Article Per Year (5 Year)
p-Index From 2021 - 2026
6.743
P-Index
This Author published in this journals
All Journal Media Ekonomi dan Manajemen Jurnal EMT KITA Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo EKONOMIS : Journal of Economics and Business Jurnal Organisasi Dan Manajemen Distribusi SEIKO : Journal of Management & Business Journal of Economic, Management, Accounting and Technology (JEMATech) Procuratio : Jurnal Ilmiah Manajemen Profit : Jurnal Kajian Ekonomi dan Perbankan Syariah Journal of Business and Applied Management JURNAL LENTERA BISNIS eCo-Buss Journal of Global Business and Management Review Revitalisasi : Jurnal Ilmu Manajemen Prosiding National Conference for Community Service Project JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Management Studies and Entrepreneurship Journal (MSEJ) Journal of Management and Bussines (JOMB) Journal of Management - Small and Medium Enterprises (SME's) Jurnal Ekuilnomi Jurnal Manajemen Bisnis dan Keuangan Jurnal Ilmu Manajemen Advantage Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Conference on Community Engagement Project (Concept) Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia JER Asian Journal of Management, Entrepreneurship and Social Science Jurnal Ragam Pengabdian JURNAL MANAJEMEN DAN BISNIS INDONESIA Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Nurjanah, Listia
Universitas Internasional Batam
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Mathematics Social Sciences Other

Published : 47 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 47 Documents
Search

 1   2   3   4   5 
FAKTOR-FAKTOR YANG MEMPENGARUHI PEMBAJAKAN BERLANGGANAN FILM STREAMING BERBAYAR Qadri, Rizni Aulia; Erwin, Erwin; Nurjanah, Listia
Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Vol 10, No 2 (2024)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jep.v10i2.2202

Abstract

ABSTRAKSalah satu hal yang banyak diminati oleh masyarakat pada masa kini merupakan konten hiburan berbentuk video atau film yang mengakibatkan industri dalam media dan hiburan berkembang pesat. Tujuan dilakukan studi ini adalah untuk menganalisa faktor yang mempengaruhi konsumen untuk memilih pembajakan terhadap subskripsi layanan film streaming berbayar. Populasi dan sampel yang dipilih untuk penelitian ialah masyarakat Kota Batam yang pernah melakukan pembelian ulang subskripsi film streaming berbayar sejumlah 277 responden. Penelitian ini menggunakan pendekatan kuantitatif berbentuk survei yang disebar secara online. Metode ini dipilih karena menghasilkan data angka agar informasi yang diterima dapat dihitung dampak atau efeknya pembajakan terhadap keinginan pelanggan untuk memperpanjang langganan layanan film streaming berbayar. Penelitian ini menggunakan sistem Smart PLS 3 untuk pengolahan data. Hasil studi ini mendapatkan bahwa kualitas dan promosi berpengaruh signifikan positif terhadap niat membeli kembali. Sedangkan persepsi harga, citra merek, dan inovasi tidak berpengaruh signifikan terhadap niat membeli kembali. Namun, kepuasan berpengaruh positif dan signifikan terhadap niat membeli kembali.Kata kunci: Niat Membeli Kembali; Pembajakan; Film Streaming Berbayar. ABSTRACTOne of the things that is in great demand by people today is entertainment content in the form of videos or movies, which has resulted in the media and entertainment industry growing rapidly. The purpose of this study is to analyze the factors influencing consumers to choose piracy over subscribing to paid film streaming services. The population and sample chosen for the research consist of 277 respondents from Batam City who have previously renewed their subscriptions to paid film streaming services. This research utilizes a quantitative survey approach distributed through online. This method was chosen because it produces numerical data which allows to calculate the impact or effects of piracy on the customers desure to exend their paid film streaming service subscriptions. This study uses the Smart PLS3 system for the data processing. The results of this study shows that quality and promotion have a significantly positive impact on repurchase intention. Meanwhile, price pereception, brand image, and innovation do not have a significant impact on repurchase intention. However, satisfaction has a positive and significant effect towards repurchase intention.Keywords: Repurchase Intention; Piracy; Paid Streaming Movies.
ANALISA EWOM DI MEDIA SOSIAL TERHADAP MINAT BELI KONSUMEN KOSMETIKA Maharani, Dita Ayu Sri; Nurjanah, Listia; Putra, Edy Yulianto
Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Vol 10, No 1 (2024)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jep.v10i1.1905

Abstract

ABSTRAKMedia sosial dapat mempermudah konsumen dalam mendapatkan informasi apapun yang konsumen inginkan. Pertumbuhan dari pengguna media sosial selalu meningkat setiap tahunnya Penelitian ini dilakukan berdasarkan tingginya peningkatan penjualan produk kosmetik pada platform media sosial menjadi suatu hal yang menarik untuk diteliti. Terutama karena platform media sosial memiliki tingkat efektivitas yang tinggi sebagai media pemasaran. Tujuan dilakukannya penelitan ini adalah untuk mengetahui apakah variabel seperti information task fit, information quality, information credibility, needs of information dan information quantity pada media sosial yang dimediasi dengan information adoption dapat mempengaruhi keinginan seorang konsumen untuk membeli produk kosmetika. Metode yang digunakan pada penelitian ini adalah causal comparative research yang mengidentifikasi hubungan sebab-akibat antara variabel inddependen dan dependen. Penelitian ini mengambil sampel sebanyak 300 responden yang merupakan wanita di usia 21 hinga 25 tahun yang sudah berpenghasilan. Dari enam hipotesis yang diajukan, lima hipotesis diterima dan satu ditolak. Hasil penelitian menunjukkan bahwa terdapat pengaruh signifikan antara information quality terhadap information adoption, information credibility terhadap information adoption, needs of information terhadap information adoption, information quantity terhadap information adoption dan information adoption terhadap purchase intention, sedangkan information task-fit terhadap information adoption tidak signifikan mempengaruhi.Kata Kunci: eWOM, adopsi informasi, media sosial, minat beli ABSTRACTSocial media can make it easier for consumers to get any information that consumers want. The growth of social media users always increases every year. This research was conducted based on the high increase in sales of cosmetic products on social media platforms, which is an interesting thing to research. Especially because social media platforms have a high level of effectiveness as a marketing medium. The purpose of this research is to find out whether variables such as information task fit, information quality, information credibility, needs of information and information quantity on social media mediated by information adoption can affect a consumer's desire to buy cosmetic products. The method used in this research is causal comparative research which identifies the cause-and-effect relationship between the independent and dependent variables. This study took a sample of 300 respondents who are women aged 21 to 25 years who have income. Of the six hypotheses proposed, five were accepted and one was rejected. The results showed that there is a significant influence between information quality on information adoption, information credibility on information adoption, needs of information on information adoption, information quantity on information adoption and information adoption on purchase intention, while information task-fit on information adoption does not significantly affect.Keywords: eWOM, information adoption, social media, purchase intention
Understanding the Impact of Green Packaging on the Purchasing Intention Puwianti, Lily; Anita, Anita; Nurjanah, Listia
Jurnal Ilmu Manajemen Advantage Vol. 9 No. 2 (2025): Desember 2025
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v9i2.1721

Abstract

The growing environmental awareness has driven companies to adopt eco-friendly packaging as an innovation that minimizes impact and enhances corporate image among sustainability-conscious consumers. This study aims to examine the influence of green packaging on green purchase intention by incorporating four mediating variables: perceived green value, green attitude, green image, and risk perception. A quantitative causal-associative approach was employed, using a judgment sampling technique with 385 respondents residing in Batam. Data were collected through questionnaires and analyzed using appropriate statistical methods. The results indicate that green packaging significantly affects all mediating variables. Furthermore, perceived green value, green attitude, and green image positively influence green purchase intention, whereas risk perception negatively influences it. These findings provide valuable insights for businesses in developing more effective green marketing strategies, particularly by accounting for the generational characteristics of their consumer segments.
Penerapan Digital Marketing pada PT Citra Marindo Kristina Thai; Listia Nurjanah
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 3 No. 1 (2025): Januari : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v3i1.1460

Abstract

This community service activity aims to provide solutions to the challenges faced by PT Citra Marindo in implementing digital marketing. PT Citra Marindo, a company engaged in providing products and services for the maritime industry, encounters obstacles in fully leveraging the potential of digital marketing. This activity focuses on assisting the company in improving and enhancing their digital marketing strategies. A more comprehensive digital marketing implementation was applied through various social media platforms such as Instagram, WhatsApp Business, and e-commerce platforms like Tokopedia. Additionally, business branding development included designing more attractive logos, professional product photos, and packaging that aligns with market preferences. Quality control systems were introduced to ensure high product quality, while effective promotional strategies were implemented to increase brand visibility and awareness among consumers. All steps were tailored to real-world conditions, including cost calculations for marketing elements to ensure they do not burden product prices and can be sustained. It is hoped that this activity will have a positive impact on increasing PT Citra Marindo business profits and serve as a useful reference for other businesses facing similar issues
The Influence of Social Media Influencers on Purchase Intentions for Halal Cosmetic Products in Batam Fasha, Andina; Indriyani, Monika Putri; Nurjanah, Listia
Jurnal Akuntansi, Keuangan, dan Manajemen Vol. 7 No. 1 (2025): Desember
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v7i1.4872

Abstract

Purpose: This study aims to examine how social media influencers affect the purchase intentions of Muslim consumers in Batam City toward halal cosmetic products, emphasizing their mediating role in product quality, brand equity, credibility, and information usefulness. Methodology/approach: A quantitative survey method was used. Data were gathered through an online questionnaire from 308 Muslim women in Batam who had been exposed to halal cosmetic content by beauty influencers. Purposive sampling was applied, and Smart PLS 4 was used for data analysis. Results/findings: Product quality, brand equity, information credibility, and information usefulness positively influence perceptions of social media influencers. These influencers significantly affect purchase intentions and mediate the relationship between the four antecedent factors and consumers’ intentions to buy. Conclusions: Social media influencers play a crucial mediating role in shaping Muslim consumers' purchase intentions for halal cosmetics. Strategic collaboration with credible influencers and the promotion of relevant, Sharia-compliant content are essential for effective digital marketing in the halal cosmetic industry. Limitations: The study focuses only on Muslim women in Batam and uses online surveys, excluding emotional or subjective factors. Other variables like price, packaging, and availability were not analyzed. Contribution: This study extends the Theory of Planned Behavior in digital marketing and offers practical guidance for halal cosmetic businesses in designing influencer-based strategies.
An Analysis of Factors Influencing Repurchase Intention in the Automotive Sector in Batam City Nurjanah, Listia; Alexsandro, Wiko
Jurnal Economic Resource Vol. 8 No. 1 (2025): March-August
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i1.1698

Abstract

The use of social media continues to increase, followed by increasingly prohibitions on entrepreneurs using this media to market their business. On the other hand, this results in increasingly fierce competition, where marketers need to pay attention to effective marketing strategies to encourage special features or characteristics that can make consumers interested in buying products in their stores, as well as to maintain consumer loyalty. This research aims to analyze the influence of social media content, website content on repurchase intentions through E-WOM mediation and interactivity on students in choosing coffee drinks. The research approach used is quantitative. Data collection was obtained through distributing surveys to 300 research respondents of college students in Batam City. Data were analyzed using SMART-PLS software to carry out descriptive statistical analysis, structural Equation Modeling (SEM) analysis, and hypothesis testing to test the truth of the research hypothesis. The research findings concluded that social media content and website content play a significant role in influencing E-WOM as both show statistically significant effects. Furthermore, only social media content has a significant influence on interactivity, while website content does not demonstrate a notable impact on this variable. In addition, both E-WOM and interactivity significantly affect repurchase intention. E-WOM is found to significantly mediate the relationship between both social media content and website content on repurchase intention. On the other hand, interactivity mediates the relationship between social media content and repurchase intention
Analisis Faktor-Faktor yang Memengaruhi Purchase Intention terhadap Perusahaan Jasa Paket di Kota Batam Kangnanda, Vanness; Nurjanah, Listia
Jurnal EMT KITA Vol 10 No 2 (2026): APRIL 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i2.6018

Abstract

This study aims to analyze consumer preferences for parcel delivery services in Batam City, focusing on JNT Express, JNE, J&T Cargo, and SiCepat as the primary service choices. The research examines key factors influencing consumer decision-making and the impact of tax regulations on the distribution of goods from Batam. A quantitative method was employed by distributing an online questionnaire to 200 respondents who had used parcel delivery services and met the research criteria. The variables investigated include information, atmosphere, convenience, enjoyment, uncertainty, service, consumer attitude, and purchase intention, selected based on prior studies demonstrating their relevance in e-commerce and logistics contexts. The findings reveal that information, enjoyment, and service significantly influence consumer attitude, while atmosphere, convenience, and uncertainty show no significant effects. Consumer attitude is also proven to significantly affect purchase intention. SmartPLS analysis indicates that the data are free from Common Method Bias (CMB) and meet the required validity and reliability criteria, including outer loadings, AVE, Cronbach’s Alpha, and Composite Reliability. Despite a decline in parcel shipment volume from Batam over the past three years due to tax regulations, information availability and service quality remain the primary determinants of consumer purchase intention. These results highlight the need for delivery service providers to prioritize information accessibility, convenience, and service excellence to strengthen consumer attitudes and encourage purchase intention.
Purchase Intention on E-Commerce Application: The Effectiveness of Brand Equity as Mediation Fendy Cuandra; Jeferey Phang; Lily Purwianti; Listia Nurjanah; Stefhani Susanto
Jurnal Ragam Pengabdian Vol. 3 No. 1 (Spesial Issue) (2026): "Dharma Samudera"
Publisher : Lembaga Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/wnazrs11

Abstract

This study examines how brand equity functions as a mediator in the relationship between electronic word-of-mouth (E-WOM), Social Media Marketing (SMM), Brand Engagement (BENG), Brand Love (BL), Brand Equity (BEQ), and Purchase Intention (PI) in e-commerce. Currently there is no research with variables mentioned above that implemented the Theory of Planned Behavior (TPB) therefore represents novelty aspect. Data evaluated from 293 e-commerce consumers is examined using PLS-SEM. Result shows that BEQ significantly mediates the effect of SMM and E-WOM on PI. While SMM and E-WOM both increase BEQ, their direct impacts on PI are shown to be irrelevant. Furthermore, it has been demonstrated that BL significantly influences both BEQ and PI, but BEQ does not have a significant effect. The findings showed the importance of BEQ in connecting SMM to consumer PI in e-commerce while using the theory of planned behavior by Ajzen (1985) in Indonesia highlighting this research gap
ANALISIS KINERJA BISNIS: STUDI PADA STARTUP BISNIS DIGITAL Fendy Cuandra; Raymond Gautama Putra; Listia Nurjanah; Lily Purwianti; Stefhani Susanto
Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Vol 12, No 1 (2026)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jep.v12i1.2780

Abstract

ABSTRAKDi era yang didorong oleh teknologi saat ini, perusahaan semakin dituntut untuk mentransformasi model bisnis mereka agar tetap kompetitif. Perkembangan teknologi yang semakin pesat menuntut perusahaan untuk mentransformasi model bisnisnya melalui integrasi teknologi digital, peningkatan kapabilitas pembelajaran organisasi, orientasi pasar yang responsif, serta inovasi berkelanjutan guna menciptakan keunggulan kompetitif dan meningkatkan kinerja bisnis. Studi ini bertujuan untuk mengidentifikasi faktor-faktor yang mempengaruhi kinerja bisnis startup digital dengan fokus pada kemampuan belajar, orientasi pasar, kemampuan teknologi dan kemampuan inovasi. Pendekatan kuantitatif digunakan, dengan menggunakan sampel individu yang familiar dengan perusahaan rintisan di Kota Batam yang telah beroperasi setidaknya selama lima tahun dan memiliki struktur organisasi formal yang mendukung inovasi dan pengembangan produk. Hasil penelitian menunjukkan bahwa kemampuan belajar, orientasi pasar, dan teknologi berpengaruh signifikan terhadap kinerja produk dan bisnis. Kemampuan belajar dan orientasi pasar juga secara langsung memengaruhi kinerja bisnis, sedangkan kemampuan inovasi dan kemampuan teknologi tidak menunjukkan pengaruh langsung yang signifikan. Kinerja produk terbukti memediasi hubungan antara kemampuan teknologi, kemampuan belajar, dan orientasi pasar terhadap kinerja bisnis, tetapi tidak terhadap kemampuan inovasi. Secara keseluruhan, hasil penelitian menyoroti peran penting kemampuan belajar, orientasi pasar, dan kemampuan teknologi dalam meningkatkan kinerja produk dan bisnis.ABSTRACTIn today's technology-driven era, companies are increasingly required to transform their business models to remain competitive. Rapid technological advancements force companies to be more adaptive within the business ecosystem to survive in an increasingly competitive market. This study aims to identify factors that influence business performance. A quantitative approach was employed, using a sample of individuals familiar with startups in Batam City that have been operating for at least five years and have a formal organizational structure that supports innovation and product development. The results show that learning ability, market orientation, and technological capability have a significant positive influence on product performance, which in turn impacts business performance. Learning ability and market orientation also directly influence business performance, while innovation ability and technological capability do not show a significant direct influence. Product performance is shown to mediate the relationship between technological capability, learning ability, and market orientation on business performance, but not on innovation ability. Overall, the results highlight the important role of learning ability, market orientation, and technological capability in improving product and business performance
PENGARUH REMOTE WORKING, SOCIAL SUPPORT DAN MOTIVATION TERHADAP WORK-LIFE BALANCE KARYAWAN GEN Z DI BATAM Listia Nurjanah; Cindy Christina Nababan
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 3 (2025): Edisi September - Desember 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i3.6304

Abstract

Penelitian ini bertujuan untuk mengeksplorasi pengaruh remote working, social support, dan motivation terhadap work-life balance karyawan Gen Z di Batam. Penelitian ini dilakukan dengan metode kuantitatif, data dikumpulkan melalui kuesioner yang disebarkan ke karyawan generasi z. Analisis data dilakukan menggunakan teknik statistik deskriptif dan bootsstraping untuk mengidentifikasi hubungan antar variabel yang terlibat. Hasil penelitian menunjukkan bahwa remote working memiliki pengaruh signifikan terhadap work-life balance, social support, dan motivation. Temuan ini menegaskan bahwa fleksibilitas waktu dan tempat kerja yang ditawarkan oleh remote working mampu meningkatkan kualitas hidup karyawan sekaligus memperkuat hubungan sosial dan motivasi mereka. Namun social support, dan motivation tidak berpengaruh signifikan terhadap work-life balance. Selain itu, social support, dan motivation tidak berhasil memediasi hubungan antara remote working dan work-life balance. Perusahaan disarankan untuk memberikan dukungan struktural yang lebih optimal, seperti kebijakan kerja yang fleksibel, pengurangan beban kerja, dan penggunaan teknologi komunikasi yang efektif, untuk memastikan bahwa remote working dapat memberikan manfaat maksimal bagi work-life balance karyawan.
Co-Authors Adeline Adeline Adeline Adeline, Adeline Alexsandro, Wiko Andina Fasha Andina Fasha, Andina Anita Anita Antoni Saputra Ariyanto, Hepy Hefri Charles Charles Cherllyn Sepvinin Cindy Christina Nababan Claudia Christina Cristina, Cristina Cuandra, Fendy Defen, Defen Eddison, Thomas Erwin Erwin Fernando Tandrian Gita Aulia Indah Chrystin Diana Indriyani, Monika Putri Jackie Rosana Jason Jerico Jason Jerico Jeferey Phang Jessie Limmousine Kangnanda, Vanness Katherine Katherine Kelvin Kelvin Kevin Charles Kristina Thai Lady, Lady Lady, Lady Lily Indrawati Lily Purwianti Lim, Nicholas Limanda, Kelfi Yanti Lu Sudirman Maharani, Dita Ayu Sri Melina Melina Michelle Michelle Michelle Winovsky Michelle, Michelle Nicky Nicky Pradnia Adella Priscillia Tanujaya Putra, Edy Yulianto Puwianti, Lily Qadri, Rizni Aulia Raymond Gautama Putra Ria Bintan Napitupulu Ricardo Ricardo Richard Shakespeare Rio Fernando Robin Chen Rusyen, Karina Shevia, Shevia Situmeang, Ampuan Stefhani Susanto Stella Theo Thai, Kristina Tiffani Tri Hanifa Tri Julianto Valent Valent Vinchen, Hendri Viona Eka Putri Desmond Vivian Frederica Widi Waisaka Winata, Wendy Yolanda Masnita Siagian Yosep Dwi Rian Yusran, Husna Leila