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All Journal Media Ekonomi dan Manajemen Jurnal EMT KITA Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi EKONOMIS : Journal of Economics and Business Jurnal Organisasi Dan Manajemen Distribusi SEIKO : Journal of Management & Business Journal of Economic, Management, Accounting and Technology (JEMATech) Jurnal Bisnis dan Akuntansi Procuratio : Jurnal Ilmiah Manajemen Profit : Jurnal Kajian Ekonomi dan Perbankan Syariah Journal of Business and Applied Management JURNAL LENTERA BISNIS eCo-Buss Journal of Global Business and Management Review Revitalisasi : Jurnal Ilmu Manajemen Prosiding National Conference for Community Service Project JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Management Studies and Entrepreneurship Journal (MSEJ) Journal of Management and Bussines (JOMB) Journal of Management - Small and Medium Enterprises (SME's) Jurnal Ekuilnomi Jurnal Manajemen Bisnis dan Keuangan Implementasi Manajemen & Kewirausahaan Jurnal Ilmu Manajemen Advantage Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Conference on Community Engagement Project (Concept) Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia JER Asian Journal of Management, Entrepreneurship and Social Science Growth: Journal Management and Business Jurnal Ragam Pengabdian JURNAL MANAJEMEN DAN BISNIS INDONESIA Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Nurjanah, Listia
Universitas Internasional Batam
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Mathematics Social Sciences Other

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A Model Determining Purchase Intention of Halal Skincare Products Amid The Boycott Movement: The Mediating Role of Perceived Influence Edy Yulianto Putra; Cherllyn Sepvinin; Listia Nurjanah
Media Ekonomi dan Manajemen Vol 41, No 1 (2026): January 2026
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v41i1.6478

Abstract

The resurgence of consumer boycott movements against multinational brands following global geopolitical conflicts has reshaped purchasing behavior in Muslim-majority markets. This study examines the determinants of purchase intention toward halal skincare products in the context of a boycott movement. Drawing on the Stimulus–Organism–Response (SOR) framework, it investigates the effects of interactional factors, audience characteristics, sponsored marketing, and consumer attitudes on purchase intention, with perceived influence serving as a mediating variable. A quantitative explanatory research design was employed using a cross-sectional survey of 466 skincare consumers in Batam City, Indonesia. Data were collected through a structured questionnaire using validated measurement scales and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that interactional factors, audience characteristics, sponsored marketing, and consumer attitudes have significant positive effects on purchase intention, both directly and indirectly through perceived influence. Among these variables, perceived influence emerges as the strongest determinant of purchase intention. The study underscores the importance of leveraging social interaction, influencer-based marketing, and value-congruent communication to strengthen local halal skincare brands amid ongoing socio-political disruptions.
THE EFFECT OF DIGITAL MARKETING THROUGH GEN Z VOTING DECISION IN 2024 ELECTION Listia Nurjanah; Fernando Tandrian
Journal of Global Business and Management Review Vol. 8 No. 1 (2026): Journal of Global Business and Management Review
Publisher : Program Sarjana Manajemen Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/jgbmr.v8i1.12023

Abstract

This study investigates how digital marketing influences the political preferences and engagement of Gen Z voters in Batam City, utilizing Trust as a mediating factor. Employing a quantitative methodology, the research analyzed 304 Gen Z participants selected via purposive sampling using Smart PLS software. The framework evaluates variables such as Social Media Marketing, Influencer Marketing, Advertising, Trust, and the final Voting Decision. The results demonstrate that digital marketing channels significantly bolster Trust, which subsequently drives voting behavior. Furthermore, Trust acts as a vital bridge between online promotional efforts and political choices, suggesting that candidates must prioritize building digital credibility to successfully convert online engagement into offline votes.
The Impact of TAM, Social Influence, and Information Quality on Purchase Intention in E-commerce Lily Purwianti; Listia Nurjanah; Katherine Katherine; Robin Chen
Jurnal Organisasi dan Manajemen Vol. 20 No. 2 (2024)
Publisher : LPPM Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jom.v20i2.9123.2024

Abstract

Purpose – This study analyzes the impact of  TAM (Technology Acceptance Model), social influence, and quality of information on purchase intention with mediation of e-commerce attitude. Methodology– The study procedures were carried out using quantitative method, and data were collected with various instruments, and analyzed applying structural equation modeling technique (PLS-SEM). A total of 349 consumers who were familiar with e-commerce applications were then selected with purposive sampling using non-probability methods. Findings—The perceived usefulness, information quality, and social influence had a significant effect on attitude, while attitude had an impact on purchase intention. In addition, perceived ease of use was reported to have no significant impact. The results also showed that attitude could mediate the relationship between perceived usefulness, information quality, and social influence regarding purchase intention. However, the variable did not mediate the impact of perceived ease of use on purchase intention. Originality – This analysis developed TAM theory by adding new variables, namely social influence and information quality. Since social influence played a role in motivating technology use, information quality was also considered an essential variable in online platforms.
Peran Brand Equity sebagai Mediator Purchase Intention Skincare Korea pada Generasi Z di Marketplace Fendy Cuandra; Richard Shakespeare; Listia Nurjanah
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 6 No. 2 (2026): Juli : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v6i2.11706

Abstract

This study aims to examine the influence of electronic word of mouth (e-WoM), social media marketing (SMM), brand engagement (BE), and brand knowledge (BK) on purchase intention (PI), with brand equity (BEQ) as a mediating variable. A quantitative research approach was employed, with data collected through questionnaire distribution using a random sampling technique. The study population consisted of residents of the Riau Islands who planned to purchase korean skincare products through online marketplaces, with a total of 304 respondents. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that brand equity is positively  and significant influenced by e-WoM, social media marketing, brand engagement, and brand knowledge. Furthermore, purchase intention is positively and significant influenced by all four variables as well as brand equity itself. The mediation analysis confirm that brand equity positively significant mediates the relationship between e-WoM, social media marketing, brand engagement, and brand knowledge on purchase intention.
Understanding the Impact of Green Packaging on Purchasing Intention Lily Puwianti; Anita Anita; Listia Nurjanah
Jurnal Ilmu Manajemen Advantage Vol. 9 No. 2 (2025): December 2025
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v9i2.1721

Abstract

This study aims to examine the influence of green packaging on green purchase intention by incorporating four mediating variables: perceived green value, green attitude, green image, and risk perception. A quantitative causal-associative approach was employed, using a judgment sampling technique with 385 respondents residing in Batam. Data were collected through questionnaires and analyzed using appropriate statistical methods. The results indicate that green packaging significantly affects all mediating variables. Furthermore, perceived green value, green attitude, and green image positively influence green purchase intention, whereas risk perception negatively influences it. These findings provide valuable insights for businesses in developing more effective green marketing strategies, particularly by accounting for the generational characteristics of their consumer segments.
Examining impulsive buying in live streaming shopping: The moderating role of consumer engagement Andina Fasha; Patrick Patrick; Listia Nurjanah; Noor Aslinda Abu Seman
Implementasi Manajemen & Kewirausahaan Vol 6 No 2 (2026): IMKA JOURNAL
Publisher : Prodi Manajemen Fakultas Ekonomi dan Bisnis Universitas Wijaya Putra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38156/imka.v6i2.833

Abstract

The development of live-streaming e-commerce has driven changes in consumer behavior, particularly the rise of impulse buying on platforms such as TikTok Shop. This study analyzes the effects of playfulness and convenience on impulsive buying, mediated by perceived enjoyment and perceived usefulness, and examines the moderating role of consumer engagement among live-streaming e-commerce consumers in Batam City. By integrating the Stimulus–Organism–Response (SOR) theory and the Technology Acceptance Model (TAM), this study employs a descriptive quantitative approach. Primary data were collected through structured questionnaires distributed to 343 respondents and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The findings indicate that playfulness and convenience have positive and significant effects on perceived enjoyment and perceived usefulness. Both mediating variables also significantly influence impulsive buying, with perceived usefulness identified as the most dominant factor. The moderation test reveals that consumer engagement does not moderate the relationship between perceived enjoyment and impulsive buying but significantly strengthens the relationship between perceived usefulness and impulsive buying. These findings emphasize platform utility, enjoyable shopping experiences, and consumer engagement are important factors driving impulsive buying in live-streaming e-commerce.
FAKTOR PSIKOLOGIS YANG MEMENGARUHI NIAT PENGGUNAAN MOBIL BERTENAGA GASOLIN DI ERA MOBIL LISTRIK Andina Fasha; Novianto Novianto; Listia Nurjanah
JURNAL LENTERA BISNIS Vol. 15 No. 3 (2026): JURNAL LENTERA BISNIS, SEPTEMBER 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i3.2441

Abstract

In today's modern era, the use of conventional cars is starting to decline along with the increasing presence of electric cars. Including in industrial cities like Batam, integrated technological advances and innovations have resulted in many people switching from fossil-fueled cars to electric cars. However, there are several factors suspected to influence drivers' intentions to continue using conventional cars. The results of this study were to analyze the influence of environmental apathy, moral disengagement, consumer guilt, and existential needs on the intention to use conventional cars. A quantitative approach was used, with data collected through questionnaires distributed to 320 conventional car users in Batam City. The data analysis process was carried out using the SEM-PLS (Structural Equation Modeling–Partial Least Squares) method to test the outer and inner models. The results showed that environmental apathy, moral disengagement, consumer guilt, and existential needs significantly influence the intention to use conventional cars. The findings of this study are expected to contribute to the automotive industry, especially vehicle manufacturers and distributors, in understanding the psychological factors and consumer needs that influence the preference for using conventional cars, so that they can become the basis for developing marketing strategies, product development, and planning the transition to more environmentally friendly vehicles according to market needs.
RELIGIOUS ANIMOSITY AND TPB IN PREDICTING MUSLIM BOYCOTT INTENTIONS TOWARD ISRAEL-AFFILIATED PRODUCTS IN INDONESIA Listia Nurjanah; Muhammad Ikhwanul Amri; Lily Purwianti
Jurnal Bisnis dan Akuntansi Vol. 28 No. 1 (2026): Jurnal Bisnis dan Akuntansi (in progress)
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/1gx08d90

Abstract

Widespread boycott campaigns have been developed in Muslim-majority countries, heavily catalyzed in Indonesia by institutional decrees such as the Indonesian Ulema Council (MUI) Fatwa No. 83 of 2023 and driven by geopolitical tensions from the Israel–Gaza conflict. Therefore, this study aimed to analyze the structural influence of Religious Animosity and core constructs within the Theory of Planned Behavior (TPB), namely attitude toward the boycott, subjective norms, and perceived behavioral control, on Muslim consumers' boycott intentions toward Israel-affiliated products. Contextually, the empirical inquiry shifts focused on the unique trade-exposed landscape of Batam City, an active Free Trade Zone characteristically marked by high global commercial exposure alongside a deeply rooted Islamic cultural identity. A quantitative survey-based approach was implemented, collecting online questionnaire responses from 241 valid Muslim respondents in Batam, which were analyzed using Structural Equation Modeling – Partial Least Squares (SEM-PLS). The empirical results showed that religious enmity played a substantial role in triggering boycott intentions, a mechanism mediated by consumer attitudes and reinforced by perceived behavioral control. Meanwhile, subjective norms and established brand loyalty reported a negligible direct influence in a trade-exposed urban environment. Crucial theoretical contributions were offered by integrating ideological triggers as direct TPB antecedents and providing pragmatic, cautionary implications for global brand management regarding the absolute necessity of conducting socio-political and religious due diligence within culturally sensitive marketplaces.
Uncertainty, Perceived Value, and Blind Box Purchase Intention among Generation Z in Batam Listia Nurjanah; Andina Fasha; Sim Hwa Hwa
Growth: Journal Management and Business Vol. 4 No. 01 (2026): June 2026
Publisher : Lentera Ilmu Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59422/growth.v4i01.1642

Abstract

Blind box products, sold in sealed packaging that hides the exact item inside, have become popular among young Indonesian consumers, yet little is known about how the uncertainty built into these products shapes buying decisions. Drawing on the theory of consumption values, this study examines the effect of uncertainty on functional, emotional, and social value, and the effect of these three value dimensions on purchase intention among Generation Z consumers in Batam City. By positioning uncertainty as an antecedent of three distinct consumption-value dimensions, this study extends the application of the theory of consumption values to the experience-based context of blind-box purchasing. A quantitative design was used. Data were gathered through a structured questionnaire from 350 respondents aged 17 to 30 who live in Batam and were familiar with or had bought blind box products, selected by purposive sampling. The data were analyzed with partial least squares structural equation modeling. Uncertainty had a positive and significant effect on functional value, emotional value, and social value, with the strongest effect on social value. All three value dimensions, in turn, positively and significantly influenced purchase intention and jointly explained 62.4 percent of its variance; emotional value had the largest coefficient, although the differences among the three were small. The findings suggest that, for blind box buyers, not knowing what is inside the package adds to rather than detracts from perceived value. Sellers can therefore treat the element of surprise as part of the product itself, while keeping quality consistent and supporting the collector communities in which buyers share their unboxing experiences.
PENGARUH PERCEIVED RISK, TRUST, EFFICIENCY, DAN FUNCTIONAL BENEFIT TERHADAP CONTINUANCE INTENTION DAN PRICE SENSITIVITY PADA PENGGUNA M-COMMERCE GENERASI Z DI KOTA BATAM Listia Nurjanah; Cindy Fransisca
Equilibrium : Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Vol 15, No 2 (2026): September
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/equili.v15i2.2976

Abstract

ABSTRAKPertumbuhan mobile commerce yang semakin cepat belum tentu diikuti oleh keinginan konsumen untuk mempertahankan penggunaan layanan digital. Niat penggunaan berkelanjutan dapat dipengaruhi oleh berbagai aspek, termasuk Perceived Risk, Trust, Efficiency, dan Functional Benefit. Di sisi lain, penelitian sebelumnya masih menunjukkan hasil yang berbeda mengenai faktor-faktor yang memengaruhi Continuance Intention. Penelitian ini bertujuan untuk mengkaji pengaruh Perceived Risk, Trust, Efficiency, dan Functional Benefit terhadap Continuance Intention serta Price Sensitivity di kalangan pengguna m-commerce generasi Z di Kota Batam. Penelitian menggunakan pendekatan kuantitatif melalui survei terhadap 306 responden. Data dianalisis dengan Structural Equation Modeling (SEM) yang berbasis Partial Least Square (PLS) digunakan untuk menganalisis data. Hasil penelitian menunjukkan bahwa Functional Benefit dan Trust bepengaruh positif dan signifikan terhadap Continuance Intention, sedangkan Perceived Risk dan Efficiency tidak menunjukkan pengaruh yang signifikan. Selanjutnya, Continuance Intention berpengaruh positif dan signifikan terhadap Price Sensitivity. Temuan ini menunjukkan bahwa Trust dan Functional Benefit menjadi faktor penting dalam mempertahankan penggunaan layanan m-commerce.ABSTRACTThe rapid growth of mobile commerce is not necessarily accompanied by a consumer desire to Continuance Intention digital services. Intentions regarding continuance Intention can be influenced by various factors, including Perceived Risk, Trust, Efficiency, and Functional Benefits. However, previous studies have yielded mixed results concerning the factors that influence Continuance Intention. This study aims to analyze the impact of Perceived Risk, Trust, Efficiency, and Functional Benefit on Continuance Intention and Price Sensitivity among Generation Z m-commerce users in Batam City. A quantitative approach was employed, utilizing a survey of 306 respondents. Data were analyzed using Partial Least Squares-Structual Equation Modeling (PLS-SEM). The results indicate that trust and Functional Benefits have a positive and significant effect on Continuance Intention, whereas Perceived Risk and Efficiency do not exert a significant influence. Futhermore, Continuance Intention has a positive and significant effect on price Sensitivity. These findings demonstrate that Trust and Functional Benefits are the use of m-commerce services. 
Co-Authors Adeline Adeline Adeline Adeline, Adeline Alexsandro, Wiko Andina Fasha Andina Fasha, Andina Anita Anita Antoni Saputra Ariyanto, Hepy Hefri Charles Charles Cherllyn Sepvinin Cindy Christina Nababan Cindy Fransisca Claudia Christina Cristina, Cristina Cuandra, Fendy Defen, Defen Eddison, Thomas Erwin Erwin Fernando Tandrian Gita Aulia Indah Chrystin Diana Indriyani, Monika Putri Jackie Rosana Jason Jerico Jason Jerico Jeferey Phang Jessie Limmousine Kangnanda, Vanness Katherine Katherine Kelvin Kelvin Kevin Charles Kristina Thai Kristina Thai Lady, Lady Lady, Lady Lily Indrawati Lily Purwianti Lily Puwianti Lim, Nicholas Limanda, Kelfi Yanti Lu Sudirman Maharani, Dita Ayu Sri Melina Melina Michelle Michelle Michelle Michelle Michelle Winovsky Michelle, Michelle Muhammad Ikhwanul Amri Nicky Nicky Noor Aslinda Abu Seman Novianto Novianto Patrick Patrick Pradnia Adella Priscillia Tanujaya Putra, Edy Yulianto Qadri, Rizni Aulia Raymond Gautama Putra Ria Bintan Napitupulu Ricardo Ricardo Richard Shakespeare Rio Fernando Robin Chen Rusyen, Karina Shevia, Shevia Sim Hwa Hwa Situmeang, Ampuan Stefhani Susanto Stella Theo Tiffani Tri Hanifa Tri Julianto Valent Valent Vinchen, Hendri Viona Eka Putri Desmond Vivian Frederica Widi Waisaka Winata, Wendy Yolanda Masnita Siagian Yosep Dwi Rian Yusran, Husna Leila