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ANALISIS MINAT DAN KEPUTUSAN PEMBELIAN MELALUI HARGA, KUALITAS DAN INOVASI Saputro, Samuel Henry; Widyastuti, Maria
Jurnal Manajemen dan Bisnis Volume 22 No. 1 Tahun 2022
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v22i1.1734

The development of communication technology causes smartphones to dominate the market, especially Chinese smartphone products. The number of Chinese products in the market is due to cheap and affordable prices, but not accompanied by good quality so that the Indonesian people already have their own views on Chinese products. However, Xiaomi as one of the mobile phone manufacturers from China in fact managed to become one of the kings of the smartphone market in Indonesia, this is because the price is affordable. This study aims to analyze interest and purchase decisions through price, quality and innovation. The results of data processing proved that all statement items were valid and all variables were reliable. The results showed that interest and purchasing decisions for Xiaomi smartphones in East Surabaya through price, quality and innovation were said to be moderate. Subsequent results show consumer interest and purchase decisions due to price and product quality, while innovation is not the cause of interest and purchase decisions for Xiaomi smartphones in East Surabaya, but purchasing decisions are due to price and product quality through interest first

ANALISIS MINAT BELI DAN KEPUTUSAN PEMBELIAN MELALUI PRODUCT DAN PRICE Sebastian, Jenny Ivana; Widyastuti, Maria
Jurnal Manajemen dan Bisnis Volume 23 No. 1 Tahun 2023
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar

The Covid-19 virus pandemic has had an impact on the business world where one of those that has felt the impact of the Covid-19 pandemic is the hotel and tourism industry in Surabaya. The government is anticipating an increase in the Covid-19 pandemic by imposing New Normal, including in Surabaya. This implementation has made the hospitality industry, which initially declined due to Covid-19, is now experiencing an increase. One of them is the Mercure Surabaya Grand Mirama Hotel. This hotel has experienced a decrease in the number of consumers in 2020 and 2021, but consumers will increase in 2022. The research objective is to analyze buying interest and purchasing decisions at the Mercure Surabaya Grand Mirama Hotel through product and price. The results of data processing prove that all statement items are valid, and all variables are reliable. The results of the study show that buying interest and purchasing decisions at the Mercure Surabaya Grand Mirama Hotel through product and price are said to be moderate. The next results show buying interest and purchasing decisions due to product and price, while buying interest is not the cause of purchasing decisions at the Mercure Hotel Surabaya Grand Mirama.

KEPUTUSAN MENGINAP BERDASARKAN IKLAN, PROMOSI PENJUALAN, DAN HUBUNGAN MASYARAKAT DI HOTEL GOODRICH SUITES Amalia, Antonia Rita; Widyastuti, Maria; Santika, Wendy Shelma; Aditya, Jeffrey
Jurnal Manajemen dan Bisnis Volume 23 No. 2 Tahun 2023
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Persaingan antar industri perhotelan di Jakarta sangat ketat. Hal ini disebabkan olehpendirian hotel baru dan bentuk akomodasi lainnya selama dekade terakhir. Hotel GoodrichSuites Jakarta merupakan hotel bintang 5 yang benar-benar menghadapi persaingan ketat ini,karena dekat dengan banyak hotel bintang empat dan lima. Penelitian ini bertujuan untukmenganalisis pengaruh variabel independen yaitu periklanan, promosi, dan hubunganmasyarakat terhadap keputusan menginap tamu di Hotel Goodrich Suites. Populasi padapenelitian adalah tamu yang menginap di Hotel Goodrich Suites dan sampel yang digunakansebanyak 75 orang. Berdasarkan hasil pengolahan data dikatakan semua item pernyataandinyatakan valid dan semua variabel dinyatakan reliabel, serta uji asumsi klasik terpenuhi.Berdasarkan hasil uji t dapat dikatakan iklan tidak berpengaruh terhadap keputusanmenginap tamu di Hotel Goodrich Suites, sedangkan promosi dan hubungan masyarakatberpengaruh signifikan terhadap keputusan tamu menginap di Hotel Goodrich Suites

ANALISIS MINAT TRADING ONLINE MAHASISWA MELALUI MANFAAT DAN LAYANAN PADA PT AGRODANA FUTURES Angelina, Helen; H, Andrea Angel; P, Jonathan Alexander; Widyastuti, Maria
Jurnal Manajemen dan Bisnis Volume 24 No. 2 Tahun 2024
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Technological developments in this decade have made online trading increasingly popular, especially among young people, namely students, where they can invest with minimal capital and learn to understand global economic developments. PT Agrodana Futures as a verified company can be a forum for students to invest early on. This research also aims to analyze the influence of independent variables in the form of benefits and services on students' online trading interest. The population in the study were UKDC students with a sample of 50 active students majoring in UKDC management. The type of research used is quantitative research using a questionnaire as a research instrument. The sampling technique used is non-probability sampling or objective sampling. In this research, data processing uses SPSS version 25. Based on the results of data processing, it is said that all statement items are declared valid and all variables are declared reliable, and the classical assumption test is met. Based on the T test results, it can be concluded that services and benefits have a significant influence on student interest in Online Trading.

ANALISIS MINAT DAN KEPUTUSAN PEMBELIAN MELALUI HARGA, KUALITAS DAN INOVASI Saputro, Samuel Henry; Widyastuti, Maria
Jurnal Manajemen dan Bisnis Volume 22 No. 1 Tahun 2022
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54367/jmb.v22i1.1734

The development of communication technology causes smartphones to dominate the market, especially Chinese smartphone products. The number of Chinese products in the market is due to cheap and affordable prices, but not accompanied by good quality so that the Indonesian people already have their own views on Chinese products. However, Xiaomi as one of the mobile phone manufacturers from China in fact managed to become one of the kings of the smartphone market in Indonesia, this is because the price is affordable. This study aims to analyze interest and purchase decisions through price, quality and innovation. The results of data processing proved that all statement items were valid and all variables were reliable. The results showed that interest and purchasing decisions for Xiaomi smartphones in East Surabaya through price, quality and innovation were said to be moderate. Subsequent results show consumer interest and purchase decisions due to price and product quality, while innovation is not the cause of interest and purchase decisions for Xiaomi smartphones in East Surabaya, but purchasing decisions are due to price and product quality through interest first

ANALISIS MINAT BELI DAN KEPUTUSAN PEMBELIAN MELALUI PRODUCT DAN PRICE Sebastian, Jenny Ivana; Widyastuti, Maria
Jurnal Manajemen dan Bisnis Volume 23 No. 1 Tahun 2023
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar

The Covid-19 virus pandemic has had an impact on the business world where one of those that has felt the impact of the Covid-19 pandemic is the hotel and tourism industry in Surabaya. The government is anticipating an increase in the Covid-19 pandemic by imposing New Normal, including in Surabaya. This implementation has made the hospitality industry, which initially declined due to Covid-19, is now experiencing an increase. One of them is the Mercure Surabaya Grand Mirama Hotel. This hotel has experienced a decrease in the number of consumers in 2020 and 2021, but consumers will increase in 2022. The research objective is to analyze buying interest and purchasing decisions at the Mercure Surabaya Grand Mirama Hotel through product and price. The results of data processing prove that all statement items are valid, and all variables are reliable. The results of the study show that buying interest and purchasing decisions at the Mercure Surabaya Grand Mirama Hotel through product and price are said to be moderate. The next results show buying interest and purchasing decisions due to product and price, while buying interest is not the cause of purchasing decisions at the Mercure Hotel Surabaya Grand Mirama.

KEPUTUSAN MENGINAP BERDASARKAN IKLAN, PROMOSI PENJUALAN, DAN HUBUNGAN MASYARAKAT DI HOTEL GOODRICH SUITES Amalia, Antonia Rita; Widyastuti, Maria; Santika, Wendy Shelma; Aditya, Jeffrey
Jurnal Manajemen dan Bisnis Volume 23 No. 2 Tahun 2023
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Persaingan antar industri perhotelan di Jakarta sangat ketat. Hal ini disebabkan olehpendirian hotel baru dan bentuk akomodasi lainnya selama dekade terakhir. Hotel GoodrichSuites Jakarta merupakan hotel bintang 5 yang benar-benar menghadapi persaingan ketat ini,karena dekat dengan banyak hotel bintang empat dan lima. Penelitian ini bertujuan untukmenganalisis pengaruh variabel independen yaitu periklanan, promosi, dan hubunganmasyarakat terhadap keputusan menginap tamu di Hotel Goodrich Suites. Populasi padapenelitian adalah tamu yang menginap di Hotel Goodrich Suites dan sampel yang digunakansebanyak 75 orang. Berdasarkan hasil pengolahan data dikatakan semua item pernyataandinyatakan valid dan semua variabel dinyatakan reliabel, serta uji asumsi klasik terpenuhi.Berdasarkan hasil uji t dapat dikatakan iklan tidak berpengaruh terhadap keputusanmenginap tamu di Hotel Goodrich Suites, sedangkan promosi dan hubungan masyarakatberpengaruh signifikan terhadap keputusan tamu menginap di Hotel Goodrich Suites

ANALISIS MINAT TRADING ONLINE MAHASISWA MELALUI MANFAAT DAN LAYANAN PADA PT AGRODANA FUTURES Angelina, Helen; H, Andrea Angel; P, Jonathan Alexander; Widyastuti, Maria
Jurnal Manajemen dan Bisnis Volume 24 No. 2 Tahun 2024
Publisher : UNIKA Santo Thomas

Show Abstract | Download Original | Original Source | Check in Google Scholar

Technological developments in this decade have made online trading increasingly popular, especially among young people, namely students, where they can invest with minimal capital and learn to understand global economic developments. PT Agrodana Futures as a verified company can be a forum for students to invest early on. This research also aims to analyze the influence of independent variables in the form of benefits and services on students' online trading interest. The population in the study were UKDC students with a sample of 50 active students majoring in UKDC management. The type of research used is quantitative research using a questionnaire as a research instrument. The sampling technique used is non-probability sampling or objective sampling. In this research, data processing uses SPSS version 25. Based on the results of data processing, it is said that all statement items are declared valid and all variables are declared reliable, and the classical assumption test is met. Based on the T test results, it can be concluded that services and benefits have a significant influence on student interest in Online Trading.

PELATIHAN PEMBUATAN KOMPONEN KURSI DENGAN MATERIAL BAMBU DI SLB PAEDAGOGIA MAOSPATI - MAGETAN Widyastuti, Maria; Setio, Stefanus Prabani; Budiarti, Monica Nia; Renwarin, Maria Riski Pratiwi
GANESHA: Jurnal Pengabdian Masyarakat Vol 5 No 2 (2025): Juli 2025
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Tunas Pembangunan Surakarta (UTP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/ganesha.v5i2.5105

Difabel merupakan individu yang berbeda, mereka memiliki keterbatasan. Keterbatasan yang dimikiki difabel bisa berupa fisik atau mental, dan bisa juga keduanya. Keterbatasan tersebut bukan berarti difabel tidak mampu melakukan aktivitas, namun keterbatasan tersebut membutuhkan pendampingan oleh non-difabel agar mampu beraktivitas. Kemampuan tersebut seolah tersembunyi dan akan muncul pada saat dilakukan pendampingan untuk aktivitas tertentu. Dengan pendampingan, maka difabel akan diberdayakan untuk melakukan aktivitas tertentu. Hal ini disadari oleh Tim dosen dari Universitas Katolik Darma Cendika yang telah melakukan pengembangan IPTEK untuk dilakukan oleh difabel. Pengembangan IPTEK tersebut merupakan penyederhanaan proses produksi dan kolaborasi dengan non-difabel. Tujuan dari pengembangan IPTEK tersebut agar difabel mampu melakukan aktifitas bersama non-difabel untuk memproduksi komponen kursi dari material bambu. Bambu merupakan tanaman yang mudah dijumpai dimana-mana serta memiliki banyak manfaat. Pemberdayaan dilaksanakan melalui metode pelatihan dengan pendekatan pendampingan, pelatihan dan praktek secara langsung. Pendampingan dilakukan oleh Tim dosen, Guru dan Mahasiswa. Pelatihan dilakukan dengan memperagakan cara kerja selanjutnya praktek langsung diikuti oleh difabel. Pendamping akan membantu dan memperbaiki kesalahan yang dikerjakan oleh difabel. Dengan demikian difabel akan tahu kesalahan dan melakukan yang benar. Metode ini dilakukan untuk semua tahapan proses produksi yang akan dikerjakan. Kolaborasi yang terjadi antara difabel dengan non-difabel memiliki peran yang berbeda. Porsi kerja non-difabel lebih banyak dibandingkan difabel. Pekerjaan dengan mesin yang beresiko tidak dikerjakan oleh difabel, hal ini untuk mengurangi resiko kecelakaan kerja. Kesimpulan dari pelatihan ini, difabel ternyata mampu mengikuti pelatihan dan merasa percaya diri karena bermanfaat bagi orang lain. Pelatihan ini telah menghasilkan kursi tunggu tanpa sandaran. Senyum bangga difabel melihat karya mereka telah selesai dan dapat digunakan.

Financial Performance and Business Sustainability Through Financial Literacy and Inclusion Among East Java MSME Actors Widyastuti, Maria; Ferdinand, Deograsias Yoseph Yustinianus; Kunang, Margaretha Zhilla Natasya
International Journal of Applied Business and International Management Vol 10, No 2 (2025): August 2025
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/ijabim.v10i2.4017

Indonesia’s MSME sector remained resilient during the crisis, boosting post-crisis GDP and employment. This study focuses on MSMEs in Malang, Jember, and Surabaya, addressing the limited financial literacy and financial inclusion that hinder MSME actors from utilizing financial services effectively. Using purposive sampling, data were collected from 290 respondents and analyzed using Partial Least Squares (PLS). The results show that financial literacy significantly affects financial performance (? = 0.367, p = 0.034) and business sustainability (? = 0.242, p = 0.039). Financial inclusion also has a significant impact on financial performance (? = 0.324, p = 0.036) and business sustainability (? = 0.214, p = 0.018). Financial performance strongly influences business sustainability (? = 0.661, p = 0.000). Indirectly, financial literacy influences business sustainability through financial performance (? = 0.214, p = 0.034), as does financial inclusion (? = 0.242, p = 0.018). These findings confirm that improving financial literacy and inclusion enhances financial performance, which in turn ensures the long-term continuity of MSMEs. Interventions such as targeted financial education and improved access to financial services are vital to strengthening MSME sustainability

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