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All Journal Media Ekonomi dan Manajemen Jurnal EMT KITA Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo EKONOMIS : Journal of Economics and Business Distribusi SEIKO : Journal of Management & Business Journal of Economic, Management, Accounting and Technology (JEMATech) Procuratio : Jurnal Ilmiah Manajemen Profit : Jurnal Kajian Ekonomi dan Perbankan Syariah Journal of Business and Applied Management Jurnal Ekonomi Manajemen Sistem Informasi eCo-Buss Journal of Global Business and Management Review Revitalisasi : Jurnal Ilmu Manajemen Prosiding National Conference for Community Service Project JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Management Studies and Entrepreneurship Journal (MSEJ) Journal of Management and Bussines (JOMB) Journal of Management - Small and Medium Enterprises (SME's) Jurnal Ekuilnomi Jurnal Manajemen Bisnis dan Keuangan Jurnal Ilmu Manajemen Advantage Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Conference on Community Engagement Project (Concept) Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah JER Asian Journal of Management, Entrepreneurship and Social Science
Nurjanah, Listia
Universitas Internasional Batam
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Industrial & Manufacturing Engineering Mathematics Social Sciences Other

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The Influence of Social Media Influencers on Purchase Intentions for Halal Cosmetic Products in Batam Fasha, Andina; Indriyani, Monika Putri; Nurjanah, Listia
Jurnal Akuntansi, Keuangan, dan Manajemen Vol 7 No 1 (2025): Desember
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v7i1.4872

Abstract

Purpose: This study aims to examine how social media influencers affect the purchase intentions of Muslim consumers in Batam City toward halal cosmetic products, emphasizing their mediating role in product quality, brand equity, credibility, and information usefulness. Methodology/approach: A quantitative survey method was used. Data were gathered through an online questionnaire from 308 Muslim women in Batam who had been exposed to halal cosmetic content by beauty influencers. Purposive sampling was applied, and Smart PLS 4 was used for data analysis. Results/findings: Product quality, brand equity, information credibility, and information usefulness positively influence perceptions of social media influencers. These influencers significantly affect purchase intentions and mediate the relationship between the four antecedent factors and consumers’ intentions to buy. Conclusions: Social media influencers play a crucial mediating role in shaping Muslim consumers' purchase intentions for halal cosmetics. Strategic collaboration with credible influencers and the promotion of relevant, Sharia-compliant content are essential for effective digital marketing in the halal cosmetic industry. Limitations: The study focuses only on Muslim women in Batam and uses online surveys, excluding emotional or subjective factors. Other variables like price, packaging, and availability were not analyzed. Contribution: This study extends the Theory of Planned Behavior in digital marketing and offers practical guidance for halal cosmetic businesses in designing influencer-based strategies.
Analysis of Factors Influencing Impulsive Buying at Night from a Gender Perspective Listia Nurjanah; Jolie, Veren Apriana
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 2 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (November-Desember 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i2.6990

Abstract

This study aims to analyze the influence of the Functionality Component and Psychological Component on Online Impulsive Buying, both directly and indirectly through the mediating variables of Attitudinal Loyalty and Self-Control. This research adopts a quantitative approach using Partial Least Squares Structural Equation Modeling (PLS-SEM) as the analysis technique. The results show that both the Functionality Component and Psychological Component have a significant effect on Attitudinal Loyalty, while only the Functionality Component shows an effect on Self-Control, although the effect is not significant. Additionally, Attitudinal Loyalty has a significant positive influence on Online Impulsive Buying, while Self-Control has a significant negative influence on such behavior. These findings indicate that consumers’ attitudinal loyalty plays an important role in driving online impulsive buying behavior, whereas self-control is not sufficiently effective as a deterrent. This study contributes theoretically to the development of consumer behavior models and offers practical implications for digital marketing strategies aiming to maximize customer loyalty to encourage purchase decisions.
Pengaruh Pemasaran Digital terhadap Keputusan Menggunakan Pinjaman Online Oleh Masyarakat Kota Batam Listia Nurjanah; Jeksen Ricaprio
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 3 (2026): Jurnal Ekonomi Manajemen Sistem Informasi (Januari - Februari 2026)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i3.7218

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh pemasaran digital terhadap keputusan pembelian pinjaman online di Kota Batam, dengan kepercayaan sebagai variabel mediasi. Pemasaran digital diukur melalui tiga strategi utama, yaitu email marketing, mobile marketing, dan digital retargeting. Data dikumpulkan melalui kuesioner dari 400 responden di Kota Batam dan dianalisis menggunakan metode Partial Least Squares Structural Equation Modeling (PLS-SEM). Hasil penelitian menunjukkan bahwa email marketing, mobile marketing, dan digital retargeting berpengaruh positif dan signifikan terhadap kepercayaan, serta kepercayaan berpengaruh positif dan signifikan terhadap keputusan pembelian. kepercayaan terbukti memediasi pengaruh email marketing, mobile marketing, dan digital retargeting terhadap keputusan pembelian pinjaman online.
Pengaruh E-Wom Terhadap Green Purchase Intention: Peran Mediator pada Produk Kosmetik di Kota Batam Randy, Randy; Purwianti, Lily; Nurjanah, Listia
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 1 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v8i1.10458

Abstract

This study analyzes the effect of Electronic Word of Mouth (E-WOM) on Green Purchase Intention (GPI) by examining the mediating roles of Attitude, Environmental Concern, Health Concern, Perceived Behavioral Control, and Subjective Norm. This study is a quantitative study using a purposive sampling method with a population of 352 green product users in Batam City. Data were analyzed using Structural Equation Modeling-Partial Least Square (SEM-PLS). The results indicate that all variables have a significant influence on GPI, where E-WOM directly strengthens attitudes, environmental awareness, health concern, subjective norms, and perceived behavioral control. The indirect effect analysis shows that Environmental Concern, Health Concern, Perceived Behavioral Control, and Subjective Norm significantly mediate the relationship between E-WOM and GPI, whereas Attitude does not serve as a significant mediator. These findings reveal that digital information shared through social media plays a vital role in shaping ecological awareness and consumer confidence in purchasing green products. The study extends the Theory of Planned Behavior by incorporating health and environmental dimensions as cognitive–affective mediators. Practically, the findings highlight the importance of digital communication strategies that emphasize health benefits, ecological value, and ease of access to strengthen consumers’ intention to purchase green products in Indonesia
Co-Authors Adeline Adeline Adeline Adeline, Adeline Alexsandro, Wiko Andina Fasha, Andina Anita Anita Ariyanto, Hepy Hefri Charles Charles Claudia Christina Cristina, Cristina Cuandra, Fendy Defen, Defen Eddison, Thomas Erwin Erwin Gita Aulia Indah Chrystin Diana Indriyani, Monika Putri Jackie Rosana Jason Jerico Jason Jerico Jeksen Ricaprio Jessie Limmousine Jolie, Veren Apriana Kangnanda, Vanness Kelvin Kelvin Kevin Charles Kristina Thai Lady, Lady Lady, Lady Lily Indrawati Lily Purwianti Lim, Nicholas Limanda, Kelfi Yanti Lu Sudirman Maharani, Dita Ayu Sri Melina Melina Michelle Michelle Michelle Winovsky Michelle, Michelle Nababan, Cindy Christina Nicky Nicky Pradnia Adella Priscillia Tanujaya Putra, Edy Yulianto Puwianti, Lily Qadri, Rizni Aulia Randy Randy Ria Bintan Napitupulu Ricardo Ricardo Rio Fernando Rusyen, Karina Sepvinin, Cherllyn Shevia, Shevia Situmeang, Ampuan Stella Theo Thai, Kristina Tiffani Tri Hanifa Tri Julianto Vinchen, Hendri Viona Eka Putri Desmond Vivian Frederica Widi Waisaka Winata, Wendy Yolanda Masnita Siagian Yosep Dwi Rian Yusran, Husna Leila