Claim Missing Document
Check
Articles

Found 25 Documents
Search

Pengaruh Daya Tarik Perusahaan Terhadap Perilaku Pencari Kerja Gen Z Fresh Graduate Melalui Reputasi Perusahaan Pada Universitas Kota Gilang Nugroho; Sri Indrastuti; Wan Fauzi Kurniawan; Lisman Dandi
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 2 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i2.7386

Abstract

Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh daya tarik perusahaan terhadap perilaku pencari Gen Z melalui reputasi perusahaan pada Gen Z fresh graduate di Universitas Kota Pekanbaru. Penelitian ini terdiri dari satu variabel independen yaitu daya tarik perusahaan dan satu variabel dependen yaitu perilaku pencari kerja serta reputasi perusahaan sebagai variabel intervening. Metode analisis yang digunakan adalah analisis Structural Equation Model (SEM) menggunakan Smart PLS 3.0. Metode pengumpulan data pada penelitian ini adalah dengan menggunakan kuesioner yang diisi oleh responden yaitu Gen Z fresh graduate pada Universitas di Kota Pekanbaru yang berjumlah 205 responden. Hasil penelitian yang didapatkan secara parsial ialah 1) terdapat pengaruh antara daya tarik perusahaan terhadap reputasi perusahaan. 2) terdapat pengaruh antara daya tarik perusahaan terhadap perilaku pencari kerja. 3) terdapat pengaruh antara reputasi perusahaan terhadap perilaku pencari kerja. Sedangkan hasil penelitian secara simultan menunjukkan bahwa 4) terdapat pengaruh antara daya tarik perusahaan terhadap perilaku pencari kerja melalui reputasi perusahaan.
SELF-EFFICACY, CAREER DEVELOPMENT, AND COMMITMENT TO EMPLOYEE PERFORMANCE Surya Safari SD; Teddy Triyanda; Layla Hafni; Sri Indrastuti
Procuratio : Jurnal Ilmiah Manajemen Vol 12 No 4 (2024): Procuratio : Jurnal Ilmiah Manajemen
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/procuratio.v12i4.4782

Abstract

This research aims to determine the influence of self-efficacy, career development, and commitment on employee performance at PT. Global Jaya Perkasa Pekanbaru City. The sample of this research is 50 employees who work at PT. Global Jaya Perkasa Pekanbaru City. Determination of the sample using the census method or saturated sampling. The data analysis technique used was the multiple linear regression method with SPSS Windows 21. The results showed that self-efficacy had a significant negative effect, partially or simultaneously, on employee performance. Still, career development and commitment have a significant positive effect on employee performance. Considering the career development and commitment variables, it has a significant positive effect and greatly contributes to employee performance. So the PT. Global Jaya Perkasa Riau is advised to focus on career development and commitment to improve and maintain good employee performance. And for variables with a significant negative effect such as self-efficacy so that they pay more attention and improve it, they provide comfort and a pleasant impression to fulfill employee performance. Penelitian ini bertujuan untuk mengetahui pengaruh efikasi diri, pengembangan karir, dan komitmen terhadap kinerja karyawan di PT. Global Jaya Perkasa Kota Pekanbaru. Sampel dalam penelitian ini adalah 50 karyawan yang bekerja di PT. Global Jaya Perkasa Kota Pekanbaru. Penentuan sampel menggunakan metode sensus atau pengambilan sampel jenuh. Teknik analisis data yang digunakan adalah metode regresi linier berganda dengan SPSS Windows 21. Hasil penelitian menunjukkan bahwa efikasi diri memiliki pengaruh negatif yang signifikan, baik secara parsial maupun simultan, terhadap kinerja karyawan. Namun, pengembangan karir dan komitmen memiliki pengaruh positif yang signifikan terhadap kinerja karyawan. Mengingat variabel pengembangan karir dan komitmen, keduanya memiliki pengaruh positif yang signifikan dan sangat berkontribusi terhadap kinerja karyawan. Oleh karena itu, PT. Global Jaya Perkasa Riau disarankan untuk fokus pada pengembangan karir dan komitmen untuk meningkatkan dan mempertahankan kinerja karyawan yang baik. Sedangkan untuk variabel yang memiliki pengaruh negatif signifikan seperti efikasi diri, agar lebih diperhatikan dan ditingkatkan, dengan memberikan kenyamanan dan kesan yang menyenangkan untuk memenuhi kinerja karyawan.
Pengaruh Employability Skills Dan Career Planning Terhadap Kesiapan Kerja Mahasiswa Tingkat Akhir Gen Z (Studi Kasus Pada Mahasiswa Sosial Di Universitas Kota Pekanbaru) Gilang Nugroho; Sri Indrastuti; Wan Fauzi Kurniawan; Awliya Afwa; Muhammad Akbar Almuttaqin; Zahara Putri Islam; Ezra Deavin Ulayya
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 7 No. 2 (2026): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v7i2.10238

Abstract

Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh employability skills dan career planning terhadap kesiapan kerja mahasiswa sosial tingkat akhir Gen Z di Universitas Kota Pekanbaru. Penelitian ini terdiri dari dua variabel independen yaitu employability skills dan career planning dan satu variabel dependen yaitu kesiapan kerja mahasiswa. Metode analisis yang digunakan adalah analisis Structural Equation Model (SEM) menggunakan Smart PLS versi 4.1.1.6. Metode pengumpulan data pada penelitian ini adalah dengan menggunakan kuesioner yang diisi oleh responden yaitu mahasiswa sosial tingkat akhir Gen Z di Universitas Kota Pekanbaru yang berjumlah 100 responden. Hasil penelitian yang didapatkan secara parsial ialah 1) terdapat pengaruh positif dan signifikan antara employability skills terhadap kesiapan kerja mahasiswa sosial tingkat akhir Gen Z di Universitas Kota Pekanbaru. 2) terdapat pengaruh positif dan signifikan antara career planning terhadap kesiapan kerja mahasiswa sosial tingkat akhir Gen Z di Universitas Kota Pekanbaru. Sedangkan hasil secara penelitian secara simultan 3) terdapat pengaruh positif dan signifikan antara employability skills dan career planning terhadap kesiapan kerja mahasiswa sosial tingkat akhir Gen Z di Universitas Kota Pekanbaru.
An Exploration of the Relationship Between Promotion Strategy, Product Quality, and Service Quality on Customer Satisfaction on the Purchase of Honda Motorcycles in Pekanbaru: - Surya Safari; Layla Hafni; Yosep Yosep; Sri Indrastuti; Mustafa Kamal
International Journal of Financial, Accounting, and Management Vol. 8 No. 1 (2026): June
Publisher : Goodwood Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/ijfam.v8i1.2688

Abstract

Purpose: This study aims to determine the effects of promotional strategies, product quality, and customer service on customer satisfaction in purchasing Honda motorcycles in Pekanbaru. Research Methodology: This study used a quantitative approach with an online questionnaire survey. The measurement scale used a Likert scale. Data analysis was performed using multiple linear tests. The SPSS 21.0 application program was used. Results: A total of 100 respondents, who were customers of Honda dealers in Pekanbaru, participated in the study. The analysis revealed that promotional strategies, product quality, and customer service positively influenced customer satisfaction. Conclusions: Personal financial management is crucial for maintaining financial stability in KIP students at the Faculty of Economics and Business. Social pressures and a consumerist lifestyle must be addressed to ensure that KIP Kuliah FEB utilize their scholarships optimally Limitations: The study is limited by the sample size, as it only includes 100 respondents from one region, which may not fully represent the broader population of the country. Contributions: The findings of this study provide valuable insights for companies seeking to enhance customer satisfaction. They contribute to marketing decisions by emphasizing the need for effective promotional strategies, product quality improvements, and excellent customer service to increase consumer satisfaction.
The Role Of Strategic Leadership In Business Strategy Implementation: A Systematic Literature Review Henry Martin Adriansyah; Sri Indrastuti
International Journal of Economics and Development Vol. 2 No. 1 (2026): Vol 2 No 1 June 2026
Publisher : Ponpes As-Salafiyyah Asy-Syafi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/ijed.v2i1.1633

Abstract

Strategic leadership has become a critical factor in ensuring the successful implementation of business strategies in an increasingly dynamic, uncertain, and competitive environment. While many organizations are capable of formulating effective strategies, failures often occur during the implementation phase due to leadership-related challenges. This study aims to analyze the role, relevance, and impact of strategic leadership on business strategy implementation. This study employed a Systematic Literature Review (SLR) approach following PRISMA guidelines. Relevant articles published between 2023 and 2025 were collected from ScienceDirect and other reputable academic sources. A total of 100 articles were identified and screened based on predefined inclusion criteria. The selected studies were analyzed to address three research questions concerning the relevance, role, and impact of strategic leadership in strategy implementation. The findings indicate that strategic leadership remains highly relevant in the contemporary business environment, as evidenced by the increasing number of related publications. Strategic leadership contributes significantly to strategy implementation through vision development, effective communication, decision-making, adaptability, and change management. Furthermore, strategic leadership enhances organizational agility and supports successful adaptation to technological disruption, digital transformation, and environmental uncertainty. Strategic leadership has a substantial impact on organizational performance and the effectiveness of business strategy implementation. Leaders who demonstrate adaptive, innovative, and visionary capabilities are better positioned to overcome implementation challenges and achieve sustainable competitive advantage in the VUCA era. Future organizations will increasingly require strategic leaders capable of integrating internal capabilities with external environmental demands