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Factors Influencing Behavior and Financial Welfare of MSMEs Maria Widyastuti; Y. Budi Hermanto; Amanda Wahyu Astuti
Widya Cipta: Jurnal Sekretari dan Manajemen Vol. 9 No. 1 (2025): March
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/widyacipta.v9i1.12227

Abstract

The aim of this research is to test financial literacy, self-control, optimism, deliberative thinking in determining the value of financial behavior and well-being. This research is explanatory/associative by testing hypotheses. The research population is MSME actors in East Java (Sidoarjo, Malang, Pasuruhan, Gresik), with a sample of 200 MSME actors, data collection using the purposive sampling method. The results of data processing with the help of the SmartPls analysis program show that financial literacy, self-control, optimism and deliberative thinking have a significant but weak direct and indirect influence on financial behavior and financial well-being. The results of this research provide meaning that financial literacy, self-control, optimism and deliberative thinking have a strategic role in explaining why the financial behavior and well-being of MSMEs is getting better and developing. So that the understanding of MSME players regarding: financial literacy must always be developed, self-control means that when spending money must be based on careful consideration, a spirit of optimism needs to be fostered because it will give rise to confidence that the results of the efforts made will be positive, profitable and as expected. Meanwhile, deliberative thinking is a planned, clear, considered decision-making process that influences personal decision making. 
Keputusan Pembelian Melalui Social Media Marketing, Customer Experience, dan Customer Trust Theresa Vania Arnov Pulumbara; Maria Widyastuti
BIP's JURNAL BISNIS PERSPEKTIF Vol. 18 No. 1 (2026): Januari
Publisher : Universitas Katolik Darma Cendika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37477/bip.v18i1.883

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh social media marketing, customer experience dan customer trust terhadap keputusan pembelian pada Skintific di Surabaya. Metode penelitian yang digunakan adalah metode kuantitatif dengan pendekatan deskriptif. Pengumpulan data melalui penyebaran kuesioner kepada 75 responden yang merupakan pelanggan Skintific di Surabaya. Pengolahan data dilakukan dengan uji statistik: uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linear berganda, serta uji parsial atau uji t dengan bantuan perangkat lunak SPSS versi 25 untuk menguji pengaruh masing-masing variabel independen terhadap variabel dependen. Hasil perhitungan menunjukkan bahwa social media marketing, Customer experience dan Customer trust berpengaruh signifikan terhadap keputusan pembelian. Hasil tersebut menunjukkan bahwa dalam konteks Skintific, pelanggan lebih mengutamakan aspek social media marketing, customer experience dan customer trust. Temuan ini memberikan wawasan bagi manajemen pemasaran Skintific dalam mengoptimalkan strategi pemasaran mereka dengan lebih menekankan pada penguatan social media marketing, customer experience dan customer trust untuk meningkatkan daya tarik pelanggan sehingga memutuskan untuk membeli
PKM Asesmen Siswa SLB Paedagogia Maospati pada Pelatihan Laminasi Triplek untuk Komponen Kursi dan Meja Maria Widyastuti; Stefanus Prabani Setio
GUYUB: Journal of Community Engagement Vol 4, No 3 (2023)
Publisher : Universitas Nurul Jadid

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/guyub.v4i3.7159

Abstract

This assessment was carried out when SLB Pedagogia Maospati students in Magetan Regency practiced skills in making table and chair components using plywood lamination techniques. Training is carried out in seven stages of the production process. Twelve male and female students with three disabilities, namely mental impairment, hearing impairment and physical impairment. The training method is carried out on practice, by carrying out work examples and practicing them directly by students. After the training is complete, an assessment is carried out on students for each stage that has been trained. Assessment is carried out in two methods, namely: 1) qualitative by writing down what activities students can carry out; 2) Quantitatively, students will be assessed for their abilities on an assessment scale that has a range of Not Capable with a score of 1, and Very Capable with a score of 7. The aim of this assessment is to group students in the existing production process. This is intended so that students have the ability and can develop it into a production process that can be carried out. The conclusion of the implementation of Community Service resulted in eight Faktors that influenced SLB students to accept the knowledge transfer provided by the UKDC PkM Team in 2023.
Co-Authors Aditya, Jeffrey Aldo, Aldo Alfredo Alfredo, Alfredo Amalia, Antonia Rita Amanda Wahyu Astuti Andreas Andreas Andy Putra Pratama Angelina, Helen Ayu, Stephanie Astrid Base, Flavianus Nefliando Jurney Budiarti, Monica Nia Calvin Willius Changda, Stevasya Christina Agnesia David Andrian Deograsias Yoseph Yustinianus Ferdinand Dimalouw, Jefri Eriks Djala, Regina Gala Flavianus Nefliando Jurnei Base Frumensia H, Andrea Angel Harefa, Mei Kristiani Harianto, Johanes Kristianus Hawa Hermanto, Y. Budi Hillary Therecia Hosea Alessandro Santoso Ignatius Reynald Jefri Eriks Dimalouw Laili Nur Indah Sari Lilik Indrawati Lusy Lusy Marcella Intan Kirana Margaretha Zhilla Natasya Kunang Maria Risky Pratiwi Renwarin Martinus Sony Erstiawan Mei Kristiani Mei Kristiani Haref Mei Kristiani Harefa Ngariwati Ngariwati Nia Budiarti, Monica Nicholas Joe Mathew Oktavianus Agustus Sigarlaki P, Jonathan Alexander Penta Paula Prabani Setio, Stefanus Pratama , Andy Putra Pricilla Angelita Putri Pricilla Putri Angelita Purbiyati, Yuliana Sri Putra, Heristama Anugrah Putri, Pricilla Angelita Renwarin, Maria Riski Pratiwi Renwarin, Maria Risky Pratiwi Santika, Wendy Shelma Saputro, Samuel Henry Sebastian, Jenny Ivana Sentosa, Handre - Setio Hastorahmanto, Stefan Prabani Setio, Stefanus Prabani Setiohastorahmanto, Prabani Sigarlaki, Oktavianus Agustus Silfira Stefanny Irene Putri Maryono Stefanus Prabani Stefanus Prabani Stefanus Prabani Setio STEVASYA CHANGDA Therecia, Hillary Theresa Vania Arnov Pulumbara Thyophoida W.S. Panjaitan Y. Budi Hermanto Y. Budi Hermanto Y. Budi Hermanto Y. Budi Hermanto Y. Budi Hermanto Yohanes Candra Surya Yohanes Kristianus Harianto Yuliana Sri Purbiyati Yuliana Sri Purbiyati Yustinus Budi Hermanto Zalianty Berlian, Putri