Article Per Year (5 Year)
p-Index From 2021 - 2026
7.261
P-Index
This Author published in this journals
All Journal Media Ekonomi dan Manajemen Jurnal EMT KITA Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi EKONOMIS : Journal of Economics and Business Jurnal Organisasi Dan Manajemen Distribusi SEIKO : Journal of Management & Business Journal of Economic, Management, Accounting and Technology (JEMATech) Jurnal Bisnis dan Akuntansi Procuratio : Jurnal Ilmiah Manajemen Profit : Jurnal Kajian Ekonomi dan Perbankan Syariah Journal of Business and Applied Management JURNAL LENTERA BISNIS eCo-Buss Journal of Global Business and Management Review Revitalisasi : Jurnal Ilmu Manajemen Prosiding National Conference for Community Service Project JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Management Studies and Entrepreneurship Journal (MSEJ) Journal of Management and Bussines (JOMB) Journal of Management - Small and Medium Enterprises (SME's) Jurnal Ekuilnomi Jurnal Manajemen Bisnis dan Keuangan Implementasi Manajemen & Kewirausahaan Jurnal Ilmu Manajemen Advantage Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Conference on Community Engagement Project (Concept) Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia JER Asian Journal of Management, Entrepreneurship and Social Science Growth: Journal Management and Business Jurnal Ragam Pengabdian JURNAL MANAJEMEN DAN BISNIS INDONESIA Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Nurjanah, Listia
Universitas Internasional Batam
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Mathematics Social Sciences Other

Published : 52 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 52 Documents
Search

 2   3   4   5   6 
Penerapan Digital Marketing pada PT Citra Marindo Kristina Thai; Listia Nurjanah
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 3 No. 1 (2025): Januari : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v3i1.1460

Abstract

This community service activity aims to provide solutions to the challenges faced by PT Citra Marindo in implementing digital marketing. PT Citra Marindo, a company engaged in providing products and services for the maritime industry, encounters obstacles in fully leveraging the potential of digital marketing. This activity focuses on assisting the company in improving and enhancing their digital marketing strategies. A more comprehensive digital marketing implementation was applied through various social media platforms such as Instagram, WhatsApp Business, and e-commerce platforms like Tokopedia. Additionally, business branding development included designing more attractive logos, professional product photos, and packaging that aligns with market preferences. Quality control systems were introduced to ensure high product quality, while effective promotional strategies were implemented to increase brand visibility and awareness among consumers. All steps were tailored to real-world conditions, including cost calculations for marketing elements to ensure they do not burden product prices and can be sustained. It is hoped that this activity will have a positive impact on increasing PT Citra Marindo business profits and serve as a useful reference for other businesses facing similar issues
The Influence of Social Media Influencers on Purchase Intentions for Halal Cosmetic Products in Batam Fasha, Andina; Indriyani, Monika Putri; Nurjanah, Listia
Jurnal Akuntansi, Keuangan, dan Manajemen Vol. 7 No. 1 (2025): Desember
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v7i1.4872

Abstract

Purpose: This study aims to examine how social media influencers affect the purchase intentions of Muslim consumers in Batam City toward halal cosmetic products, emphasizing their mediating role in product quality, brand equity, credibility, and information usefulness. Methodology/approach: A quantitative survey method was used. Data were gathered through an online questionnaire from 308 Muslim women in Batam who had been exposed to halal cosmetic content by beauty influencers. Purposive sampling was applied, and Smart PLS 4 was used for data analysis. Results/findings: Product quality, brand equity, information credibility, and information usefulness positively influence perceptions of social media influencers. These influencers significantly affect purchase intentions and mediate the relationship between the four antecedent factors and consumers’ intentions to buy. Conclusions: Social media influencers play a crucial mediating role in shaping Muslim consumers' purchase intentions for halal cosmetics. Strategic collaboration with credible influencers and the promotion of relevant, Sharia-compliant content are essential for effective digital marketing in the halal cosmetic industry. Limitations: The study focuses only on Muslim women in Batam and uses online surveys, excluding emotional or subjective factors. Other variables like price, packaging, and availability were not analyzed. Contribution: This study extends the Theory of Planned Behavior in digital marketing and offers practical guidance for halal cosmetic businesses in designing influencer-based strategies.
An Analysis of Factors Influencing Repurchase Intention in the Automotive Sector in Batam City Nurjanah, Listia; Alexsandro, Wiko
Jurnal Economic Resource Vol. 8 No. 1 (2025): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i1.1698

Abstract

The use of social media continues to increase, followed by increasingly prohibitions on entrepreneurs using this media to market their business. On the other hand, this results in increasingly fierce competition, where marketers need to pay attention to effective marketing strategies to encourage special features or characteristics that can make consumers interested in buying products in their stores, as well as to maintain consumer loyalty. This research aims to analyze the influence of social media content, website content on repurchase intentions through E-WOM mediation and interactivity on students in choosing coffee drinks. The research approach used is quantitative. Data collection was obtained through distributing surveys to 300 research respondents of college students in Batam City. Data were analyzed using SMART-PLS software to carry out descriptive statistical analysis, structural Equation Modeling (SEM) analysis, and hypothesis testing to test the truth of the research hypothesis. The research findings concluded that social media content and website content play a significant role in influencing E-WOM as both show statistically significant effects. Furthermore, only social media content has a significant influence on interactivity, while website content does not demonstrate a notable impact on this variable. In addition, both E-WOM and interactivity significantly affect repurchase intention. E-WOM is found to significantly mediate the relationship between both social media content and website content on repurchase intention. On the other hand, interactivity mediates the relationship between social media content and repurchase intention
Analisis Faktor-Faktor yang Memengaruhi Purchase Intention terhadap Perusahaan Jasa Paket di Kota Batam Kangnanda, Vanness; Nurjanah, Listia
Jurnal EMT KITA Vol 10 No 2 (2026): APRIL 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i2.6018

Abstract

This study aims to analyze consumer preferences for parcel delivery services in Batam City, focusing on JNT Express, JNE, J&T Cargo, and SiCepat as the primary service choices. The research examines key factors influencing consumer decision-making and the impact of tax regulations on the distribution of goods from Batam. A quantitative method was employed by distributing an online questionnaire to 200 respondents who had used parcel delivery services and met the research criteria. The variables investigated include information, atmosphere, convenience, enjoyment, uncertainty, service, consumer attitude, and purchase intention, selected based on prior studies demonstrating their relevance in e-commerce and logistics contexts. The findings reveal that information, enjoyment, and service significantly influence consumer attitude, while atmosphere, convenience, and uncertainty show no significant effects. Consumer attitude is also proven to significantly affect purchase intention. SmartPLS analysis indicates that the data are free from Common Method Bias (CMB) and meet the required validity and reliability criteria, including outer loadings, AVE, Cronbach’s Alpha, and Composite Reliability. Despite a decline in parcel shipment volume from Batam over the past three years due to tax regulations, information availability and service quality remain the primary determinants of consumer purchase intention. These results highlight the need for delivery service providers to prioritize information accessibility, convenience, and service excellence to strengthen consumer attitudes and encourage purchase intention.
Purchase Intention on E-Commerce Application: The Effectiveness of Brand Equity as Mediation Fendy Cuandra; Jeferey Phang; Lily Purwianti; Listia Nurjanah; Stefhani Susanto
Jurnal Ragam Pengabdian Vol. 3 No. 1 (Spesial Issue) (2026): "Dharma Samudera"
Publisher : Lembaga Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/wnazrs11

Abstract

This study examines how brand equity functions as a mediator in the relationship between electronic word-of-mouth (E-WOM), Social Media Marketing (SMM), Brand Engagement (BENG), Brand Love (BL), Brand Equity (BEQ), and Purchase Intention (PI) in e-commerce. Currently there is no research with variables mentioned above that implemented the Theory of Planned Behavior (TPB) therefore represents novelty aspect. Data evaluated from 293 e-commerce consumers is examined using PLS-SEM. Result shows that BEQ significantly mediates the effect of SMM and E-WOM on PI. While SMM and E-WOM both increase BEQ, their direct impacts on PI are shown to be irrelevant. Furthermore, it has been demonstrated that BL significantly influences both BEQ and PI, but BEQ does not have a significant effect. The findings showed the importance of BEQ in connecting SMM to consumer PI in e-commerce while using the theory of planned behavior by Ajzen (1985) in Indonesia highlighting this research gap
ANALISIS KINERJA BISNIS: STUDI PADA STARTUP BISNIS DIGITAL Fendy Cuandra; Raymond Gautama Putra; Listia Nurjanah; Lily Purwianti; Stefhani Susanto
Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Vol 12, No 1 (2026)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jep.v12i1.2780

Abstract

ABSTRAKDi era yang didorong oleh teknologi saat ini, perusahaan semakin dituntut untuk mentransformasi model bisnis mereka agar tetap kompetitif. Perkembangan teknologi yang semakin pesat menuntut perusahaan untuk mentransformasi model bisnisnya melalui integrasi teknologi digital, peningkatan kapabilitas pembelajaran organisasi, orientasi pasar yang responsif, serta inovasi berkelanjutan guna menciptakan keunggulan kompetitif dan meningkatkan kinerja bisnis. Studi ini bertujuan untuk mengidentifikasi faktor-faktor yang mempengaruhi kinerja bisnis startup digital dengan fokus pada kemampuan belajar, orientasi pasar, kemampuan teknologi dan kemampuan inovasi. Pendekatan kuantitatif digunakan, dengan menggunakan sampel individu yang familiar dengan perusahaan rintisan di Kota Batam yang telah beroperasi setidaknya selama lima tahun dan memiliki struktur organisasi formal yang mendukung inovasi dan pengembangan produk. Hasil penelitian menunjukkan bahwa kemampuan belajar, orientasi pasar, dan teknologi berpengaruh signifikan terhadap kinerja produk dan bisnis. Kemampuan belajar dan orientasi pasar juga secara langsung memengaruhi kinerja bisnis, sedangkan kemampuan inovasi dan kemampuan teknologi tidak menunjukkan pengaruh langsung yang signifikan. Kinerja produk terbukti memediasi hubungan antara kemampuan teknologi, kemampuan belajar, dan orientasi pasar terhadap kinerja bisnis, tetapi tidak terhadap kemampuan inovasi. Secara keseluruhan, hasil penelitian menyoroti peran penting kemampuan belajar, orientasi pasar, dan kemampuan teknologi dalam meningkatkan kinerja produk dan bisnis.ABSTRACTIn today's technology-driven era, companies are increasingly required to transform their business models to remain competitive. Rapid technological advancements force companies to be more adaptive within the business ecosystem to survive in an increasingly competitive market. This study aims to identify factors that influence business performance. A quantitative approach was employed, using a sample of individuals familiar with startups in Batam City that have been operating for at least five years and have a formal organizational structure that supports innovation and product development. The results show that learning ability, market orientation, and technological capability have a significant positive influence on product performance, which in turn impacts business performance. Learning ability and market orientation also directly influence business performance, while innovation ability and technological capability do not show a significant direct influence. Product performance is shown to mediate the relationship between technological capability, learning ability, and market orientation on business performance, but not on innovation ability. Overall, the results highlight the important role of learning ability, market orientation, and technological capability in improving product and business performance
PENGARUH REMOTE WORKING, SOCIAL SUPPORT DAN MOTIVATION TERHADAP WORK-LIFE BALANCE KARYAWAN GEN Z DI BATAM Listia Nurjanah; Cindy Christina Nababan
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 3 (2025): Edisi September - Desember 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i3.6304

Abstract

Penelitian ini bertujuan untuk mengeksplorasi pengaruh remote working, social support, dan motivation terhadap work-life balance karyawan Gen Z di Batam. Penelitian ini dilakukan dengan metode kuantitatif, data dikumpulkan melalui kuesioner yang disebarkan ke karyawan generasi z. Analisis data dilakukan menggunakan teknik statistik deskriptif dan bootsstraping untuk mengidentifikasi hubungan antar variabel yang terlibat. Hasil penelitian menunjukkan bahwa remote working memiliki pengaruh signifikan terhadap work-life balance, social support, dan motivation. Temuan ini menegaskan bahwa fleksibilitas waktu dan tempat kerja yang ditawarkan oleh remote working mampu meningkatkan kualitas hidup karyawan sekaligus memperkuat hubungan sosial dan motivasi mereka. Namun social support, dan motivation tidak berpengaruh signifikan terhadap work-life balance. Selain itu, social support, dan motivation tidak berhasil memediasi hubungan antara remote working dan work-life balance. Perusahaan disarankan untuk memberikan dukungan struktural yang lebih optimal, seperti kebijakan kerja yang fleksibel, pengurangan beban kerja, dan penggunaan teknologi komunikasi yang efektif, untuk memastikan bahwa remote working dapat memberikan manfaat maksimal bagi work-life balance karyawan.
Faktor-Faktor yang Mempengaruhi Loyalitas Warga Lokal Batam terhadap Rumah Sakit di Singapura Listia Nurjanah; Antoni Saputra
Jurnal Manajemen dan Bisnis Indonesia Vol. 12 No. 1 (2026): Edisi Bulan Juni
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/jmbi.v12i1.4649

Abstract

Penelitian ini bertujuan mengidentifikasi dan menganalisis faktor-faktor yang memengaruhi niat warga lokal Batam untuk berkunjung kembali ke rumah sakit di Singapura. Dalam konteks globalisasi layanan kesehatan, variabel persepsi citra rumah sakit dan kualitas medis, pemasaran relasional, kepuasan, serta kepercayaan diuji sebagai determinan utama intensi kunjungan ulang. Penelitian menggunakan pendekatan kuantitatif berbasis survei dengan teknik purposive sampling terhadap 303 responden warga Batam yang pernah menerima layanan medis di Singapura. Analisis data dilakukan menggunakan Structural Equation Modeling (SEM). Hasil penelitian menunjukkan bahwa citra rumah sakit dan kualitas medis serta kepuasan pasien berpengaruh positif dan signifikan terhadap kepercayaan, sementara pemasaran relasional memiliki pengaruh yang lebih moderat. Kepercayaan terbukti berperan sebagai mediator utama yang menjembatani pengaruh kepuasan, kualitas layanan, dan pemasaran relasional terhadap niat kunjungan ulang. Secara teoretis, penelitian ini memperkaya literatur pemasaran layanan kesehatan dengan menegaskan peran trust sebagai mekanisme psikologis kunci dalam membentuk loyalitas pasien lintas negara. Secara praktis, temuan ini memberikan dasar strategis bagi rumah sakit di Singapura untuk mengembangkan pendekatan berbasis pengalaman pasien dan hubungan jangka panjang.
STRATEGIC EDGE : HOW MARKET AND COMPETITOR ORIENTATION DRIVE RETAIL PERFORMANCE Fendy Cuandra; Rio Fernando; Lily Purwianti; Listia Nurjanah
JURNAL PROFIT Vol 9, No 2 (2025): Economic And Financial Institutions
Publisher : Nurul Jadid University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/profit.v9i2.11827

Abstract

This study aims to evaluate the influence of competitor orientation, market orientation, innovation, marketing strategy, and marketing through social media on marketing performance, with competitive advantage as a mediating variable. A quantitative approach with descriptive methods was used in this study. Primary data were collected from 350 respondents who are employees of retail companies in Batam City and analyzed using SmartPLS 3 software. The results show that most of the independent variables have a positive and significant effect on competitive advantage, which in turn has a strong impact on improving marketing performance. The findings strengthen the understanding that effective implementation of competitor orientation, market orientation, and marketing strategy can enhance competitive advantage as well as marketing performance in the retail industry.
ANALISIS INTENSI RUMAH TANGGA DALAM PENGGUNAAN ENERGI HIJAU DI KOTA BATAM Andina Fasha; Valent Valent; Listia Nurjanah
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2382

Abstract

This study aims to analyze the factors influencing household intentions to use green energy in Batam City. The increasing electricity consumption and the impacts of global warming highlight the urgent need for more environmentally friendly energy utilization. This research examines the effects of biospheric value, altruistic value, egoistic value, and environmental self-identity on green attitude as well as intention to use green power. The study employs a quantitative approach using questionnaires distributed to households in Batam City. Data were analyzed using Partial Least Squares Structural Equation Modeling PLS-SEM. The results indicate that egoistic value, altruistic value, biospheric value, and environmental self-identity have significant effects (p-values < 0.05) on both green attitude and intention to use green power. Egoistic value exerts the strongest influence on green attitude, while altruistic value has the strongest influence on intention to use green power. Overall, all variables in this study demonstrate significant effects, indicating that the proposed research model is robust and empirically supported. This study is expected to contribute to the development of research on sustainable energy consumption behavior and serve as a reference for governments and energy providers in promoting the adoption of green energy among the public.
Co-Authors Adeline Adeline Adeline Adeline, Adeline Alexsandro, Wiko Andina Fasha Andina Fasha, Andina Anita Anita Antoni Saputra Ariyanto, Hepy Hefri Charles Charles Cherllyn Sepvinin Cindy Christina Nababan Cindy Fransisca Claudia Christina Cristina, Cristina Cuandra, Fendy Defen, Defen Eddison, Thomas Erwin Erwin Fernando Tandrian Gita Aulia Indah Chrystin Diana Indriyani, Monika Putri Jackie Rosana Jason Jerico Jason Jerico Jeferey Phang Jessie Limmousine Kangnanda, Vanness Katherine Katherine Kelvin Kelvin Kevin Charles Kristina Thai Kristina Thai Lady, Lady Lady, Lady Lily Indrawati Lily Purwianti Lily Puwianti Lim, Nicholas Limanda, Kelfi Yanti Lu Sudirman Maharani, Dita Ayu Sri Melina Melina Michelle Michelle Michelle Michelle Michelle Winovsky Michelle, Michelle Muhammad Ikhwanul Amri Nicky Nicky Noor Aslinda Abu Seman Novianto Novianto Patrick Patrick Pradnia Adella Priscillia Tanujaya Putra, Edy Yulianto Qadri, Rizni Aulia Raymond Gautama Putra Ria Bintan Napitupulu Ricardo Ricardo Richard Shakespeare Rio Fernando Robin Chen Rusyen, Karina Shevia, Shevia Sim Hwa Hwa Situmeang, Ampuan Stefhani Susanto Stella Theo Tiffani Tri Hanifa Tri Julianto Valent Valent Vinchen, Hendri Viona Eka Putri Desmond Vivian Frederica Widi Waisaka Winata, Wendy Yolanda Masnita Siagian Yosep Dwi Rian Yusran, Husna Leila