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All Journal Media Ekonomi dan Manajemen Jurnal EMT KITA Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo EKONOMIS : Journal of Economics and Business Jurnal Organisasi Dan Manajemen Distribusi SEIKO : Journal of Management & Business Journal of Economic, Management, Accounting and Technology (JEMATech) Procuratio : Jurnal Ilmiah Manajemen Profit : Jurnal Kajian Ekonomi dan Perbankan Syariah Journal of Business and Applied Management JURNAL LENTERA BISNIS eCo-Buss Journal of Global Business and Management Review Revitalisasi : Jurnal Ilmu Manajemen Prosiding National Conference for Community Service Project JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Management Studies and Entrepreneurship Journal (MSEJ) Journal of Management and Bussines (JOMB) Journal of Management - Small and Medium Enterprises (SME's) Jurnal Ekuilnomi Jurnal Manajemen Bisnis dan Keuangan Jurnal Ilmu Manajemen Advantage Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Conference on Community Engagement Project (Concept) Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia JER Asian Journal of Management, Entrepreneurship and Social Science Jurnal Ragam Pengabdian JURNAL MANAJEMEN DAN BISNIS INDONESIA Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Nurjanah, Listia
Universitas Internasional Batam
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Mathematics Social Sciences Other

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Faktor-Faktor yang Mempengaruhi Loyalitas Warga Lokal Batam terhadap Rumah Sakit di Singapura Listia Nurjanah; Antoni Saputra
Jurnal Manajemen dan Bisnis Indonesia Vol. 12 No. 1 (2026): Edisi Bulan Juni
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan mengidentifikasi dan menganalisis faktor-faktor yang memengaruhi niat warga lokal Batam untuk berkunjung kembali ke rumah sakit di Singapura. Dalam konteks globalisasi layanan kesehatan, variabel persepsi citra rumah sakit dan kualitas medis, pemasaran relasional, kepuasan, serta kepercayaan diuji sebagai determinan utama intensi kunjungan ulang. Penelitian menggunakan pendekatan kuantitatif berbasis survei dengan teknik purposive sampling terhadap 303 responden warga Batam yang pernah menerima layanan medis di Singapura. Analisis data dilakukan menggunakan Structural Equation Modeling (SEM). Hasil penelitian menunjukkan bahwa citra rumah sakit dan kualitas medis serta kepuasan pasien berpengaruh positif dan signifikan terhadap kepercayaan, sementara pemasaran relasional memiliki pengaruh yang lebih moderat. Kepercayaan terbukti berperan sebagai mediator utama yang menjembatani pengaruh kepuasan, kualitas layanan, dan pemasaran relasional terhadap niat kunjungan ulang. Secara teoretis, penelitian ini memperkaya literatur pemasaran layanan kesehatan dengan menegaskan peran trust sebagai mekanisme psikologis kunci dalam membentuk loyalitas pasien lintas negara. Secara praktis, temuan ini memberikan dasar strategis bagi rumah sakit di Singapura untuk mengembangkan pendekatan berbasis pengalaman pasien dan hubungan jangka panjang.
STRATEGIC EDGE : HOW MARKET AND COMPETITOR ORIENTATION DRIVE RETAIL PERFORMANCE Fendy Cuandra; Rio Fernando; Lily Purwianti; Listia Nurjanah
JURNAL PROFIT Vol 9, No 2 (2025): Economic And Financial Institutions
Publisher : Nurul Jadid University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33650/profit.v9i2.11827

Abstract

This study aims to evaluate the influence of competitor orientation, market orientation, innovation, marketing strategy, and marketing through social media on marketing performance, with competitive advantage as a mediating variable. A quantitative approach with descriptive methods was used in this study. Primary data were collected from 350 respondents who are employees of retail companies in Batam City and analyzed using SmartPLS 3 software. The results show that most of the independent variables have a positive and significant effect on competitive advantage, which in turn has a strong impact on improving marketing performance. The findings strengthen the understanding that effective implementation of competitor orientation, market orientation, and marketing strategy can enhance competitive advantage as well as marketing performance in the retail industry.
ANALISIS INTENSI RUMAH TANGGA DALAM PENGGUNAAN ENERGI HIJAU DI KOTA BATAM Andina Fasha; Valent Valent; Listia Nurjanah
JURNAL LENTERA BISNIS Vol. 15 No. 2 (2026): JURNAL LENTERA BISNIS, Mei 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i2.2382

Abstract

This study aims to analyze the factors influencing household intentions to use green energy in Batam City. The increasing electricity consumption and the impacts of global warming highlight the urgent need for more environmentally friendly energy utilization. This research examines the effects of biospheric value, altruistic value, egoistic value, and environmental self-identity on green attitude as well as intention to use green power. The study employs a quantitative approach using questionnaires distributed to households in Batam City. Data were analyzed using Partial Least Squares Structural Equation Modeling PLS-SEM. The results indicate that egoistic value, altruistic value, biospheric value, and environmental self-identity have significant effects (p-values < 0.05) on both green attitude and intention to use green power. Egoistic value exerts the strongest influence on green attitude, while altruistic value has the strongest influence on intention to use green power. Overall, all variables in this study demonstrate significant effects, indicating that the proposed research model is robust and empirically supported. This study is expected to contribute to the development of research on sustainable energy consumption behavior and serve as a reference for governments and energy providers in promoting the adoption of green energy among the public.
A Model Determining Purchase Intention of Halal Skincare Products Amid The Boycott Movement: The Mediating Role of Perceived Influence Edy Yulianto Putra; Cherllyn Sepvinin; Listia Nurjanah
Media Ekonomi dan Manajemen Vol 41, No 1 (2026): January 2026
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v41i1.6478

Abstract

The resurgence of consumer boycott movements against multinational brands following global geopolitical conflicts has reshaped purchasing behavior in Muslim-majority markets. This study examines the determinants of purchase intention toward halal skincare products in the context of a boycott movement. Drawing on the Stimulus–Organism–Response (SOR) framework, it investigates the effects of interactional factors, audience characteristics, sponsored marketing, and consumer attitudes on purchase intention, with perceived influence serving as a mediating variable. A quantitative explanatory research design was employed using a cross-sectional survey of 466 skincare consumers in Batam City, Indonesia. Data were collected through a structured questionnaire using validated measurement scales and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that interactional factors, audience characteristics, sponsored marketing, and consumer attitudes have significant positive effects on purchase intention, both directly and indirectly through perceived influence. Among these variables, perceived influence emerges as the strongest determinant of purchase intention. The study underscores the importance of leveraging social interaction, influencer-based marketing, and value-congruent communication to strengthen local halal skincare brands amid ongoing socio-political disruptions.
THE EFFECT OF DIGITAL MARKETING THROUGH GEN Z VOTING DECISION IN 2024 ELECTION Listia Nurjanah; Fernando Tandrian
Journal of Global Business and Management Review Vol. 8 No. 1 (2026): Journal of Global Business and Management Review
Publisher : Program Sarjana Manajemen Universitas Internasional Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37253/jgbmr.v8i1.12023

Abstract

This study investigates how digital marketing influences the political preferences and engagement of Gen Z voters in Batam City, utilizing Trust as a mediating factor. Employing a quantitative methodology, the research analyzed 304 Gen Z participants selected via purposive sampling using Smart PLS software. The framework evaluates variables such as Social Media Marketing, Influencer Marketing, Advertising, Trust, and the final Voting Decision. The results demonstrate that digital marketing channels significantly bolster Trust, which subsequently drives voting behavior. Furthermore, Trust acts as a vital bridge between online promotional efforts and political choices, suggesting that candidates must prioritize building digital credibility to successfully convert online engagement into offline votes.
The Impact of TAM, Social Influence, and Information Quality on Purchase Intention in E-commerce Lily Purwianti; Listia Nurjanah; Katherine Katherine; Robin Chen
Jurnal Organisasi dan Manajemen Vol. 20 No. 2 (2024)
Publisher : LPPM Universitas Terbuka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33830/jom.v20i2.9123.2024

Abstract

Purpose – This study analyzes the impact of  TAM (Technology Acceptance Model), social influence, and quality of information on purchase intention with mediation of e-commerce attitude. Methodology– The study procedures were carried out using quantitative method, and data were collected with various instruments, and analyzed applying structural equation modeling technique (PLS-SEM). A total of 349 consumers who were familiar with e-commerce applications were then selected with purposive sampling using non-probability methods. Findings—The perceived usefulness, information quality, and social influence had a significant effect on attitude, while attitude had an impact on purchase intention. In addition, perceived ease of use was reported to have no significant impact. The results also showed that attitude could mediate the relationship between perceived usefulness, information quality, and social influence regarding purchase intention. However, the variable did not mediate the impact of perceived ease of use on purchase intention. Originality – This analysis developed TAM theory by adding new variables, namely social influence and information quality. Since social influence played a role in motivating technology use, information quality was also considered an essential variable in online platforms.
Peran Brand Equity sebagai Mediator Purchase Intention Skincare Korea pada Generasi Z di Marketplace Fendy Cuandra; Richard Shakespeare; Listia Nurjanah
Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Vol. 6 No. 2 (2026): Juli : Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jaemb.v6i2.11706

Abstract

This study aims to examine the influence of electronic word of mouth (e-WoM), social media marketing (SMM), brand engagement (BE), and brand knowledge (BK) on purchase intention (PI), with brand equity (BEQ) as a mediating variable. A quantitative research approach was employed, with data collected through questionnaire distribution using a random sampling technique. The study population consisted of residents of the Riau Islands who planned to purchase korean skincare products through online marketplaces, with a total of 304 respondents. Data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that brand equity is positively  and significant influenced by e-WoM, social media marketing, brand engagement, and brand knowledge. Furthermore, purchase intention is positively and significant influenced by all four variables as well as brand equity itself. The mediation analysis confirm that brand equity positively significant mediates the relationship between e-WoM, social media marketing, brand engagement, and brand knowledge on purchase intention.
Co-Authors Adeline Adeline Adeline Adeline, Adeline Alexsandro, Wiko Andina Fasha Andina Fasha, Andina Anita Anita Antoni Saputra Ariyanto, Hepy Hefri Charles Charles Cherllyn Sepvinin Cindy Christina Nababan Claudia Christina Cristina, Cristina Cuandra, Fendy Defen, Defen Eddison, Thomas Erwin Erwin Fernando Tandrian Gita Aulia Indah Chrystin Diana Indriyani, Monika Putri Jackie Rosana Jason Jerico Jason Jerico Jeferey Phang Jessie Limmousine Kangnanda, Vanness Katherine Katherine Kelvin Kelvin Kevin Charles Kristina Thai Lady, Lady Lady, Lady Lily Indrawati Lily Purwianti Lim, Nicholas Limanda, Kelfi Yanti Lu Sudirman Maharani, Dita Ayu Sri Melina Melina Michelle Michelle Michelle Winovsky Michelle, Michelle Nicky Nicky Pradnia Adella Priscillia Tanujaya Putra, Edy Yulianto Puwianti, Lily Qadri, Rizni Aulia Raymond Gautama Putra Ria Bintan Napitupulu Ricardo Ricardo Richard Shakespeare Rio Fernando Robin Chen Rusyen, Karina Shevia, Shevia Situmeang, Ampuan Stefhani Susanto Stella Theo Thai, Kristina Tiffani Tri Hanifa Tri Julianto Valent Valent Vinchen, Hendri Viona Eka Putri Desmond Vivian Frederica Widi Waisaka Winata, Wendy Yolanda Masnita Siagian Yosep Dwi Rian Yusran, Husna Leila