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Journal : Journal of Basic Education Research

Kindergarten Curriculum Revolution: Aligning the Independent Curriculum with the Needs of the Global Education Industry Fitria, Ulfa; Muhammad Imam Khaudli
Journal of Basic Education Research Vol 6 No 2 (2025): May
Publisher : Cahaya Ilmu Cendekia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37251/jber.v6i2.1667

Abstract

Purpose of the study: This study aims to examine how the Merdeka Curriculum is implemented at TK Darussalam Blokagung Banyuwangi and to identify the challenges and strategies in aligning this independent curriculum with global education demands, as well as to propose practical recommendations for enhancing its implementation Methodology: Employing a descriptive qualitative case study approach, the research involved one principal and six homeroom teachers, with data gathered through structured observations, semi-structured interviews, and documentation of classroom activities; a comprehensive literature review informed the analysis, which was conducted using manual transcript analysis Main Findings: Findings reveal that the Merdeka Curriculum enables flexible lesson planning that fosters religious character, independence, creativity, and collaboration, leading to heightened student enthusiasm and engagement; however, implementation barriers—such as limited teacher proficiency in project-based learning, inadequate facilities, and insufficient parental involvement—were evident, prompting the school to conduct regular professional development and strengthen community partnerships to improve curriculum delivery Novelty/Originality of this study: Uniquely, this study focuses on a rural PAUD setting, offering novel insights into adapting independent curriculum frameworks to meet global education industry requirements in under-resourced contexts and generating context-specific recommendations that advance current understanding of curriculum flexibility and the integration of local and global educational values
Strategy to Build a Brand Image of Madrasah Aliyah Al-Amiriyyah Blokagung Banyuwangi Khasanah, Miratu; Khaudli, Muhammad Imam
Journal of Basic Education Research Vol 6 No 2 (2025): May
Publisher : Cahaya Ilmu Cendekia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37251/jber.v6i2.1679

Abstract

Purpose of the study: This research aims to analyze the strategies implemented in building brand image and the benefits it brings to madrasas. Methodology: The research method used is qualitative with a case study approach. Data collection was carried out through interviews, observations, and documentation, with research subjects including the head of the madrasah, WKS Humas, education personnel, as well as parents and OSIS. Data analysis techniques include data reduction, data presentation, and drawing conclusions, with data validity checking through source and technique triangulation. Main Findings: This study discusses strategies in building brand image at Madrasah Aliyah (MA) Al-Amiriyyah. Blokagung, Banyuwangi Regency. Educational institutions often face challenges in building their public image. The results of the study showed that the negative image of MA Al-Amiriyyah was caused by an unprofessional publication system. To overcome this, the management of the madrasah implemented various strategies, including excellent programs, to rebuild the image of a quality school. This strategy gradually formed a more positive and attractive school brand for the community.Novelty/Originality of this study: This study presents an update in the study of marketing communication strategies of religious-based educational institutions with a focus on brand image formation at the Madrasah Aliyah level