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All Journal Media Ekonomi dan Manajemen Jurnal EMT KITA Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo EKONOMIS : Journal of Economics and Business Distribusi SEIKO : Journal of Management & Business Journal of Economic, Management, Accounting and Technology (JEMATech) Procuratio : Jurnal Ilmiah Manajemen Profit : Jurnal Kajian Ekonomi dan Perbankan Syariah Journal of Business and Applied Management Jurnal Ekonomi Manajemen Sistem Informasi eCo-Buss Journal of Global Business and Management Review Revitalisasi : Jurnal Ilmu Manajemen Prosiding National Conference for Community Service Project JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Management Studies and Entrepreneurship Journal (MSEJ) Journal of Management and Bussines (JOMB) Journal of Management - Small and Medium Enterprises (SME's) Jurnal Ekuilnomi Jurnal Manajemen Bisnis dan Keuangan Jurnal Ilmu Manajemen Advantage Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Conference on Community Engagement Project (Concept) Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah JER Asian Journal of Management, Entrepreneurship and Social Science
Nurjanah, Listia
Universitas Internasional Batam
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Mathematics Social Sciences Other

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Perancangan Dan Penerapan Promotion Mix Pada Café Rumah Donut’s Tanjungpinang Listia Nurjanah; Tiffani Tri Hanifa
ConCEPt - Conference on Community Engagement Project Vol 1 No 1 (2021): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

This program aims to implement the promotion mix strategy at Café Rumah Donut’s Tanjungpinang. In the implementing of the strategy in the form of advertising, sales promotion, and direct marketing. The approach of this program is using data collection techniques are observation and interview with the CEO. In accordance with the results of observations, it shows that Café Rumah Donut’s Tanjungpinang still implements a less active promotion system with the addition of a Word of Mouth (WOM). This makes marketing and promotional activities passive and only relies on regular customers or those who live in the area so that it is not widely known by the wider community. But after analyzing the problem and implementing the program, this cafe can develop and use a promotion system that has been designed by the executor. The promotion mix strategy directly plays a positive role in increasing sales turnover by 4.5% after this strategy is implemented.
Strategi Dan Panduan Pemasaran Terhadap Toko Sabar Water Depot Air Minum Dengan Brosur Digital Melalui Instagram Listia Nurjanah; Melina Melina
ConCEPt - Conference on Community Engagement Project Vol 1 No 1 (2021): Conference on Community Engagement Project
Publisher : Universitas Internasional Batam

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Abstract

Research at Sabar Water store has a purpose in helping to overcome problems in the form of achieving increased sales and increasing marketing sales products through social media channels, namely advertising on accounts owned by Sabar. This marketing application effort is carried out by establishing a procedure or implementation stage by the author who is then given explanation and follow-up work by employees of Sabar Water store. The implementation of this practice starts from October 10, 2020 until January 28. Data processing or data collection done by observation method and direct interview with the shop owner Sabar Water followed by design and implementation. The application of online marketing at the Sabar Water store includes creating an account on Instagram. The results of implementing this strategy indicate that there is a significant increase in buyers of product.
Analisa Faktor-Faktor yang Mempengaruhi Minat Membeli Kembali di Aplikasi Mobile Shopping Pada Generasi Y Lily Indrawati; Listia Nurjanah
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 4 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i4.1651

Abstract

Perubahan teknologi disertai meluasnya jaringan internet, yang diikuti situasi pandemi membuat sistem dalam memasarkan barang maupun layanan turut beralih ke cara online. Banyak faktor yang mempengaruhi keinginan konsumen untuk menggunakan teknologi digital dalam berbelanja, sehingga penelitian ini ditujukan untuk mengetahui pengaruh variabel perceived usefulness, assurance, sales promotion, perceived value, customer satisfaction dan trust terhadap repurchase intention. Penelitian ini diperoleh melalui metode survei dengan membagikan koesioner kepada 264 responden. Responden yang dijadikan sampel merupakan generasi Y kota Batam yang pernah berbelanja lebih dari satu kali di lima aplikasi mobile shopping teratas paling diminati di Indonesia yaitu Tokopedia, Shopee, Bukalapak, Lazada dan Blibli. Penulis memakai teknik purposive sampling dan pengujian menggunakan perangkat lunak Partial Least Square. Hasil dari penelitian ini memberi wawasan bahwa penggemar belanja online tidak hanya terbatas pada kaum wanita saja namun laki-laki juga, serta rata-rata mereka menggunakan lebih dari satu aplikasi mobile shopping untuk berbelanja. Penelitian ini juga membuktikan bahwa sales promotion yang gencar dilakukan memberi pengaruh positif signifikan terhadap kepercayaan dan keinginan konsumen untuk melakukan repurchase, serta kegunaan yang dirasakan dari aplikasi tersebut turut mempengaruhi keputusan pelanggan untuk menggunakan kembali atau tidak.
The Analysis Of Dynamic Capabilities And Sustainable Competitiveness On Sustainable Performance In Indonesia Private Higher Education Listia Nurjanah; Yolanda Masnita Siagian; Husna Leila Yusran; Hepy Hefri Ariyanto
Asian Journal of Management, Entrepreneurship and Social Science Vol. 3 No. 03 (2023): August, Asian Journal of Management, Entrepreneurship and Social Science
Publisher : Cita Konsultindo Research Center

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Abstract

This study aims to investigate the relationship between dynamic capabilities, sustainable competitiveness, and sustainable performance in a dynamic business environment. The study used a quantitative research method using a questionnaire at private higher education in LLDIKTI Region X. From 242 existing private higher education, 162 respondent was collected. Data was analysed using SmartPLS software. The analysis consists of descriptive statistics, evaluation of measurement models, evaluation of structural models, and hypothesis testing. The results show that dynamic capabilities and sustainable competitiveness have a positive relationship. In addition, there is a positive relationship between dynamic capabilities and sustainable performance through the mediating role of sustainable competitiveness. The results also show that dynamic capabilities have a direct and indirect effect on sustainable performance, and there is a significant negative relationship between dynamic capabilities and sustainable performance. The results contribute to the novelty of strategic management literature.
Optimizing Customer Engagement: Employing Triangulation Methodology to Improve Social Media Content Strategy for MSME Lady, Lady; Shevia, Shevia; Nurjanah, Listia
Journal of Business & Applied Management Vol 17, No 1 (2024): Journal of Business & Applied Management
Publisher : Universitas Bunda Mulia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30813/jbam.v17i1.5252

Abstract

 The internet offers great potential for the development of micro, small, and medium enterprises (MSMEs) in Indonesia. Nisa Kitchen, an MSME in Batam City specializing in making brownies, utilizes digital marketing and social media to grow their business. This is a qualitative research study aimed at exploring the effect of engaging social media marketing content on customer engagement, with a focus on Nisa Kitchen. In this study, researchers use methodological triangulation to gather data from various sources and perspectives. This technique allows for the validation of findings by combining different research approaches such as content analysis, interviews, and observations, thereby producing a deeper and more accurate understanding of the topic under investigation. In addition to the owner, the primary participants in this study are customers who have made purchases from Nisa Kitchen and are above 17 years old. The study aims to gain a comprehensive understanding of the implications for Nisa Kitchen. One of the challenges faced by MSMEs is a lack of understanding of technology and social media. This study emphasizes its unique contribution to the literature by presenting new insights and a comprehensive approach to enhancing customer engagement through attractive marketing content on social media. The study proposes solutions by creating useful and engaging content using Canva, Linktree, and WhatsApp Business to simplify customer access to Nisa Kitchen. The research findings indicate positive changes in social media insight data (engagement) and customer interviews.
Perancangan dan Implementasi Strategi Pemasaran Digital Pada UMKM Gardinio Listia Nurjanah; Adeline Adeline
Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Vol. 2 No. 4 (2023): Desember : Jurnal Hasil Pengabdian Masyarakat Indonesia
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/karunia.v2i4.1580

Abstract

Gardinio merupakan salah satu UMKM yang memproduksi kue di Kota Batam. Meski Gardinio telah berjalan lama adapun masalah yang dihadapi yaitu belum memanfaatkan pemasaran digital dengan baik dan masih sangat bergantung pemasaran dari mulut ke mulut (Word of Mouth). Maka tujuan implementasi program pengabdian ini adalah membantu menyelesaikan permasalahan yang dihadapi UMKM Gardinio. Metode yang diterapkan dalam kegiatan ini adalah observasi dan wawancara. Dalam pelaksanaan program ini hasil yang dikembangkan yakni pembuatan akun media sosial di Instagram, Facebook, dan TikTok. Hasil implementasi menunjukkan bahwa pemasaran digital memberi banyak manfaat bagi UMKM Gardinio seperti meningkatkan omset penjualan, meningkatkan brand awareness, memperluas jangkauan pasar, dan memudahkan penyebaran promosi produk, dan dapat bersaing dengan kompetitor lainnya.
Analisis Faktor-faktor yang Mempengaruhi Repurchase Intention pada Minuman Boba di Kalangan Generasi Z Kota Batam Nurjanah, Listia; Adeline, Adeline
REVITALISASI : Jurnal Ilmu Manajemen Vol 12 No 2 (2023): REVITALISASI : Jurnal Ilmu Manajemen
Publisher : Universitas Islam Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32503/revitalisasi.v12i2.4451

Abstract

This study aims to explore the factors that influence repurchase intention of boba drinks among generation Z in Batam City. By carrying out this research, it helps boba business entrepreneurs to understand which factor influences consumers to keep repurchase the boba drinks. The number of samples is 453 respondents with using purposive sampling method. The collected research data will be analyzed using Partial Least Squares with Structural Equation Modeling techniques. Based on the results of the analysis applied, it is proven that product quality, service quality, brand image, store atmosphere, and price have a significant positive effect on customer satisfaction and consumer satisfaction has a significant positive effect on repurchase intention.
THE ROLE OF GAMIFICATION TO INTENTION THROUGH ATTITUDE ON MARKETPLACE APP ADOPTION Lady, Lady; Defen, Defen; Nurjanah, Listia
Journal of Management Small and Medium Enterprises (SMEs) Vol 17 No 3 (2024): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v17i3.18977

Abstract

This research aims to examine the social influence and shopping motivation in shaping attitudes towards marketplace applications within the context of gamification, as well as to explore how gamification in e-commerce has been shown to increase visitor numbers. The approach used by researchers is a quantitative approach with associative method, with data collection through distributing questionnaires to 337 respondents who has played marketplace app games in Indonesia. The data were analyzed using SmartPLS. The test results show that social influence, recognition, reciprocal benefits have a significant influence on attitudes. However, hedonism does not have a significant influence on attitudes. Meanwhile, attitude also shows a strong mediating influence in linking social influence, recognition, reciprocal benefits to continuous use intentions, but cannot mediate hedonic with continued use intentions and intention to spread WOM. This research explores the relationship between the variables such as social influence, recognition, reciprocal benefit, and hedonic value, which are mediated by attitude to continued use intention and intention to spread WOM in marketplace app, which have hardly been discussed in previous research.
Penerapan Digital Marketing pada Gopool Billiard & Cafe Michelle Michelle; Listia Nurjanah
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 3 No. 1 (2025): Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v3i1.2858

Abstract

This study focuses on the implementation of digital marketing strategies at GoPool Billiard & Café to enhance business appeal and leverage digital platforms, particularly social media, as the primary means of promotion. In an era of rapid digital growth, social media has become an effective tool for reaching a wider audience of potential customers and building strong relationships with them. The methods used in this research include interviews and documentation to obtain in-depth information and record the process of implementing digital marketing strategies. The results of the study indicate that utilizing social media platforms like Instagram and TikTok can increase customer interaction, expand audience reach, and strengthen the brand identity of GoPool Billiard & Café. This strategy has proven effective in attracting new customers while retaining the loyalty of existing ones through creative, informative, and consistent content.
Analisis Pengaruh Influencer dan EWOM terhadap Minat Beli Skincare pada Generasi Z di Kota Batam: Peran Mediasi Brand Image Nurjanah, Listia; Limanda, Kelfi Yanti
Jurnal Manajemen Bisnis dan Keuangan Vol 5 No 1 (2024): April 2024
Publisher : https://jurnal.binamandiri.ac.id/

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51805/jmbk.v5i1.195

Abstract

Rapid developments in the skincare industry have created increasingly fierce competition and require the development of effective marketing strategies. In this context, influencers are one of the strategies adopted to support marketing efforts in the industry. Therefore, this research aims to evaluate the main factors influencing Generation Z's buying interest in skincare products in Batam City. Data was collected through a questionnaire distributed to Generation Z, which is interested in skincare products as research objects and has 321 respondents. The data analysis method used is SmartPLS 3.0, with a quantitative analysis approach. The research results show that influencers who meet the criteria of attractiveness, expertise, social media influence, and EWOM influence the image of skincare brands. The image of the skincare brand also significantly influences Generation Z's buying interest in Batam City. The mediating role of brand image influences attractiveness, expertise, social media influence, and EWOM on purchase intention. However, there is a criterion for influencers, namely trustworthiness, which does not significantly influence the skincare brand's image. Apart from that, the role of skincare brand image does not influence trustworthiness on purchase intention.
Co-Authors Adeline Adeline Adeline Adeline, Adeline Alexsandro, Wiko Andina Fasha, Andina Anita Anita Ariyanto, Hepy Hefri Charles Charles Claudia Christina Cristina, Cristina Cuandra, Fendy Defen, Defen Eddison, Thomas Erwin Erwin Gita Aulia Indah Chrystin Diana Indriyani, Monika Putri Jackie Rosana Jason Jerico Jason Jerico Jeksen Ricaprio Jessie Limmousine Jolie, Veren Apriana Kangnanda, Vanness Kelvin Kelvin Kevin Charles Kristina Thai Lady, Lady Lady, Lady Lily Indrawati Lily Purwianti Lim, Nicholas Limanda, Kelfi Yanti Lu Sudirman Maharani, Dita Ayu Sri Melina Melina Michelle Michelle Michelle Winovsky Michelle, Michelle Nababan, Cindy Christina Nicky Nicky Pradnia Adella Priscillia Tanujaya Putra, Edy Yulianto Puwianti, Lily Qadri, Rizni Aulia Randy Randy Ria Bintan Napitupulu Ricardo Ricardo Rio Fernando Rusyen, Karina Sepvinin, Cherllyn Shevia, Shevia Situmeang, Ampuan Stella Theo Thai, Kristina Tiffani Tri Hanifa Tri Julianto Vinchen, Hendri Viona Eka Putri Desmond Vivian Frederica Widi Waisaka Winata, Wendy Yolanda Masnita Siagian Yosep Dwi Rian Yusran, Husna Leila