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All Journal JURNAL PENGABDIAN KEPADA MASYARAKAT EKONOMIS : Journal of Economics and Business Jurnal Pengabdian Dharma Laksana Dinasti International Journal of Education Management and Social Science Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Cakrawala Repositori Imwi Jurnal Ekuilnomi Jurnal PADMA: Pengabdian Dharma Masyarakat Kontigensi: Jurnal Ilmiah Manajemen Journal Of Human And Education (JAHE) Jurnal Inovasi Masyarakat Journal of Accounting and Finance Management (JAFM) JRAP (Jurnal Riset Akuntansi dan Perpajakan) Jurnal Pendidikan Indonesia (Japendi) Multifinance Jurnal Penelitian Pendidikan Indonesia Indonesian Journal of Strategic Management (IJSM)
Mariana Rachmawati
Universitas Widyatama
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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THE ROLE OF E-SERVICE QUALITY, CUSTOMER SATISFACTION, AND EXPERIENCE IN REPURCHASE INTENTION ON TRAVELOKA USERS IN BANDUNG Kurniawan, Ryan; Rachmawati, Mariana; Suganda, Uce Karna
Multifinance Vol. 2 No. 3 (2025): Multifinance
Publisher : PT. Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/mfc.v2i3.346

Abstract

This research is intended to find out how the role of consumer satisfaction mediates the effect of service quality and customer experience on repurchase intention. To identify the relationship between e-service quality and repurchase intention through customer satisfaction as a mediation, the relationship between customer experience and repurchase intention through customer satisfaction as a mediation, the relationship between customer satisfaction and repurchase intention, the relationship between customer experience and customer satisfaction, and the relationship between e-services. service quality to customer satisfaction for Traveloka customers. The data collection method used a questionnaire research instrument in the survey method. The object of this research is 110 respondents who are Traveloka customers who are domiciled in Bandung and aged 17 years and over. The research method applied is a quantitative method using the SPSS data analysis program. The research results show that e-service quality and customer experience have a positive and significant effect on customer satisfaction. E-service quality, customer experience, and customer satisfaction have a positive and significant effect on repurchase intention.
The Effect of Organizational Culture, Motivation, and Work Discipline on Employee Performance at PT. Akurasi Konstruksi Indonesia Soraya, Novita Agistia; Rachmawati, Mariana
Ekonomis: Journal of Economics and Business Vol 9, No 1 (2025): Maret
Publisher : Universitas Batanghari Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/ekonomis.v9i1.2299

Abstract

This study aims to investigate the influence of organizational culture, motivation, and work discipline on employee performance both simultaneously and partially. This study involved 74 employees of PT. Akurasi Konstruksi Indonesia. The research sample was obtained by distributing questionnaires. The analysis technique used was multiple linear regression. The results of the study showed that simultaneously the variables of organizational culture, motivation, and work discipline had a significant influence on employee performance at PT. Akurasi Konstruksi Indonesia. Partially, only the organizational culture variable did not have a significant effect on employee performance at PT. Akurasi Konstruksi Indonesia, while the variables of motivation and work discipline partially had a significant effect on employee performance at PT. Akurasi Konstruksi Indonesia.
Pengaruh Budaya Organisasi, Kualitas Sumber Daya Manusia, Motivasi, dan Disiplin terhadap Kinerja Pegawai di Kantor ATR/BPN Kabupaten Bandung Novianti Syafrina; Mariana Rachmawati
Jurnal Pendidikan Indonesia Vol. 6 No. 4 (2025): Jurnal Pendidikan Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/japendi.v6i4.7655

Abstract

Kinerja pegawai di instansi pemerintah sangat penting untuk tata kelola yang efektif. Penelitian ini secara khusus difokuskan pada lingkungan kerja Kantor ATR/BPN Kabupaten Bandung, dengan tujuan untuk memberikan pemahaman yang lebih mendalam mengenai bagaimana budaya organisasi, kualitas sumber daya manusia, motivasi, dan disiplin kerja membentuk serta mempengaruhi kinerja pegawai. Dengan pendekatan analisis secara parsial maupun simultan, penelitian ini berupaya menggali keterkaitan antar variabel tersebut secara lebih kontekstual, sehingga diharapkan mampu memberikan kontribusi empiris yang orisinal dalam pengembangan strategi peningkatan kinerja pegawai, khususnya di instansi pemerintah yang memiliki peran strategis dalam pengelolaan agraria dan tata ruang. Pendekatan kuantitatif deskriptif digunakan, dengan data dikumpulkan melalui kuesioner (skala Likert 1–5) dari seluruh 68 pegawai (total sampling). Analisis regresi linier berganda dilakukan dengan SPSS v23. Semua variabel berpengaruh signifikan, dengan disiplin (X4) sebagai prediktor terkuat (56,10%). Model regresi menjelaskan 85,2% varians kinerja (R² = 0,852). Penelitian menekankan pentingnya kebijakan SDM holistik, khususnya dalam mendorong disiplin dan budaya organisasi, untuk meningkatkan efisiensi sektor publik. Penelitian selanjutnya dapat memperluas sampel dan menggabungkan metode kualitatif.
The Effect of E-Service Quality and Brand Trust Towards Repurchase Intentions For Cabaco Product on Tokopedia E-Commerce Gunawan, Geraldo; Rachmawati, Mariana
Journal of Accounting and Finance Management Vol. 6 No. 3 (2025): Journal of Accounting and Finance Management (July - August 2025)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v6i3.2278

Abstract

This study aims to analyze the relationship between Tokopedia E-Commerce, E-Service Quality, and Brand Trust as it pertains to the repurchase intentions of Cabaco products. Using the customer as an observational unit, this study aims to examine Cabaco Products at Tokopedia E-Commerce. This study used the multiple linear regression hypothesis test as its research technique for descriptive verification. Studies pertaining to methods of gathering information via surveys, library research, and fieldwork. One hundred fifty people participated in the survey. According to the results, the quality of an e-service and the confidence consumers have in a brand affect their propensity to make a repeat purchase.
The Influence of E-Service Quality and Brand Trust on Repurchase Intention of Luxcrime Products on Shopee E-Commerce Fania, Salsa; Rachmawati, Mariana
Journal of Accounting and Finance Management Vol. 6 No. 3 (2025): Journal of Accounting and Finance Management (July - August 2025)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v6i3.2294

Abstract

The purpose of this study is to examine the influence of e-service quality and brand trust on repurchase intention of Luxcrime products on the Shopee e-commerce platform. The object of this study is the Luxcrime Official Store on Shopee, with the observation unit being consumers who shop at the store. E-Service Quality has a positive and significant effect on Repurchase Intention, proving that a fast, easy, and responsive digital service experience plays an important role in shaping consumer loyalty. The better the service quality perceived by consumers, the higher the likelihood they will repurchase Luxcrime products through Shopee. Brand Trust has a positive and significant effect on Repurchase Intention. Consumer trust in the quality, reputation, and consistency of the Luxcrime brand is a crucial factor in shaping repurchase decisions. This trust strengthens positive perceptions and reduces doubts about the risks of purchasing beauty products online. E-Service Quality and Brand Trust on Repurchase Intention: Simultaneously, E-Service Quality and Brand Trust have a very significant influence on Repurchase Intention, this emphasizes the importance of an integrated strategy in managing digital service quality and strengthening brand identity to maintain customer loyalty on e-commerce platforms.
With Motivation as a Mediation Variable and the Effect of Placement and Workload on the High Turnover Intention of Outsourcing Employees of PT. Warga Utama Prima Mandiri Mahardhika, Tries; Rachmawati, Mariana
Journal of Accounting and Finance Management Vol. 6 No. 3 (2025): Journal of Accounting and Finance Management (July - August 2025)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v6i3.2303

Abstract

PT. Warga Utama Prima Mandiri in the field of helpers, operators, supervisors, managers, analysts, where in service companies are very dependent on existing human resources. This study aims to identify with motivation as a mediating variable and the effect of placement and workload on the high turnover intention of outsourcing employees of PT. Warga Utama Prima Mandiri. The results of hypothesis testing indicate that there is a significant relationship between with motivation as a mediating variable and the effect of placement and workload on the high turnover intention of outsourcing employees of PT. Warga Utama Prima Mandiri. The accuracy of good job placement not only directly affects the employee's desire to stay or move from work. A high level of workload can reduce employee motivation which then increases the desire to look for more supportive work. Job placement has a direct effect on turnover intention. Excessive workload can reduce employee motivation and encourage them to look for jobs that provide more appropriate and supportive workloads. The accuracy of good job placement not only directly affects the employee's desire to stay or move from work. A high level of workload can reduce employee motivation which then increases the desire to look for more supportive work.
Service Quality and Brand Image Influence Customer Satisfaction and Its Impact on Customer Loyalty CV. Asritama Lestari Environmental Consulting and Licensing Services Agustin Lestari, Asri; Rachmawati, Mariana
Journal of Accounting and Finance Management Vol. 6 No. 3 (2025): Journal of Accounting and Finance Management (July - August 2025)
Publisher : DINASTI RESEARCH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jafm.v6i3.2312

Abstract

This study aims to analyze the influence of service quality and brand image on customer satisfaction and its impact on customer loyalty at CV. Asritama Lestari Environmental Consultant Services and Licensing. . This study examines the associative relationship between these variables. The results of the study show that all variables consisting of service quality, brand image, customer satisfaction, and customer loyalty have a significance level of <5%, which means that simultaneously there is a significant influence between service quality variables and brand image variables on customer loyalty with customer satisfaction as an intervening variable. Partially, the results of the analysis show that service quality and brand image have a positive and significant effect on customer satisfaction. In addition, the results of the analysis also show that service quality and brand image have a significant effect on customer loyalty. Furthermore, customer satisfaction is proven to have a significant and strengthening influence on customer loyalty.
Pengaruh Store Atmosphere terhadap Proses Keputusan Pembelian pada Resto Jepang “Sushi Tei” Jalan Sumatera Bandung Kurniawan, Ryan; Rachmawati, Mariana; Suganda, Uce
Cakrawala Repositori IMWI Vol. 8 No. 3 (2025): Cakrawala Repository IMWI
Publisher : Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v8i3.802

Abstract

Dalam penelitian ini objek penelitiannya adalah di Resto Sushi Tei yang merupakan semacam restoran Jepang dengan pelayanan cepat . Penelitian ini menganalisis mengenai minat beli konsumen Resto Sushi Tei dilihat dari penerapan store atmosphere. Adapun yang menjadi objek penelitian sebagai variabel bebas (independent variable) yaitu store atmosphere yang memiliki dimensi Exterior, General interior, Store layout, Interior display dasar Masalah penelitian yang merupakan variabel terikat (dependent variable) yaitu minat beli. Objek yang menjadi responden dalam penelitian ini adalah konsumen Resto Sushi Tei Bandung. Metode penelitian yang digunakan adalah survei dengan sampel 100 responden yang diambil melalui teknik simple random sampling. Hasil tersebut menunjukan bahwa Penerapa Store AtmosphereResto The Milk Bandung memiliki tanggapan dan penilaian yang baik dari pengunjung yang melakukan kunjungan dan melakukan pembelian. Penelitian ini menyimpulkan bahwa penerapan store atmosphere yang baik dapat meningkatkan keputusan pembelian konsumen. Implikasi dari penelitian ini adalah pentingnya perusahaan untuk memperhatikan elemen-elemen store atmosphere dalam upaya meningkatkan minat beli konsumen.
Synergy of Interpersonal Intelligence and Organizational Culture in Improving Employee Performance in the Retail Industry in Bandung Istanto, Gatot; Rachmawati, Mariana
IJSM Vol 8 No 2 (2025): Indonesia Journal of Strategic Management
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/7xwt7k69

Abstract

This study aims to analyze the influence of interpersonal intelligence and organizational culture on employee performance at Factory Outlets in Bandung City. The phenomenon of decreasing number of visitors at several Factory Outlets indicates a challenge in service quality that is suspected to be related to human resource aspects. This study uses a quantitative approach with an explanatory method. Data were collected through questionnaires distributed to 137 respondents from four Factory Outlets, then analyzed using multiple linear regression. The results of the analysis indicate that interpersonal intelligence and organizational culture have a significant influence simultaneously and partially on employee performance. The significance value of the F-test is 0.000 with an F count of 1601.703, while the results of the t-test show a t count value for interpersonal intelligence of 19.319 and organizational culture of 25.939, both of which far exceed the t table. Organizational culture has a dominant influence compared to interpersonal intelligence, but both complement each other in shaping effective work behavior. These findings emphasize the importance of strengthening interpersonal intelligence such as empathy, communication, and teamwork and developing an organizational culture that emphasizes the values of discipline, adaptability, and participatory leadership. The resulting managerial implications include strengthening soft skills training, integrating values into recruitment and performance evaluation, and establishing a consistent work culture as a strategy to increase business competitiveness. This research provides a strategic contribution to human resource management in the customer service-based retail industry
PELATIHAN DIGITAL MARKETING DAN GLOBAL MARKETING UNTUK SEGMEN PASAR BARU DALAM MERAIH PASAR GLOBAL PADA UMKM BANDUNG Rachmawati, Mariana; Pratminingsih, Sri Astuti; Mariana, R. Adjeng; Brahmana, Sunardi. S; ., Zulganef; Rashela, Windy
JURNAL PENGABDIAN KEPADA MASYARAKAT Vol. 29 No. 4 (2023): OKTOBER-DESEMBER
Publisher : Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/jpkm.v29i4.49486

Abstract

Digital marketing memiliki manfaat untuk perkembangan bisnis agar dapat bersaing di pasar yang lebih luas. Digital marketing bukan hanya sekedar tren, akan tetapi memiliki manfaat yang sangat luas bahkan dapat mempopulerkan sebuah usaha rumahan dengan lebih mudah sehingga mendorong tren berbisnis dari rumah. Pelatihan  digital  marketing  yang  berisi terkait  pengenalan  digital  marketing,  social  media marketing  dan e-commerce, content marketing dan manajemen digital marketing menjadi sarana edukasi dan  menambah  wawasan  terkait  digital  marketing kepada dua mitra UMKM. Pelatihan menerapkan  strategi  digital  marketing kepada dua mitra UMKM telah disampaikan melalui workshop dan praktik selama kegiatan berlangsung. Evaluasi  pelatihan  digital  marketing  yang  telah dilaksanakan  kepada  dua  mitra  UMKM  melalui Google  Form  meliputi  materi  yang  disampaikan, fasilitas  pelatihan  dan  penambahan  wawasan  serta skill mengenai digital marketing. Selain itu, bisnis UMKM ini lebih kuat dalam menghadapi krisis global. Untuk bisa menghadapi pasar global memang tidaklah mudah, karena produk UMKM akan bersaing dengan produk negara lain. Untuk menyiasatinya dibutuhkan strategi yang tepat untuk mengembangkan UMKM agar bisa bersaing menghadapi pasar global.
Co-Authors ., Zulganef Agustin Lestari, Asri Annisa Lisdayanti Brahmana, Sunardi. S Briandika Mahendra, Birnadus Cucu Hodijah Cumarna, Cumarna Dede Sutisna Deden Sutisna Dinda Kayani Putri Bestari Elena Maulidya Yuhananda Fania, Salsa Fansuri Munawar Febrianti, R. Adjeng Mariana Gagan Sugandi Gallang Perdana Dalimunthe Gunawan, Geraldo Istanto, Gatot Iwan Ridwansyah Kurniadi, Wandi Kusnara, Hasti Pramesti Lilis Yuaningsih Mahardhika, Tries Maria, Santi Mariana F, R.Adjeng Mariana, R. Adjeng Maryani Maryani Meta Maulidini Miswanto Miswanto Ni Putu Nurwita Pratami Wijaya Novianti Syafrina Pardamean Siahaan, Ramses Pratminingsih, Sri Astuti R. Adjeng Mariana Febrianti R. Adjeng Mariana Febrianti R. Adjeng Mariana. F Rahmatia Indriani Rashela, Windy Rini Handayani Rizki Piscal Aliansyah Ryan Kurniawan Salsabila, Syifa Hanifa Soraya, Novita Agistia Sri Astuti Pratminingsih Sri Astuty Pratminingsih Suganda, Uce Suganda, Uce Karna Suharno Pawirosumarto Sunardi S. Brahmana Syafrina, Novianti Windy Rashela Yuaningsih, Lilis Zulganef , Zulganef Zulganef Zulganef Zulganef Zulganef