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All Journal Management Analysis Journal International Journal of Social Science and Business Jurnal STIE Semarang (Edisi Elektronik) JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Jurnal Pengabdian Kepada Masyarakat E-Prosiding Seminar Nasional Manajemen dan Akuntansi STIE Semarang (SENMAS) Management Analysis Journal
jefri Heridiansyah
Sekolah Tinggi Ilmu Ekonomi Semarang
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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PERAN CITRA PERUSAHAAN, KUALITAS PELAYANAN DAN PERSEPSI HARGA TERHADAP MINAT BELI ULANG PADA KONSUMEN ASTON PLUIT HOTEL & RESIDENCE DI JAKARTA Heridiansyah, Jefri; Christiana, Anya Aprillia; Wahyudi, Wahyudi; Setiyanti, Sri Wiranti
JURNAL CAPITAL : Kebijakan Ekonomi, Manajemen dan Akuntansi Vol 7 No 2 (2025): jurnal capital
Publisher : Sekolah Tinggi Ilmu Ekonomi Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33747/capital.v7i2.333

Abstract

This research aims to determine the influence of company image, service quality and price perception on repurchase intention among Aston Pluit Hotel & Residence consumers in Jakarta. The sampling technique used is probability sampling with the technique taken being accidental sampling. The results of the t test show that the t value for company image is 7.868 > t-table 1.984, then the t value for service quality is 2.838 > t-table 1.984 and the t value for price perception is -1.960 < t-table 1.984. The results of testing the feasibility of the model with a significant level are 0.000 < 0.05, meaning that the model is a suitable model or fit to be used. The coefficient of determination (Adjusted R Square) of 0.863 means that repurchase interest can be explained by company image, service quality and price perception.
Co-Authors Agus Kurniawan Agus Kurniawan Agus Kurniawan Alwin Basri Ananda, Rimba Regi Arif Sulistiyono Ariyani Indriastuti, Ariyani Catur Prabowo Catur Prabowo Christiana, Anya Aprillia Dwi Prawani SR Dwi Prawani SR, Dwi Prawani Fidyah Yuli Ernawati, Fidyah Yuli Janah, Rondatul Kurniawan, Gogi Marhamah - Marhamah Marhamah Marhamah Marhamah Marhamah Marlina Kusumawati Marsiska Ariesta Putri Meilinda, Amalia Dity Nor Rohmah, Ihda Novan Kurniawan Rahmi Yuliana Redjeki, Dwi Prawani Sri Rudika Harminingtyas Safari, Teti Sri Wiranti Setiyanti Sujadi Sujadi Th Susetyarsi Th. Susetyarsi Theresia Susetyarsi Theresia Susetyarsi Triasningrum, Frida Widyawati WAHYUDI Wahyudi Wahyudi Warno Warno Wati, Erlina Agustin Eka Wibowo, Purnomo Ari Widaryanti Widaryanti, Widaryanti Yanti, Ella Novi Zai, Aliyanus