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All Journal Media Ekonomi dan Manajemen Jurnal EMT KITA Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo EKONOMIS : Journal of Economics and Business Distribusi SEIKO : Journal of Management & Business Journal of Economic, Management, Accounting and Technology (JEMATech) Procuratio : Jurnal Ilmiah Manajemen Profit : Jurnal Kajian Ekonomi dan Perbankan Syariah Journal of Business and Applied Management Jurnal Ekonomi Manajemen Sistem Informasi eCo-Buss Journal of Global Business and Management Review Revitalisasi : Jurnal Ilmu Manajemen Prosiding National Conference for Community Service Project JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Management Studies and Entrepreneurship Journal (MSEJ) Journal of Management and Bussines (JOMB) Journal of Management - Small and Medium Enterprises (SME's) Jurnal Ekuilnomi Jurnal Manajemen Bisnis dan Keuangan Jurnal Ilmu Manajemen Advantage Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Conference on Community Engagement Project (Concept) Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah JER Asian Journal of Management, Entrepreneurship and Social Science
Nurjanah, Listia
Universitas Internasional Batam
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Mathematics Social Sciences Other

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FAKTOR – FAKTOR YANG MEMPENGARUHI NIAT PEMBELIAN BAJU SECARA ONLINE DI KOTA BATAM Nurjanah, Listia; Eddison, Thomas; Putra, Edy Yulianto
Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Vol 10, No 2 (2024)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jep.v10i2.2114

Abstract

ABSTRAKDi era ini, platform digital e-commerce tumbuh sangat pesat dan memunculkan berbagai toko online seperti shopee, tokopedia, blibli dan bukalapak. Banyaknya toko online tersebut, menciptakan rivalitas ketat sehingga penentuan stategi marketing perlu diperhatikan guna menarik minat pembeli. Penelitian ini bertujuan untuk menguji analisa faktor – faktor yang mempengaruhi niat pembelian baju secara online di Kota Batam. Di era globalisasi ini, banyak faktor – faktor yang mempengaruhi pembelian secara online seperti platform dan influencer. Metode penelitian ini menggunakan pendekatan kasual komparatif (Causal-Comparative Research) dengan membandingkan dua kelompok atau lebih untuk menentukan pengaruh suatu variabel bebas (Perceived Credibility, Trust, Subjective Norms, Perceived Expertise and Perceived Behavorial Control) terhadap variabel terikat (Purchase Intention).. Riset ini disebar ke 200 responden dengan metode convenience sampling melalui google form online. Software SPSS versi 25.0 dan SmartPLS versi 3.0 digunakan dalam analisis data penelitian. Hasil analisis menunjukkan bahwa bahwa Perceived Capability, Perceived Expertise, dan Brand Attitude berpengaruh signifikan terhadap niat pembelian. Sementara itu, Trust, Subjective Norms, dan Perceived Behavioral Control tidak berpengaruh signifikan terhadap niat pembelian (Purchase Intention).Kata Kunci: Niat Pembelian; E-Commerce, kasual komparatif, Platform DigitalABSTRACTIn this era, digital e-commerce platforms grow very rapidly and give rise to various online stores such as shopee, tokopedia, blibli and bukalapak. The number of online stores creates intense competition so that the determination of marketing strategies needs to be considered in order to attract buyers. This study aims to examine the analysis of factors that influence the intention to purchase clothes online in Batam City. In this era of globalization, many factors influence online purchases such as platforms and influencers. This research method uses a causal-comparative research approach by comparing two or more groups to determine the effect of an independent variable (Perceived Credibility, Trust, Subjective Norms, Perceived Expertise and Perceived Behavorial Control) on the dependent variable (Purchase Intention). This research was distributed to 200 respondents using the convenience sampling method through an online google form. SPSS software version 25.0 and SmartPLS version 3.0 were used in analyzing the research data. The results of the analysis show that Perceived Capability, Perceived Expertise, and Brand Attitude have a significant effect on purchase intention. Meanwhile, Trust, Subjective Norms, and Perceived Behavioral Control have no significant effect on Purchase Intention.Keywords: Purchase Intention; E-Commerce, comparative casualty, Digital Platforms
FAKTOR-FAKTOR YANG MEMPENGARUHI PEMBAJAKAN BERLANGGANAN FILM STREAMING BERBAYAR Qadri, Rizni Aulia; Erwin, Erwin; Nurjanah, Listia
Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Vol 10, No 2 (2024)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jep.v10i2.2202

Abstract

ABSTRAKSalah satu hal yang banyak diminati oleh masyarakat pada masa kini merupakan konten hiburan berbentuk video atau film yang mengakibatkan industri dalam media dan hiburan berkembang pesat. Tujuan dilakukan studi ini adalah untuk menganalisa faktor yang mempengaruhi konsumen untuk memilih pembajakan terhadap subskripsi layanan film streaming berbayar. Populasi dan sampel yang dipilih untuk penelitian ialah masyarakat Kota Batam yang pernah melakukan pembelian ulang subskripsi film streaming berbayar sejumlah 277 responden. Penelitian ini menggunakan pendekatan kuantitatif berbentuk survei yang disebar secara online. Metode ini dipilih karena menghasilkan data angka agar informasi yang diterima dapat dihitung dampak atau efeknya pembajakan terhadap keinginan pelanggan untuk memperpanjang langganan layanan film streaming berbayar. Penelitian ini menggunakan sistem Smart PLS 3 untuk pengolahan data. Hasil studi ini mendapatkan bahwa kualitas dan promosi berpengaruh signifikan positif terhadap niat membeli kembali. Sedangkan persepsi harga, citra merek, dan inovasi tidak berpengaruh signifikan terhadap niat membeli kembali. Namun, kepuasan berpengaruh positif dan signifikan terhadap niat membeli kembali.Kata kunci: Niat Membeli Kembali; Pembajakan; Film Streaming Berbayar. ABSTRACTOne of the things that is in great demand by people today is entertainment content in the form of videos or movies, which has resulted in the media and entertainment industry growing rapidly. The purpose of this study is to analyze the factors influencing consumers to choose piracy over subscribing to paid film streaming services. The population and sample chosen for the research consist of 277 respondents from Batam City who have previously renewed their subscriptions to paid film streaming services. This research utilizes a quantitative survey approach distributed through online. This method was chosen because it produces numerical data which allows to calculate the impact or effects of piracy on the customers desure to exend their paid film streaming service subscriptions. This study uses the Smart PLS3 system for the data processing. The results of this study shows that quality and promotion have a significantly positive impact on repurchase intention. Meanwhile, price pereception, brand image, and innovation do not have a significant impact on repurchase intention. However, satisfaction has a positive and significant effect towards repurchase intention.Keywords: Repurchase Intention; Piracy; Paid Streaming Movies.
ANALISA EWOM DI MEDIA SOSIAL TERHADAP MINAT BELI KONSUMEN KOSMETIKA Maharani, Dita Ayu Sri; Nurjanah, Listia; Putra, Edy Yulianto
Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Vol 10, No 1 (2024)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jep.v10i1.1905

Abstract

ABSTRAKMedia sosial dapat mempermudah konsumen dalam mendapatkan informasi apapun yang konsumen inginkan. Pertumbuhan dari pengguna media sosial selalu meningkat setiap tahunnya Penelitian ini dilakukan berdasarkan tingginya peningkatan penjualan produk kosmetik pada platform media sosial menjadi suatu hal yang menarik untuk diteliti. Terutama karena platform media sosial memiliki tingkat efektivitas yang tinggi sebagai media pemasaran. Tujuan dilakukannya penelitan ini adalah untuk mengetahui apakah variabel seperti information task fit, information quality, information credibility, needs of information dan information quantity pada media sosial yang dimediasi dengan information adoption dapat mempengaruhi keinginan seorang konsumen untuk membeli produk kosmetika. Metode yang digunakan pada penelitian ini adalah causal comparative research yang mengidentifikasi hubungan sebab-akibat antara variabel inddependen dan dependen. Penelitian ini mengambil sampel sebanyak 300 responden yang merupakan wanita di usia 21 hinga 25 tahun yang sudah berpenghasilan. Dari enam hipotesis yang diajukan, lima hipotesis diterima dan satu ditolak. Hasil penelitian menunjukkan bahwa terdapat pengaruh signifikan antara information quality terhadap information adoption, information credibility terhadap information adoption, needs of information terhadap information adoption, information quantity terhadap information adoption dan information adoption terhadap purchase intention, sedangkan information task-fit terhadap information adoption tidak signifikan mempengaruhi.Kata Kunci: eWOM, adopsi informasi, media sosial, minat beli ABSTRACTSocial media can make it easier for consumers to get any information that consumers want. The growth of social media users always increases every year. This research was conducted based on the high increase in sales of cosmetic products on social media platforms, which is an interesting thing to research. Especially because social media platforms have a high level of effectiveness as a marketing medium. The purpose of this research is to find out whether variables such as information task fit, information quality, information credibility, needs of information and information quantity on social media mediated by information adoption can affect a consumer's desire to buy cosmetic products. The method used in this research is causal comparative research which identifies the cause-and-effect relationship between the independent and dependent variables. This study took a sample of 300 respondents who are women aged 21 to 25 years who have income. Of the six hypotheses proposed, five were accepted and one was rejected. The results showed that there is a significant influence between information quality on information adoption, information credibility on information adoption, needs of information on information adoption, information quantity on information adoption and information adoption on purchase intention, while information task-fit on information adoption does not significantly affect.Keywords: eWOM, information adoption, social media, purchase intention
Understanding the Impact of Green Packaging on the Purchasing Intention Puwianti, Lily; Anita, Anita; Nurjanah, Listia
Jurnal Ilmu Manajemen Advantage Vol. 9 No. 2 (2025): Desember 2025
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v9i2.1721

Abstract

The growing environmental awareness has driven companies to adopt eco-friendly packaging as an innovation that minimizes impact and enhances corporate image among sustainability-conscious consumers. This study aims to examine the influence of green packaging on green purchase intention by incorporating four mediating variables: perceived green value, green attitude, green image, and risk perception. A quantitative causal-associative approach was employed, using a judgment sampling technique with 385 respondents residing in Batam. Data were collected through questionnaires and analyzed using appropriate statistical methods. The results indicate that green packaging significantly affects all mediating variables. Furthermore, perceived green value, green attitude, and green image positively influence green purchase intention, whereas risk perception negatively influences it. These findings provide valuable insights for businesses in developing more effective green marketing strategies, particularly by accounting for the generational characteristics of their consumer segments.
Penerapan Digital Marketing pada PT Citra Marindo Kristina Thai; Listia Nurjanah
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 3 No. 1 (2025): Januari : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v3i1.1460

Abstract

This community service activity aims to provide solutions to the challenges faced by PT Citra Marindo in implementing digital marketing. PT Citra Marindo, a company engaged in providing products and services for the maritime industry, encounters obstacles in fully leveraging the potential of digital marketing. This activity focuses on assisting the company in improving and enhancing their digital marketing strategies. A more comprehensive digital marketing implementation was applied through various social media platforms such as Instagram, WhatsApp Business, and e-commerce platforms like Tokopedia. Additionally, business branding development included designing more attractive logos, professional product photos, and packaging that aligns with market preferences. Quality control systems were introduced to ensure high product quality, while effective promotional strategies were implemented to increase brand visibility and awareness among consumers. All steps were tailored to real-world conditions, including cost calculations for marketing elements to ensure they do not burden product prices and can be sustained. It is hoped that this activity will have a positive impact on increasing PT Citra Marindo business profits and serve as a useful reference for other businesses facing similar issues
The Influence of Social Media Influencers on Purchase Intentions for Halal Cosmetic Products in Batam Fasha, Andina; Indriyani, Monika Putri; Nurjanah, Listia
Jurnal Akuntansi, Keuangan, dan Manajemen Vol. 7 No. 1 (2025): Desember
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v7i1.4872

Abstract

Purpose: This study aims to examine how social media influencers affect the purchase intentions of Muslim consumers in Batam City toward halal cosmetic products, emphasizing their mediating role in product quality, brand equity, credibility, and information usefulness. Methodology/approach: A quantitative survey method was used. Data were gathered through an online questionnaire from 308 Muslim women in Batam who had been exposed to halal cosmetic content by beauty influencers. Purposive sampling was applied, and Smart PLS 4 was used for data analysis. Results/findings: Product quality, brand equity, information credibility, and information usefulness positively influence perceptions of social media influencers. These influencers significantly affect purchase intentions and mediate the relationship between the four antecedent factors and consumers’ intentions to buy. Conclusions: Social media influencers play a crucial mediating role in shaping Muslim consumers' purchase intentions for halal cosmetics. Strategic collaboration with credible influencers and the promotion of relevant, Sharia-compliant content are essential for effective digital marketing in the halal cosmetic industry. Limitations: The study focuses only on Muslim women in Batam and uses online surveys, excluding emotional or subjective factors. Other variables like price, packaging, and availability were not analyzed. Contribution: This study extends the Theory of Planned Behavior in digital marketing and offers practical guidance for halal cosmetic businesses in designing influencer-based strategies.
STRATEGIC EDGE : HOW MARKET AND COMPETITOR ORIENTATION DRIVE RETAIL PERFORMANCE Fendy Cuandra; Rio Fernando; Lily Purwianti; Listia Nurjanah
JURNAL PROFIT Vol 9, No 2 (2025): Economic And Financial Institutions
Publisher : Nurul Jadid University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/profit.v9i2.11827

Abstract

This study aims to evaluate the influence of competitor orientation, market orientation, innovation, marketing strategy, and marketing through social media on marketing performance, with competitive advantage as a mediating variable. A quantitative approach with descriptive methods was used in this study. Primary data were collected from 350 respondents who are employees of retail companies in Batam City and analyzed using SmartPLS 3 software. The results show that most of the independent variables have a positive and significant effect on competitive advantage, which in turn has a strong impact on improving marketing performance. The findings strengthen the understanding that effective implementation of competitor orientation, market orientation, and marketing strategy can enhance competitive advantage as well as marketing performance in the retail industry.
An Analysis of Factors Influencing Repurchase Intention in the Automotive Sector in Batam City Nurjanah, Listia; Alexsandro, Wiko
Jurnal Economic Resource Vol. 8 No. 1 (2025): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i1.1698

Abstract

The use of social media continues to increase, followed by increasingly prohibitions on entrepreneurs using this media to market their business. On the other hand, this results in increasingly fierce competition, where marketers need to pay attention to effective marketing strategies to encourage special features or characteristics that can make consumers interested in buying products in their stores, as well as to maintain consumer loyalty. This research aims to analyze the influence of social media content, website content on repurchase intentions through E-WOM mediation and interactivity on students in choosing coffee drinks. The research approach used is quantitative. Data collection was obtained through distributing surveys to 300 research respondents of college students in Batam City. Data were analyzed using SMART-PLS software to carry out descriptive statistical analysis, structural Equation Modeling (SEM) analysis, and hypothesis testing to test the truth of the research hypothesis. The research findings concluded that social media content and website content play a significant role in influencing E-WOM as both show statistically significant effects. Furthermore, only social media content has a significant influence on interactivity, while website content does not demonstrate a notable impact on this variable. In addition, both E-WOM and interactivity significantly affect repurchase intention. E-WOM is found to significantly mediate the relationship between both social media content and website content on repurchase intention. On the other hand, interactivity mediates the relationship between social media content and repurchase intention
Analisis Faktor-Faktor yang Memengaruhi Purchase Intention terhadap Perusahaan Jasa Paket di Kota Batam Kangnanda, Vanness; Nurjanah, Listia
Jurnal EMT KITA Vol 10 No 2 (2026): APRIL 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i2.6018

Abstract

This study aims to analyze consumer preferences for parcel delivery services in Batam City, focusing on JNT Express, JNE, J&T Cargo, and SiCepat as the primary service choices. The research examines key factors influencing consumer decision-making and the impact of tax regulations on the distribution of goods from Batam. A quantitative method was employed by distributing an online questionnaire to 200 respondents who had used parcel delivery services and met the research criteria. The variables investigated include information, atmosphere, convenience, enjoyment, uncertainty, service, consumer attitude, and purchase intention, selected based on prior studies demonstrating their relevance in e-commerce and logistics contexts. The findings reveal that information, enjoyment, and service significantly influence consumer attitude, while atmosphere, convenience, and uncertainty show no significant effects. Consumer attitude is also proven to significantly affect purchase intention. SmartPLS analysis indicates that the data are free from Common Method Bias (CMB) and meet the required validity and reliability criteria, including outer loadings, AVE, Cronbach’s Alpha, and Composite Reliability. Despite a decline in parcel shipment volume from Batam over the past three years due to tax regulations, information availability and service quality remain the primary determinants of consumer purchase intention. These results highlight the need for delivery service providers to prioritize information accessibility, convenience, and service excellence to strengthen consumer attitudes and encourage purchase intention.
A Model Determining Purchase Intention of Halal Skincare Products Amid The Boycott Movement: The Mediating Role of Perceived Influence Putra, Edy Yulianto; Sepvinin, Cherllyn; Nurjanah, Listia
Media Ekonomi dan Manajemen Vol 41, No 1 (2026): January 2026
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v41i1.6478

Abstract

The resurgence of consumer boycott movements against multinational brands following global geopolitical conflicts has reshaped purchasing behavior in Muslim-majority markets. This study examines the determinants of purchase intention toward halal skincare products in the context of a boycott movement. Drawing on the Stimulus–Organism–Response (SOR) framework, it investigates the effects of interactional factors, audience characteristics, sponsored marketing, and consumer attitudes on purchase intention, with perceived influence serving as a mediating variable. A quantitative explanatory research design was employed using a cross-sectional survey of 466 skincare consumers in Batam City, Indonesia. Data were collected through a structured questionnaire using validated measurement scales and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that interactional factors, audience characteristics, sponsored marketing, and consumer attitudes have significant positive effects on purchase intention, both directly and indirectly through perceived influence. Among these variables, perceived influence emerges as the strongest determinant of purchase intention. The study underscores the importance of leveraging social interaction, influencer-based marketing, and value-congruent communication to strengthen local halal skincare brands amid ongoing socio-political disruptions.
Co-Authors Adeline Adeline Adeline Adeline, Adeline Alexsandro, Wiko Andina Fasha, Andina Anita Anita Ariyanto, Hepy Hefri Charles Charles Claudia Christina Cristina, Cristina Cuandra, Fendy Defen, Defen Eddison, Thomas Erwin Erwin Gita Aulia Indah Chrystin Diana Indriyani, Monika Putri Jackie Rosana Jason Jerico Jason Jerico Jeksen Ricaprio Jessie Limmousine Jolie, Veren Apriana Kangnanda, Vanness Kelvin Kelvin Kevin Charles Kristina Thai Lady, Lady Lady, Lady Lily Indrawati Lily Purwianti Lim, Nicholas Limanda, Kelfi Yanti Lu Sudirman Maharani, Dita Ayu Sri Melina Melina Michelle Michelle Michelle Winovsky Michelle, Michelle Nababan, Cindy Christina Nicky Nicky Pradnia Adella Priscillia Tanujaya Putra, Edy Yulianto Puwianti, Lily Qadri, Rizni Aulia Randy Randy Ria Bintan Napitupulu Ricardo Ricardo Rio Fernando Rusyen, Karina Sepvinin, Cherllyn Shevia, Shevia Situmeang, Ampuan Stella Theo Thai, Kristina Tiffani Tri Hanifa Tri Julianto Vinchen, Hendri Viona Eka Putri Desmond Vivian Frederica Widi Waisaka Winata, Wendy Yolanda Masnita Siagian Yosep Dwi Rian Yusran, Husna Leila