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All Journal Media Ekonomi dan Manajemen Jurnal EMT KITA Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo EKONOMIS : Journal of Economics and Business Jurnal Organisasi Dan Manajemen Distribusi SEIKO : Journal of Management & Business Journal of Economic, Management, Accounting and Technology (JEMATech) Procuratio : Jurnal Ilmiah Manajemen Profit : Jurnal Kajian Ekonomi dan Perbankan Syariah Journal of Business and Applied Management JURNAL LENTERA BISNIS eCo-Buss Journal of Global Business and Management Review Revitalisasi : Jurnal Ilmu Manajemen Prosiding National Conference for Community Service Project JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Management Studies and Entrepreneurship Journal (MSEJ) Journal of Management and Bussines (JOMB) Journal of Management - Small and Medium Enterprises (SME's) Jurnal Ekuilnomi Jurnal Manajemen Bisnis dan Keuangan Jurnal Ilmu Manajemen Advantage Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Conference on Community Engagement Project (Concept) Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia JER Asian Journal of Management, Entrepreneurship and Social Science Jurnal Ragam Pengabdian JURNAL MANAJEMEN DAN BISNIS INDONESIA Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Nurjanah, Listia
Universitas Internasional Batam
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Mathematics Social Sciences Other

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Sustainable Performance Pada UKM di Kota Batam Guna Tingkatkan Persaingan Usaha Nurjanah, Listia; Michelle, Michelle
Journal of Economic, Management, Accounting and Technology (JEMATech) Vol 8 No 1 (2025): Februari
Publisher : Fakultas Teknik dan Ilmu Komputer, Universitas Sains Al-Qur'an (UNSIQ) Wonosobo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32500/jematech.v8i1.8370

Abstract

Usaha kecil dan menengah (UKM) memiliki peran penting dalam mendukung perekonomian Indonesia, tetapi pandemi Covid-19 memberikan dampak signifikan terhadap keberlanjutan usaha mereka. Penelitian ini bertujuan untuk menganalisis pengaruh green dynamic capabilities, green innovation, and creativity terhadap sustainable performance UKM di Kota Batam. Metode yang digunakan adalah kuantitatif dengan pendekatan SEM-PLS, melibatkan 190 pemilik UKM yang dipilih melalui purposive sampling. Hasil penelitian menunjukkan bahwa kapabilitas dinamis hijau memiliki pengaruh besar terhadap kreativitas dan inovasi hijau, yang pada akhirnya mendukung sustainable performance UKM. Selain itu, kelincahan usaha terbukti membantu UKM beradaptasi dengan perubahan pasar yang dinamis. Penelitian ini menekankan pentingnya green innovation dan creativity sebagai strategi utama untuk meningkatkan daya saing dan keberlanjutan UKM, terutama di tengah tantangan perubahan lingkungan bisnis yang cepat.
THE IMPACT OF INFLUENCERS ON INDONESIAN GEN Z’s COSMETIC PURCHASE INTENTION THROUGH SOCIAL MEDIA Lady, Lady; Cristina, Cristina; Nurjanah, Listia
Distribusi - Journal of Management and Business Vol. 13 No. 1 (2025): Distribusi, March 2025
Publisher : Fakultas Ekonomi dan Bisnis Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/distribusi.v13i1.606

Abstract

The rapid expansion of digitalization has transformed Indonesia into one of the world’s largest digital markets, with over 221 million internet users projected by 2024. This phenomenon has reshaped marketing strategies, particularly in the cosmetics industry, where influencers have emerged as central to engaging consumers. Generation Z (Gen Z), known as digital natives, represents a critical consumer segment due to their reliance on social media and preference for authentic, ethical, and relatable brand interactions. This study investigates the impact of influencer attributes attractiveness, expertise, and trustworthiness on Gen Z's purchase intention in Indonesia's cosmetics market, with a focus on the mediating roles of emotional attachment and brand trust. Using a quantitative research design, this study collected data through an online survey distributed to 302 Gen Z respondents who were social media users and had purchased cosmetics after viewing influencer recommendations. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) to test the hypothesized relationships among variables. The findings reveal that while attractiveness indirectly influences purchase intention via emotional attachment and brand trust, expertise and trustworthiness have significant direct effects. Both emotional attachment and brand trust are identified as key mediators driving purchase behavior. These results highlight the importance of influencer credibility and emotional connections in shaping Gen Z's purchasing preferences. The study provides insights for marketers to optimize influencer-based strategies and emphasizes the need for future research to explore additional factors, such as brand reputation and customer satisfaction, in influencing Gen Z consumers.
Analisa Faktor-Faktor yang Mempengaruhi Use Behavior Mahasiswa Berbelanja di Media Sosial dengan Behavior Intention sebagai Mediasi Nurjanah, Listia; Rusyen, Karina; Lady, Lady
Ekonomis: Journal of Economics and Business Vol 9, No 1 (2025): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v9i1.1948

Abstract

This study is a quantitative study that discusses the factors that influence the use of social commerce by students in Batam City. Through Google Form, 275 questionnaires have been collected from respondents. The results of the study indicate that the behavioral intention variable is able to mediate the influence of the performance expectancy, effort expectancy, social influence, facilitating condition variables on the use behavior variable of students in Batam City. The behavioral intention variable is not able to mediate the influence of the price value variable on the use behavior variable, but the behavioral intention variable has a positive and significant effect on the use behavior of students in Batam City.
Analisa Faktor-Faktor Yang Mempengaruhi Minat Beli Konsumen Terhadap Produk Kecantikan Di Sosial Media Listia Nurjanah; Indah Chrystin Diana
Jurnal Ekuilnomi Vol. 6 No. 2 (2024): Ekuilnomi Vol 6(2) Mei 2024
Publisher : Program Studi Ekonomi Pembangunan Fakultas Ekononomi Universitas Simalungun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/2a5m9c37

Abstract

Penelitian ini dilakukan untuk menganalisis faktor - faktor yang mempengaruhi minat beli konsumen terhadap produk kecantikan di sosial media. Metode penelitian ini ialah kuantiatif. Data yang digunakan pada penelitian ini adalah data primer dan data sekunder.  Teknik pengumpulan data penelitian ini menggunakan kuesioner dalam bentuk Google form. Pada penelitian ini, populasi yang digunakan adalah masyarakat umum khususnya perempuan yang menyukai dan mengikuti tren produk kecantikan pada sosial media. Jumlah sampel penelitian ini ialah 288 responden. Metode analisis data penelitian ini memakai konsep Partial Least Squares (PLS). Hasil penelitian ini ialah bahwa tidak terdapat pengaruh signifikan reviewer expertise terhadap credibility konsumen produk kecantikan di sosial media. Tidak terdapat pengaruh signifikan completeness terhadap credibility konsumen produk kecantikan di sosial media. Terdapat pengaruh signifikan information quality terhadap credibility konsumen produk kecantikan di sosial media. Terdapat pengaruh signifikan accuracy terhadap credibility konsumen produk kecantikan di sosial media. Terdapat pengaruh signifikan review quantity terhadap credibility konsumen produk kecantikan di sosial media. Tidak terdapat pengaruh signifikan reviewer expertise terhadap purchase intention yang di mediasi oleh credibility
Dynamic Capability, Knowledge Management, Organization Agility and Innovation on Competitive Performance of MSMEs in Batam City Nurjanah, Listia; Thai, Kristina
Journal of Economic, Management, Accounting and Technology (JEMATech) Vol 8 No 2 (2025): Agustus
Publisher : Fakultas Teknik dan Ilmu Komputer, Universitas Sains Al-Qur'an (UNSIQ) Wonosobo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32500/jematech.v8i2.8796

Abstract

This research This study aims to identify the factors influencing Competitive Performance in MSMEs, which has become increasingly crucial considering the significant challenges faced by MSMEs due to the impact of the COVID-19 pandemic, such as declining demand, difficulties in sourcing raw materials, and growing competition in the digital era. The population of this study consists of managers and business owners in Batam City, Indonesia, with a total of 260 respondents. The data analysis in this study employs quantitative analysis by distributing questionnaires to managers and business owners in Batam City, Indonesia, and conducting hypothesis testing. The results of this study indicate that Dynamic Capability has a significant effect on Competitive Performance, Dynamic Capability has a significant effect on Organizational Agility, Innovation has a significant effect on Competitive Performance, and Knowledge Management has a significant effect on Competitive Performance. Furthermore, Knowledge Management has a significant effect on Dynamic Capability, Knowledge Management has a significant effect on Innovation, and finally, Organizational Agility has a significant effect on Competitive Performance.
Analisa Market Performance Transportasi Online di Kota Batam: Studi Kasus Gojek, Grab, dan Maxim Nurjanah, Listia; Winata, Wendy; Fasha, Andina
Ekonomis: Journal of Economics and Business Vol 9, No 2 (2025): September
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v9i2.2366

Abstract

This study aims to determine the market performance of online transportation in Batam city. The independent variables in this study are brand equity, marketing innovation, and customer relationship management. Sustainable competitive advantage as a mediating variable, and market performance as the dependent variable. Respondents used are the people of Batam city who have used online transportation services. 256 respondents were obtained by distributing questionnaires online, the results were tested on the Smart PLS application. After the data is tested, it is found that the variables of brand equity and marketing innovation have a significant effect on the market performance of online transportation mediated by sustainable competitive advantage. However, there are customer relationship management variables that have no significant effect on online transportation market performance mediated by sustainable competitive advantage.
Sustainable Performance Pada UKM di Kota Batam Guna Tingkatkan Persaingan Usaha Nurjanah, Listia; Michelle, Michelle
Journal of Economic, Management, Accounting and Technology (JEMATech) Vol 8 No 1 (2025): Februari
Publisher : Fakultas Teknik dan Ilmu Komputer, Universitas Sains Al-Qur'an (UNSIQ) Wonosobo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32500/jematech.v8i1.8370

Abstract

Usaha kecil dan menengah (UKM) memiliki peran penting dalam mendukung perekonomian Indonesia, tetapi pandemi Covid-19 memberikan dampak signifikan terhadap keberlanjutan usaha mereka. Penelitian ini bertujuan untuk menganalisis pengaruh green dynamic capabilities, green innovation, and creativity terhadap sustainable performance UKM di Kota Batam. Metode yang digunakan adalah kuantitatif dengan pendekatan SEM-PLS, melibatkan 190 pemilik UKM yang dipilih melalui purposive sampling. Hasil penelitian menunjukkan bahwa kapabilitas dinamis hijau memiliki pengaruh besar terhadap kreativitas dan inovasi hijau, yang pada akhirnya mendukung sustainable performance UKM. Selain itu, kelincahan usaha terbukti membantu UKM beradaptasi dengan perubahan pasar yang dinamis. Penelitian ini menekankan pentingnya green innovation dan creativity sebagai strategi utama untuk meningkatkan daya saing dan keberlanjutan UKM, terutama di tengah tantangan perubahan lingkungan bisnis yang cepat.
ANALISIS FAKTOR-FAKTOR YANG MEMENGARUHI SATISFACTION DAN TRUST TERHADAP ONLINE FOOD DELIVERY STUDI KASUS DI KOTA BATAM Qadri, Rizni Aulia; Vinchen, Hendri; Nurjanah, Listia
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 3 (2024): Edisi September - Desember 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i3.4825

Abstract

Penelitian ini bertujuan untuk mengkaji faktor-faktor yang memengaruhi satisfaction dan trust dalam konteks layanan pengiriman makanan online / Online Food Delivery. Fokus penelitian adalah pada E-wom , Service Quality dan, Brand Image sebagai variabel independen, dengan Satisfaction sebagai variabel dependen dan Trust sebagai variabel mediasi. Responden yang digunakan adalah masyarakat kota Batam yang pernah menggunakan layanan online food delivery. Didapatkan 253 responden dengan cara pembagian kuesioner secara online, hasil tersebut di uji pada aplikasi Smart PLS dan SPSS. Hasil penelitian menunjukkan bahwa E-wom dan Service Quality secara signifikan mempengaruhi Satisfaction serta Trust secara signifikan mempengaruhi Satisfaction. Trust terbukti berperan sebagai mediasi yang signifikan antara E-wom dan Service Quality terhadap Satisfaction. Namun terdapat variabel Brand image yang tidak berpengaruh signifikan terhadap Satisfaction dan Trust . Penelitian ini memberikan wawasan bagi perusahaan di industri Online Food Delivery untuk meningkatkan E-wom , Service Quality dan, Brand Image merek guna meningkatkan Satisfaction dan membangun Trust yang kuat melalui strategi pemasaran digital yang efektif.
ANALISIS PENGARUH KUALITAS LAYANAN, KEPUASAN DAN KREDIBILITAS TERHADAP LOYALITAS PELANGGAN MELALUI KEPERCAYAAN PELANGGAN DI BATAM Qadri, Rizni Aulia; Lim, Nicholas; Nurjanah, Listia
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 1 (2025): Edisi Januari - April 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i1.4964

Abstract

Penelitian ini bertujuan untuk menginvestigasi pengaruh Service Quality, Satisfaction, dan Credibility terhadap Customer Loyalty pada aplikasi penyedia layanan transportasi di Kota Batam dengan mediasi Customer Trust. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan desain penelitian asosiatif. Data dikumpulkan melalui penyebaran kuesioner kepada 360 responden berpengalaman menggunakan aplikasi ojek online. Analisis dilakukan dengan Partial Least Square Structural Equation Model (PLS-SEM) menggunakan SmartPLS 3. Hasil analisis menunjukkan bahwa variabel Service Quality, Satisfaction, dan Credibility secara signifikan mempengaruhi Customer Loyalty, dengan Customer Trust sebagai mediator. Evaluasi data dilakukan melalui analisis Outer Model untuk validitas konvergen, validitas diskriminan, dan reliabilitas konstruk, serta analisis Inner Model untuk hubungan antar konstruk dalam model penelitian.
FAKTOR – FAKTOR YANG MEMPENGARUHI NIAT PEMBELIAN BAJU SECARA ONLINE DI KOTA BATAM Nurjanah, Listia; Eddison, Thomas; Putra, Edy Yulianto
Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Vol 10, No 2 (2024)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jep.v10i2.2114

Abstract

ABSTRAKDi era ini, platform digital e-commerce tumbuh sangat pesat dan memunculkan berbagai toko online seperti shopee, tokopedia, blibli dan bukalapak. Banyaknya toko online tersebut, menciptakan rivalitas ketat sehingga penentuan stategi marketing perlu diperhatikan guna menarik minat pembeli. Penelitian ini bertujuan untuk menguji analisa faktor – faktor yang mempengaruhi niat pembelian baju secara online di Kota Batam. Di era globalisasi ini, banyak faktor – faktor yang mempengaruhi pembelian secara online seperti platform dan influencer. Metode penelitian ini menggunakan pendekatan kasual komparatif (Causal-Comparative Research) dengan membandingkan dua kelompok atau lebih untuk menentukan pengaruh suatu variabel bebas (Perceived Credibility, Trust, Subjective Norms, Perceived Expertise and Perceived Behavorial Control) terhadap variabel terikat (Purchase Intention).. Riset ini disebar ke 200 responden dengan metode convenience sampling melalui google form online. Software SPSS versi 25.0 dan SmartPLS versi 3.0 digunakan dalam analisis data penelitian. Hasil analisis menunjukkan bahwa bahwa Perceived Capability, Perceived Expertise, dan Brand Attitude berpengaruh signifikan terhadap niat pembelian. Sementara itu, Trust, Subjective Norms, dan Perceived Behavioral Control tidak berpengaruh signifikan terhadap niat pembelian (Purchase Intention).Kata Kunci: Niat Pembelian; E-Commerce, kasual komparatif, Platform DigitalABSTRACTIn this era, digital e-commerce platforms grow very rapidly and give rise to various online stores such as shopee, tokopedia, blibli and bukalapak. The number of online stores creates intense competition so that the determination of marketing strategies needs to be considered in order to attract buyers. This study aims to examine the analysis of factors that influence the intention to purchase clothes online in Batam City. In this era of globalization, many factors influence online purchases such as platforms and influencers. This research method uses a causal-comparative research approach by comparing two or more groups to determine the effect of an independent variable (Perceived Credibility, Trust, Subjective Norms, Perceived Expertise and Perceived Behavorial Control) on the dependent variable (Purchase Intention). This research was distributed to 200 respondents using the convenience sampling method through an online google form. SPSS software version 25.0 and SmartPLS version 3.0 were used in analyzing the research data. The results of the analysis show that Perceived Capability, Perceived Expertise, and Brand Attitude have a significant effect on purchase intention. Meanwhile, Trust, Subjective Norms, and Perceived Behavioral Control have no significant effect on Purchase Intention.Keywords: Purchase Intention; E-Commerce, comparative casualty, Digital Platforms
Co-Authors Adeline Adeline Adeline Adeline, Adeline Alexsandro, Wiko Andina Fasha Andina Fasha, Andina Anita Anita Antoni Saputra Ariyanto, Hepy Hefri Charles Charles Cherllyn Sepvinin Cindy Christina Nababan Claudia Christina Cristina, Cristina Cuandra, Fendy Defen, Defen Eddison, Thomas Erwin Erwin Fernando Tandrian Gita Aulia Indah Chrystin Diana Indriyani, Monika Putri Jackie Rosana Jason Jerico Jason Jerico Jeferey Phang Jessie Limmousine Kangnanda, Vanness Katherine Katherine Kelvin Kelvin Kevin Charles Kristina Thai Lady, Lady Lady, Lady Lily Indrawati Lily Purwianti Lim, Nicholas Limanda, Kelfi Yanti Lu Sudirman Maharani, Dita Ayu Sri Melina Melina Michelle Michelle Michelle Winovsky Michelle, Michelle Nicky Nicky Pradnia Adella Priscillia Tanujaya Putra, Edy Yulianto Puwianti, Lily Qadri, Rizni Aulia Raymond Gautama Putra Ria Bintan Napitupulu Ricardo Ricardo Richard Shakespeare Rio Fernando Robin Chen Rusyen, Karina Shevia, Shevia Situmeang, Ampuan Stefhani Susanto Stella Theo Thai, Kristina Tiffani Tri Hanifa Tri Julianto Valent Valent Vinchen, Hendri Viona Eka Putri Desmond Vivian Frederica Widi Waisaka Winata, Wendy Yolanda Masnita Siagian Yosep Dwi Rian Yusran, Husna Leila