTPN IX Downstream Products, Central Java Wahyudi, Wahyudi; Heridiansyah, Jefri; Susetyarsi, Theresia; Safari, Teti; Prabowo, Catur
Management Analysis Journal Vol. 13 No. 1 (2024): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v13i1.3265

This study aims to determine the effect of organizational network and market orientation on marketing performance on downstream products of PTPN IX Central Java. The sample is 34 respondents with a nonprobability sampling technique using the census method. The independent variables in this study are organizational networks and market orientation, then the dependent variable is marketing performance. The data collection method used in this study is a questionnaire. The data analysis method used is descriptive analysis and multiple linear regression analysis. Based on the research results, organizational networks positively and significantly affect marketing performance. The market orientation has a positive and significant effect on the marketing performance of downstream products of PTPN IX in Central Java. Marketing performance impacts sales turnover, sales increase and marketing reach. Therefore, management must pay attention to every relationship, whether friends, business relations or partner companies, both large and small, and fulfill customer orientation, threats from competitors, and market information.

Examining MSME Business Performance in Central Java: The Role of Entrepreneurial Orientation and Innovation Strategy Jefri Heridiansyah; Ariyani Indriastuti; Wahyudi; Catur Prabowo
Management Analysis Journal Vol. 14 No. 1 (2025): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v14i1.21190

This study explains innovation strategy's role in mediating entrepreneurial orientation's effect on MSME business performance. This research was conducted in MSME in Central Java, Indonesia. This analytical study explores empirical relationships using a descriptive observational, cross-sectional, deductive, and quantitative approach, statistical software Smart PLS, and a sample of 260 respondents. The analysis results show that entrepreneurial orientation also has a significant positive effect on innovation strategy, which in turn has a significant positive effect on MSME business performance. Entrepreneurial orientation has a significant positive effect on the performance of MSMEs. Innovation strategy has a mediating factor between entrepreneurial orientation and MSME business performance.

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